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<div type="image" title="A woman sits on the floor with her laptop, shopping online." height="3416" width="4555" msid="87746409" hostid="261"></div><ul class="summary-list"><li>Online retailers have found that better levering customer data is the key to building brand loyalty.</li><li>The industry was already headed in this direction, but the pandemic has accelerated the trend.</li><li>Platforms like Amazon and <keyword id="11894125" type="UNKNOWN" weightage="60" keywordseo="tiktok" source="Orion">TikTok</keyword> are also introducing mass audiences to innovative brands.</li></ul>As COVID-19 restrictions slowly lifted over the past year, retailers realized that consumer <keyword id="11896038" type="UNKNOWN" weightage="60" keywordseo="shopping" source="Orion">shopping</keyword> habits created in lockdown were here to stay.Today's shoppers increasingly favor brands with a unique e-commerce experience that is personalized to them. If a company lacks the tools necessary to meet customers' in-store and online needs, retailers are expected to partner with a variety of platforms to fill in the gaps. To be sure, the industry was already headed in this direction, but the pandemic has accelerated the trend.Those featured in this year's shopping vertical, part of Insider's 100 People Transforming Business in 2021 list, have adapted to these shifts in consumer preference and are advancing their companies and industries, from beauty and fitness to grocery. <h2>Putting customer data first</h2>Retailers have found that levering customer data is the key to building brand loyalty and the seamless experience shoppers want.Take Ben McKean's Hungryroot. The CEO of the grocery delivery company has invested in AI technology that uses consumer data to recommend grocery items and recipes to them. That includes tracking users' preferred choice of meats and level of spice in meals."When you walk into an offline grocery store, it obviously can't be personalized to you," he told Insider. "What we see is the service as your personal grocer, and it does all the work for you."<keyword id="11956939" type="UNKNOWN" weightage="60" keywordseo="dollar-general" source="Orion">Dollar General</keyword>'s Chief Merchandising Officer Emily Taylor has similarly relied on customer feedback in expanding the dollar store chain's pOpshelf concept. The chain's 16 pOpshelf stores, aimed at more affluent shoppers, currently sells party supplies, home decor, and holiday trinkets.And Dollar General has added digital tools like a Cart Calculator that lets shoppers scan products for discounts, with their input."By listening to our customers, we have a pulse on what they want and need most," Taylor said. Perhaps the best example of a brand owning its customer is <keyword id="11928679" type="UNKNOWN" weightage="60" keywordseo="peloton" source="Orion">Peloton</keyword>.Part of the fitness brand's meteoric rise during the pandemic derives from COO and cofounder Tom Cortese's efforts to expand the company's R&amp;D department — leading to new features for its <a href="https://investor.onepeloton.com/">5.9 million</a> subscribers, such as updated progress tracking and new scenic rides and runs for treadmill and bike users.Such investments have enabled Peloton to lower the cost of its flagship bike by $400 in August, Cortese said."We're taking 10 years of manufacturing, learning, and scale to produce units at better cost and pass that on to our members so that we can continue to aggressively grow our member base and welcome more and more folks into the Peloton family," he said.<h2>Shopping meets entertainment</h2>Established platforms like Amazon and <keyword id="11949117" type="UNKNOWN" weightage="60" keywordseo="shopify" source="Orion">Shopify</keyword> to newer options like <keyword id="12547218" type="UNKNOWN" weightage="60" keywordseo="stockx" source="Orion">StockX</keyword> and TikTok are transforming shopping by helping retailers broaden their audiences in new ways. With 1 billion monthly users, TikTok is quickly becoming a shopping juggernaut, with customers discovering new products daily. Sandie Hawkins, general manager for North America, global business solutions, at TikTok is largely responsible for this.She has helped lure brands onto the social media app with ad formats aimed at companies trying to cash in on the online shopping boom. It also helps to have a tagline, "TikTok Made Me Buy It."Meanwhile, Dan Dan Li's <keyword id="12547219" type="UNKNOWN" weightage="60" keywordseo="popshop-live" source="Orion">PopShop Live</keyword> has focused on the live shopping trend, helping e-commerce companies set up online shops and interact with customers in real-time.And as more Americans turn to reselling during the pandemic as an alternative source of income, StockX has used that demand to expand beyond a haven for sneakerheads. Led by Vice President of Strategy Shervin Moghaddam, StockX's resale marketplace now offers electronics like the PlayStation 5 and home goods. "People don't just buy sneakers, they have interests beyond that," Moghaddam told Insider. "Gaming, sneakers, and streetwear go together really well, so we started with some experiments and saw real interest from our users in electronics, particularly in consoles."Critical decisions made by these executives above and others featured on this year's list have helped their companies navigate the headwinds of the pandemic and come out winners. This comes as the industry remains plagued by labor shortages and supply chain delays that are driving up costs.As for what comes next for shopping and e-commerce, Shopify President Harley Finkelstein may have put it best, recently telling Insider that Shopify is now focused on helping companies capture international sales. "If the pandemic exposed one thing, it's how global commerce truly is," he said. "Online shopping has no borders."

The pandemic accelerated online retailers' need for customer data, and platforms like Shopify and TikTok made it easier to acquire

<keyword id="9597163" type="UNKNOWN" weightage="60" keywordseo="live-shopping">Live shopping</keyword> is a growing <keyword id="6354851" type="UNKNOWN" weightage="60" keywordseo="retail">retail</keyword> opportunity in the US, estimated to become a $6 billion market this year and reach $25 billion by 2023, according to Coresight Research. <a href="https://www.businessinsider.com/livestream-shopping-founders-transforming-ecommerce-2021-6">When leveraged well</a>, it can give companies and social media influencers new ways to engage with their audiences and <a href="https://www.businessinsider.com/how-to-start-a-livestream-shopping-business-from-scratch-2021-5">generate more revenue</a>.Small businesses and resellers are using livestream shows to personally connect with their customers in real-time. Several <a href="https://www.businessinsider.com/top-livestream-shopping-apps-for-business-how-to-use-2021-4">apps and platforms</a> offer the technology, but it still hasn't quite reached mass adoption in the US, which means you have a chance to get ahead of the curve by building up a loyal following now.In this webinar, <keyword id="6359222" type="UNKNOWN" weightage="100" keywordseo="Small-Business">small business</keyword> reporter <a href="https://www.businessinsider.com/author/jennifer-ortakales">Jennifer Ortakales Dawkins</a> talked with three business owners who use <keyword id="11272649" type="UNKNOWN" weightage="60" keywordseo="livestream-shopping">livestream shopping</keyword> platforms. They covered everything entrepreneurs need to know about livestream selling, including what it is, what platforms to use, and tips on how to make it a successful sales and marketing channel for your business.<h2>Meet our panelists: </h2>Vivian Nguyen - She sells toys, accessories, and snacks on the livestream shopping app Popshop Live. Last year her business, Cyndercake, made more than $60,000 in sales on the app and now it's helping her pay for college.Miguel Rivera - He is the collector and seller behind Master Poppins Collectibles. He auctions off FunkoPop figurines, among other collectibles, on the livestream shopping app Whatnot.Kelley Cawley - She is the owner of a women's apparel boutique and has increased her online sales by 88% since she started hosting livestream shopping shows on Facebook last year. <h2>Topics covered: </h2>At 1:41 we go over basics like what livestream shopping is, how to use it, and what a few popular apps offer. At 13:33 panelists explain how livestream shopping fits into their business, how it's helped grow their businesses, and how much in sales they make per show.At 31:26 we cover tips for getting started, including what type of equipment to use, how frequently to host live shows, and the best ways to engage audiences. And at 50:23 we go into a Q&amp;A to respond to viewers' questions for our panelists. Watch the full webinar above. For more information about livestream selling, check out additional coverage below. <ul><li><a href="https://www.businessinsider.com/top-livestream-shopping-apps-for-business-how-to-use-2021-4">6 live-shopping apps that help businesses grab a piece of the $6 billion market</a></li><li><a href="https://www.businessinsider.com/what-is-livestream-shopping-how-to-use-it-for-business-2021-6">Everything business owners need to know about livestream shopping - and 3 ways to get started </a></li><li><a href="https://www.businessinsider.com/retailer-uses-livestreaming-app-make-half-her-sales-2021-2">How a New York retailer uses a Snapchat-meets-QVC livestreaming app to make $1,000 in 4 hours</a></li></ul>

WATCH: How any business can use live shopping to net thousands of dollars per stream

<ul class="summary-list"><li>Live shopping is about to get a lot more popular in the US.</li><li>Real-time shows let you tell the story behind your brand and products.</li><li>We break down what <keyword id="11272649" type="UNKNOWN" weightage="60" keywordseo="livestream-shopping">livestream shopping</keyword> is and how to use the technology for your business.</li></ul>Live shopping in the US is estimated to become a $6 billion market this year and $25 billion by 2023. Originally popularized in Asia, this method of ecommerce is like a modern QVC show meets Instagram live.Small businesses, resellers, and collectors are using livestream shows to make thousands of dollars in sales. Boutique owners can show off their latest products or auction off <keyword id="909478" type="PERSON" weightage="60" keywordseo="collectibles">collectibles</keyword> in real-time, establishing a new way to reach customers at home. Now a store located in one city can reach viewers across the country, vastly widening its net of loyal customers. See how business owners are using livestream platforms to broaden their customer base and sell their products. <h2>How to get started selling on live shopping platforms</h2>You can start livestream selling by either launching a new business or incorporating it into an existing company. Either way, it's important to identify the niche you're serving by looking at what your customers and followers are interested in, entrepreneurs told Insider.You don't need much more than a smartphone to start livestreaming, but there are a few tools you can purchase to elevate the experience for viewers.Read more: <ul><li><a href="https://www.businessinsider.com/how-business-can-use-live-shopping-boost-sales-2021-7">WATCH: Our webinar on how to sell on livestream</a></li><li><a href="https://www.businessinsider.com/what-is-livestream-shopping-how-to-use-it-for-business-2021-6">Here's everything business owners need to know - and 3 ways to get started.</a> </li><li><a href="https://www.businessinsider.com/sell-popular-livestream-shopping-apps-popshop-live-whatot-2021-4">Our guide on the top live shopping platforms, success stories from expert streamers, and the gear you need to get started.</a></li></ul><h2>Apps and platforms to know</h2>There are several apps and platforms that offer livestream shopping technology, but it still hasn't quite reached mass adoption in the US. Plus, building up a loyal following is imperative to seller success. Before you get started, learn which platform best suits your needs and audience. Some platforms cater to niche communities of fans or collectors, while other offer special features and tools.Read more: <ul><li><a href="https://www.businessinsider.com/top-livestream-shopping-apps-for-business-how-to-use-2021-4">The best live shopping apps and how to use them to sell to customers all over the world</a> </li><li><a href="https://www.businessinsider.com/livestream-shopping-founders-transforming-ecommerce-2021-6">Meet the live shopping founders transforming US e-commerce</a> </li></ul><h2>Sellers give their tips for success</h2>Insider talked to sellers who average $1,000 to $9,000 in sales per livestream. They gave their tips and advice for getting started, building your audience, and hosting an engaging show. Read more: <ul><li><a href="https://www.businessinsider.com/how-to-start-a-livestream-shopping-business-from-scratch-2021-5">An 8-step plan to launch an online streaming business from people who make $9,000 in one day selling on social media</a></li><li><a href="https://www.businessinsider.com/retailer-uses-livestreaming-app-make-half-her-sales-2021-2">How a New York retailer uses a Snapchat-meets-QVC livestreaming app to make $1,000 in 4 hours</a></li><li><a href="https://www.businessinsider.com/popshop-live-seller-gives-her-tips-for-livestream-shopping-2021-4">5 steps to starting a livestream and growing your fan base, from a top seller on Popshop Live who made $60,000 on her side hustle last year</a> </li></ul>

How to take your business to the next level with live shopping

<ul class="summary-list"><li><keyword id="11272649" type="UNKNOWN" weightage="60" keywordseo="livestream-shopping">Livestream shopping</keyword> is a growing market in the US and a way businesses can connect with customers.</li><li><a href="https://us02web.zoom.us/webinar/register/WN_crxShkVtT9KKDc1EYeo6mw">Sign up for our webinar on July 1 at 1 PM EST/10 AM PST for a conversation with livestream sellers.</a></li></ul><a href="https://www.businessinsider.com/sell-popular-livestream-shopping-apps-popshop-live-whatot-2021-4">Livestream shopping</a> in the US is estimated to become a $6 billion market this year and $25 billion by 2023, according to research firm Coresight Research. Originally popularized in Asia, this method of ecommerce is like a modern QVC show meets Instagram Live.Small businesses and resellers are <a href="https://www.businessinsider.com/what-is-livestream-shopping-how-to-use-it-for-business-2021-6">using livestream shows to personally connect with their customers</a> in real-time. Several <a href="https://www.businessinsider.com/livestream-shopping-founders-transforming-ecommerce-2021-6">apps and platforms offer the technology</a>, but it still hasn't quite reached mass adoption in the US, which means you have a chance to get ahead of the curve by building up a loyal following now.Join us for our free event on July 1 at 1 PM EST/10 AM PST. We'll explain what livestream shopping is and ask sellers for their best tips for gaining loyal viewers and making sales.<h2>Meet our panelists: </h2><a href="https://www.instagram.com/cyndercake_official/?hl=en">Vivian Nguyen</a> is a YouTube influencer and sells toys, accessories, and snacks on the livestream shopping app Popshop Live. In 2020, Nguyen's business, Cyndercake, made more than $60,000 in sales on the app. It's helping her pay for college and her rapid growth led her to open her first ecommerce site this year.<a href="https://www.instagram.com/masterpoppins/">Miguel Rivera</a> is the collector and seller behind <a href="https://www.masterpoppins.com/">Master Poppins Collectibles</a>. He auctions off FunkoPop figurines on the livestream shopping app Whatnot. <a href="https://www.instagram.com/kelleycawley/">Kelley Cawley</a> is the owner of a <a href="https://kelleycawley.com/">women's apparel boutique</a> and <keyword id="6354851" type="UNKNOWN" weightage="60" keywordseo="retail">retail</keyword> store in LaSalle, Illinois. Cawley began hosting livestream shopping shows on Facebook during the pandemic and it's now become the bread and butter of her business. <h2>Topics to be discussed include: </h2><ul><li>The basics of livestream shopping - what is it and how to use it. </li><li>Differences between various livestream shopping apps and platforms. </li><li>How sellers and business owners use livestream to connect with their customers. </li><li>Advice on hosting an engaging livestream show that people will want to watch.</li><li>Tips for making sales and building your audience. </li></ul><a href="https://forms.gle/Svi6sM3z7aeZavr5A">If you'd like to submit a question to be answered, please fill out this brief form.</a> There will also be an opportunity to ask questions live during the <keyword id="2850172" type="PERSON" weightage="60" keywordseo="webinar">webinar</keyword>. <h2><a href="https://us02web.zoom.us/webinar/register/WN_crxShkVtT9KKDc1EYeo6mw">You can sign up here for our event.</a></h2>

JOIN OUR LIVE EVENT ON JULY 1: How to sell on livestream

<ul class="summary-list"><li>Small businesses and resellers are using livestream shows to personally connect with customers.</li><li>Live shopping in the US is expected to become a $25 billion market in 2023.</li></ul>Vivian Nguyen is paying for college with squishy, plushy Kawaii-themed toys. Turns out, these cute Japanese characters are a lucrative side hustle.The San Francisco nursing student and influencer said she started on YouTube and sold her products on Mercari and eBay until she discovered Popshop Live, which launched in 2019. She became one of the first sellers on the livestream-shopping app, which allows viewers to buy the items they see on her stream in real time. In 2020, her business <a href="https://www.cyndercake.com/">Cyndercake</a> netted more than $60,000 in sales, which Insider verified with documentation. Livestream shopping has been popular in China for over a decade, where the industry was <a href="https://coresight.com/research/livestreaming-from-malls-an-innovative-way-to-attract-shoppers/">estimated</a> to be worth $305 billion in 2021, up from $63 billion in 2019, according to Coresight Research. The experience has been <a href="https://www.businessoffashion.com/articles/technology/live-stream-apps-are-changing-the-way-people-shop">compared to QVC</a>, but it's much more personal than that — sellers speak directly to their audience, address each viewer by name, and tailor the show to questions asked in the chat. Pandemic-induced shutdowns accelerated the trend's ascension in the US, where Coresight Research estimated the market will be worth $25 billion in 2023.Poshmark is the latest tech company to tap into the trend. In September 2022, the resale platform launched a beta test of a new feature called <a href="https://blog.poshmark.com/2022/09/21/new-beta-test-posh-shows/">Posh Shows,</a> which allows selected resellers on the platform to host livestreamed shows and auction off items from their closets. Pending a <a href="https://investors.poshmark.com/news/news-details/2022/Naver-to-Acquire-Poshmark/default.aspx">$1.2 billion acquisition</a> by Korean e-commerce company Naver, Poshmark hopes to enhance its livestream capabilities and become a leader in the live shopping space, a <a href="https://investors.poshmark.com/news/news-details/2022/Naver-to-Acquire-Poshmark/default.aspx">press release</a> said.Experts say livestreams are the mall of the future, where people will go to shop, socialize, and be entertained. Retailers who use livestream typically broadcast anywhere from three to eight hours, and some Insider spoke with make $1,000 to $9,000 per livestream.<div type="image" title="Vivian Nguyen holds up a toy in front of a phone and ring light." height="2316" width="3088" msid="98135717" hostid="261" sizebytes="723892"></div>For small businesses, livestreaming brings products straight to customers' homes. But it's more than a live feed of your shop — it's about recreating the discovery of the in-person shopping experience and the personalized service of a friendly store associate. Done right, livestreams create a community of fans who look forward to gathering for your online events, respect your expertise, and are invested in your entrepreneurial journey.Use the table of contents below to navigate our guide on the best livestreaming platforms, success stories from expert streamers, and the gear you need to get started. <h2>How the top livestreaming platforms compare</h2>There are <a href="https://www.businessinsider.com/livestream-shopping-founders-transforming-ecommerce-2021-6">several startups taking on the livestream market</a> in the US, but a few apps in particular stand out in the ways they make this sales channel accessible to small businesses. <div type="image" title="Newtown HQ" height="2630" width="3507" msid="98135718" hostid="261" sizebytes="384044"></div><h3>Popshop Live: for independent retailers</h3>Dan Dan Li initially founded <a href="https://popshoplive.com/">Popshop Live</a> as a peer-to-peer resale app, then revamped it in 2019 to become a livestream-shopping app catered to retailers and e-commerce businesses. In July, the startup announced a Series A funding led by Benchmark, valuing the company at $100 million. Individual investors included Sophia Amoruso, Hailey Bieber, and Kendall Jenner.Li told Insider the company had prioritized working with brick-and-mortar business owners because so many have been hit hard by the pandemic. Livestreaming has been a way for many sellers to reach a whole new breadth of online shoppers."Before Popshop, they talked to one customer at a time, and now they can talk to hundreds of customers at the same time," she said.Business owners need to fill out <a href="https://form.typeform.com/to/ripy6a">an application</a> to become a seller on the app. Li did not disclose how applications are vetted, but Popshop Live is accepting more applications as the company's team grows, she said.Cost: Popshop Live takes a 9% commission on every sale. <div type="image" title="Cyndercake on Popshop Live" height="1000" width="1383" msid="98135719" hostid="261" sizebytes="152760"></div><h3>Whatnot: for collectors</h3><a href="https://www.whatnot.com/">Whatnot</a> is like a millennial eBay catered to resellers and collectors. Founders Grant LaFontaine and Logan Head are collectors themselves and felt like their experience on eBay hadn't changed since the '90s."Selling is now happening on social media with things like live video or posting things on Instagram," LaFontaine told Insider. "eBay didn't have any of those tools, and even its existing tools weren't really well-optimized for buyers and sellers of collectibles." So in 2019, LaFontaine quit his job at Facebook, Head left his job at the sneaker-resale marketplace GOAT, and together they started Whatnot in hopes of modernizing online resale. Last year, the startup <a href="https://techcrunch.com/2020/12/17/whatnot-raises-4m-as-it-gets-into-livestreamed-auctions-and-pokemon-cards/">raised $4 million in seed funding</a>.While anyone can shop on Whatnot, not everyone can sell on the app, so businesses have to <a href="https://docs.google.com/forms/d/e/1FAIpQLSdcB5SjOF7XbTDDmrZz3_KN2YIIve9uNtdQ59w46eqCTuE__A/viewform">apply for the wait list</a>. The team then reviews applications and accepts established businesses with a good reputation and high sales volume on other platforms. Cost: Whatnot takes an 8% commission on every sale. <h3>Livescale: for Shopify users and luxury brands</h3>Founded in 2016, <a href="https://www.livescale.tv/">Livescale</a> started as a platform to help content creators with their livestreams. The company then began to explore adding shopping features, and the pandemic brought in dozens of brands looking to hold online live events while their customers couldn't shop in store. Last year, the company partnered with Shopify so that any business with a Shopify account could easily integrate live shopping events into their e-commerce site.Virgile Ollivier, a cofounder and the CEO of Livescale, told Insider livestream shopping would soon become just as important for brands as social-media marketing."Live shopping is the first step in what we call experiential commerce, that really huge space you have between retail and traditional e-commerce," he said.Cost: Livescale charges sellers a monthly subscription fee, depending on the scale of support they want. Plans for Shopify merchants start at $490 a month. And in the coming weeks, the company will be releasing a lower-tier plan for $100 a month.<div type="image" title="screenshot of a Pohsmark live shopping show" height="757" width="1010" msid="98135721" hostid="261" sizebytes="45340"></div><h3>Poshmark: for resellers</h3>Launched in 2011, Poshmark is a community-based platform where people can sell clothing and accessories straight from their closets. The company <a href="https://investors.poshmark.com/news/news-details/2022/Naver-to-Acquire-Poshmark/default.aspx">reported</a> that it currently has more than 80 million registered users in the US.Poshmark's founder and CEO Manish Chandra <a href="https://www.businessinsider.com/poshmark-ceo-manish-chandra-predicts-resale-future-retail-after-coronavirus-2020-4">previously told Insider</a> that the future of retail is becoming more personal. "The intergenerational movement that resale has ignited is fueling the acceleration of social commerce at scale, delivering on consumers' need for connections and a newly awakened sense of community," he said. Cost: It's free to list items, then Poshmark charges a $2.95 fee for sales under $15 and takes a 20% commission on sales of $15 or more. There are plenty of other livestream-shopping platforms, like <a href="https://talkshop.live/">TalkShopLive</a>, <a href="https://thentwrk.com/">Ntwrk</a>, and <a href="https://shopshops.live/">ShopShops</a>, each with its own style and user experience. Explore them all to figure out which best fits your business needs.<h2>Livestream-shopping platforms pick up where Instagram falls short</h2>Apps focused solely on livestream shopping show a disconnect on traditional social-media platforms. Robert Valentine and Lisa Bosco have been reselling <a href="https://www.businessinsider.com/funko-pop-fan-collection-almost-1000-figurines-2018-10">Funko Pop figurines</a> — collectible bobbleheads of movie, show, and cartoon characters — on Facebook and Instagram since 2018 under their brand <a href="https://www.instagram.com/funko_whisperer/?hl=en">FunkoWhisperer</a>. They said they turned to Whatnot when Instagram's live feature couldn't support their weekly live auctions. <div type="image" title="Robert Valentine and Lisa Busco - Whatnot sellers Funko Pop collectors" height="1137" width="1512" msid="98135722" hostid="261" sizebytes="185000"></div>Instagram Live has a slight delay in broadcast, which presents a difficulty in facilitating seamless conversation and sales with viewers. Comments don't appear on the screen in chronological order, hindering a truly authentic auction or preorder because the seller can't be sure who claimed a product first."Whoever we saw wrote 'claim' first, they would get the Pop," Bosco said. "But sometimes it would just be all over the place. It was crazy."Instagram also doesn't provide a way to connect livestreams to direct sales, so viewers aren't technically making a purchase until hours after the livestream. Valentine and Bosco manually wrote down who claimed each product, then they would direct-message the winner to get shipping information and collect payment through PayPal or Venmo. The whole process was time-consuming, and without any money on the line, they risked losing the sale if the winner backed out.Once they moved their auctions to Whatnot, it became a much-smoother and automated process. Livestreams, comments, and bids are broadcast in real time. So when they hold an auction, the winner instantly secures their purchase and gets charged directly through the app.<h2>What sellers need to be successful</h2>There are five main elements sellers need to be successful on livestream platforms, according to business owners who have made thousands of dollars in sales through livestreaming. <div type="image" title="Vivian Nguyen - Popshop Live seller and influencer" height="2316" width="3088" msid="98135723" hostid="261" sizebytes="677100"></div><h3>Personality gets customers invested in supporting you</h3>Like YouTubers, livestream sellers should have an authentic personality and a presence that engages viewers. Nguyen suggests sellers get comfortable with being on camera and really displaying their personalities as much as the products."Sell yourself and your products in a way where people would be interested in supporting you and purchasing the products, not just for the item but also because of who you are as a person," she said.When Nguyen introduced an original set of characters for stickers and key chains, she told her viewers the story of how she designed them and where she got the inspiration."That's what made my viewers more in love with my brand," she said. She sold out of the merch within seconds. <h3>Expertise is key to gaining customers' trust</h3>Next, sellers' expertise is a major part of establishing trust and authenticity, and it goes beyond surface-level product knowledge. Most successful livestreamers are immersed in the same hobbies and interests as their customers. If you sell anime products, you should know the stories behind the characters. Or if you sell baseball cards, you should follow the sport and read up on baseball history. Viewers notice if you're truly passionate about the topic, and they may fall off if you don't know what you're talking about.Valentine recommends following the shows your customers are watching so that when something major happens in the latest episode of say, "Stranger Things," he knows he should sell Funko Pops of the show's characters that week."You gotta relate to the Pop that you're selling," Valentine said. "I know people — they'll sell things they can't even pronounce the name, and that kind of irks me."<h3>Create an environment where customers want to hangout</h3>While the goal is to sell products, viewers expect a casual environment that feels like they've logged on to hang out with friends. Think of how a morning-talk-show host involves the audience, instead of just talking at them. The average livestream show runs from a few hours to a full eight-hour workday, so sellers need to be able to keep viewers interested. A good playlist in the background can also set the tone for viewers to linger."There's a lot of the same customers that come to our lives, and they stay the whole three to five hours," Bosco said."Sometimes they won't even buy anything — they'll just want to watch," Valentine added.<h3>Basic equipment will make your show look more professional</h3>You can start livestreaming without major equipment, but a few basics will elevate the quality of your show. First, you usually can't livestream without a phone or tablet, since most apps are not available for desktop. Plus, a handheld device is best for easily moving around your space. You'll also need a stable internet connection. If your WiFi is spotty, consider getting an extender to ensure your show won't lag or cut out.Next, a tripod will keep your phone stable and allow you to adjust the height and positioning. Look for a model that makes it easy to remove your phone when you want to switch to handheld mid-livestream. Cindy Cortez, <a href="https://www.businessinsider.com/retailer-uses-livestreaming-app-make-half-her-sales-2021-2">the owner of Newtown HQ</a> in New York, uses her tripod to quickly move around her store when viewers request to see specific products. She also switches to a smaller tripod when she wants to lay products out on a table.Depending on the product you sell, you may want to invest in some creative displays like shelves or stands. Valentine and Bosco use an automated turntable when they auction off Funko Pops so they can easily show all angles of the piece. Finally, you'll want good lighting in your space so viewers can see products clearly. If you don't already have adequate lighting in your store or office, you can get a ring light or a couple of standing lights.<h3>Consistency and engagement keep customers loyal</h3>Once you have all the basics, the rest comes over time with consistency. Most sellers livestream at least once a week, at the same time so their followers always know when to expect a show. They also use other social-media platforms like Instagram and Facebook to promote their shows and provide previews of the products they'll be showcasing. Building anticipation and demand behind a launch or event can also boost engagement, <a href="https://www.wgsn.com/insight/p/article/90768?lang=en&amp;_fsi=XCi87TE9#page2">according to a WGSN report</a>. "Always be consistent and active because your followers will notice," Nguyen said. "If they see you disappear for a couple of months, they kind of start to forget about you and wonder where you've been."

How entrepreneurs can use livestream shopping to make thousands of dollars

If you're living somewhere in between New York City and San Francisco (both geographically and size-wise), you may see <a href="https://www.businessinsider.com/great-salary-convergence-remote-work-professional-pay-tech-silicon-valley-2022-8">a massive shift in how you get paid</a> — especially if you're a tech worker.Writing to you from New York, I'm Jordan Parker Erb. Let's get into it.If this was forwarded to you, <a href="https://www.businessinsider.com/subscription/newsletter/10-things-in-tech">sign up here</a>. Download Insider's app <a href="https://link.insider.com/click/27645591.160803/aHR0cHM6Ly93d3cuaW5zaWRlci5jb20vYXBwP25yX2VtYWlsX3JlZmVyZXI9MSZ1dG1fc291cmNlPVNhaWx0aHJ1JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NvbnRlbnQ9T3BlbmluZ19iZWxs/62667762063d6b9bef0cffb3Bf9c9aa56">here.</a><a href="https://www.businessinsider.com/great-salary-convergence-remote-work-professional-pay-tech-silicon-valley-2022-8"></a>1. A seismic shift is changing how Americans get paid. Geography has long played a role in how workers are compensated: If you lived in Dallas or Minneapolis, you'd never earn the kind of paychecks offered in big cities like San Francisco or New York. But now, that's changing.<ul><li>As companies continue to fill remote roles in towns far beyond their headquarters, white-collar salaries nationwide are getting tantalizingly close to those in major tech hubs.</li><li>The phenomenon is strongest in tech, which has embraced remote work more than any other industry — and salaries at tech startups in Boston, Denver, and other cities are now within 10% of those in San Francisco.</li><li>And in Washington, DC, where salaries used to be 15% lower than those in San Francisco, pay is now virtually on par with the Bay Area. </li></ul><a href="https://www.businessinsider.com/great-salary-convergence-remote-work-professional-pay-tech-silicon-valley-2022-8">Welcome to the Great Salary Convergence.</a>In other news:<a href="https://www.businessinsider.com/elon-musk-says-deal-could-proceed-if-reveals-bot-info-2022-8"></a><div type="image" title="Elon Musk handcuffed to Twitter logo 4x3" height="1750" width="2334" msid="93426910" hostid="261"></div>2. Elon Musk said his $44 billion Twitter takeover could still happen. Musk said that the deal could go ahead if the platform disclosed how it tracks fake accounts, and <a href="https://twitter.com/elonmusk/status/1555950698252181507?s=20&amp;t=H1A-Z19umK5_I5FlzI9IlQ">challenged Twitter CEO Parag Agrawal to a public debate</a>. Get the full <a href="https://www.businessinsider.com/elon-musk-says-deal-could-proceed-if-reveals-bot-info-2022-8?r=US&amp;IR=T">rundown here</a>.3. The hot market for tech employees is ending, giving the power back to companies. For the average tech worker, the good times of multiple offers, big grants of restricted stock units, and generous merit raises, are likely over — sending the pendulum back to Big Tech firms like Meta and Google to set and reduce pay. <a href="https://www.businessinsider.com/tech-layoffs-salary-cuts-workers-2022-8">What tech workers need to look out for.</a>4. A poll shows people's interest in superhero movies is dropping. Both Marvel and DC have suggested many more superhero films are on the way in the coming years — but new survey results show the public is growing fatigued. <a href="https://www.businessinsider.com/interest-in-superhero-marvel-movies-dropping-poll-2022-8">Why the results should worry Disney.</a>5. Fresh layoffs hit Popshop Live as it struggles to attract new funding. Employees who were laid off from the livestream-shopping platform described a company that was "burning through money like no one's business" before it laid off an additional 25% of staff. Behind the scenes of the <a href="https://www.businessinsider.com/popshop-live-lays-off-staff-after-struggling-to-raise-new-funding-2022-7">layoffs insiders dubbed "the Red Wedding."</a>6. Amazon's $1.7 billion iRobot deal is really about getting maps of your home, The Verge reports. If the deal goes through, Amazon will have access to interior maps of Roomba owners' properties. <a href="https://www.theverge.com/23293687/amazon-irobot-acquisition-purchase-smarthome-intelligence-privacy-analysis?scrolla=5eb6d68b7fedc32c19ef33b4">Why Amazon wants a detailed look inside your home.</a> 7. Weeks before layoffs, Shopify funded team getaways to a French castle and other far-flung locales. One former Shopify employee said he was shocked by the layoffs, which came right after a trip to France, and that the company showed few signs of "dread or negativity." <a href="https://www.businessinsider.com/shopify-still-sending-workers-offsite-burst-trips-shortly-before-layoffs-2022-8">Inside the layoffs at Shopify.</a>8. Meta's latest AI chatbot has mixed feelings about CEO Mark Zuckerberg. Unveiled Friday, the chatbot gave differing responses when asked about Zuckerberg, ranging from "I think he is a great guy" to "<a href="https://www.businessinsider.com/meta-ai-chatbot-gives-insults-praise-for-mark-zuckerberg-2022-8?r=US&amp;IR=T">he's too creepy and manipulative</a>." In chats with Insider, the bot also said <a href="https://www.businessinsider.com/meta-ai-chatbot-blenderbot-election-denying-antisemitic-bugs-artificial-intellignce-2022-8?r=US&amp;IR=T">Donald Trump is the current president and repeated antisemitic stereotypes</a>.Odds and ends:<a href="https://www.businessinsider.com/tesla-pool-solar-powered-supercharger-station-germany-2022-8"></a><div type="image" title="a man and a little girl swim in a black metal pool that has tesla written on the front of it" height="854" width="1708" msid="93426911" hostid="261"></div>9. A solar-powered Tesla pool just opened at a German charging station. Tesla drivers in Germany can now go for a swim while they wait for their cars to charge. <a href="https://www.businessinsider.com/tesla-pool-solar-powered-supercharger-station-germany-2022-8">Why Tesla built a pool.</a>10. The perks of traveling with an Apple AirTag. An Insider reporter used one of the $29 tracking tags to track her luggage on two buses and a plane. She explains <a href="https://www.businessinsider.com/ill-never-travel-without-apple-airtag-in-luggage-again-2022-8">why she'll never travel without one again</a>.What we're watching today:<ul><li>Take-Two Interactive Software, Palantir, Groupon, and others are reporting earnings. <a href="https://markets.businessinsider.com/earnings-calendar">Keep up with earnings here.</a></li><li>Microsoft 365 EduCon kicks off <a href="https://365educon.com/portal/">in Dallas</a>. </li><li>The TechMentor <a href="https://techmentorevents.com/Home.aspx">conference for IT professionals</a> is happening at the Microsoft Headquarters in Redmond, WA.</li><li>SIGGRAPH 2022, a conference <a href="https://s2022.siggraph.org/">on computer graphics</a> and interactive techniques, starts today. </li></ul>Keep updated with the latest tech news throughout your day by checking out<a href="https://link.chtbl.com/therefresh"> The Refresh from Insider,</a> a dynamic audio news brief from the Insider newsroom. <a href="https://link.chtbl.com/therefresh">Listen here.</a>Curated by Jordan Parker Erb in New York. (Feedback or tips? Email <a href="mailto:jerb@insider.com">jerb@insider.com</a> or tweet <a href="https://twitter.com/jordanparkererb?lang=en">@jordanparkererb</a>.) Edited by Hallam Bullock (tweet <a href="https://twitter.com/hallam_bullock">@hallam_bullock</a>) in London.

Why remote work is causing a massive shift in salaries around the country

Hi, I'm Matt Turner, the editor in chief of business at Insider. Welcome back to Insider Weekly, a roundup of some of our top stories. <h3>On the agenda today:</h3><ul><li>Netflix insiders describe a culture shift to <a href="https://www.businessinsider.com/netflix-insiders-reveal-culture-shift-fear-based-decisions-layoffs-cuts-2022-8">"fear-based" decision-making</a>.</li><li>The way you get paid is about to see <a href="https://www.businessinsider.com/great-salary-convergence-remote-work-professional-pay-tech-silicon-valley-2022-8">a massive change</a>.</li><li>Inside the hyper-competitive, paranoid <a href="https://www.businessinsider.com/wall-street-quant-battle-to-lock-up-traders-with-noncompetes-2022-7">quant battle between rival trading firms</a>.</li><li>Here's <a href="https://www.businessinsider.com/strategies-money-saving-how-to-save-build-wealth-side-hustle-2022-7">how super savers set aside an extra $1,000 a month</a>. </li></ul>But first: Josée Rose, the executive editor for business at Insider, takes us behind the scenes of our major new report <a href="https://www.businessinsider.com/global-food-crisis-unfolding-how-its-affecting-13-places-worldwide-2022-8">on the food crisis unfolding around the world</a>. So without further ado…If this was forwarded to you, <a href="https://www.businessinsider.com/subscription/newsletter/insider-weekly">sign up here.</a> Download Insider's app <a href="https://www.insider.com/app">here.</a><h3><a href="https://www.businessinsider.com/global-food-crisis-unfolding-how-its-affecting-13-places-worldwide-2022-8">Zooming in on an unfolding crisis</a></h3><a href="https://www.businessinsider.com/global-food-crisis-unfolding-how-its-affecting-13-places-worldwide-2022-8"></a>There's a global food crisis unfolding, and Insider spent the past few months unpacking what this means for consumers, executive editor Josée Rose writes. This week <a href="https://www.businessinsider.com/global-food-crisis-unfolding-how-its-affecting-13-places-worldwide-2022-8">we published our Food Crisis package</a>, revealing struggles around the world with rising costs, as well as growing, selling, and buying food. The series zooms in on Singapore's street food markets, orange groves in Florida, Japanese fish markets, and Spanish tapas restaurants to show how the food crisis is wreaking havoc on local economies, changing cultures, and in some cases has the potential to trigger civil unrest."If you worry about domestic politics, if you worry about environmental matters, if you worry about immigration matters, if you worry about diplomacy in the military, you should be paying attention to the food crisis, because it is lurking in the background, pushing those things," Chris Barrett, an economist and food-policy expert at Cornell University, told Insider.There are 16 pieces in all, including a<a href="https://www.businessinsider.com/global-food-crisis-higher-prices-shortages-civil-unrest-2022-8"> main analysis piece</a>, broader stories on climate change and fertilizer, and 13 stories on shortages of different food staples. Even if you're well-fed, you should be worried about our food supply.<a href="https://www.businessinsider.com/global-food-crisis-unfolding-how-its-affecting-13-places-worldwide-2022-8">Check out the full package here.</a>Now, on to this week's top stories.<h3><a href="https://www.businessinsider.com/netflix-insiders-reveal-culture-shift-fear-based-decisions-layoffs-cuts-2022-8">At Netflix, a culture change is underway</a></h3><a href="https://www.businessinsider.com/netflix-insiders-reveal-culture-shift-fear-based-decisions-layoffs-cuts-2022-8"></a><div type="image" title="Netflix sign in August 2020." height="2213" width="2951" msid="93411022" hostid="261" sizebytes="190622"></div>Insider spoke with current and former Netflix employees, creators, producers, and other Hollywood stakeholders who said that as the company faces fresh challenges, its culture is undergoing changes.Many described execs who are spread thinner than ever, a creative environment driven by "fear-based" decision-making, tighter budget oversight, and concern that layoffs on certain teams have disproportionately affected people of color.<a href="https://www.businessinsider.com/netflix-insiders-reveal-culture-shift-fear-based-decisions-layoffs-cuts-2022-8">What's going on inside Netflix.</a><h3><a href="https://www.businessinsider.com/great-salary-convergence-remote-work-professional-pay-tech-silicon-valley-2022-8">A seismic shift is changing how Americans get paid</a></h3><a href="https://www.businessinsider.com/great-salary-convergence-remote-work-professional-pay-tech-silicon-valley-2022-8"></a><div type="image" title="Salaries are changing in the US" height="423" width="847" msid="93411023" hostid="261" sizebytes="26592"></div>Salaries have long been determined based on where workers live. But with much of the country continuing to work remotely, a new phenomenon is emerging.As companies routinely hire for remote roles in cities and towns far beyond their headquarters, white-collar salaries across the country are getting tantalizingly close to those in San Francisco — meaning workers from Minneapolis to St. Louis could start earning big-city bucks. <a href="https://www.businessinsider.com/great-salary-convergence-remote-work-professional-pay-tech-silicon-valley-2022-8">Get ready for the "Great Salary Convergence."</a><h3><a href="https://www.businessinsider.com/wall-street-quant-battle-to-lock-up-traders-with-noncompetes-2022-7">Inside the Wall Street quant battle</a></h3><a href="https://www.businessinsider.com/wall-street-quant-battle-to-lock-up-traders-with-noncompetes-2022-7"></a><div type="image" title="Black and white cutouts of Ken Griffin and Jim Simons against a green trading visualization on a black background, with cropped squares of their eyes scattered around the," height="1249" width="2499" msid="93411024" hostid="261" sizebytes="292804"></div>At major trading firms, paranoia and competition for top-tier talent have fueled an escalating race to lock up employees in quant trading — where billions in profits are up for grabs. Many quant professionals have grown frustrated with the restrictions, former employees tell Insider. Are these intellectual-property safeguards, or thinly veiled employee-retention measures?<a href="https://www.businessinsider.com/wall-street-quant-battle-to-lock-up-traders-with-noncompetes-2022-7">Behind the aggressive noncompetes at trading firms. </a><h3><a href="https://www.businessinsider.com/strategies-money-saving-how-to-save-build-wealth-side-hustle-2022-7">How "super savers" save big </a></h3><a href="https://www.businessinsider.com/strategies-money-saving-how-to-save-build-wealth-side-hustle-2022-7"></a><div type="image" title="elkins bike" height="2274" width="3024" msid="93411027" hostid="261" sizebytes="433506"></div>As a senior investing reporter for Insider, Kathleen Elkins has heard a lot of money-saving hacks: a Google employee who lives in a truck parked at his company parking lot; a YouTuber who leads a simple and minimalist lifestyle; a couple who lives on their side-job income.Thanks to tips picked up from super savers, Elkins has found ways to boost her own savings — and she shares them here.<a href="https://www.businessinsider.com/strategies-money-saving-how-to-save-build-wealth-side-hustle-2022-7">Three expert-backed strategies to save $1,000 every month.</a><h3>This week's quote:</h3>"Most people are not OK. Founders are especially not OK." —Seven Seven Six investor and partner Katelin Holloway, on <a href="https://www.businessinsider.com/startup-founders-mental-health-stress-economy-funding-2022-7">startup founders' mental health</a>.<h3>More of this week's top reads:</h3><ul><li>Some workers are scamming their employers by <a href="https://www.businessinsider.com/employee-fraud-how-companies-can-spot-employees-outsourcing-their-jobs-2022-8">outsourcing their work to other people</a>.</li><li>Ezra Miller was a rising star, but allegations of grooming, abuse, and erratic behavior are <a href="https://www.businessinsider.com/ezra-miller-flash-running-a-cult-grooming-minors-carrying-guns-2022-8">threatening their once promising Hollywood career</a>.</li><li>Burned by big losses, crypto investors <a href="https://www.businessinsider.com/crypto-investors-lawsuits-how-to-win-money-back-2022-8">are going to court</a>.</li><li>Fresh layoffs hit Popshop Live as it <a href="https://www.businessinsider.com/popshop-live-lays-off-staff-after-struggling-to-raise-new-funding-2022-7">struggles to attract new funding</a>.</li><li>Billionaire Richard Branson shares why he forgave an employee <a href="https://www.businessinsider.com/why-richard-branson-forgave-employee-who-stole-from-his-company-2022-8">who stole from his company</a>. </li><li>Oracle insiders describe the "complete chaos" from <a href="https://www.businessinsider.com/inside-oracle-marketing-mass-layoffs-ariel-kelman-chaos-2022-8">layoffs and restructuring while employees brace for more.</a></li></ul>Plus: Keep updated with the latest business news throughout your weekdays by checking out <a href="https://link.chtbl.com/therefresh">The Refresh from Insider</a>, a dynamic audio news brief from the Insider newsroom. <a href="https://link.chtbl.com/therefresh">Listen here tomorrow.</a>Curated by Matt Turner. Edited by Sarah Belle Lin, Jordan Parker Erb, and Lisa Ryan. <a href="https://www.businessinsider.com/subscription/newsletter">Sign up for more Insider newsletters here.</a>

There's a major culture shift inside Netflix. Insiders describe less 'candor' and more 'fear-based' decisions.

<ul class="summary-list"><li>Today, online tools make it simple to test the entrepreneurial waters with a side hustle. </li><li>Insider compiled a list of the easiest side hustles to start based on low overhead costs and access.</li></ul>Today, online tools and platforms make it easy to test the entrepreneurial waters with a side hustle. Startup costs for a digital business can be as low as the price of internet access, which encouraged many to <a href="https://www.businessinsider.com/the-great-resignation-created-more-solo-entrepreneurs-and-freelancers-2021-10">launch their own businesses in the Great Resignation.</a> Some have started selling homemade goods on social-media platforms like Instagram, while others are using expertise from previous jobs to freelance or teach online courses. "You can become a freelancer so much easier now and have a better line to getting clients than we had before," Jacqueline Kirtley, a Wharton management professor, previously told Insider. But with accessibility also comes more competition, cautioned Cynthia Franklin, a director at the Berkley Center for Entrepreneurship at New York University."The operative word there is hustle — you really have to hustle," she said. "You have to be super creative and very clever in how you get noticed."Starting a <a href="https://www.businessinsider.com/how-to-start-a-side-hustle-with-no-money-2022-3">side hustle is fairly inexpensive</a>, so Franklin recommends dipping into multiple platforms to generate passive income, which is earnings that don't require regular work or maintenance to achieve. "Leverage and go deep in a particular area," she said. "Find ways to connect these various tools that make sense so that you can dominate your space."Insider compiled a list of the easiest online side hustles to start based on the following criteria: <ul><li>Low overhead cost — Starting a business in any one of these categories requires a small financial investment, such as acquiring a small amount of inventory or paying for a domain name and website hosting.</li><li>Accessibility — There's little to no red tape, like needing to get a bank loan or rent a storefront, to establish your business. Instead, you need to download an app, <a href="https://www.businessinsider.com/black-business-wealth-building-tulsa-atlanta-chattanooga-new-orleans-2021-2">have internet access</a>, or sign up for a <a href="https://www.businessinsider.com/best-online-business-platforms-based-types-entrepreneurs">monthly membership that won't cost much</a> more than streaming Netflix.</li><li>Remote work — All essential functions of the business can be done remotely and do not require a retail store or office to be efficient.</li><li>Minimal expertise required — While educational resources are widely available, these categories require no additional degrees or certifications to get started.</li></ul><div type="image" title="man smiles in front of a colorful mural of clothes hanging on a rack. he wears a smiley face shirt" height="2157" width="2876" msid="96918253" hostid="261"></div><h2>1. Sell digital downloads on Etsy</h2>If you're a skilled artist, graphic designer, or pattern maker, you can earn money selling your creations as digital downloads on Etsy. A digital download often comes in the form of a PDF, like wall decor you can print at home, instructions for sewing your own dress, or a custom decal you can place on a T-shirt. Once you upload a design, customers can purchase and download it indefinitely, meaning you don't have to worry about shipping or running out of stock."It's a nice way of avoiding some of the overhead that comes with having to ship and produce physical products," Franklin said, adding that Etsy businesses have an extra challenge to stand out because the platform is crowded with more than <a href="https://www.businessinsider.com/why-etsy-sellers-say-they-are-leaving-for-shopify-2021-8">5.2 million sellers</a>. "There are a lot of really interesting, compelling products."Digital downloads were the right format for <a href="https://www.businessinsider.com/teachers-quitting-virtual-assistant-jobs-real-estate-start-a-business-2022-2">Shelby Ashworth</a>, who launched her Etsy shop in 2016. <a href="https://affiliate.insider.com?h=cb39af37eab6fdfc1098a4115b7f6dfa0260f935fa07a0a995ff66b6cd229d14&amp;postID=621ea2047860f155a155d046&amp;site=bi&amp;u=https%3A%2F%2Fwww.etsy.com%2Fshop%2FPaperDotInkDesigns">PaperDotInkDesigns</a> sells handwritten prints and templates, and in 2021, Ashworth booked $2,494 in sales, which Insider verified with documentation.<h2>2. Host online courses on Teachable or Skillshare</h2>If you have expertise in a particular topic or industry, you can become an instructor and <a href="https://www.businessinsider.com/personal-finance/after-work-side-hustles-that-earn-per-week-2022-2">sell your online courses</a>. Platforms like Teachable and Skillshare have an assortment of on-demand classes in design, marketing, business, finance, personal development, and more. "Many people have skills that they may not realize would be very much attractive to someone else," Franklin said. <a href="https://www.businessinsider.com/teachers-quitting-virtual-assistant-jobs-real-estate-start-a-business-2022-2">Aubree Malick</a> quit her elementary-school teaching job in 2018 to become a virtual assistant, and now hosts online courses teaching others about virtual assistance. Malick generated $105,735 in revenue in 2021, which Insider verified with documentation. <h2>3. Monetize your blog with affiliate marketing</h2>Domain names are digital real estate and, with some work, buying one can be a fruitful investment. Some people also purchase blogs with low traffic, revamp them with better SEO, and then <a href="https://www.businessinsider.com/how-to-start-business-flipping-websites-blog-broker-2021-3">sell them for a profit</a>. Affiliate marketing — a type of advertising that pays one website host to refer visitors to their site — may not reap benefits right away, so Franklin recommends it for someone who already has a following or successful business and wants to generate additional revenue. "You're essentially selling your followers," she said.Graphic designer Morgan Overholt <a href="https://www.businessinsider.com/how-started-side-blog-made-200k-passive-income-2022-2">started a tourism blog</a> in 2020 and grew site traffic so she could monetize it through affiliate marketing. In 2021, her site generated $205,642 in ad revenue, which Insider verified with documentation.<h2><div type="image" title="Annalise Abell working from home" height="3457" width="4610" msid="96918255" hostid="261"></div></h2><h2>4. Be a virtual assistant for other business owners</h2>As more people start businesses, the market for <a href="https://www.businessinsider.com/virtual-assistant-jobs-six-figures-revenue-how-to-start-2022-2">virtual assistants</a> has skyrocketed in tandem. You can leverage your skills in administrative tasks, content creation, communications, event planning, and writing to earn an average of $2,000 to $5,000 per month, according to a <a href="https://associationofvas.com/va-industry-report/">report from the US Association of Virtual Assistants</a>."We're seeing this whole shift to remote working and appreciation for the ability to have teams that are dispersed, so virtual assistants are very hot," Franklin said. <a href="https://www.businessinsider.com/virtual-assistant-jobs-side-hustle-six-figures-revenue-2021-11">Annalisa</a><a href="https://www.businessinsider.com/virtual-assistant-jobs-side-hustle-six-figures-revenue-2021-11"> Abell</a> helps small businesses with administrative tasks. She started her virtual-assistant company, <a href="https://elevatedassist.com/">Elevated Assist</a>, in 2019 while working a full-time job. She booked six figures in revenue in 2021, which Insider verified with documentation.<h2>5. Resale on Poshmark, Depop, Instagram, or Facebook Marketplace</h2>Resale is booming as more sellers pop up across the globe to hawk thrifted apparel, home decor, and accessories. The secondhand market was worth $35 billion in 2021 and is expected to reach $82 billion by 2026, according to a report from resale company <a href="https://rd.bizrate.com/rd2?t=https%3A%2F%2Fwww.thredup.com%2Fresale%2F%23size-and-impact%3Freferral_code%3Ddatafeed_pla_connexity%26cnxclid%3DSZ_REDIRECT_ID&amp;mid=269632&amp;dMid=269632&amp;tokenId=18P&amp;bId=317&amp;bidType=11&amp;optimizedAfBid=0186e00f3bd7e289&amp;a=c3a198e3015fbf4724441224477e2ce9&amp;af_id=615112&amp;af_rid=null&amp;af_permalink_id=82f4e5de0780c485b2b6190b1508af5f0f2efdd2&amp;cobrand=1&amp;af_placement_id=943606&amp;afCampaignId=35871X943606Xcb4c6c67f4e1a22ef74dd9698581b5dd&amp;dv=b03cb260c2c8f537342db6c0c86a889feb873510df126e00&amp;rf_code=af1&amp;af_assettype_id=14&amp;af_creative_id=2913">ThredUp</a>. Franklin advised resellers to pay attention to the fees each platform charges since they can vary. For example, Poshmark charges $2.95 for most items while Depop charges 10% on every sale. "Track your expenses and your time very closely to make sure that your side hustle is actually going to generate what you're hoping to generate," she said.<a href="https://www.businessinsider.com/poshmark-reseller-college-student-daily-routine-side-hustle-2021-8">Nicholas Waskosky</a> has been selling clothing and accessories on Poshmark since he was 14 years old and continued to run his side hustle while attending college. In 2020, he made $34,607 in sales on the app, which Insider verified with documentation.<h2>6. Stream on Twitch, Popshop Live, and Instagram</h2><a href="https://www.businessinsider.com/popshop-live-seller-gives-her-tips-for-livestream-shopping-2021-4">Hosting livestreams</a> can bring in extra cash for the time you already spend on a passion or hobby, like practicing an instrument, playing video games, or collecting toys. It can also be an additional revenue stream if you already have a business and want to increase sales or market your brand. Franklin suggests that people who are interested in streaming find a niche community. "Identify people who are fanatical about something that you are very much interested in," she said.<a href="https://www.businessinsider.com/funkopop-seller-live-shopping-side-hustle-whatnot-2021-8">Miguel Rivera</a> turned his love for collecting FunkoPop figurines into a side hustle by streaming auctions on the live shopping app Whatnot. He earned $40,648 on the app between December 2020 and August 2021, which Insider verified with documentation.<div type="image" title="a man with backwards baseball cap smiles and holds up two FunkoPop figurines in boxes" height="1655" width="2207" msid="96918257" hostid="261"></div><h2>7. Freelance on Upwork or Fiverr </h2>If you've worked in a particular industry for some time, you can use those skills to do freelance work like copywriting, marketing, or web design through work-for-hire platforms <a href="https://www.businessinsider.com/how-to-make-side-hustle-income-fiverr-top-trending-searches-2022-9">Upwork and Fiverr</a>. As more people start their own businesses, they'll need help with their websites, blogs, advertisements, and social-media campaigns.Franklin warned that it can be tough to manage client expectations on these platforms, so keep track of how your rates justify the amount of time you spend on each project.Freelance copywriter <a href="https://www.businessinsider.com/upwork-freelancer-copywriting-additional-income-marketing-agency-2022-2">Jaime Hollander</a> got her start on Upwork after working at major media companies for more than a decade. She built up her clientele, increased her rates, and now runs a six-figure marketing agency. <h2>8. Monetize your art through merch and NFTs</h2>Most artists don't make thousands from selling a few high-ticket items. That's why offering smaller pieces like prints, T-shirts, and stickers can make up a bulk of regular sales. Meanwhile, some artists have booked serious earnings by <a href="https://www.businessinsider.com/how-to-make-nfts-sell-out-collection-creator-made-millions-2022-2">selling their work as NFTs</a>.While the market is relatively new, NFTs offer artists a bigger payout in the long term, Franklin said. "You get royalties on future sales," she added. "It's a brave new world, so while there is a lot of potential there, it's still pretty early."Artist <a href="https://www.businessinsider.com/how-to-earn-money-as-artist-isaac-pelayo-2021-2">Isaac Pelayo</a> sold 50 paintings in 2020 and made over six figures by the end of the year, according to documents verified by Insider. In addition to commissioned pieces, he sells prints and tattoo designs on his website.This story was originally published in January 2023.

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