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<ul><li><keyword id="11908151" type="UNKNOWN" weightage="20" keywordseo="tata-tea-kanan-devan" source="Orion">Tata Tea Kanan Devan</keyword> has launched its <keyword id="11895879" type="UNKNOWN" weightage="20" keywordseo="onam" source="Orion">Onam</keyword> campaign that celebrates the human spirit to stay positive despite difficulties and limitations.</li><li>The campaign has been conceptualised by <keyword id="11908149" type="UNKNOWN" weightage="20" keywordseo="mullen-lintas" source="Orion">Mullen Lintas</keyword>, Bangalore</li></ul>As part of its Onam campaign, <keyword id="11908150" type="UNKNOWN" weightage="20" keywordseo="tata-tea" source="Orion">Tata Tea</keyword> Kanan Devan has launched a new TVC highlighting how Keralites celebrate the festival, despite current limitations. <div type="Youtube" id="0nD78d9VM7o" title="Celebrating the Unique Onam Spirit of Malayalees | Tata Tea Kanan Devan" thumbUrl="https://i.ytimg.com/vi/0nD78d9VM7o/mqdefault.jpg"></div> The ongoing feeling is that the pandemic has subdued the excitement and enthusiasm around many major festivals. Rising Covid cases, social isolation and travel restrictions means that the cheerful spirit may be dampened in many households. However, a well-known belief is that <keyword id="11908148" type="UNKNOWN" weightage="20" keywordseo="malayalees" source="Orion">Malayalees</keyword> take pride in their festivals and the celebrations that accompany them. The challenges posed by the pandemic have not dampened the spirit of Keralites who are celebrating Onam in their special way, all while taking the necessary precautions. The new Kanan Devan campaign is based on this central insight and affirms Keralites’ spirit in celebrating the festival spirit even in these times, weaving in the strong emotional connect. Focusing on this endearing aspect, the new TVC portrays how Onam celebrations, while being held very differently now, are still reflective of the true spirit of Malayalees. It features famous elements from the festival like <keyword id="11908147" type="UNKNOWN" weightage="20" keywordseo="pookalams-sadhyas-onam-markets" source="Orion">Pookalams, Sadhyas &amp; Onam Markets</keyword>, and how even in current circumstances, one can still look at the enjoying the occasion. For instance, if obtaining fresh produce from the local market this Onam is not possible, one can still use the harvest from their own backyard as an alternative. Likewise, since inviting relatives for <keyword id="11908146" type="UNKNOWN" weightage="20" keywordseo="sadhya" source="Orion">Sadhya</keyword> is a real challenge, one can still cherish the same meal at home with great aplomb. More such examples follow, all capturing how malayalees still continue to celebrate in their own special manners. This spirit is what makes Malayalees unique and Kanan Devan, the unique taste loved by Kerala celebrates the very same spirit. The film is created by director V. K. Prakash, one of Kerala’s most celebrated actor, takes over as the narrator in the film. The campaign was conceived by Mullen Lintas aimed at further strengthening the brand's connect with consumers in Kerala. Talking about the new campaign, Puneet Das, President - Packaged Beverages (India and South Asia), <keyword id="11908145" type="UNKNOWN" weightage="20" keywordseo="tata-consumer-products" source="Orion">Tata Consumer Products</keyword> said, “This year, Onam is again taking place amidst the ongoing pandemic. While this brings its own restrictions, this has not diminished the celebratory spirit for the festival in the least. Being an intrinsic part of Kerala households for decades as one of the state’s most loved tea brands, Kanan Devan is thrilled to launch the new TVC showcasing the Onam spirit in these times. This is our effort to celebrate the same spirit that renders Malayalis unique and Kanan Devan, the taste that Kerala loves. The campaign is in line with our goal to deepen the emotional connect the brand has always enjoyed in the state” More on the brand’s new campaign: Link to the TVC: <a href="https://www.youtube.com/watch?v=0nD78d9VM7o&amp;ab_channel=TataTeaKananDevan" target="_blank">Celebrating the Unique Onam Spirit of Malayalees | Tata Tea Kanan Devan</a> Credits: ·Creative Agency: Mullen Lintas, Bangalore ·Creative Team: Azazul Haque, Garima Khandelwal, Prasad Venkatraman, Johns Joy, Abhilash Mundayat ·Account Management: Lopamudra Bhattacharya, Chitrangda Gupta ·Account Planning: Ekta Relan, Sushma R Rao, Gargi Sarvankar ·Production house: Trends Ad Films ·Director: VK Prakash

Tata Tea Kanan Devan launches its Onam campaign to celebrate the festive spirit of Kerala

Onam is a Keralite festival celebrated on the day of Thiruvonam Nakshatra, the 22nd star in the Malayalam month of Chingam (August – September). Onam commemorates the return of Emperor Mahabali's spirit, which is said to visit the godly state every year on this day. Mahabali was a noble demon king and an ardent worshipper of Lord Vishnu. Onam is also a harvest festival. The colorful and joyous celebration of Onam brings families and friends together. People share wishes and greetings with their near and dear ones and spread goodwill. Here is a collection of <keyword id="764371" type="PERSON" weightage="20" keywordseo="Onam-wishes">Onam wishes</keyword> and messages that you can choose from. Onam wishes and messages <ul><li>May the spirit of <keyword id="47315" type="PERSON" weightage="20" keywordseo="Onam-festival">Onam festival</keyword> guide you, and light your way. Have a blessed Onam!</li><li>May the colour and lights of Onam fill happiness and prosperity in your home. Happy Onam!</li><li>May God bless you and fill your heart with joy &amp; happiness. May the color and lights of Onam fill your house with happiness and joy. Happy Onam!</li><li>Onam is a perfect time for the family to bond. So this year’s Onam, I wish you and your family a good time. Happy Onam!</li><li>Like the bright flowers of pookalam, may your life be filled with bright and beautiful colours. Like the boat races of Onam, may you reach your destination with full determination. Like the elaborate feast of Onam Sadhya, may you enjoy good food every day. Happy Onam!</li><li>Keep the spirit of Onam in your hearts. May your home be filled with joy, love, and peace. Happy Onam!!</li><li>Colorful Pookalam, lively songs, and delicious feast. Complete it with prayers to have a blessed year ahead till the next Onam festival. Happy Onam!</li><li>Happy Onam. On this joyous occasion of Onam, I wish you joy and good health, and may you always enjoy the bounty of nature!</li><li>“Wishing that King Mahabali blesses you with all that you desire. Happy Onam! ”</li><li>The air is filled with joy and zeal. It’s colorful everywhere. Homes are adorned with colorful embellishments. But I hope that Onam is not just about that. I hope that the spirit of Onam fills your heart with happiness and fulfillment.</li><li>May this Onam bring to you, the brightest and choicest happiness and love you have always wished for! Onashamsakal!</li><li>Wishing you a life as colourful as pookalam, as festive as this Onam festival, and as prosperous as the bountiful harvest. Happy Onam to you!</li><li>“This Onam, may you be showered with good luck, prosperity, and happiness. Have a wonderful Onam”</li><li>One more Onam is coming to remind us of Maveli’s golden rule. Let me take the pleasure to wish you and your family a happy Onam festival! I wish that next year, I’ll be there to celebrate this celebration with you. Have a blessed Onam!</li><li>On the occasion of Onam, I pray that your life is filled with abundance, happiness, and success. Onam greetings to you and your family.</li><li>On this festive occasion, I extend my warm wishes to you and your family. May you all be blessed with happiness and prosperity in your life. Onam Greetings to you and your family!</li><li>I may be miles away, but the spirit of Onam will always stay in my heart. So, let’s celebrate this Onam festival with heart and soul. Happy Onam to you!</li><li>The Onam Celebration is an occasion for people to remind themselves of the all-pervasive nature of the divine. I wish all your family members and especially you, a Happy Onam &amp; Tiruonam!</li><li>We celebrate Onam to commemorate a glorious past. All of us yearn for a time like that of King Mahabali, a time when prosperity, joy, and love blended. But to realize this dream, we need to put forward creative and sustained effort. Giving, sharing, loving, and celebrating together – that’s the essence of Onam. May this year’s Onam celebration bring more fun to you and your friends and family. Happy Onam!</li><li>On this festive occasion, I pray that the spirit of Onam fills your heart with joy! Wishing you a life full of happiness, prosperity, and satisfaction. Happy Onam!</li><li>May Maveli thampuran visit your home and bless you on this auspicious day. May you have the most wonderful Onam celebration with your friends and family. Happy Onam!</li><li>On the happy occasion of Onam, may you have an abundance of joy in your life, good health, and immense prosperity. Wishing you and your family a happy Onam.</li></ul>

Onam wishes, messages and quotes

<ul><li>The ad has been dedicated to nurses who have selflessly devoted their time to serve the nation. It is due their commitment that countless COVID-19 patients have returned home to their families for <keyword id="6423941" type="DEFINITION" weightage="20" keywordseo="onam">Onam</keyword>. </li><li>The campaign has been conceptualised by <keyword id="6911038" type="UNKNOWN" weightage="20" keywordseo="VMLYR">VMLY&amp;R</keyword>.</li></ul> Pookalams, a popular floor decoration with flowers is an integral part of Onam celebrations. This year, to celebrate the dedication and efforts of nurses, Parachute Advansed Gold has come up with a a heartening digital campaign ahead of Onam, asking people to express their gratitude for the nurses through their Pookalams. As we continue to combat the COVID-19 outbreak, our nurses have selflessly devoted their time to serve the nation. It is due their commitment that countless COVID-19 patients have returned home to their families for Onam. Thus, Parachute Advansed Gold has introduced its #ThankYouNurses campaign with an aim to bring the joy and happiness of Onam to these nurturers. It calls upon every individual to proudly dedicate their Pookalam to these heroes and their valiant efforts by designing it with thank you motif. Conceptualised by VMLY&amp;R, the #ThankYouNurses campaign kick starts with an endearing digital film, which shows a juxtaposition between the COVID-19 survivors getting ready in their finest attire ahead of the Onam celebrations as well as nurses in their PPEs (Personal Protective Equipments) preparing for another day of serving and saving lives. It goes on to show various bright and colourful Pookalams, all designed in a motif of two hands joined which symbolizes “thank you” – an expression of gratitude to the nurses for their dedication towards helping India fight against the <keyword id="1754604" type="PERSON" weightage="20" keywordseo="coronavirus">coronavirus</keyword> – thereby urging the audiences to do the same and join the brand in this salutation. Talking about this distinctive campaign, <keyword id="1328136" type="PERSON" weightage="20" keywordseo="Koshy-George">Koshy George</keyword>, Chief Marketing Officer, <keyword id="267090" type="PERSON" weightage="20" keywordseo="Marico-Limited">Marico Limited</keyword> said, “As India continues its fight against the pandemic, we wanted to honour the nurturing spirit and tireless efforts of the nurses who have ensured millions of COVID survivors are with their families this <keyword id="36208" type="PERSON" weightage="20" keywordseo="festive-season">festive season</keyword>. Parachute Advansed Gold stands for care and nurturance and has a deeper connect with the consumer larger than just hair. With this heartwarming ode, Parachute Advansed Gold aims to not only salute them, but also encourages every individual to remember them and dedicate their pookalams to the unparalleled spirit of these warriors” <keyword id="4097059" type="PERSON" weightage="20" keywordseo="venkatagiri-rao">Venkatagiri Rao</keyword>, CCO VMLY&amp;R India, said, “As the festive season kicks off, we had to remind everyone that while we’re getting busy returning to our new normal, for nurses on the frontline, nothing has changed. They continue to fight the grim fight, every single day. So, it was important to make this festival about gratitude and remembrance. And who better to channel that gratitude for us than COVID survivors. We made real survivors the voices of Parachute Advansed Gold’s #ThankYouNurses film. Hopefully, the world will follow their lead. And most importantly, never forget what they owe the brave nurses.” <div type="Youtube" id="772UldbHQjs" title="Parachute Advansed | #ThankYouNurses" thumbUrl="https://i.ytimg.com/vi/772UldbHQjs/mqdefault.jpg"></div>

Parachute Advansed Gold's Onam campaign goes beyond the festival, celebrates the dedication of nurses

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Tata Tea Kanan Devan launches its Onam campaign to celebrate the festive spirit of Kerala

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Onam wishes, messages and quotes

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Parachute Advansed Gold's Onam campaign goes beyond the festival, celebrates the dedication of nurses

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