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1 min read

This is how ‘Pokemon Go’ began its journey

Such is the craze of the game that people, and we are not only talking of kids here, are spending t…

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3 mins read

Here's why the creator of 'Pokemon Go' just acquired London game studio Sensible Object

His experience running play-focused events is also likely to come in handy. "A big strand of how Ni…

Shona Ghosh   


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3 mins read

The creator of 'Pokemon Go' is suing an 'association of hackers' that it says helps players cheat at its games

Now, Niantic is drawing a line in the sand, as it files a lawsuit against Global++ - what it descri…

Matt Weinberger   


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1 min read

Watch out for the PokeStops as Reliance Jio brings Pokemon Go in India

Watch out for the PokeStops as Reliance Jio brings Pokemon Go in India

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1 min read

Believe it or not Pokémon Go is the most primitive form of Augmented Reality, here’s what AR can really do

Now that the craze around Pokémon Go is settling down a bit, it’s time to tell you there is so much…

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3 mins read

The creator of Pokemon Go bought an LA-based gaming studio as its acquisition spree continues

Seismic Games is best known as the developer of "Marvel Strike Force," a free-to-play smartphone ga…

Matt Weinberger   


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4 mins read

This running app combines Risk and Pokemon Go to turn real-world fitness into a virtual empire

I can certainly vouch for the app's motivational merits. On the first day of testing, a short run f…

Isaac Williams   


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2 mins read

A former Facebook executive raised $3.7 million to fund a game aiming to match the success of 'Pokemon Go'

Although Lannen declined to reveal specific details about the premise of WarDucks' new game, she sa…

Charlie Wood   


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2 mins read

A boss is 'forcing' his employees to play Pokemon Go

Boris Veldhuijzen van Zanten, CEO and co-founder of tech site The Next Web, has mandated that his w…

Caroline Praderio   


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4 mins read

There's a very good reason why Samsung is betting big that the creator of 'Pokemon Go' is now worth $3.9 billion

This, too, is where Samsung comes in. In November, Samsung announced that it is collaborating with …

Matt Weinberger   


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2 mins read

This running coach designed a weeklong workout plan around 'Pokemon Go'

Miranda made sure he had Pokémon eggs incubating at the start of each run, so the miles he cranked …

Mark Abadi   


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4 mins read

An early investor in the company behind 'Pokemon Go' has a big vision for where it's going next

He added: "We are passionate believers in the AR, VR, and AI space and at a big picture level we ar…

Lara O'Reilly   


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2 mins read

The CEO behind Pokemon Go just dropped some big hints to the future of the game

Hanke confirmed that Pokémon trading is coming to the game, which he had previously told Business I…

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2 mins read

A Michigan children's hospital is using Pokemon GO to help kids stay active

"The research is really, really clear on this, that the more you exercise, the more it would help d…

Chris Weller   


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4 mins read

Axie Infinity has an inflation problem — and without more players, it’s going to be a tough fix

According to analytics firm Naavik, Axie Infinity has an inflation problem on its hands with player…

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3 mins read

The founder of Blippar, which collapsed dramatically after a shareholder dispute, has a new augmented reality company

Sources told Business Insider that the company struggled to nail down its strategy, deprioritised i…

Shona Ghosh   


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4 mins read

How Lemonade's founders raised a massive seed round just by talking

"We've taken on the full-stack of insurance, becoming an insurance company, which is kind of nuts,"…

Julie Bort   


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9 mins read

If you think it's crazy that Snapchat might go public at a $40 billion valuation, here's something to consider...

Snapchat, which recently changed its corporate name to Snap Inc,  will reportedly generat…

Alyson Shontell   


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6 mins read

Company executives are speaking out on Election Day: Starbucks' Howard Schultz calls for a peaceful transition of power

Business leaders including Howard Schultz, Elon Musk, and Jamie Dimon weigh in on Election Day for …

Grace Eliza Goodwin