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Hollywood has a big problem with how people are watching TV these days
Viewers are opting for free TV options in a move threatening to upend Hollywood's decades-old busin…
Dan DeFrancesco
How to search for shows or movies on Pluto TV using the web, mobile, or smart TV apps
There's no way to search for a specific show by name on Pluto TV — instead, you can browse through …
Dave Johnson
The CEO of Pluto TV explains how he grew its audience by 50% in seven months
The deals build on Pluto TV's strategy to be part of as many TV platforms as possible to reach the …
Ashley Rodriguez
Free streaming-TV services like Pluto TV and Xumo see the opportunity to become a daily habit and are fast-tracking channel launches and leaning into news
Free streaming TV is a fairly nascent medium. These services curate channels, similar to traditiona…
Ashley Rodriguez
Many people say they're willing to try free streaming-TV services but newcomers like Pluto TV still have work to do to get their attention
Among the ad-supported platforms included in the survey, excluding YouTube, at least 26% of respond…
Ashley Rodriguez
OTT players like Pluto TV and Tubi are ramping up ad spend to get ahead of the upcoming onslaught of new streaming TV
"The origins of this campaign stem from our research that indicates customers might not know about …
Lauren Johnson
A startup is giving away 500,000 TVs for free with one catch: There's a second screen for ads. Here's how to get one.
Telly's dual-screen TV setup features a 55-inch 4K HDR screen and a smaller screen that shows ads, …
Sarah Jackson
'People are developing subscription fatigue': Viacom explains why it bought Pluto TV for $340 million instead of trying to build the next Netflix
Viacom paid $340 million for Pluto TV, which is a leading ad-supported streaming service. Five-year…
Lucia Moses
Trump's NASA chief, who has no scientific background, said Pluto is a planet
While NASA administrators are usually appointed from within the ranks of the agency or have substan…
Tom Porter,Tom Porter
The battle for streaming TV ad dollars is growing internationally
Here are the top media and advertising stories from Business Insider for August 18.
Lauren Johnson
Meet the 23 executives leading the future of TV advertising
The list includes names like Laura Molen, president of advertising sales and partnerships at NBCUni…
Lauren Johnson
An M&A expert predicts 2020 will be a big deal for tech deals, with Tubi TV being snapped up and Samba TV getting sold
One challenge for adtech companies is that the technology used to serve and measure display ads doe…
Lauren Johnson
Seeking nominations for the most important insiders shaping the future of TV advertising
Advertisers are working to balance their spending on linear TV with digital video. Publishers like …
Lauren Johnson
Humanity just completed its nearly 10-year mission to Pluto
Because the instruments on board New Horizons are busy collecting as much data as possible, the spa…
Jessica Orwig
Seeking nominations for the top executives leading the rise in free, ad-supported streaming TV in 2020
Ad-supported streaming-video companies are among the hottest media targets of 2020. We want your he…
Ashley Rodriguez
The CEO offering a $20 TV bundle explains the tough choices and price structures behind the low-cost TV market
In Philo's case, it chose to eliminate the cheaper, $16 offering this time around instead of hiking…
Ashley Rodriguez
The US Post Office is releasing new Pluto, planet, and 'Star Trek' stamps this summer
"Since the early 1990s the old, 'Pluto Not Explored' stamp served as a rallying cry for many who wa…
Kelly Dickerson
Pluto's dwarf planet status is 'bulls---,' says lead scientist of NASA mission
The problem, Stern said, is that the reclassification largely stemmed from the opinions of astronom…
Kelly Dickerson
New photos of Pluto reveal evidence of Earth-like glaciers on its surface
And as you move farther south toward the bottom of Sputnik Planum, there's a far more diverse surfa…
Jessica Orwig
Here's why it takes so long to beam data back from Pluto
For most of the mission, New Horizons will use an 83-inch-wide "high-gain" antenna, which sits on i…