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<ul><li><keyword id="12188628" type="General" weightage="20" keywordseo="good-glamm-group" source="Orion">Good Glamm Group</keyword> has decided to house its <keyword id="2540701" type="General" weightage="20" keywordseo="influencer-marketing" source="Orion">influencer marketing</keyword> platforms under the <keyword id="12879521" type="General" weightage="20" keywordseo="good-creator-co" source="Orion">Good Creator Co</keyword> banner.</li><li>The new entity includes Popxo’s <keyword id="4726279" type="General" weightage="20" keywordseo="plixxo" source="Orion">Plixxo</keyword>, <keyword id="2064012" type="General" weightage="20" keywordseo="missmalini" source="Orion">MissMalini</keyword>, Vidooly and Winkl, which have a revenue run rate of ₹75 crore.</li><li>The Good Glamm Group is a culmination of <keyword id="3030142" type="General" weightage="20" keywordseo="myglamm" source="Orion">MyGlamm</keyword>, POPxo and BabyChakra.</li></ul>The Good Glamm Group — the parent company of direct-to-consumer (D2C) beauty brand MyGlamm, <keyword id="2088138" type="General" weightage="20" keywordseo="scoopwhoop" source="Orion">ScoopWhoop</keyword> and Popxo— has now decided to invest ₹200 crore in its influencer management and marketing businesses, which will now be housed under a new entity Good Creator Co. The company already owns influence analytics platforms like Popxo’s Plixxo and <a href="https://www.businessinsider.in/business/startups/news/after-acquiring-scoopwhoop-good-glamm-group-buys-missmalini/articleshow/88268772.cms">MissMalini</a>. It has now announced the acquisition of two more brands — influencer marketing platform Winkl and online video analytics platform Vidooly — to be a key of its <a href="https://www.businessinsider.in/business/startups/news/with-scoopwhoop-and-popxo-on-its-side-heres-what-myglamm-intends-to-do/articleshow/87177789.cms">content-to-commerce strategy</a>. The Good Glamm Group noted that Plixxo and Winkl have 250,000 influencers and reach out to 70+ million users on a monthly basis. The Good Creator Co aims to make ₹250 crore by end of this year The Good Creator Co will offer content creators and influencers access to the brand campaigns, extensive monetization opportunities, as well as affiliate and creator commerce programmes, celebrity talent management services and more through the app. The latest entity currently has a revenue run rate of ₹75 crore and is targeting a ₹250 crore revenue run rate by December 2022. MyGlamm’s chief executive and founder Darpan Sanghvi believes that having content businesses like these would help the direct to consumer brands housed under ‘The Good Glamm Group’ banner get access to more customers as well as get a well-established marketing mechanism. Good Glamm Group became a unicorn in 2 months The Good Glamm Group — <a href="https://www.businessinsider.in/business/startups/news/myglamm-has-set-aside-100-million-to-acquire-6-beauty-and-personal-care-brands-under-new-entity/articleshow/86559530.cms">which came into existence only in September 2021</a> — is a culmination of three brands MyGlamm, POPxo and online parenting startup BabyChakra. The parent entity is also led by the founders of these three companies — Darpan Sanghvi, Priyanka Gill (POPxo) and Naiyya Saggi (BabyChakra). Under the Good Glamm Group umbrella are beauty and personal care brands — MyGlamm, The Moms Co, St. Botanica and Sirona as well as content platforms such as POPxo, Scoopwhoop and BabyChakra. The company was valued at<a href="https://www.businessinsider.in/business/startups/news/scoopwhoop-and-myglamms-parent-which-is-backed-by-amazon-is-now-valued-over-a-billion-dollars/articleshow/87608734.cms"> $1 billion in November 2021</a>, when it raised $150 million in funding in its Series D round. The Series D round was led by investors Prosus Ventures (Naspers), Warburg Pincus along the participation from Alteria Capital. Existing investors such as L’Occitane, Bessemer Venture Partners, <keyword id="18635" type="General" weightage="20" keywordseo="amazon" source="Orion">Amazon</keyword>, Ascent Capital and the Mankekar Family Office also participated in the round. SEE ALSO <a href="https://www.businessinsider.in/retail/news/future-retail-and-amazon-dispute-over-reliance-industries-acquisition-delhi-high-court-dismisses-kishore-biyani-appeal/articleshow/88690181.cms" data-type="tilCustomLink">Future Retail’s appeal to end Singapore arbitration initiated by Amazon has been turned down</a> <a href="https://www.businessinsider.in/business/startups/news/infoedge-and-zomatos-deepinder-goyal-invested-money-in-geniemode-10-month-old-tech-startup/articleshow/88683920.cms" data-type="tilCustomLink">After Deepinder Goyal and Kunal Shah, Info Edge backs this 10-month-old tech startup</a> <a href="https://www.businessinsider.in/science/health/news/new-covid19-variant-ihu-and-booster-dose-of-covid-vaccine-among-five-lessons-from-third-wave-of-infections/articleshow/88689317.cms" data-type="tilCustomLink">From new variant IHU to utility of booster doses ⁠— these are five lessons India can learn from the third wave of COVID-19 in other countries</a>

Amazon-backed Good Glamm Group acquires 2 more startups, intends to invest ₹200 crore to boost influencer marketing

<ul><li>Acquisition of <keyword id="3128172" type="General" weightage="20" keywordseo="PopXo" source="Orion">POPxo</keyword> and <keyword id="2088138" type="General" weightage="20" keywordseo="scoopwhoop" source="Orion">ScoopWhoop</keyword> may help the <keyword id="12188628" type="General" weightage="20" keywordseo="good-glamm-group" source="Orion">Good Glamm Group</keyword> save millions on marketing annually.</li><li>The Good Glamm Group is a culmination of three brands <keyword id="3030142" type="General" weightage="20" keywordseo="myglamm" source="Orion">MyGlamm</keyword>, POPxo and BabyChakra, and its plans to acquire up to 4 more businesses by March 2022.</li><li>The root of these entities lies in the content-to-commerce strategy, which will lead them to joining forces to help each other and build a bigger platform.</li></ul>As expected, the Good Glamm Group — the parent company of direct-to-consumer (D2C) beauty brand MyGlamm — has made another big acquisition in the digital space, taking the total tally to five acquisitions in the last 15 months. The latest one to be acquired is the well-known digital media brand ScoopWhoop, which claims to have over 100 million users on its platform. The company will become a subsidiary of the Good Glamm Group, along with another digital media brand POPxo that was acquired in August 2020. Now the question arises -- What would a beauty and cosmetics brand do with digital media platforms like ScoopWhoop and POPxo? Well, POPxo at least tried its hand in an ecommerce play before getting acquired, but ScoopWhoop had nothing to do with it. POPxo, ScoopWhoop will have a direct impact on MyGlamm’s financial statement Since last year — even before Good Glamm Group came into existence — MyGlamm had been boasting about its content-to-commerce playbook. The thought behind the strategy is simple -- you acquire a digital media company that has a substantial number of users and that will set the wheels rolling for your marketing. In turn, you save money on advertising and hope to get better recognition for your brand. MyGlamm’s founder and chief executive Darshan Sanghvi — while <a href="https://inc42.com/buzz/myglamm-popxo-join-forces-for-content-driven-beauty-ecommerce-play/">announcing</a> the acquisition of POPxo and its influencer marketing platform Plixxo in August 2020 — had specified that the acquisition of POPxo alone would help the company save $4-5 million in marketing costs annually. POPxo, then, had less than half the user ScoopWhoop has at the moment. MyGlamm spent 11% more than of its revenue on marketing and advertising spends in the financial year 2020, as per data sourced from its financial statement. Losses were at ₹68 crore. But there is much more to it than just saving a few marketing dollars The Good Glamm Group — <a href="https://www.businessinsider.in/business/startups/news/myglamm-has-set-aside-100-million-to-acquire-6-beauty-and-personal-care-brands-under-new-entity/articleshow/86559530.cms">which came into existence only last month</a> — is a culmination of three brands MyGlamm, POPxo and online parenting startup BabyChakra. The parent entity is also led by the founders of these three companies — Darshan Sanghvi, Priyanka Gill (POPxo) and Naiyya Saggi (BabyChakra). “So, imagine you're a D2C entrepreneur who's built out of a very strong, robust brand on marketplaces right now. The next level of growth will typically come from you having the access to data that you need for marketing bulk. If you want to reach out to a very very large audience of women. In this case, the POPxo and the BabyChakra sort of stack can add value,” BabyChakra’s Saggi had told Business Insider in a previous conversation. The three businesses themselves claim to have benefited from joining their forces. <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Company </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">September 2020 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">August 2021 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">MyGlamm </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">30,000 new customers per month </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">350,000 new customers per month </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">POPxo </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">48 million monthly active users </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">60 million monthly active users </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Plixxo </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">125,000 influencers on platform </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">220,000 influencers on the platform </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">BabyChakra (acquired in September 2021) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">20 million mothers on platform </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Aims to onboard 75 million mothers by 2022 </td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table>Source: The Good Glamm Group The group had acquired The Moms Co earlier this month as a part of the same strategy. The Good Glamm Group has a war chest of $100 million to make upto four more acquisitions by March 2022. “This large user base and reach [of ScoopWhoop and POPxo], along with the [Good Glamm] Group’s proven digital and go-to-market omni channel capabilities, and its capacity to derive data-driven insights into what consumers want will help all brands in the Group to successfully create, launch and market products in the beauty, skincare, personal care, male grooming and parenting categories,” the Good Glamm Group said in its latest press note dated October 20. POPxo’s Gill and BabyChakra’s Saggi being the brain behind the idea of setting up Good Glamm Group, joined MyGlamm’s Sanghvi at the parent entity. The same would not be true for other companies. Each of the acquired companies, including Scoopwhoop and The Moms Co, will continue to be operational independently and being led by their current leadership. The company seems confident in this strategy that it has already made plans to hit the public market by 2023. SEE ALSO <a href="https://www.businessinsider.in/business/corporates/news/reliances-oil-to-chemicals-business-seems-to-be-in-the-right-spot-to-leverage-chinas-climate-crackdown/articleshow/87152945.cms">Reliance’s oil-to-chemicals business seems to be in the right spot to leverage China’s climate crackdown</a> <a href="https://www.businessinsider.in/business/corporates/news/reliances-oil-to-chemicals-business-seems-to-be-in-the-right-spot-to-leverage-chinas-climate-crackdown/articleshow/87152945.cms"></a><a href="https://www.businessinsider.in/business/telecom/news/reliance-jio-cements-its-lead-over-airtel-in-both-total-as-well-as-active-subscribers/articleshow/87156675.cms">Reliance Jio cements its lead over Airtel in both total as well as active subscribers</a> <a href="https://www.businessinsider.in/business/telecom/news/reliance-jio-cements-its-lead-over-airtel-in-both-total-as-well-as-active-subscribers/articleshow/87156675.cms"></a><a href="https://www.businessinsider.in/stock-market/news/jubilant-foodworks-slips-8-on-weak-store-sales-of-dominos-pizza/articleshow/87158585.cms">Jubilant FoodWorks slips 8% on weak store sales of Domino’s Pizza</a>

With ScoopWhoop and POPxo in its kitty, here’s what MyGlamm intends to do

<ul><li>The Good Glamm Group is a combination of three brands <keyword id="3030142" type="General" weightage="20" keywordseo="myglamm" source="Orion">MyGlamm</keyword>, <keyword id="3128172" type="General" weightage="20" keywordseo="popxo" source="Orion">POPxo</keyword> and <keyword id="2796305" type="General" weightage="20" keywordseo="babychakra" source="Orion">BabyChakra</keyword>.</li><li>The Series D round was led by investors Prosus Ventures (Naspers), Warburg Pincus.</li><li>The Good Glamm Group has acquired four startups to date and up to four more will be announced by December 2021.</li></ul>The Good Glamm Group — the parent company of direct-to-consumer (D2C) beauty brand MyGlamm — has entered the unicorn club, after raising $150 million funding in its Series D round. A unicorn, in startup parlance, is a company valued at or over a billion dollars. About $140 million was raised as primary capital. The remaining $10 million was raised as secondary capital leading to the partial exit of Chiratae Ventures, MyGlamm’s founder Darpan Sanghvi told Business Insider. Several undisclosed high networth individuals (HNI) have also exited the company. The Series D round was led by investors Prosus Ventures (Naspers), Warburg Pincus along with the participation from Alteria Capital. Existing investors such as L’Occitane, Bessemer Venture Partners, Amazon, Ascent Capital and the Mankekar Family Office also participated in the round. The Good Glamm Group is a culmination of three brands MyGlamm, digital media/e-commerce platform POPxo and online parenting startup BabyChakra. The three companies and their founders — Darpan Sanghvi (MyGlamm), Priyanka Gill (POPxo) and Naiyya Saggi (BabyChakra) — have created this entity to set up a house of brands and further enhance each other’s presence in the beauty and personal care space. The group entity has also acquired well-known<a href="https://www.businessinsider.in/business/startups/news/with-scoopwhoop-and-popxo-on-its-side-heres-what-myglamm-intends-to-do/articleshow/87177789.cms"> digital media brand ScoopWhoop and The Moms Co</a>, which offers mom and baby care products. Each of the acquired companies continue to operate independently. The Good Glamm Group has acquired four startups to date and up to<a href="https://www.businessinsider.in/business/startups/news/myglamm-has-set-aside-100-million-to-acquire-6-beauty-and-personal-care-brands-under-new-entity/articleshow/86559530.cms"> four more will be announced by December 2021</a>. The company has spent about ₹2,000 crore in these acquisitions. “We are done with most of our acquisitions, there may be one or two more white spaces, which may opportunistically come along our way for the next 6-12 months,” Sanghvi added. <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Company </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Metrics/Users </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">MyGlamm </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Adding 350 new customers on a monthly basis; 30,000 retail touch points </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">MomsCo </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1,500 retail touch points </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">BabyChakra </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">20 million months, 10,000 doctors </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">PopXo </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">88 million users </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">ScoopWhoop </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">100 million users </td></tr></tbody><tbody></tbody><tbody></tbody></table>Source: Good Glamm Group The Good Glamm Group will be utilising its latest funding to invest in product development, support data science and technology research, increase offline expansion, fund working capital requirements. A part of the fund would also be used to expand the content creation capabilities and digital reach of POPxo, Plixxo, BabyChakra and <keyword id="2088138" type="General" weightage="20" keywordseo="scoopwhoop" source="Orion">ScoopWhoop</keyword>. The Group will also continue to make investments in more <keyword id="12188627" type="General" weightage="20" keywordseo="beauty-and-personal-care-brands" source="Orion">beauty and personal care brands</keyword>. “This fund that we have raised is primarily to solidify all the value engines of the group,” Sanghvi said, adding that this will help the core business of the group to grow. He further elaborated that the Good Glamm Group would be looking to further expand its distributions through online as well as offline channels. The company is also setting up a new research and development (R&amp;D) lab in Mumbai. SEE ALSO <a href="https://www.businessinsider.in/finance/news/rbi-removes-ban-on-diners-club-international-while-restriction-on-mastercard-american-express-continues/articleshow/87607080.cms" data-type="tilCustomLink">RBI removes ban on Diners Club International while restriction on Mastercard, American Express continues</a> <a href="https://www.businessinsider.in/retail/news/profit-margin-of-britannia-declines-in-q2-of-fy-2022/articleshow/87600806.cms">Britannia is unable to improve its profit despite a price increase — what’s next</a> <a href="https://www.businessinsider.in/business/auto/news/after-tata-motors-tvs-motor-may-raise-money-to-run-ev-business/articleshow/87602948.cms">After Tata Motors, TVS Motor may raise money to run EV business</a>

ScoopWhoop and MyGlamm’s parent, which is backed by Amazon, is now valued over a billion dollars

<ul><li><keyword id="3030142" type="General" weightage="20" keywordseo="myglamm" source="Orion">Myglamm</keyword> has set up a new parent entity ‘The <keyword id="12188628" type="General" weightage="20" keywordseo="good-glamm-group" source="Orion">Good Glamm Group</keyword>’ to acquire 6 beauty and personal care businesses by March 2022.</li><li>The company has raised $34 million in a mix of debt and equity, which takes its war chest to $100 million to make acquisitions.</li><li>MyGlamm’s Darpan Sanghvi revealed that they are on a lookout for Indian brands that have a revenue of ₹50 crore to ₹200 crore.</li><li>Each of these acquired companies will continue to operate as individual entities, with access to other resources from other plugs of the group entity.</li></ul>Direct-to-consumer (D2C) cosmetics brand MyGlamm has announced the formation of a new parent entity ‘The Good Glamm Group’ in order to create a digital house of brands in the beauty and personal care space. As a part of the plan, the company said it will acquire 4 to 6 businesses in this space in the next 90-180 days. It has a war chest of ₹750 crore ($100 million) to make these strategic investments in <keyword id="12188627" type="General" weightage="20" keywordseo="beauty-and-personal-care-brands" source="Orion">beauty and personal care brands</keyword>. The capital will be deployed by March 2022. The Mumbai-based cosmetics company had previously acquired digital media/e-commerce platform <keyword id="3128172" type="General" weightage="20" keywordseo="popxo" source="Orion">POPxo</keyword> and online parenting startup <keyword id="2796305" type="General" weightage="20" keywordseo="babychakra" source="Orion">BabyChakra</keyword> over the last eighteen months. The founders of both the companies — Priyanka Gill (POPxo) and Naiyya Saggi (BabyChakra) — had joined Darpan Sanghvi as cofounders at MyGlamm. The trio will be leading the latest entity, which plans to go public in the next two years. In order to fund their aggressive acquisition plans, the Good Glamm Group has raised ₹255 crore (about $34.5 million) — ₹100 crore in equity and ₹155 crore in venture debt — from Trifecta Leaders and Stride Ventures. The company is also backed by Amazon, Accel, L’Occitane, Chiratae and others. In a conversation with Business Insider, MyGlamm’s Sanghvi revealed that they are on the lookout for Indian brands that have a revenue of ₹50 crore to ₹200 crore. This acquisition is more like an alliance Each of these acquired companies will continue to operate as individual entities, which said it will give access to 88 million users of POPxo, 20 million moms on BabyChakra and MyGlamm’s 20,000 point of sales offline, which will grow to a 30,000 by December. Besides this, these brands will also get access to the user base of other platforms that are acquired by the Good Glamm Group in the future. “So, imagine you're a D2C entrepreneur who's built out of a very strong, robust brand on marketplaces right now. The next level of growth will typically come from you having the access to data that you need for marketing bulk. If you want to reach out to a very very large audience of women. In this case, the POPxo and the BabyChakra sort of stack can add value,” Saggi, co-founder of the Good Glamm Group and BabyChakra added. The three businesses — MyGlamm, POPxo and BabyChakra — have claimed that their individual businesses have also grown after their partnership. Notably, MyGlamm acquired <a href="https://www.businessinsider.in/business/startups/news/popxo-gets-acquired-by-mumbai-based-beauty-commerce-platform-myglamm/articleshow/77398634.cms">POPxo in September 2020</a> and <a href="https://www.businessinsider.in/business/startups/news/myglamm-acquires-babychakra-will-invest-100-crore-in-mother-and-baby-care-content/articleshow/85393506.cms">BabyChakra in August 2021</a>. <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Company </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">September 2020 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">August 2021 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">MyGlamm </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">30,000 new customers per month </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">350,000 new customers per month </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">POPxo </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">48 million monthly active users </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">60 million monthly active users </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Plixxo </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">125,000 influencers on platform </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">220,000 influencers on the platform </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">BabyChakra </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">20 million mothers on platform </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Aims to onboard 75 million months by 2022 </td></tr></tbody><tbody></tbody><tbody></tbody></table>Source: The Good Glamm Group “The Good Glamm Group is a house of brands where we plug in interesting brands, they continue on their own journey and they get support from group resources,” Gill, co-founder of MyGlamm and POPxo added. The company will soon launch its range of cosmetics, under the MyGlamm brand. India's beauty and personal care segment amounts to $26.8 million According to a Statista <a href="https://www.statista.com/outlook/cmo/beauty-personal-care/india#:~:text=The%20market%20is%20expected%20to,US%2412%2C261m%20in%202021.&amp;text=In%20the%20Beauty%20%26%20Personal%20Care%20market%2C%2013%25%20of%20total,through%20online%20sales%20by%202021.">report</a>, India’s beauty and personal care market amounts to $26.8 billion in 2021 and it is expected to grow annually at 8.51% compound annual growth rate (CAGR) for the next four years. The biggest segment in this industry is personal care, with a volume of $12.2 billion this year. The report further notes that about 13% of total revenue in the beauty and personal care segment would come from online sales by 2021. SEE ALSO <a href="https://www.businessinsider.in/stock-market/news/zee-entertainment-shares-fall-in-todays-trade-as-invesco-insists-the-board-to-hold-egm-before-sony-deal/articleshow/86546922.cms">Zee Entertainment shares fall 3% in today’s trade as Invesco insists the board to hold EGM before Sony deal</a> <a href="https://www.businessinsider.in/business/startups/news/ofbusiness-was-the-only-woman-led-startup-that-entered-the-unicorn-club-this-year/articleshow/86511076.cms">OfBusiness was the only woman led startup that entered the unicorn club this year</a> <a href="https://www.businessinsider.in/business/auto/news/teslas-full-self-driving-beta-programme-request-button-goes-live/articleshow/86525543.cms">Tesla's 'Full Self Driving' Beta programme request button goes live</a>

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Amazon-backed Good Glamm Group acquires 2 more startups, intends to invest ₹200 crore to boost influencer marketing

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ScoopWhoop and MyGlamm’s parent, which is backed by Amazon, is now valued over a billion dollars

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MyGlamm has set aside $100 million to acquire 6 beauty and personal care brands under new entity

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