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<ul><li>The Good Glamm Group is a combination of three brands <keyword id="3030142" type="General" weightage="20" keywordseo="myglamm" source="Orion">MyGlamm</keyword>, <keyword id="3128172" type="General" weightage="20" keywordseo="popxo" source="Orion">POPxo</keyword> and <keyword id="2796305" type="General" weightage="20" keywordseo="babychakra" source="Orion">BabyChakra</keyword>.</li><li>The Series D round was led by investors Prosus Ventures (Naspers), Warburg Pincus.</li><li>The Good Glamm Group has acquired four startups to date and up to four more will be announced by December 2021.</li></ul>The Good Glamm Group — the parent company of direct-to-consumer (D2C) beauty brand MyGlamm — has entered the unicorn club, after raising $150 million funding in its Series D round. A unicorn, in startup parlance, is a company valued at or over a billion dollars. About $140 million was raised as primary capital. The remaining $10 million was raised as secondary capital leading to the partial exit of Chiratae Ventures, MyGlamm’s founder Darpan Sanghvi told Business Insider. Several undisclosed high networth individuals (HNI) have also exited the company. The Series D round was led by investors Prosus Ventures (Naspers), Warburg Pincus along with the participation from Alteria Capital. Existing investors such as L’Occitane, Bessemer Venture Partners, Amazon, Ascent Capital and the Mankekar Family Office also participated in the round. The Good Glamm Group is a culmination of three brands MyGlamm, digital media/e-commerce platform POPxo and online parenting startup BabyChakra. The three companies and their founders — Darpan Sanghvi (MyGlamm), Priyanka Gill (POPxo) and Naiyya Saggi (BabyChakra) — have created this entity to set up a house of brands and further enhance each other’s presence in the beauty and personal care space. The group entity has also acquired well-known<a href="https://www.businessinsider.in/business/startups/news/with-scoopwhoop-and-popxo-on-its-side-heres-what-myglamm-intends-to-do/articleshow/87177789.cms"> digital media brand ScoopWhoop and The Moms Co</a>, which offers mom and baby care products. Each of the acquired companies continue to operate independently. The Good Glamm Group has acquired four startups to date and up to<a href="https://www.businessinsider.in/business/startups/news/myglamm-has-set-aside-100-million-to-acquire-6-beauty-and-personal-care-brands-under-new-entity/articleshow/86559530.cms"> four more will be announced by December 2021</a>. The company has spent about ₹2,000 crore in these acquisitions. “We are done with most of our acquisitions, there may be one or two more white spaces, which may opportunistically come along our way for the next 6-12 months,” Sanghvi added. <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Company </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Metrics/Users </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">MyGlamm </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Adding 350 new customers on a monthly basis; 30,000 retail touch points </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">MomsCo </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1,500 retail touch points </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">BabyChakra </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">20 million months, 10,000 doctors </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">PopXo </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">88 million users </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">ScoopWhoop </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">100 million users </td></tr></tbody><tbody></tbody><tbody></tbody></table>Source: Good Glamm Group The Good Glamm Group will be utilising its latest funding to invest in product development, support data science and technology research, increase offline expansion, fund working capital requirements. A part of the fund would also be used to expand the content creation capabilities and digital reach of POPxo, Plixxo, BabyChakra and <keyword id="2088138" type="General" weightage="20" keywordseo="scoopwhoop" source="Orion">ScoopWhoop</keyword>. The Group will also continue to make investments in more <keyword id="12188627" type="General" weightage="20" keywordseo="beauty-and-personal-care-brands" source="Orion">beauty and personal care brands</keyword>. “This fund that we have raised is primarily to solidify all the value engines of the group,” Sanghvi said, adding that this will help the core business of the group to grow. He further elaborated that the Good Glamm Group would be looking to further expand its distributions through online as well as offline channels. The company is also setting up a new research and development (R&amp;D) lab in Mumbai. SEE ALSO <a href="https://www.businessinsider.in/finance/news/rbi-removes-ban-on-diners-club-international-while-restriction-on-mastercard-american-express-continues/articleshow/87607080.cms" data-type="tilCustomLink">RBI removes ban on Diners Club International while restriction on Mastercard, American Express continues</a> <a href="https://www.businessinsider.in/retail/news/profit-margin-of-britannia-declines-in-q2-of-fy-2022/articleshow/87600806.cms">Britannia is unable to improve its profit despite a price increase — what’s next</a> <a href="https://www.businessinsider.in/business/auto/news/after-tata-motors-tvs-motor-may-raise-money-to-run-ev-business/articleshow/87602948.cms">After Tata Motors, TVS Motor may raise money to run EV business</a>

ScoopWhoop and MyGlamm’s parent, which is backed by Amazon, is now valued over a billion dollars

<ul><li>The investment, which is <keyword id="18635" type="CITY" weightage="20" keywordseo="Amazon">Amazon</keyword>’s first in an Indian consumer brand, pegs <keyword id="3030142" type="PERSON" weightage="20" keywordseo="MyGlamm">MyGlamm</keyword>’s valuation at $100 million.</li><li>Founded in 2017 by Darpan Sanghvi and co-founded by Priyanka Gill, MyGlamm competes with the likes of SUGAR, Purplle, Plum among others.</li><li>MyGlamm now records revenues 200% of pre-Covid levels and also claims to have achieved EBITDA profitability.</li></ul>Direct-to-consumer (DTC) beauty and skincare brand MyGlamm has raised ₹175 crore from Amazon, <keyword id="10862" type="CITY" weightage="20" keywordseo="Wipro">Wipro</keyword> Consumer and Ascent Capital. The investment, which is Amazon’s first in an Indian consumer brand, pegs MyGlamm’s valuation at $100 million. However, Amazon’s individual investment amount remains undisclosed. Founded in 2017 by Darpan Sanghvi and co-founded by Priyanka Gill, MyGlamm competes with the likes of SUGAR, Purplle, Plum among others. MyGlamm has over 600 products across makeup, skincare and personal care, with a content-to-community-to-commerce platform approach. “We are really excited about all that we will be able to learn from both, Amazon and Wipro Consumer along with the financial rigour that Ascent Capital brings, as we move forward to fulfil our vision of building India’s largest beauty company leveraging DTC, digital, and data,” said Sanghvi in a statement. MyGlamm had earlier <a href="https://www.businessinsider.in/business/startups/news/popxo-gets-acquired-by-mumbai-based-beauty-commerce-platform-myglamm/articleshow/77398634.cms">acquired</a> six-year-old <keyword id="3128172" type="PERSON" weightage="20" keywordseo="POPxo">POPxo</keyword>, the online community startup for women. With the acquisition, POPxo’s investors Chiratae Ventures, Kalaari Capital, and Neoplux Venture Capital had joined the board of MyGlamm. Along with a digital presence, MyGlamm also focuses on offline retail with over 10,000 points of sales across 70 cities in India. The company, which claims to have grown by 400% in 2019, had to halt its Series C round, initially intended to be closed by April 2020, due to the COVID-19 pandemic. However, the company said that from zero revenue during the months of strict lockdown, MyGlamm now records revenues 200% of pre-Covid levels and also claims to have achieved EBITDA (earnings before interest, taxes, depreciation, and amortization) profitability in December 2020. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/indian-spacetech-startup-pixxel-space-gets-7-3-million-funding-before-the-launch-of-its-first-satellite/articleshow/81562421.cms">Indian spacetech startup Pixxel gets $7.3 million in funding as it announces a new product even before the launch of its first satellite</a> <a href="https://www.businessinsider.in/business/telecom/news/airtel-adds-3-times-more-subscribers-than-reliance-jio-vodafone-idea-turns-positive-for-the-first-time-in-15-months/articleshow/81562851.cms">Airtel adds 3 times more subscribers than Jio while Vodafone Idea gets net addition first time in 15 months</a> <a href="https://www.businessinsider.in/business/corporates/news/kishore-biyani-future-group-appeals-to-the-singapore-arbitrator-to-exclude-future-retail-from-the-fight-with-amazon/articleshow/81562016.cms">Ahead of Delhi High Court's decision, Future Group appeals to the Singapore arbitrator to exclude Future Retail from the fight with Amazon</a>

Amazon, Wipro Consumer and Ascent Capital invest in beauty brand MyGlamm

<ul><li>With the acquisition, <keyword id="3128172" type="PERSON" weightage="20" keywordseo="POPxo">POPxo</keyword>’s investors Chiratae Ventures, Kalaari Capital, and Neoplux Venture Capital will join the board of <keyword id="3030142" type="PERSON" weightage="20" keywordseo="MyGlamm">MyGlamm</keyword>. </li><li><keyword id="2591302" type="PERSON" weightage="20" keywordseo="Priyanka-Gill">Priyanka Gill</keyword>, who founded POPxo, will also join MyGlamm as a co-founder.</li><li>The two companies are together hoping for an annualized revenue of ₹400 crore by December 2021. </li></ul>Six-year-old POPxo, the online community startup for women, has been acquired by Mumbai-based direct to consumer beauty platform MyGlamm. With the acquisition, POPxo’s investors Chiratae Ventures, Kalaari Capital, and Neoplux Venture Capital will join the board of MyGlamm. Priyanka Gill, who founded POPxo, will also join MyGlamm as a co-founder. “The POPxo vision has always been to build a content-community-commerce destination for women in India, with MyGlamm we have found a powerful partner with proven strengths in producing and selling beauty products at scale. Together we will leverage the power of content to meaningfully engage with and truly listen to our users to co-create products they really want,” said Gill. The two companies are together hoping for an annualized revenue of ₹400 crore by December 2021. MyGlamm has over 2000 points of sale, and claims to have grown by 400% in the last one year. Meanwhile, POPxo, which had grown to popularity for its online content for women and had also launched retail outlets in Delhi NCR, claims to have over 43 million monthly active users. In September 2019, POPxo launched its private-label beauty collection for skin, bath, body and hair with 17 products. The startup had last raised a funding of $5.5 million over two years ago from Neoplux (Doosan Group, Korea) and OPPO. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/paytm-is-scaling-up-its-lending-operations-brings-on-board-former-clix-capital-ceo/articleshow/77385879.cms">Paytm is scaling up its lending operations – brings on board former Clix Capital CEO</a> <a href="https://www.businessinsider.in/business/startups/news/from-oyo-to-upgrad-to-zomato-employees-get-full-salaries-as-startups-begin-reversing-pay-cuts/articleshow/77388428.cms">From OYO to Upgrad to Zomato, employees get full salaries as startups begin reversing pay cuts</a>

POPxo gets acquired by Mumbai-based beauty commerce platform MyGlamm

<ul><li>Acquisition of <keyword id="3128172" type="General" weightage="20" keywordseo="PopXo" source="Orion">POPxo</keyword> and <keyword id="2088138" type="General" weightage="20" keywordseo="scoopwhoop" source="Orion">ScoopWhoop</keyword> may help the <keyword id="12188628" type="General" weightage="20" keywordseo="good-glamm-group" source="Orion">Good Glamm Group</keyword> save millions on marketing annually.</li><li>The Good Glamm Group is a culmination of three brands <keyword id="3030142" type="General" weightage="20" keywordseo="myglamm" source="Orion">MyGlamm</keyword>, POPxo and BabyChakra, and its plans to acquire up to 4 more businesses by March 2022.</li><li>The root of these entities lies in the content-to-commerce strategy, which will lead them to joining forces to help each other and build a bigger platform.</li></ul>As expected, the Good Glamm Group — the parent company of direct-to-consumer (D2C) beauty brand MyGlamm — has made another big acquisition in the digital space, taking the total tally to five acquisitions in the last 15 months. The latest one to be acquired is the well-known digital media brand ScoopWhoop, which claims to have over 100 million users on its platform. The company will become a subsidiary of the Good Glamm Group, along with another digital media brand POPxo that was acquired in August 2020. Now the question arises -- What would a beauty and cosmetics brand do with digital media platforms like ScoopWhoop and POPxo? Well, POPxo at least tried its hand in an ecommerce play before getting acquired, but ScoopWhoop had nothing to do with it. POPxo, ScoopWhoop will have a direct impact on MyGlamm’s financial statement Since last year — even before Good Glamm Group came into existence — MyGlamm had been boasting about its content-to-commerce playbook. The thought behind the strategy is simple -- you acquire a digital media company that has a substantial number of users and that will set the wheels rolling for your marketing. In turn, you save money on advertising and hope to get better recognition for your brand. MyGlamm’s founder and chief executive Darshan Sanghvi — while <a href="https://inc42.com/buzz/myglamm-popxo-join-forces-for-content-driven-beauty-ecommerce-play/">announcing</a> the acquisition of POPxo and its influencer marketing platform Plixxo in August 2020 — had specified that the acquisition of POPxo alone would help the company save $4-5 million in marketing costs annually. POPxo, then, had less than half the user ScoopWhoop has at the moment. MyGlamm spent 11% more than of its revenue on marketing and advertising spends in the financial year 2020, as per data sourced from its financial statement. Losses were at ₹68 crore. But there is much more to it than just saving a few marketing dollars The Good Glamm Group — <a href="https://www.businessinsider.in/business/startups/news/myglamm-has-set-aside-100-million-to-acquire-6-beauty-and-personal-care-brands-under-new-entity/articleshow/86559530.cms">which came into existence only last month</a> — is a culmination of three brands MyGlamm, POPxo and online parenting startup BabyChakra. The parent entity is also led by the founders of these three companies — Darshan Sanghvi, Priyanka Gill (POPxo) and Naiyya Saggi (BabyChakra). “So, imagine you're a D2C entrepreneur who's built out of a very strong, robust brand on marketplaces right now. The next level of growth will typically come from you having the access to data that you need for marketing bulk. If you want to reach out to a very very large audience of women. In this case, the POPxo and the BabyChakra sort of stack can add value,” BabyChakra’s Saggi had told Business Insider in a previous conversation. The three businesses themselves claim to have benefited from joining their forces. <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Company </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">September 2020 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">August 2021 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">MyGlamm </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">30,000 new customers per month </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">350,000 new customers per month </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">POPxo </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">48 million monthly active users </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">60 million monthly active users </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Plixxo </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">125,000 influencers on platform </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">220,000 influencers on the platform </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">BabyChakra (acquired in September 2021) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">20 million mothers on platform </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Aims to onboard 75 million mothers by 2022 </td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table>Source: The Good Glamm Group The group had acquired The Moms Co earlier this month as a part of the same strategy. The Good Glamm Group has a war chest of $100 million to make upto four more acquisitions by March 2022. “This large user base and reach [of ScoopWhoop and POPxo], along with the [Good Glamm] Group’s proven digital and go-to-market omni channel capabilities, and its capacity to derive data-driven insights into what consumers want will help all brands in the Group to successfully create, launch and market products in the beauty, skincare, personal care, male grooming and parenting categories,” the Good Glamm Group said in its latest press note dated October 20. POPxo’s Gill and BabyChakra’s Saggi being the brain behind the idea of setting up Good Glamm Group, joined MyGlamm’s Sanghvi at the parent entity. The same would not be true for other companies. Each of the acquired companies, including Scoopwhoop and The Moms Co, will continue to be operational independently and being led by their current leadership. The company seems confident in this strategy that it has already made plans to hit the public market by 2023. SEE ALSO <a href="https://www.businessinsider.in/business/corporates/news/reliances-oil-to-chemicals-business-seems-to-be-in-the-right-spot-to-leverage-chinas-climate-crackdown/articleshow/87152945.cms">Reliance’s oil-to-chemicals business seems to be in the right spot to leverage China’s climate crackdown</a> <a href="https://www.businessinsider.in/business/corporates/news/reliances-oil-to-chemicals-business-seems-to-be-in-the-right-spot-to-leverage-chinas-climate-crackdown/articleshow/87152945.cms"></a><a href="https://www.businessinsider.in/business/telecom/news/reliance-jio-cements-its-lead-over-airtel-in-both-total-as-well-as-active-subscribers/articleshow/87156675.cms">Reliance Jio cements its lead over Airtel in both total as well as active subscribers</a> <a href="https://www.businessinsider.in/business/telecom/news/reliance-jio-cements-its-lead-over-airtel-in-both-total-as-well-as-active-subscribers/articleshow/87156675.cms"></a><a href="https://www.businessinsider.in/stock-market/news/jubilant-foodworks-slips-8-on-weak-store-sales-of-dominos-pizza/articleshow/87158585.cms">Jubilant FoodWorks slips 8% on weak store sales of Domino’s Pizza</a>

With ScoopWhoop and POPxo in its kitty, here’s what MyGlamm intends to do

<ul><li><keyword id="3030142" type="General" weightage="20" keywordseo="myglamm" source="Orion">Myglamm</keyword> has set up a new parent entity ‘The <keyword id="12188628" type="General" weightage="20" keywordseo="good-glamm-group" source="Orion">Good Glamm Group</keyword>’ to acquire 6 beauty and personal care businesses by March 2022.</li><li>The company has raised $34 million in a mix of debt and equity, which takes its war chest to $100 million to make acquisitions.</li><li>MyGlamm’s Darpan Sanghvi revealed that they are on a lookout for Indian brands that have a revenue of ₹50 crore to ₹200 crore.</li><li>Each of these acquired companies will continue to operate as individual entities, with access to other resources from other plugs of the group entity.</li></ul>Direct-to-consumer (D2C) cosmetics brand MyGlamm has announced the formation of a new parent entity ‘The Good Glamm Group’ in order to create a digital house of brands in the beauty and personal care space. As a part of the plan, the company said it will acquire 4 to 6 businesses in this space in the next 90-180 days. It has a war chest of ₹750 crore ($100 million) to make these strategic investments in <keyword id="12188627" type="General" weightage="20" keywordseo="beauty-and-personal-care-brands" source="Orion">beauty and personal care brands</keyword>. The capital will be deployed by March 2022. The Mumbai-based cosmetics company had previously acquired digital media/e-commerce platform <keyword id="3128172" type="General" weightage="20" keywordseo="popxo" source="Orion">POPxo</keyword> and online parenting startup <keyword id="2796305" type="General" weightage="20" keywordseo="babychakra" source="Orion">BabyChakra</keyword> over the last eighteen months. The founders of both the companies — Priyanka Gill (POPxo) and Naiyya Saggi (BabyChakra) — had joined Darpan Sanghvi as cofounders at MyGlamm. The trio will be leading the latest entity, which plans to go public in the next two years. In order to fund their aggressive acquisition plans, the Good Glamm Group has raised ₹255 crore (about $34.5 million) — ₹100 crore in equity and ₹155 crore in venture debt — from Trifecta Leaders and Stride Ventures. The company is also backed by Amazon, Accel, L’Occitane, Chiratae and others. In a conversation with Business Insider, MyGlamm’s Sanghvi revealed that they are on the lookout for Indian brands that have a revenue of ₹50 crore to ₹200 crore. This acquisition is more like an alliance Each of these acquired companies will continue to operate as individual entities, which said it will give access to 88 million users of POPxo, 20 million moms on BabyChakra and MyGlamm’s 20,000 point of sales offline, which will grow to a 30,000 by December. Besides this, these brands will also get access to the user base of other platforms that are acquired by the Good Glamm Group in the future. “So, imagine you're a D2C entrepreneur who's built out of a very strong, robust brand on marketplaces right now. The next level of growth will typically come from you having the access to data that you need for marketing bulk. If you want to reach out to a very very large audience of women. In this case, the POPxo and the BabyChakra sort of stack can add value,” Saggi, co-founder of the Good Glamm Group and BabyChakra added. The three businesses — MyGlamm, POPxo and BabyChakra — have claimed that their individual businesses have also grown after their partnership. Notably, MyGlamm acquired <a href="https://www.businessinsider.in/business/startups/news/popxo-gets-acquired-by-mumbai-based-beauty-commerce-platform-myglamm/articleshow/77398634.cms">POPxo in September 2020</a> and <a href="https://www.businessinsider.in/business/startups/news/myglamm-acquires-babychakra-will-invest-100-crore-in-mother-and-baby-care-content/articleshow/85393506.cms">BabyChakra in August 2021</a>. <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Company </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">September 2020 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">August 2021 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">MyGlamm </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">30,000 new customers per month </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">350,000 new customers per month </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">POPxo </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">48 million monthly active users </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">60 million monthly active users </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Plixxo </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">125,000 influencers on platform </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">220,000 influencers on the platform </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">BabyChakra </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">20 million mothers on platform </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Aims to onboard 75 million months by 2022 </td></tr></tbody><tbody></tbody><tbody></tbody></table>Source: The Good Glamm Group “The Good Glamm Group is a house of brands where we plug in interesting brands, they continue on their own journey and they get support from group resources,” Gill, co-founder of MyGlamm and POPxo added. The company will soon launch its range of cosmetics, under the MyGlamm brand. India's beauty and personal care segment amounts to $26.8 million According to a Statista <a href="https://www.statista.com/outlook/cmo/beauty-personal-care/india#:~:text=The%20market%20is%20expected%20to,US%2412%2C261m%20in%202021.&amp;text=In%20the%20Beauty%20%26%20Personal%20Care%20market%2C%2013%25%20of%20total,through%20online%20sales%20by%202021.">report</a>, India’s beauty and personal care market amounts to $26.8 billion in 2021 and it is expected to grow annually at 8.51% compound annual growth rate (CAGR) for the next four years. The biggest segment in this industry is personal care, with a volume of $12.2 billion this year. The report further notes that about 13% of total revenue in the beauty and personal care segment would come from online sales by 2021. SEE ALSO <a href="https://www.businessinsider.in/stock-market/news/zee-entertainment-shares-fall-in-todays-trade-as-invesco-insists-the-board-to-hold-egm-before-sony-deal/articleshow/86546922.cms">Zee Entertainment shares fall 3% in today’s trade as Invesco insists the board to hold EGM before Sony deal</a> <a href="https://www.businessinsider.in/business/startups/news/ofbusiness-was-the-only-woman-led-startup-that-entered-the-unicorn-club-this-year/articleshow/86511076.cms">OfBusiness was the only woman led startup that entered the unicorn club this year</a> <a href="https://www.businessinsider.in/business/auto/news/teslas-full-self-driving-beta-programme-request-button-goes-live/articleshow/86525543.cms">Tesla's 'Full Self Driving' Beta programme request button goes live</a>

MyGlamm has set aside $100 million to acquire 6 beauty and personal care brands under new entity

Feminine hygiene startup <keyword id="7326219" type="General" weightage="20" keywordseo="sirona" source="Orion">Sirona</keyword> on Tuesday said it has raised ₹100 crore in funding from <keyword id="12352571" type="General" weightage="20" keywordseo="good-glamm" source="Orion">Good Glamm</keyword> Group. The round also saw secondary buyout with early investors including seed and angel investors taking an exit, a statement said. Sirona - which makes products like PeeBuddy and menstrual cups - said it aims to hit the ₹500 crore revenue mark in three years. In April, Sirona had raised USD 3 million in series A funding round, co-led by NB Ventures and IAN Fund. The company said almost one million women use Sirona Menstrual Cups, and over 3 million units of PeeBuddy and over 4 lakh Sirona Feminine Pain Relief Patches have been sold. “We had multiple term sheets from VCs and other strategic investors but the combination of money and immediate value which the Good Glam Group offered was unparalleled. We have been profitable for the last 3 years and are growing steadily," <keyword id="9138019" type="General" weightage="20" keywordseo="sirona-hygiene" source="Orion">Sirona Hygiene</keyword> founder and CEO Deep Bajaj said. He added that the partnership with The Good Glamm group, given their edge in terms of content and offline access will help the company scale faster while staying profitable. "We hope to soon hit the ₹100 crore revenue mark. Aspirations are to see Sirona at leading stores, solving more feminine hygiene problems faced by Indian women from puberty to menopause and become the first start-up in our category to hit ₹500 crore revenue, hopefully within 3 years," he added. The Good Glamm Group comprises a portfolio of beauty and personal care brands that are powered by a proprietary digital ecosystem of content, community and creator assets. Brands that come under the Good Glamm Group umbrella include <keyword id="3030142" type="General" weightage="20" keywordseo="myglamm" source="Orion">MyGlamm</keyword>, POPxo, BabyChakra, The Moms Co, ScoopWhoop and St Botanica. “Feminine hygiene segment, especially given the taboo around the category, is a tough one to pull off but needs far more intervention to make life simpler for Indian women. And we believe our ecosystem of content and creators will greatly increase the education of and adoption of Sirona's innovative hygiene products," Good Glamm Group founder and CEO Darpan Sanghvi said. He added that Sirona has made its mark by creating a new category of modern intimate and menstrual hygiene solutions, something the company valued and decided to come in as a strategic investor at this stage. This digital reach, combined with 30,000-plus offline retail points of sale of the Group's flagship beauty brand, MyGlamm, offers Sirona an unprecedented opportunity to scale both online and offline, the statement said. Good Glamm Group had recently raised USD 150 million in a funding round led by Prosus (formerly Naspers) to enter the unicorn club (companies with valuation of USD 1 billion). It counts Warburg Pincus, L'Occitane, Bessemer Venture Partners, Accel, Amazon, and Ascent Capital among its investors. SEE ALSO <a href="https://www.businessinsider.in/business/news/snapdeal-ipo-paper-reveals-that-it-is-going-offline/articleshow/88408081.cms" data-type="tilCustomLink">Snapdeal IPO papers reveal the e-tailer’s offline aspirations for budget fashion</a> <a href="https://www.businessinsider.in/stock-market/news/mapmyindia-ipo-makes-a-positive-stock-market-debut/articleshow/88403594.cms" data-type="tilCustomLink">MapmyIndia debuts below expectation but IPO investors still make a sweet 53% return on listing</a> <a href="https://www.businessinsider.in/business/startups/news/zepto-raised-100-million-at-570-valuation-to-deliver-product-in-10-minutes/articleshow/88394937.cms" data-type="tilCustomLink">Two teenage Stanford dropouts have made their startup worth half a billion in 7 months</a>

Feminine hygiene startup Sirona raises ₹100 crore from ScoopWhoop's parent Good Glamm Group

<ul><li>The <keyword id="1229083" type="PERSON" weightage="20" keywordseo="Beauty-Industry">beauty industry</keyword> in India, projected to be worth $20 billion by 2025, was one of the sectors whose path was redefined during the coronavirus pandemic.</li><li>With people staying away from <keyword id="41857" type="PERSON" weightage="20" keywordseo="salons">salons</keyword>, quick home solutions became important.</li><li>The future of the beauty industry has got a digital push with the pandemic but it might not be enough for a behavioural change.</li></ul>Gone are the days of weekend pampering sessions at the spa or salons. The coronavirus pandemic has changed the face of the beauty industry. From the parlour waali aunties and posh salons, the situation has changed with at-home services ruling the roost now. The beauty industry in India, projected to be worth <a href="https://brandequity.economictimes.indiatimes.com/news/business-of-brands/indias-cosmetics-market-to-grow-by-25-to-20-billion-by-2025/62845033">$20 billion</a> by 2025, was one of the sectors whose path was redefined during the coronavirus pandemic. The lockdown led to salons shutting down, and even as they began reopening in phases, the situation remains cautious. Work from home and lack of social gatherings meant lesser business for the salons. Also, people remain wary regarding the safety of getting any beauty procedures done outside. Here’s what worked in the beauty industry So, the beauty industry has settled for the simpler things – people took to self-grooming as they spent time at home. In a recent <a href="https://www.youtube.com/watch?v=Yuv6pwL9tbA&amp;t=106s&amp;ab_channel=GoldmanSachs">YouTube chat,</a> Janki Gandhi, Managing Director, Consumer retail investment banking division, Cross Markets Group, <keyword id="6361649" type="UNKNOWN" weightage="20" keywordseo="Goldman-Sachs">Goldman Sachs</keyword> said that the categories that did well globally were skin, hair and personal care. “Even within those, it's really subcategories that are more health and wellness oriented, self-care where people finally have time at home have gravitated towards those categories,” she said during the chat. <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Skincare </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Hair </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Personal Care </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Green, clean natural products </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Hair colouring and hair care </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">DIY products, bath and body wash products </td></tr></tbody></table> Even products that one can use while wearing a mask – eyeliner, concealers, mascara saw a steady demand through the global lockdown phases, she said while adding that heavy make-up products saw a slowdown as people weren’t going anywhere. “Certain categories have been reinvigorated during this time like nail, grooming and devices,” she said. Beauty e-commerce during lockdown In the last one year the <keyword id="2902598" type="PERSON" weightage="20" keywordseo="beauty-and-wellness">beauty and wellness</keyword> category in e-commerce has been one of the fastest growing sectors. “Beauty &amp; wellness is one sector that has witnessed an unprecedented order volume growth of over 130% as compared to the last year. This is more than six times the overall e-commerce growth,” said a report by Unicommerce on India’s online retail market. That explains the fast rise of beauty retail <keyword id="6362513" type="UNKNOWN" weightage="20" keywordseo="startups">startups</keyword> like Nykaa, which has solidified an online as well as offline presence. The beauty e-commerce platform has also announced major sales and forayed into the home and travel care essentials category during the past few months. “We have seen favorable trends in customer buying behavior including higher AOVs (average order volumes) as customers are willing to spend more on platforms such as Nykaa. While personal care is growing for us, we are seeing an overall return in demand across traditional categories such as make up and are currently tracking higher than pre-lockdown numbers,” a Nykaa spokesperson told Business Insider. At home, Do-It-Yourself With people staying away from salons, quick home solutions became important. As non-essential deliveries began, trimmers and grooming devices saw a surge in demand across e-commerce platforms like Amazon, Flipkart, Snapdeal and Paytm Mall. The beauty and wellness category has seen a 57% jump in demand in June 2020 as compared to February 2020, according to the Unicommerce report. From women resorting to YouTube tutorials to cut their hair to taking care of their own beauty needs, DIY kits are the flavour of the season. “In our case things came back to business-as-usual on the skincare and haircare fronts. People were ordering a lot more of specialist solutions, face packs, scrubs and creams. Our skin care kits are seeing excellent demand. These have always been about DIY skin care at home, and therefore ideally suited in a "locked down" environment,” said Shankar Prasad, Founder of beauty and wellness startup Plum. And for those not indulging in DIY, home services came to the rescue. Even in men’s grooming, after months of growing out their hair, men's haircuts become the most in-demand service for a home services startup Urban Company. “Relatively speaking, men’s grooming people tried DIY, but cutting your hair is fairly problematic so its rebounding faster and that category has grown five times from where we were pre-COVID, but their consumption in beauty beyond that is limited,” said Mukund Kulashekaran, SVP of Business, Urban Company. For women, Kulashekaran says its a mixed response as the main trigger for demand has been the need to go back to office or festivals. “Otherwise people will make-do for sometime with alternative versions of waxing for instance. I would say one in two women are being safe even now. However, Delhi has come back for us to 70-80% of pre-COVID levels while Tier II and III cities, which haven’t yet really seen the impact of COVID-19, have bounced back 100%,” he said. The future – Will we go to the salon? As salons open up and pictures of beauticians wearing full gear – PPE kits, face shields, and masks, trend on social media — the question remains, whether people find it safe to venture out. Experts believe that while at-home solutions will continue to reign supreme for another year, it's too short a time to change behaviour. And people will turn to stylists soon. “Making yourself look good is not an easy task. There’s a reason why people have been opting to go to stylists over the years. As soon as aspects of socialization come back, people will go back to salons or ordering services at home. In the near future, consumption will remain low but I don’t see people replacing it,” said Kulashekaran. And when it comes to the sale of beauty products, companies will have to look at an omnichannel strategy as especially with beauty products people would want to try before buying – it’s very experiential. “COVID-19 has accelerated the jump to digital buying by a few years. This kind of push has made people somewhat agnostic to where they are buying their products from. It will be interesting to see how brick and mortar plays into this omnichannel strategy,” said Gandhi in the Goldman Sachs chat. M&amp;A activities will grow From a business perspective, mergers and acquisitions in the beauty industry too are set to grow. The Goldman Sachs exec said that globally companies are aggressively pursuing opportunities in the space, which will help them modernise their business and become category leaders, technology-driven, or tap into a new market. In India too, deal activity has been seen in the beauty and wellness category. Earlier,the beauty marketplace MyGlamm had acquired the Priyanka Gill-led startup PopXO. Most recently, Lotus Herbals acquired the whole business of the startup SoulTree. “We have been scanning the market for a premium certified organic Ayurvedic brand that resonates with modern consumers and SoulTree checked all the boxes,” said Nitin Passi, Joint Managing Director of Lotus Herbals. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/stack-overflow-is-using-its-85-million-to-boost-teams-and-it-wants-to-use-it-to-crack-the-india-market/articleshow/77972020.cms">EXCLUSIVE: Stack Overflow is using its $85 million to boost Teams — and it wants to use it to crack the India market</a> <a href="https://www.businessinsider.in/science/health/news/india-overtakes-brazil-to-become-the-second-worst-hit-covid-19-nation/articleshow/77971312.cms">India overtakes Brazil to become the second worst-hit COVID-19 nation</a>

COVID-19 and the changing face of the business of beauty — from sanitized salons to DIY kits and acquisitions

<ul><li><keyword id="12188628" type="General" weightage="20" keywordseo="good-glamm-group" source="Orion">Good Glamm Group</keyword> has decided to house its <keyword id="2540701" type="General" weightage="20" keywordseo="influencer-marketing" source="Orion">influencer marketing</keyword> platforms under the <keyword id="12879521" type="General" weightage="20" keywordseo="good-creator-co" source="Orion">Good Creator Co</keyword> banner.</li><li>The new entity includes Popxo’s <keyword id="4726279" type="General" weightage="20" keywordseo="plixxo" source="Orion">Plixxo</keyword>, <keyword id="2064012" type="General" weightage="20" keywordseo="missmalini" source="Orion">MissMalini</keyword>, Vidooly and Winkl, which have a revenue run rate of ₹75 crore.</li><li>The Good Glamm Group is a culmination of <keyword id="3030142" type="General" weightage="20" keywordseo="myglamm" source="Orion">MyGlamm</keyword>, POPxo and BabyChakra.</li></ul>The Good Glamm Group — the parent company of direct-to-consumer (D2C) beauty brand MyGlamm, <keyword id="2088138" type="General" weightage="20" keywordseo="scoopwhoop" source="Orion">ScoopWhoop</keyword> and Popxo— has now decided to invest ₹200 crore in its influencer management and marketing businesses, which will now be housed under a new entity Good Creator Co. The company already owns influence analytics platforms like Popxo’s Plixxo and <a href="https://www.businessinsider.in/business/startups/news/after-acquiring-scoopwhoop-good-glamm-group-buys-missmalini/articleshow/88268772.cms">MissMalini</a>. It has now announced the acquisition of two more brands — influencer marketing platform Winkl and online video analytics platform Vidooly — to be a key of its <a href="https://www.businessinsider.in/business/startups/news/with-scoopwhoop-and-popxo-on-its-side-heres-what-myglamm-intends-to-do/articleshow/87177789.cms">content-to-commerce strategy</a>. The Good Glamm Group noted that Plixxo and Winkl have 250,000 influencers and reach out to 70+ million users on a monthly basis. The Good Creator Co aims to make ₹250 crore by end of this year The Good Creator Co will offer content creators and influencers access to the brand campaigns, extensive monetization opportunities, as well as affiliate and creator commerce programmes, celebrity talent management services and more through the app. The latest entity currently has a revenue run rate of ₹75 crore and is targeting a ₹250 crore revenue run rate by December 2022. MyGlamm’s chief executive and founder Darpan Sanghvi believes that having content businesses like these would help the direct to consumer brands housed under ‘The Good Glamm Group’ banner get access to more customers as well as get a well-established marketing mechanism. Good Glamm Group became a unicorn in 2 months The Good Glamm Group — <a href="https://www.businessinsider.in/business/startups/news/myglamm-has-set-aside-100-million-to-acquire-6-beauty-and-personal-care-brands-under-new-entity/articleshow/86559530.cms">which came into existence only in September 2021</a> — is a culmination of three brands MyGlamm, POPxo and online parenting startup BabyChakra. The parent entity is also led by the founders of these three companies — Darpan Sanghvi, Priyanka Gill (POPxo) and Naiyya Saggi (BabyChakra). Under the Good Glamm Group umbrella are beauty and personal care brands — MyGlamm, The Moms Co, St. Botanica and Sirona as well as content platforms such as POPxo, Scoopwhoop and BabyChakra. The company was valued at<a href="https://www.businessinsider.in/business/startups/news/scoopwhoop-and-myglamms-parent-which-is-backed-by-amazon-is-now-valued-over-a-billion-dollars/articleshow/87608734.cms"> $1 billion in November 2021</a>, when it raised $150 million in funding in its Series D round. The Series D round was led by investors Prosus Ventures (Naspers), Warburg Pincus along the participation from Alteria Capital. Existing investors such as L’Occitane, Bessemer Venture Partners, <keyword id="18635" type="General" weightage="20" keywordseo="amazon" source="Orion">Amazon</keyword>, Ascent Capital and the Mankekar Family Office also participated in the round. SEE ALSO <a href="https://www.businessinsider.in/retail/news/future-retail-and-amazon-dispute-over-reliance-industries-acquisition-delhi-high-court-dismisses-kishore-biyani-appeal/articleshow/88690181.cms" data-type="tilCustomLink">Future Retail’s appeal to end Singapore arbitration initiated by Amazon has been turned down</a> <a href="https://www.businessinsider.in/business/startups/news/infoedge-and-zomatos-deepinder-goyal-invested-money-in-geniemode-10-month-old-tech-startup/articleshow/88683920.cms" data-type="tilCustomLink">After Deepinder Goyal and Kunal Shah, Info Edge backs this 10-month-old tech startup</a> <a href="https://www.businessinsider.in/science/health/news/new-covid19-variant-ihu-and-booster-dose-of-covid-vaccine-among-five-lessons-from-third-wave-of-infections/articleshow/88689317.cms" data-type="tilCustomLink">From new variant IHU to utility of booster doses ⁠— these are five lessons India can learn from the third wave of COVID-19 in other countries</a>

Amazon-backed Good Glamm Group acquires 2 more startups, intends to invest ₹200 crore to boost influencer marketing

<ul><li><keyword id="2796305" type="PERSON" weightage="20" keywordseo="BabyChakra">BabyChakra</keyword> is an online parenting platform that has created a virtual care ecosystem of parents, more than 3,000 doctors and products.</li><li>Naiyya Saggi will join <keyword id="3030142" type="PERSON" weightage="20" keywordseo="MyGlamm">MyGlamm</keyword> as a cofounder and will lead the mom-babycare vertical of the D2C brand.</li><li>MyGlamm had acquired women-focused content platform PopXo exactly a year ago.</li></ul>Direct-to-consumer (D2C) beauty and personal care brand MyGlamm has acquired online parenting startup BabyChakra for an undisclosed amount. The companies will invest ₹100 crore in building a mother-baby content-to-commerce platform over three years. Launched in February 2015 by Harvard Business School and McKinsey alumnus Naiyya Saggi, BabyChakra is an online parenting platform that has created a virtual care ecosystem of parents, over 3,000 doctors and products. The platform allows parents to seek professional and expert advice from other parents and healthcare givers. MyGlamm has revealed that conversation with BabyChakra’s founder Saggi began last year and it took the companies about six months to finalise the whole process. Post this acquisition, Saggi will be joining MyGlamm as a cofounder and president. She will lead the mom-baby vertical and also build the overall community vertical for the Group. Saggi will also be joining MyGlamm’s board. “MyGlamm is an established leader in the e-commerce ecosystem with a shared value system on how to develop, launch and scale best in class products that cater intuitively to the needs of our consumers. While the Indian Mom &amp; BabyCare market is large and rapidly growing at 15-20% CAGR [compound annual growth rate], Indian moms and kids still need products that are truly personalised to their needs,” Saggi said. Darpan Sanghvi, founder and chief executive of MyGlamm, echoed that the mom-baby category is one of the fastest growing categories in the beauty and personal care segment in India. He emphasised that BabyChakra has built an incredible amount of trust amongst parents, through their engaging platform, community and extensive doctor network. MyGlamm hopes to expand its presence across South Asia with the strategy of 3Cs — content, community and comerce. It had acquired Delhi-based digital media and ecommerce platform POPxo<a href="https://www.businessinsider.in/business/startups/news/popxo-gets-acquired-by-mumbai-based-beauty-commerce-platform-myglamm/articleshow/77398634.cms"> exactly a year ago </a>to create a strong women-focused platform equipped with the 3Cs. PopXo founder Priyanka Gill had also joined MyGlamm as a cofounder post this acquisition. SEE ALSO <a href="https://www.businessinsider.in/retail/news/a-third-of-internet-users-would-be-actively-shopping-online-by-the-end-of-this-decade-offline-retail-to-take-a-back-seat/articleshow/85390712.cms">A third of internet users would be actively shopping online by the end of this decade, offline retail to take a back seat</a> <a href="https://www.businessinsider.in/business/startups/news/with-pharmeasy-mobikwik-and-ixigo-all-set-to-hit-the-public-market-orios-plans-to-go-deeper-into-pre-ipo-bets/articleshow/85359703.cms">With PharmEasy, MobiKwik and ixigo all set to hit the public market, Orios plans to go deeper into pre-IPO bets</a> <a href="https://www.businessinsider.in/business/auto/news/tamil-nadu-government-is-upset-about-losing-money-on-luxury-cars/articleshow/85322536.cms">Tamil Nadu government is upset about losing money on luxury cars</a>

MyGlamm acquires BabyChakra, will invest ₹100 crore in mother and baby care content

<ul><li>Their omnichannel strategy has worked well with close to 40% revenue coming in indirectly from their offline studios, reveals top <keyword id="864887" type="COMPANY" weightage="20" keywordseo="Pepperfry">Pepperfry</keyword> executive. </li><li>In an exclusive chat with Business Insider, Pepperfry says the company will increase the number Pepperfry Studio locations to over 100.</li><li>Pepperfry has announced the launch of its Snooze Studios which will sell sleep accessories like mattresses. </li><li>The startup aims to rake in a revenue ₹20 billion by the financial year 2021 through its in-house brands alone.</li></ul>In the last eight years of its existence, Pepperfry has grown to be one of the success stories of India’s <keyword id="35621" type="PERSON" weightage="20" keywordseo="e-commerce">e-commerce</keyword> boom but the startup’s Vice President and Head of Omnichannel expansion, Mihir Kulkarni, had an interesting revelation to make in an exclusive interview with Business Insider – the sales had doubled after they opened physical ‘experience’ stores. “In every new catchment that we have opened up the offline studio, the city’s sales have grown by 90-100%. We now plan to take our store count up to 100 by the end of the fiscal year,” said Kulkarni. Their omnichannel strategy has paid off. Pepperfry launched its first studio in 2014. Since then, they expanded it to 65 studios across 28 cities. “While we don’t sell directly through our offline studios, they contribute significantly to our sales. Close to 40% of our overall turnover comes from the online bookings made at these studios,” said Kulkarni. This is a telling sign of the nature of evolution of the much-celebrated boom in Indian e-commerce. Other startups like Craftsvilla, Faballey and more recently Popxo have also recently launched offline stores to further grow their business. Amazon which had although pulled the plug on its global mall pop-up stores, didn’t give up on offline retail. <a href="https://www.businessinsider.in/Amazon-quietly-launched-a-new-store-in-malls-after-pulling-the-plug-on-its-pop-up-stores/articleshow/69487379.cms">Instead</a> it launched ‘Presented by Amazon’ a range of kiosks. Pepperfry is definitely doubling down on its offline efforts but it is also looking to keep its capital investment low. It plans to expand its presence in Tier-II cities in India but would rather have more franchisees than owned stores. “Currently, out of the 65 stores, 12 are through the franchise model. We expect the number to go up to 25 by the end of the year,” said Kulkarni. The sleep market Beyond physical stores, Pepperfry is also betting big on in-house brands particularly in, what Kulkarni likes to call, the ‘sleep’ market -- mattresses, bedsheets, pillows, and more. Pepperfry is pushing these new products through its in-house brand, Clouddio. The startup aims to rake in revenues to the tune of ₹20 billion by 2020-21 through in-house brands alone. In 2017-18, Pepperfry had announced a gross merchandise volume of ₹15 billion. And, over half of its current revenue comes from in-house brands. The e-retailer also announced the launch of Pepperfry Snooze Studios – its line of products for the sleep market – within its <keyword id="3437283" type="PERSON" weightage="20" keywordseo="studio-pepperfry">Studio Pepperfry</keyword>. Sleep smart The sleep market is currently valued at $2.5 billion in India and is growing at 10%. Pepperfry is also experimenting with IOT-enabled products for this market– from beds that have an in-builtalarm clocks to ones that monitor sleep patterns. These products could hit the market in a few years. “The sector is highly unorganised and in terms of consumer experience. It is a broken category. That is why we want to crack open the market with our successful omnichannel strategy,” said Kulkarni. See Also: <a href="https://www.businessinsider.in/paytm-clocks-50-billion-through-5-5-billion-transactions/articleshow/69670592.cms">Paytm’s year in a review – Billions, profits and frauds</a> <a href="https://www.businessinsider.in/naukri-jobs-is-using-artificial-intelligence-to-take-on-linkedin/articleshow/69751271.cms">An Indian internet company older than Google is using Artificial Intelligence to reinvent itself</a>

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