Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

<ul><li><keyword id="249815" type="General" weightage="100" keywordseo="peter-england" source="Orion">Peter England</keyword>'s new campaign revolves around the theme of ‘Belief in A New Beginning.’</li><li>It is developed and executed in a creative partnership with <keyword id="3694130" type="General" weightage="20" keywordseo="DDB-Mudra-South" source="Orion">DDB Mudra South</keyword>.</li></ul>Peter England, a leading international menswear brand from <keyword id="3378209" type="General" weightage="20" keywordseo="aditya-birla-fashion-and-retail-limited" source="Orion">Aditya Birla Fashion and Retail Limited</keyword>, has launched an exclusive TVC campaign for the upcoming Pongal festival. The TVC encapsulates the essence of the festive season and the strong bond between father and son. The campaign is a relatable montage woven around the festive ambience and shows parents' need to adopt new ways to bond with their children and build a special relationship with them. <div type="Youtube" id="WCzybuinBYw" title="Nambikkayin Pudhu Arambham with Peter England" thumbUrl="https://i.ytimg.com/vi/WCzybuinBYw/mqdefault.jpg"></div> Developed and executed in creative partnership with DDB Mudra South, the central theme of the campaign is ‘Belief in A New Beginning’. The campaign combines the objective of resetting family relationships, festivity, colour, and celebration with Peter England’s wide range of premium quality and stylish festive collections for today’s contemporary men at amazing price points. Commenting on the campaign, Manish Singhai, COO, Peter England, said, “We are thrilled to launch our new festive campaign ‘Belief in A New Beginning’. The campaign portrays a new relationship between a son and his father after the father takes a small step towards understanding his son’s aspirations. The storyline metaphorically directs us to find the perfect look to celebrate this Pongal festival. Our collection has been designed around the positivity and goodness that festivals bring to our lives. We are determined to curate and offer fashion that enables our consumers to not just immerse in the festivities but also to stand out.” Saritha Rajagopal - Creative Director, DDB Mudra South, said: “Pongal celebrates optimistic new beginnings. So, to launch Peter England’s <keyword id="12901288" type="General" weightage="20" keywordseo="pongal-campaign" source="Orion">Pongal campaign</keyword>, we captured a moment between a father and his son. While the pandemic took away some jobs, it also presented an opportunity to pursue one’s dreams. With this campaign, we captured an honest conversation between a father and son, who aspires to grow. We signed off with a message for every youngster who is waiting to start on the journey of life.” Peter England’s Festive campaign will be amplified through a mega-media mix across SUN TV Network, Hotstar Tamil Big Boss Association, World Television premiere of Annaatthe on Sun TV and other media channels.

Peter England's Pongal campaign combines the objective of resetting family relationships, festivity, colour, and celebration

<ul><li><keyword id="3156454" type="General" weightage="80" keywordseo="tata-coffee-grand" source="Orion">Tata Coffee Grand</keyword>'s latest campaign ‘Sounds of <keyword id="20154" type="General" weightage="20" keywordseo="tamil-nadu" source="Orion">Tamil Nadu</keyword>’, celebrates the various sounds that reflect the unique spirit of <keyword id="38378" type="General" weightage="100" keywordseo="pongal" source="Orion">Pongal</keyword>.</li><li>The vibrant film is a montage of various visuals and sounds that are associated with the Pongal festival; the crunch of sugarcane, the clink of children’s anklets, and the musical echoes of the ‘kulavai’ among others. </li><li>The campaign has been conceptualized by <keyword id="274876" type="General" weightage="20" keywordseo="lowe-lintas" source="Orion">Lowe Lintas</keyword> Bangalore and directed by <keyword id="5375262" type="General" weightage="20" keywordseo="farooq-mohamed" source="Orion">Farooq Mohamed</keyword> of <keyword id="12943507" type="General" weightage="20" keywordseo="kadhai-films" source="Orion">Kadhai Films</keyword>.</li></ul>Tata <keyword id="6354798" type="General" weightage="20" keywordseo="coffee" source="Orion">Coffee</keyword> Grand, the coffee brand from the house of Tata Consumer Products continues its celebration of bringing out the emotions and excitement associated with coffee in Tamil Nadu. In line with this, the brand has released a festive film celebrating the various sounds that reflect the unique spirit of Pongal with the ‘Sounds of Tamil Nadu’ campaign of Tata Coffee Grand. <div type="Youtube" id="xvzdtTP-0r4" title="Tata Coffee Grand | Celebrating the Sounds of Pongal | Shik Shik Shik" thumbUrl="https://i.ytimg.com/vi/xvzdtTP-0r4/mqdefault.jpg"></div> The vibrant film is a montage of various visuals and sounds that are associated with the Pongal festival; the crunch of sugarcane, the clink of children’s anklets, and the musical echoes of the ‘kulavai’ among others. Replete with sumptuous Pongal delicacies, family gatherings, and a splash of rich hues that the Tamil culture is well-known for, the film concludes with the thought, ‘How can any festive meal be complete without coffee and the emotions associated with it?’ Talking about the film, Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products said, “Our campaign of Tata Coffee Grand launched last year, synonymizes the word ‘Coffee’ with the sound i.e. Shik-Shik-Shik – which represents the sound heard when the Tata Coffee Grand jar or pack is shaken! We have gone a step ahead this year and have extended the ‘shik shik shik’ proposition to the sound of the Pongal festivities, to capture the excitement of the festival along with the emotions of drinking coffee. These festivities are not just reflected in the visuals but also in the unique sounds that reverberate throughout the harvest season. In highlighting this, we are happy to launch our new film which doubles up as a feast to the senses and has a distinct sound design that celebrates the festive taste of Tamil Nadu”. Commenting on the campaign idea, <keyword id="1743436" type="General" weightage="20" keywordseo="sonali-khanna" source="Orion">Sonali Khanna</keyword>, Executive Director and Branch Head, Lowe Lintas South said, "Pongal is a festival that the people of Tamil Nadu hold very close to their hearts, resulting in a joyous tapestry of celebratory sights and sounds. What's striking is that many of the authentic sounds of Pongal are expressed as triplets. This is exactly the same aural mnemonic we have used to bring our product USP to life: the ‘Shik Shik Shik’ of the packet representing the Tata Coffee Grand crystals. The wonderful interplay of musical triplets, the rich festive hues, and the catchy sound of the pack, all come together seamlessly. To create a film that is as aurally arresting as it is visually resplendent." The film was directed by Farooq Mohamed of Kadhai Films. Team Credits: · Agency – Lowe Lintas, Bangalore · Creative – <keyword id="491609" type="General" weightage="20" keywordseo="puneet-kapoor" source="Orion">Puneet Kapoor</keyword>, Nishant Pratap, Jananie S · Account Management – Sonali Khanna, Ameya Lokhande, Satish Perumal, Mitali Kulkarni · Planning – Kishore Subramanian, <keyword id="12943506" type="General" weightage="20" keywordseo="prashanth-murthy" source="Orion">Prashanth Murthy</keyword> · Production House – Kadhai Films

Tata Coffee Grand's Pongal campaign celebrates the different sounds that reflect the festival's spirit

If the snapshots of a frozen Niagara have chilled you to the bones and the gradual dip in mercury at home keeps you shivering, here is the best remedy to beat the last leg of the icy cold <keyword id="46788" type="UNKNOWN" weightage="100" keywordseo="Winter">winter</keyword>. Celebrate <keyword id="6494293" type="UNKNOWN" weightage="100" keywordseo="Lohri">Lohri</keyword> this year with <keyword id="28762" type="ENTERTAINMENT" weightage="100" keywordseo="fire">fire</keyword> and flamboyance – with the beating of dhol, <keyword id="6920" type="CITY" weightage="100" keywordseo="Bhangra">bhangra</keyword> &amp; <keyword id="465865" type="PERSON" weightage="100" keywordseo="giddha">giddha</keyword> dancing, blazing bonfires and mithas of traditional sweets. Lohri is a popular <keyword id="404010" type="UNKNOWN" weightage="100" keywordseo="harvest-festival">harvest festival</keyword>, celebrated all over <keyword id="55424" type="CITY" weightage="100" keywordseo="Northern-India">Northern India</keyword> in the middle of January, and Monday the 13th is the stipulated date this year. 
 Essentially a <keyword id="2012366" type="UNKNOWN" weightage="100" keywordseo="Rural-festival">rural festival</keyword> held in <keyword id="6354953" type="COMPANY" weightage="100" keywordseo="Punjab">Punjab</keyword>, <keyword id="41646" type="COMPANY" weightage="100" keywordseo="Haryana">Haryana</keyword>, <keyword id="66" type="COMPANY" weightage="100" keywordseo="Delhi">Delhi</keyword> and some parts of <keyword id="6358126" type="CITY" weightage="100" keywordseo="Himachal-Pradesh">Himachal Pradesh</keyword> and <keyword id="6357972" type="COMPANY" weightage="100" keywordseo="Jammu">Jammu</keyword>, this one celebrates the bountiful harvests as the ravi crops (winter crops including wheat, barley, mustard, <keyword id="56382" type="UNKNOWN" weightage="100" keywordseo="Sesame">sesame</keyword> and peas) are gathered while people unite in thanksgiving and pray for prosperity. Held on the last day of the month Paush, Lohri also marks the Sun’s entry into the northern hemisphere, popularly known as <keyword id="90750" type="UNKNOWN" weightage="100" keywordseo="Uttarayan">Uttarayan</keyword>. This signifies the end of the cold, dark winter days and bonfires are lit to worship the Sun – the eternal spark of life. Lohri melas (festivals) are also held every year to celebrate the occasion. 
 A week before the festival, children start gathering <keyword id="1066921" type="UNKNOWN" weightage="100" keywordseo="firewood">firewood</keyword> and go from door to door, singing old folk songs and collecting their <keyword id="2012376" type="UNKNOWN" weightage="100" keywordseo="Lohri-loot">Lohri loot</keyword> – a wide variety of scrumptious sweets like <keyword id="2012377" type="UNKNOWN" weightage="100" keywordseo="Rewri">rewri</keyword>, <keyword id="529387" type="UNKNOWN" weightage="100" keywordseo="Gajak">gajak</keyword>, <keyword id="137842" type="UNKNOWN" weightage="100" keywordseo="jaggery">jaggery</keyword>, <keyword id="116024" type="UNKNOWN" weightage="100" keywordseo="Peanut">peanut</keyword> chikki and <keyword id="6427332" type="COMPANY" weightage="100" keywordseo="TIL">til</keyword> (sesame) barfi. On the D-day, after sundown, people rush to the <keyword id="2012365" type="UNKNOWN" weightage="100" keywordseo="Bonfire-celebration">bonfire celebration</keyword>, followed by a gala evening filled with songs, dances and feasting. The festival also holds great significance for the newlyweds and the newborns whose first Lohri is celebrated with pomp and splendour. 
 This year, too, the Lohri bashes are all set to fire up the festivities in spite of the <keyword id="517425" type="UNKNOWN" weightage="100" keywordseo="biting-cold">biting cold</keyword> of the past few days. It has been partly cloudy in the national capital of Delhi, along with early <keyword id="49908" type="UNKNOWN" weightage="100" keywordseo="MORNING-FOG">morning fog</keyword> and a chilly breeze, but the day gets warmer with an occasional burst of sunshine. It has not rained either, as predicted by the MeT department, and the minimum temperature on the Lohri day is expected to hover between 4 and 6°C. Incidentally, the Jaffarpur Kalan area in Delhi has already recorded the lowest minimum temperature of 1.4°C a couple of days ago. The city also witnessed the worst fog in four years, with flight and train operations coming to a standstill. 
 
Such chilly weather means the bonfires must be extra large this time and the celebrations should get bigger as the sun goes down on Monday. Start the ritual with parikrama – circling the bonfire, chanting prayers, singing folk songs and putting in loads of til (sesame), <keyword id="2012380" type="UNKNOWN" weightage="100" keywordseo="Moongphali">moongphali</keyword> (peanuts), <keyword id="2012381" type="UNKNOWN" weightage="100" keywordseo="Chirwa">chirwa</keyword> (puffed rice) and <keyword id="82600" type="UNKNOWN" weightage="100" keywordseo="Maize">maize</keyword> (<keyword id="74000" type="UNKNOWN" weightage="100" keywordseo="Popcorn">popcorn</keyword>) into the fire, as the old custom demands. Some even pour milk and water near the circle of fire. These prayers and offerings to the Sun are said to bring peace, harmony and prosperity throughout the year. When the parikrama is over, it is time to exchange gifts and distribute the prasad or puja offerings that mostly include peanuts, til, gajak, jaggery and other munchies. 
 
 
 
But Lohri also signifies a great celebration of life – dancing, feasting and revelry that bring in good cheer. So it’s time to go balle balle with some dazzling outfits, lively dance numbers, Patiala pegs and lip-smacking <keyword id="33659" type="UNKNOWN" weightage="100" keywordseo="Punjabi-Cuisine">Punjabi cuisine</keyword>. Women can’t go much wrong with the <keyword id="2012402" type="UNKNOWN" weightage="100" keywordseo="Lohri-fashion">Lohri fashion</keyword>, though. A <keyword id="2012403" type="UNKNOWN" weightage="100" keywordseo="Patiala-suit">Patiala suit</keyword> with bright-hued <keyword id="531498" type="UNKNOWN" weightage="100" keywordseo="Phulkari">phulkari</keyword> work or heavily embellished <keyword id="6481130" type="UNKNOWN" weightage="100" keywordseo="zardozi">zardozi</keyword> designs, matching dupatta and gold/kundan jewellery complete the <keyword id="2012391" type="UNKNOWN" weightage="100" keywordseo="Ethnic-ensemble">ethnic ensemble</keyword> for this occasion. Go for bold colours and bright shades – not only for your outfit but also for your make-up. The more adventurous can always try glitter and rhinestone make-up to add some extra dazzle. Sport a front puff or a chotti (braid) with a parandi (decorative tassel) and walk out as the belle of the ball – ready to bhangra and giddha all evening, till the fire dies down. 
 Those in love with gourmet food are also looking forward to the celebrations. Start your evening with some spicy chat and tikka; wash it down with a Patiala peg or two or some sweet/salty lassi, and move on to a sumptuous dinner of <keyword id="2012392" type="UNKNOWN" weightage="100" keywordseo="Makhani-di-dal">makhani di dal</keyword>, <keyword id="460117" type="UNKNOWN" weightage="100" keywordseo="sarson-da-saag">sarson da saag</keyword> and <keyword id="2012393" type="PERSON" weightage="100" keywordseo="Makki-di-roti">makki di roti</keyword> (more here on <a href="http://www.businessinsider.in/Top-Indian-Foods-For-Your-Palate-Must-try-Items-FromEvery-State/articleshow/22515429.cms">top Indian foods</a>), followed by the traditional dessert – <keyword id="2012394" type="UNKNOWN" weightage="100" keywordseo="Gajar-da-halwa">gajar da halwa</keyword> or <keyword id="2012395" type="UNKNOWN" weightage="100" keywordseo="Mong-dal-da-halwa">mong dal da halwa</keyword>. 
 Although Lohri is mostly celebrated in Northern India, similar festivals are held in the East and the South. In <keyword id="6357783" type="CITY" weightage="100" keywordseo="West-Bengal">West Bengal</keyword>, it is <keyword id="42174" type="UNKNOWN" weightage="100" keywordseo="Makar-Sankranti">Makar Sankranti</keyword> on January 14, just a day after Lohri. It is considered as one of the most auspicious days and lakhs of people from all over India take a <keyword id="6365583" type="UNKNOWN" weightage="100" keywordseo="Holy-dip">holy dip</keyword> at the confluence of the river <keyword id="79976" type="UNKNOWN" weightage="100" keywordseo="Ganges">Ganges</keyword> and the <keyword id="55869" type="UNKNOWN" weightage="100" keywordseo="Bay-of-Bengal">Bay of Bengal</keyword>. In <keyword id="28504" type="CITY" weightage="100" keywordseo="Kerala">Kerala</keyword>, it is <keyword id="38378" type="UNKNOWN" weightage="100" keywordseo="pongal">Pongal</keyword> from January 13 and the four-day harvest festival marks the start of a <keyword id="2012401" type="UNKNOWN" weightage="100" keywordseo="New-cycle">new cycle</keyword> as the Sun enters the northern hemisphere. And in <keyword id="6354915" type="CITY" weightage="100" keywordseo="Assam">Assam</keyword>, people celebrate the <keyword id="523926" type="UNKNOWN" weightage="100" keywordseo="Magh-Bihu">Magh Bihu</keyword> or <keyword id="95767" type="UNKNOWN" weightage="100" keywordseo="Bhogali-Bihu">Bhogali Bihu</keyword> on January 14, an equivalent of Makar Sankranti and Pongal. 
 
With so many festivities coming up in the next few days, we wish all our readers happiness, prosperity, and most importantly, a thawing of the heart. Our emotions freeze up at times; our sensitivity becomes numb and our empathy well often runs dry. So what better time is there than today for a renewal of self? That’s what Lohri or the bonfire celebration is all about – it tells us to thaw out our hearts and celebrate a fresh start, a new cycle of life.

Happy
Lohri! It’s Now Bonfire Time, Folks!

From Holi to Christmas  – Important festival dates in 2024

India, often referred to as the land of <keyword id="15246" type="General" weightage="20" keywordseo="festivals" source="Orion">festivals</keyword>, boasts a diverse tapestry of celebrations that showcase the rich cultural heritage and traditions of its people. Among the multitude of <keyword id="20672365" type="General" weightage="20" keywordseo="festivals-celebrated-across-the-country" source="Orion">festivals celebrated across the country</keyword>, there are some truly unique ones that stand out for their distinctiveness and regional significance. Let's take a journey through India to explore some of these extraordinary festivals: <keyword id="20672363" type="General" weightage="20" keywordseo="lathmar-holi" source="keywords">Lathmar Holi</keyword> (Vrindavan, Uttar Pradesh) Lathmar Holi is a playful and boisterous festival celebrated in the town of Barsana, Uttar Pradesh. Unlike traditional Holi celebrations where people joyously splash colors on each other, Lathmar Holi has a unique twist. Here, women playfully chase and "beat" men with sticks, reenacting the legendary love story of Lord Krishna and Radha. The festival is marked by laughter, music, and camaraderie, making it a truly memorable experience. <keyword id="86993" type="General" weightage="20" keywordseo="Jallikattu" source="Orion">Jallikattu</keyword> (Tamil Nadu) Jallikattu is an ancient bull-taming sport celebrated primarily in the state of Tamil Nadu during the Pongal festival. Brave participants attempt to tame ferocious bulls by grabbing their humps and horns. The event symbolizes courage and valor and is deeply ingrained in Tamil culture, attracting spectators from far and wide. <keyword id="2741872" type="General" weightage="20" keywordseo="Hemis-Festival" source="Orion">Hemis Festival</keyword> (Ladakh, Jammu and Kashmir) The Hemis Festival is a vibrant Buddhist celebration held annually at the Hemis Monastery in Ladakh. It commemorates the birth anniversary of Guru Padmasambhava, the founder of Tibetan Buddhism. The festival is characterized by colorful masked dances, traditional music performances, and the unveiling of sacred thangkas (religious tapestries), attracting devotees and tourists alike. <keyword id="851515" type="General" weightage="20" keywordseo="Hornbill-Festival" source="Orion">Hornbill Festival</keyword> (Nagaland) The Hornbill Festival is a cultural extravaganza held in Nagaland, showcasing the diverse traditions and customs of the Naga tribes. Named after the Indian hornbill bird, the festival features indigenous music, dance performances, art exhibitions, and culinary delights, providing a glimpse into Naga heritage and way of life. <keyword id="78069" type="General" weightage="20" keywordseo="Rann-Utsav" source="Orion">Rann Utsav</keyword> (Gujarat) Rann Utsav is a vibrant festival celebrated in the vast expanse of the Rann of Kutch in Gujarat. The festival highlights the unique landscape, culture, and craftsmanship of the region, with activities such as camel safaris, cultural performances, handicraft exhibitions, and traditional folk dances, making it a mesmerizing experience for visitors. Rural Olympics (Punjab) The Rural Olympics, also known as the Kila Raipur Sports Festival, is a unique event held in the village of Kila Raipur in Punjab. It showcases traditional rural sports and competitions, including bullock cart races, tractor races, kabaddi matches, and wrestling bouts, attracting participants and spectators from all over the country. <keyword id="44513" type="General" weightage="20" keywordseo="Rath-Yatra" source="Orion">Rath Yatra</keyword> (Odisha) Rath Yatra, celebrated primarily in Puri, Odisha, is a grand procession where massive chariots carry idols of Lord Jagannath, his brother Balabhadra, and sister Subhadra to their temple. It attracts millions of devotees, symbolizing the journey of the deities to visit their aunt's temple. These festivals, each unique in its own right, offer a glimpse into the diverse cultural tapestry of India, bringing together people from different backgrounds to celebrate and rejoice in the spirit of unity and harmony. From the colorful streets of Barsana to the tranquil valleys of Ladakh, these festivals showcase the vibrant mosaic of traditions and customs that make India truly special. Note: The article is based on content generated by AI models like Bard and Chatgpt.

You Searched For "pongal" and got 5 results

Peter England's Pongal campaign combines the objective of resetting family relationships, festivity, colour, and celebration

BI India Partner

Tata Coffee Grand's Pongal campaign celebrates the different sounds that reflect the festival's spirit

BI India Partner

Happy Lohri! It’s Now Bonfire Time, Folks!

Sanghamitra Mandal

From Holi to Christmas – Important festival dates in 2024

BI India Bureau

From Lathmar Holi to Jallikattu: India's most unusual festivals

BI India Bureau

Popular Keywords

Buying Guides