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<ul><li>Due to the ongoing pandemic, many businesses have suffered. A few have perished in the process and a number of others managed to thrive.</li><li>Today on The Influencer Adda, we are talking to content creator, entrepreneur and chef Pooja Dhingra to discuss the impact of the pandemic, how a business can sustain through these challenges and a few trends to watch out for.</li></ul>Content creator, entrepreneur and chef Pooja Dhingra has 7.2 million followers on Instagram and 18.6k subscribers on YouTube. At 18, Dhingra quit her career in law to pursue her passion as a pastry chef. She started baking with her aunt when she was six. As an enthusiastic kid, she would watch her aunt at work in the kitchen, who taught her how to bake brownies and her love for baking only grew stronger with time. Weekends were reserved for creating flavour combinations and food experimentation. It was during her first visit to Paris that she fell in love with macarons. In 2010 began the biggest love affair of her life with macarons at Le15 Patisserie. Today, she has been renowned as the ‘macaron queen of India.’ However, there was a small villain in this food affair. After COVID-19 hit India last year, Dhingra had to make the toughest business decisions of her life, which included shutting down her beloved Le15 Cafe in Colaba, Mumbai, which was her first cafe.<br /><br /><div type="Video" msid="85774367" hostid="261" title="Content creator and Chef Pooja Dhingra on sustaining a business through tough economical conditions" dataSource="BUSINESSINSIDER" thumbUrl="https://denmark.timesinternet.in/cmslite/api/app/images.jpg?msid=85774367"></div><br />In her recently published cookbook, Coming Home, she writes, “I remember feeling isolated and feeling like there was no light at the end of the tunnel. I had a spot in my room where I'd sit on my couch every night with Excel sheets open on the computer. Most nights I cried myself to sleep. It was never about what would people say, it was never about being ashamed or embarrassed by failure. It was more the crushing of a childhood dream. I went into hospitality because I wanted to someday run a cafe. Finding space for Lel5 cafe in Colaba was a miracle in my eyes. It felt like the whole universe truly conspired to make it happen. Was running the cafe easy? Not one bit. Was it fulfilling? A 100 percent.”<br /><br />However, she was quick to pick up the pieces and find another way to keep her business up and running, which was through e-commerce platform Shopify. She has been working on expanding her digital footprint in the country through Shopify and figuring out how to ship her highly precious and perishable goodies across India. <br /><br />Sharing how Le15 revamped their business after COVID, Pooja says, “COVID took us by surprise because for the first time, money stopped coming in completely. In the hospitality industry, you are used to constant cash flow because customers come in and that stopped. For the past 3 years, we’ve been working on packaged Le15 goods. I used to keep getting comments on my Instagram saying that we want Le15 in Pune or Varanasi and I would just always laugh it off. I would be grateful for it but I never actually thought about how I can leverage this business model. And then a crisis comes in, we had to then concentrate on the parts of business that were viable and think about ways we can leverage our brand presence. So, we changed our business model. We set up our Shopify page, which ensured that all my products were online. I still remember the first day we went live. We set a goal saying that we would hit a 100 and within 36 hours, we sold over 1000 of our hot chocolate goodies just by making our presence on Shopify. I could see analytics, where people were ordering it from and how many pieces were they ordering, etc and that just made me look at my business differently. So, we found an opportunity in this crisis and that’s what we have been doing.” <br /><br /><br /><br />By focusing on quality, Pooja built her business on the back of strong word of mouth, improved her aesthetics on social media and eventually expanded her reach. During COVID, her wide social media reach came in handy. She made sure she kept it authentic and she communicated with her audience during her highs and lows. <br /><br />Telling us what worked on social media for Pooja as a content creator, she shares, “Very early on in my career I realised the power of social media and word of mouth. I had no budget for a marketing team when I started out. So, I used to click pictures of my cake and upload it on Facebook. I realised that you can reach a whole audience just with your own creativity. That’s how it started. I remember my friend showing me sepia-tinted pictures on Instagram and I just took to it. I realised that it is a great platform for storytelling and I simply told my story through it. So whether I was struggling with my business or making something delicious -- the highs and lows -- I documented it all through the process. Somewhere, people really connected and making delicious stuff helps! As I grow as a person, the message has changed but the essence remains the same, which is to connect with people.”<br /><br /><cmsannotation type="cmsannotation" annotationid="Working in a highly male-dominated industry" text="Working in a highly male-dominated industry"><span data-til="noop">Working in a highly male-dominated industry</span></cmsannotation><br /><br />Pooja started her entrepreneurial journey when she was 23 in a highly-male dominated industry. Even today, women chefs only make about 3% of the workforce in India. <br /><br />On challenges she encountered, she shares, “A decade ago, when I went to a culinary school, we didn’t have a lot of female chefs that I could look up to and say, ‘I wanna be like her.’ I was the only Indian student in my class. But it is changing today. It is slow but it is happening. Last year, when I went back to my school in Paris, I was delighted to see that the class was full of Indian students and a lot of them were women. So, change is happening. As more women get into the field, more doors are opening.”<br /><br />Now at Le15, Pooja is trying to build an inclusive workplace by making sure her employees get the opportunities she missed out on. “When I was working in other kitchens, I observed a few differences and I made a note to myself that this will not happen when I open my own organisation. I am building on that now,” adds Pooja. <br /><br /><cmsannotation type="cmsannotation" annotationid="Tips for beginners" text="Tips for beginners"><span data-til="noop">Tips for beginners</span></cmsannotation><br /><br />In 2019, India had over 1,200 channels with one million <a href="https://economictimes.indiatimes.com/industry/media/entertainment/youtube-in-india-has-over-265-mn-monthly-active-users-1200-channels-with-1-mn-subs/articleshow/72456212.cms?from=mdr">YouTube </a>subscribers. At that time, two creators on an average were crossing one-million subscribers and 2,500 creators were touching their first 1,000 subscriber milestone every day. Due to the lockdown, many Indians have turned to content for entertainment, which has led to exponential growth of content creators as well. And this number is only going up by 2025 as the number of internet users is expected to grow to more than 974 million, says data platform Statista. <br /><br />While becoming an influencer seems glamorous, it takes a lot of time, requires patience and hardwork before you actually get to start monetising your content. So, Pooja’s advice to young creators is to keep it authentic. “If you are starting your own journey right now, I think it is a very exciting time. I think it is important to find what you love and what you are really good at. So, find your niche, identify what are the few buckets of things that you enjoy doing or are an expert at. Be as authentic, real as you can. Tell your story in the best way possible. I think people connect with real stories. If you manage to do that, whichever medium, I think that will be a success.”<br />

Content creator and Chef Pooja Dhingra on sustaining a business through tough economical conditions by leveraging the power of social media

Bringing home spirituality and peace is a tradition followed by many in our country. Worshipping our idols is a way to express our devotion and faith in them. Home temples come with ample storage where we can place our idols and worship. To keep all the pooja essentials in one place the home temples feature cabinets and drawers. Home temples can be both wall-mounted as well as placed on any platform. We have picked some of the top home temples for you from Amazon to bring positivity to your home.<br /><br /><bulletContentEmbed name="B07H7B1GBX" columns="1"><bulletContentHeading name="B07H7B1GBX_head"><div type="image" title="Tarnish Proof" msid="86164739" hostid="261"></div></columnHeadThumb>B07H7B1GBX</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07H7B1GBX_body"><bulletContentRow name="B07H7B1GBX_5062715483267548"><bulletContentRowHeading><bulletContentRowHead col="1">Storite Pooja Mandir for Home</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">With a dimension of 10x6x20 inches, this <keyword id="8643959" type="General" weightage="20" keywordseo="home-temple" source="Orion">home temple</keyword> from Storite is said to be suitable for wall mounting. The tarnish-proof and rust-proof German silver used makes the temple last long. To make it termite-proof and rust-proof, it is made with chemically processed plywood. It has sufficient space to place god's idol and incense sticks stand for worshipping. Also, it has a separate storage space to keep all the required pooja essentials.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07H7B1GBX_0480697590215256"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The chemical process makes the temple give a premium look.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07HB2LT91" columns="1"><bulletContentHeading name="B07HB2LT91_head"><div type="image" title="Two Compartments" msid="86164777" hostid="261"></div></columnHeadThumb>B07HB2LT91</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07HB2LT91_body"><bulletContentRow name="B07HB2LT91_3127361248051390"><bulletContentRowHeading><bulletContentRowHead col="1">Kamdhenu art and craft Wooden Home Temple- Beige</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Bring positivity at home with this beautifully handcrafted home temple from Kamdhenu art and craft. It is said to be suitable for both wall mounting and can be placed on any surface. The contrasting colours with the durable wood material of the temple can add grace to your pooja place. With the availability of two compartments, you can store pooja books and essentials.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07HB2LT91_5342605898260236"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The temple is said to be easy to maintain.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B083GXNJZV" columns="1"><bulletContentHeading name="B083GXNJZV_head"><div type="image" title="Traditional Style" msid="86164800" hostid="261"></div></columnHeadThumb>B083GXNJZV</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B083GXNJZV_body"><bulletContentRow name="B083GXNJZV_9229510421573479"><bulletContentRowHeading><bulletContentRowHead col="1">Homecrafts Handpainted Wooden Temple with Doors</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This traditionally designed wooden home temple from Homecrafts is said to weigh 7.5 kg and has dimensions of 20x11x24 inches. To ensure to keep the pooja essentials in one place, it comes with a small drawer and a tray. It is designed in a manner to keep the inner side of the temple ventilated.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B083GXNJZV_5591957987133889"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It has an easy to open and close wooden door.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07VG1L775" columns="1"><bulletContentHeading name="B07VG1L775_head"><div type="image" title="Removable Tray" msid="86165165" hostid="261"></div></columnHeadThumb>B07VG1L775</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07VG1L775_body"><bulletContentRow name="B07VG1L775_0469432369639353"><bulletContentRowHeading><bulletContentRowHead col="1">The Mandir Store Wooden Home Temple</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This wooden temple from The Mandir Store is said to be suitable for small places. It features a removable tray that works as a platform extender too. It has enough space to place your worshipping idols conveniently and has Flexi glass side fencing that should make it look beautiful. Also, it comes with a LED light with long life.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07VG1L775_5468189953524764"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The LED light should enhance the look of the temple.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07MXGTWNY" columns="1"><bulletContentHeading name="B07MXGTWNY_head"><div type="image" title="Hand Crafted" msid="86165190" hostid="261"></div></columnHeadThumb>B07MXGTWNY</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07MXGTWNY_body"><bulletContentRow name="B07MXGTWNY_4760554410840808"><bulletContentRowHeading><bulletContentRowHead col="1">Home and Bazaar Rajasthani Ethnic Handcrafted Wooden Temple</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Worship your idols in this multicoloured temple from Home and Bazaar Store. With the dimensions of 45.7x22.9x53.3 cm, this temple is said to be suitable for wall mounting. The 100% Rajasthani hand-crafted design and painting makes it look beautiful. To help you keep pooja accessories in one place, it features two drawers.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07MXGTWNY_0929607728064087"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The temple is said to be suitable for wall mounting.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B08FTGTZ17" columns="1"><bulletContentHeading name="B08FTGTZ17_head"><div type="image" title="Wall Mount" msid="86165243" hostid="261"></div></columnHeadThumb>B08FTGTZ17</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08FTGTZ17_body"><bulletContentRow name="B08FTGTZ17_4045070650336082"><bulletContentRowHeading><bulletContentRowHead col="1">Capio Art Wooden Wall Mounted Hanging Puja Temple Wood God Stand</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Bring home spirituality and diving feeling with this home temple by Capio Art. The 100% high-density MDF wood material used with the dimensions of 11.5x11.5x12 inches should make it easy to wall mount and maintain. This decorated temple can be considered a great gifting option on any occasion as a sign of peace.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08FTGTZ17_7370440172267228"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It is easy to mount and maintain</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br />

Best home temples in India in 2021

<ul><li>Armed with a cookbook that splits in half, a ‘made-for-earpods,’ Spotify recipe podcast for couples, and timecodes to split YouTube recipes -- <keyword id="9731725" type="PERSON" weightage="20" keywordseo="swiggy-instamart">Swiggy Instamart</keyword> is simplifying <keyword id="11085606" type="UNKNOWN" weightage="20" keywordseo="kitchen-equality">kitchen equality</keyword> like never before.</li><li>The campaign is conceptualised and executed by <keyword id="2805202" type="COMPANY" weightage="20" keywordseo="Dentsu-Webchutney">Dentsu Webchutney</keyword>.</li></ul>Swiggy Instamart with Dentsu Webchutney launched #TheBetterHalfCookbook in February and disrupted a nearly two-thousand-year-old way of cooking with a unique idea to make kitchens equal: cooking together. <br /><br />The Better Half cookbook gave partners an equal responsibility to split the recipe and cook the meal. Each partner has to follow only their side of the instructions to see their meal come together, together.<br /><br />    <div type="Youtube" id="KCevjAO4KGQ" title="The Better Half Cookbook by Swiggy Instamart" thumbUrl="https://i.ytimg.com/vi/KCevjAO4KGQ/mqdefault.jpg"></div><br />So far, the cookbooks were available for customers in only Bengaluru and Gurugram, cities where Swiggy Instamart, the grocery delivery service, is currently operational.<br /><br />While #TheBetterHalfCookbook was just the start to making cooking more equal, and faster, Swiggy gave the internet a taste, an eye, and an ear for equality. <br /><br />They have now introduced the most innovative way to use a podcast to promote kitchen equality, giving the world an all-new way to listen to recipes. Called “The Better Half Earpodcast”- this unique format (nicknamed ‘.we’ files to promote sharing) enables two homechefs to listen to their side of the instruction by splitting their earpods. Each earpod plays only one side of the instructions to cook the recipe with your better half in just half the time.<br /><br />Gurbaksh Singh and GD Prasad, Chief Innovation Officer &amp; VP- Account Management, Dentsu Webchutney said: “The idea of splitting the recipe goes across mediums. We’re proud to be the first brand worldwide to innovate using earpods- through the ‘The Better Half Earpodcast’. We hacked how a single audio file can disperse sound across two speakers simultaneously- giving a seamless real-time cooking experience for two people together, through a single file on Spotify.”<br /><br /><strong>YouTube recipes, now made progressive</strong><br />Instamart isn’t paying food influencers the big bucks to promote this new way of recipe writing, instead, they’re busy fixing every food influencer’s old recipes! Like the user that comments the ‘lyrics’ to a song, Instamart is also leaving a comment on the most trending recipes video across YouTube- rewriting the recipe for ‘two people to cook it together’. Including those of Nisha Madhuika, Ranveer Brar, Kunal Kapur, and Pooja Dhingra among others, proving that any recipe can be better half’d if you’re ready to cook with your better half. From baked sev puri, jute leaf fritters, Korean street sandwich to honey garlic shrimp.<br />    <div type="Youtube" id="weWKswuEnQA" title="Sprouts Poha Recipe | वजन कम करने वाला हेल्दी नाश्ता | Poha Recipe | Sprouts Recipe | Kabitaskitcen" thumbUrl="https://i.ytimg.com/vi/weWKswuEnQA/mqdefault.jpg"></div><br />Shikha Gupta, Creative Director, Swiggy, impresses on us that the comments aren’t a paid partnership. “It’s possible for you to be a fan of a brand, even if it’s not possible to be a customer right now. Even though Instamart isn’t operational outside Bengaluru and Gurgaon, the idea of ‘cooking together’ deserves to be practised across India, and the world. Introducing audiences outside our core markets to these recipes is a selfless act, with long term bets: one we’re very proud of.”<br /><br />“There are multiple ways of using influencers. You don’t just need them to promote your idea. Sometimes, if your idea is worth it- you could use it to promote their content too. By simply leaving a comment, we’re being less intrusive- and giving users the option to cook their favorite recipes (that they’re already watching)- in a progressive way. Like dishes have a meat/vegetarian/vegan version… our aim is for every recipe on the internet to have a ‘Better Half’ version. And we’re getting there… one book, one podcast &amp; one comment at a time,” says PG Aditiya, NCD, Dentsu Webchutney. <br /><br />A genius way of leveraging food influencers and their clout, this move is big on platform insight, zero on budget. Are we now seeing the newest trend in recipes &amp; food writing? Only time will tell.<br />

A podcast, a recipe book and YouTube timecodes split in half, here's how Swiggy Instamart is trying to make cooking a shared, more equal experience

<ul><li>The celebrity judges of <keyword id="835074" type="COMPANY" weightage="20" keywordseo="Masterchef-Australia">Masterchef Australia</keyword> <keyword id="738807" type="PERSON" weightage="20" keywordseo="Matt-Preston">Matt Preston</keyword>, <keyword id="1426431" type="PERSON" weightage="20" keywordseo="Gary-Mehigan">Gary Mehigan</keyword> and <keyword id="1426432" type="PERSON" weightage="20" keywordseo="George-Calombaris">George Calombaris</keyword> are leaving the show. </li><li>The judges are leaving after being on the show for 11 seasons. </li><li>The move comes in after Calombaris was accused and fined for underpaying his staff by $8 million.</li></ul>Arguably, the world’s most popular cooking reality show Masterchef Australia has bid adieu to its celebrity judges Matt Preston, Gary Mehigan and George Calombaris. The show has gained immense popularity in India, that an Indian version was created called Masterchef India. <br /><br />The judges who are celebrity chefs themselves, had become synonymous with the show, which had a dream run for 11 seasons. They not only assess the contestants and the quality of their food, but also entertain the audience with quirky comments. <br /><br />More importantly, they introduce the audience to the finer points of gourmet food, an aspect which found a sweet spot with its Indian fanbase. <br /><br />On an instagram post, Masterchef Australia wrote, “After 11 sensational seasons, we bid a fond farewell to our judges - Matt Preston, Gary Mehigan and George Calombaris. For more than a decade, #MasterChefAU has celebrated Australian food and made the culinary dreams of everyday home cooks come true. We thank Matt, George and Gary for being a part of this remarkable MasterChef legacy!”<br /><br />This move comes after a scandal hit one of the judges, <a href="https://indianexpress.com/article/lifestyle/food-wine/masterchef-australia-judge-george-calombaris-underpayment-scandal-8-million-controversy-5841690/">George Calombaris</a>. He was fined for allegedly underpaying his employees by almost $8 million. <br /><br />The judges have also often travelled to India for collaboration, given their popularity with the Indian audience. Many Indian origin chefs have made their way to the Australian show as well. <br /><br />Gary Mehigan, yet another judge from the show, has travelled to India, and also did shows with Pooja Dhingra, the owner of Le15 cafe. Mehigan also has a partnership with Indian e-commerce startup Nicobar for their cookware line. <br />

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Content creator and Chef Pooja Dhingra on sustaining a business through tough economical conditions by leveraging the power of social media

Karuna Sharma

Best home temples in India in 2021

Shradha Aneja

A podcast, a recipe book and YouTube timecodes split in half, here's how Swiggy Instamart is trying to make cooking a shared, more equal experience

BI India Partner

Masterchef Australia bids adieu to its famous trio of judges – Matt, Gary and George

Sanchita Dash

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