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<ul class="summary-list"><li>Shares of Playboy's owner PLBY have surged roughly 143% since the company's public debut in February. </li><li>Playboy is partnering with NFT marketplace Nifty Gateway to offer investors a chance to buy fractional shares of Playboy's archival artwork.</li><li>Playboy went private in 2011 but reemerged with a focus on lifestyle and sexual health.</li></ul>Playboy's stock has been on a tear as investors cheer the adult entertainment company's reinvention and foray into non-fungible tokens.Playboy's parent <a href="https://markets.businessinsider.com/stocks/playboy-stock">PLBY Group</a> has skyrocketed 143% since the company's public debut via SPAC on February 11. The stock hit an all-time-high of $44.50 last week but has pulled back to around $32 as of Tuesday.Earlier this month, Playboy <a href="https://www.plbygroup.com/news-releases/news-release-details/playboy-and-nifty-gateway-partner-bring-70-year-art-legacy">announced</a> its partnering with online NFT marketplace Nifty Gateway to offer investors a chance to buy fractional shares of Playboy's digital artwork. <a href="https://www.businessinsider.com/playboy-launching-nfts-nifty-gateway-partnership-strategy-rachel-webber-magazine-2021-4">Playboy told Insider's Kari McMahon</a> it plans to use the partnership to showcase its art photography archive and release original works from artists on Nifty's blockchain marketplace. While Playboy is most known for its provocative centerfold images and magazine covers, the company also owns works from artists including Pablo Picasso, Salvador Dali, and Andy Warhol, McMahon reported.Playboy went private in 2011 amid declining ad sales but rejoined public <keyword id="31671" type="CITY" weightage="100" keywordseo="markets">markets</keyword> this year with a focus on reshaping its iconic brand. The NFT launch appears to be part of a broader effort by Playboy to pivot its adult entertainment brand to a brand focused on lifestyle and sexual health.The PLBY investor relations homepage reads:"Our mission - to create a culture where all people can pursue pleasure - builds upon nearly seven decades of fighting for cultural progress rooted in the core values of equality, freedom of expression, and the conviction that pleasure is a fundamental human right."Playboy also said it's preparing a THC-based cannabis line for launch upon regulatory approval, and building out its cosmetics, apparel, and gaming businesses.

Playboy is up 143% since going public via SPAC this year as the adult lifestyle brand lures investors with pivot to NFTs

<ul class="summary-list"><li><keyword id="21880" type="PERSON" weightage="60" keywordseo="Playboy">Playboy</keyword>'s parent said it has commenced an underwritten public offering of 4 million shares of its common stock.</li><li id="recirc"><a href="https://www.businessinsider.com/?hprecirc-bullet"></a>PLBY Group's capital raise comes as its stock has gained roughly 285% since its February public debut.</li><li>Playboy went private in 2011 but reemerged with a focus on lifestyle and sexual health.</li></ul>Playboy's parent <a href="https://markets.businessinsider.com/stocks/playboy-stock?utm_source=markets&amp;utm_medium=ingestgest">PLBY Group</a> announced Monday it has commenced an <a href="https://www.globenewswire.com/news-release/2021/06/07/2243109/0/en/PLBY-Group-Announces-Proposed-Public-Offering-of-Common-Stock.html">underwritten public offering of 4 million shares</a> of its common stock. Shares of PLBY fell Tuesday morning but recouped losses and are set to close in the green.The adult lifestyle company intends to use the net proceeds from the proposed offering to fund "future growth, including potential future acquisitions, and for working capital and general corporate purposes."Playboy's capital raise comes as its <a href="https://markets.businessinsider.com/news/stocks/playboy-stock-price-plby-group-nft-magazine-market-blockchain-nifty-2021-4-1030324857">stock price skyrockets</a>. PLBY is up roughly 285% since merging with a special purpose acquisition company in February.Canaccord Genuity and Stifel are acting as joint book-running managers for the offering. Roth Capital Partners, Chardan, Craig-Hallum and Loop Capital <keyword id="31671" type="CITY" weightage="100" keywordseo="markets">Markets</keyword> are acting as co-managers for the proposed offering, the company said in a <a href="https://www.plbygroup.com/static-files/5d8dfb8e-b6d6-4464-928c-332e608511e7">filing</a>. PLBY Group plans to grant the underwriters a 30-day option to purchase up to an additional 600,000 shares of stock at the public offering price, less underwriting discounts and commissions.Playboy went private in 2011 amid declining ad sales but rejoined public markets this year with a focus on rebranding its adult entertainment focus to lifestyle and sexual health. In April, Playboy announced a partnership with online NFT marketplace Nifty Gateway.

Playboy says it's selling 4 million shares of stock after gaining 285% since SPAC IPO

<ul class="summary-list"><li><keyword id="12259048" type="UNKNOWN" weightage="60" keywordseo="playboy" source="Orion">Playboy</keyword> has put <keyword id="11894122" type="UNKNOWN" weightage="60" keywordseo="influencers" source="Orion">influencers</keyword> at the center of its business after it shut down its print magazine.</li><li>Loren Piretra was named VP of creator and influencer marketing for Playboy's <a href="https://www.centerfold.com/">Centerfold</a> platform.</li></ul>Playboy is putting influencers at the center of its new business model after the magazine-turned-lifestyle brand discontinued its iconic print product in 2020.Earlier this week, Playboy owner PLBY Group Inc announced it had hired Loren Piretra as its new vice president of creator and influencer marketing to head strategy, <a href="https://variety.com/2022/digital/news/playboy-loren-piretra-centerfold-influencer-marketing-1235273678/">per Variety.</a>According to the outlet, she will lead strategy for the company's new <a href="https://www.centerfold.com/">Centerfold</a> digital platform, <a href="https://variety.com/2022/digital/news/playboy-loren-piretra-centerfold-influencer-marketing-1235273678/">per Variety</a>.Most recently, Piretra worked at Amazon-owned livestreaming platform Twitch as its global head of creator and influencer marketing, per Variety.Launched in December, Centerfold allows creators to interact directly with fans and paid subscribers, <a href="https://www.forbes.com/sites/joshwilson/2021/10/18/playboy-pushes-forward-the-release-of-its-platform-centerfold-to-rival-onlyfans/?sh=35fe48138cd1">Forbes</a> reported, describing it as a "rival" to the <a href="https://www.insider.com/what-is-onlyfans-banning-content-work-porn-ban-history-sex-2021-9">OnlyFans</a> platform. "What differentiates Centerfold from other creator-led platforms is the power of our brand," Ben Kohn, CEO of PLBY Group, told Insider. "The Playboy brand elicits an emotional connection with people."He added that while other platforms "prioritize advertisers over creators," Centerfold is "not dependent on advertisers."Kohn added that the platform also provides influencers with a "full suite" of tools to "monetize their audiences." "In turn, they will benefit from the broad reach of the Playboy brand and grow their audiences organically as well," he said.A number of big names were associated with the launch of Centerfold — most notably <a href="https://www.insider.com/cardi-b-creative-director-playboy-magazine-announcement-2021-12">rapper Cardi B</a>, who was named a founding member of the platform. Besides focusing on influencers, Playboy's <a href="https://www.businessinsider.com/playboy-launching-nfts-nifty-gateway-partnership-strategy-rachel-webber-magazine-2021-4?utm_medium=ingest&amp;utm_source=markets">entrance into the NFT space</a> last year also indicated how the company is on a path to reposition the nearly-70-year-old adult entertainment company as a lifestyle brand and boost its appeal among younger audiences.

Playboy to pursue an influencer-led business model with its new Centerfold platform

<ul class="summary-list"><li><keyword id="21880" type="PERSON" weightage="60" keywordseo="Playboy">Playboy</keyword>'s owner PLBY is buying the Australian brand Honey Birdette, known for selling <keyword id="460" type="COMPANY" weightage="60" keywordseo="lingerie">lingerie</keyword> and sex toys.</li><li>PLBY said it plans to expand the brand in the US to grow its clothing and "sexual wellness" business.</li><li>The <keyword id="6355005" type="UNKNOWN" weightage="60" keywordseo="news">news</keyword> comes as lingerie giant <keyword id="5656" type="COMPANY" weightage="60" keywordseo="Victorias-Secret">Victoria's Secret</keyword> upends its brand image and steps back from racy ads.</li></ul>The owner of Playboy is spending $333 million on the racy Australian lingerie brand Honey Birdette.PLBY Group, the company behind the late Hugh Hefner's Playboy empire, said <a href="https://www.globenewswire.com/news-release/2021/06/29/2254532/0/en/PLBY-Group-to-Acquire-Honey-Birdette.html">Tuesday</a> that the acquisition would help it grow its Playboy-branded clothing business and its "sexual wellness" business, which covers Playboy sex toys and lingerie.<a href="https://www.wsj.com/articles/playboy-owner-to-buy-lingerie-retailer-honey-birdette-for-over-330-million-11624914000">The Wall Street Journal</a> was first to report the news.PLBY CEO Ben Kohn said in a <a href="https://www.globenewswire.com/news-release/2021/06/29/2254532/0/en/PLBY-Group-to-Acquire-Honey-Birdette.html">statement Tuesday</a> that the company would "take advantage of Honey Birdette's superior product design, sourcing and direct-to-consumer capabilities" to grow its business. <div type="image" title="Honey Birdette lingerie brand" height="1000" width="1333" msid="83955860" hostid="261"></div>Honey Birdette was founded 15 years ago and has about 60 stores, mostly in the US and UK, according to The Journal. It is set to open new flagship stores in Dallas, Miami, and New York over the next few months. The brand, which PLBY said was expected to pull in $73 million in revenue between June 2020 and June 2021, is known for its provocative lingerie and marketing. Read more: <a href="https://www.businessinsider.com/victorias-secret-cmo-talks-about-the-iconic-brand-repositioning-2021-6">Victoria's Secret's new CMO on how the brand's radically different new image will help it win back disillusioned shoppers</a>Some customers in Australia had called for the brand's ad displays in stores to be taken down, saying that they were <a href="https://www.dailymail.co.uk/news/article-9662859/Sydney-parents-beg-Honey-Birdette-replace-soft-porn-ads-running-outside-city-department-stores.html">borderline pornographic</a>, per a Daily Mail report from early June.The plans for Honey Birdette's expansion come as Victoria's Secret <a href="https://www.businessinsider.com/victorias-secret-lingerie-comeback-years-declining-sales-wall-street-2021-5">is toning down</a> its racy marketing. The lingerie giant said earlier this month that it was <a href="https://www.businessinsider.com/victorias-secret-angels-are-no-longer-relevant-to-brand-2021-6">ditching its Angels</a>, and instead partnering with a group of inspirational women including activists and entrepreneurs to promote a new brand image and <a href="https://www.businessinsider.com/victorias-secret-lingerie-comeback-years-declining-sales-wall-street-2021-5">shape its turnaround</a>.

Playboy's owner is buying a raunchy lingerie brand for $333 million, just as industry giant Victoria's Secret ditches its Angels and tones down racy marketing

<ul class="summary-list"><li><keyword id="11898473" type="UNKNOWN" weightage="60" keywordseo="cardi-b" source="Orion">Cardi B</keyword> is joining <keyword id="12259048" type="UNKNOWN" weightage="60" keywordseo="playboy" source="Orion">Playboy</keyword> as the magazine's first Creative Director in Residence. </li><li>"It's a dream come true to officially join the Playboy family," she said in Playboy's announcement.</li></ul>Playboy announced that <a href="https://insider.com/category/cardi-b">Cardi B</a> will be its first Creative Director in Residence. "It's a dream come true to officially join the Playboy family," the 29-year-old Grammy winner said in an announcement <a href="https://www.instagram.com/p/CW_IaAUpD2g/?utm_source=ig_web_copy_link">posted on Playboy's Instagram account</a> on Thursday. "I can't believe this is real."She continued: "For as long as I can remember, I've felt connected to Playboy. It's truly the original platform for uncensored creativity and I'm inspired by its incredible legacy of fighting for personal freedoms. I have so many ideas already – I can't wait!"The post was accompanied by a collage of the "WAP" rapper sporting a large, diamond-encrusted Playboy Bunny necklace. In addition to joining the Playboy brand as its Creative Director in Residence, the "Bodak Yellow" rapper will be a founding member of Centerfold, Playboy's creator-led digital platform, she announced on her <a href="https://www.instagram.com/p/CW_ISwyLdt0/">Instagram acount</a>. Centerfold allows creators to interact directly with fans online and serves as an e-commerce platform for consumers to purchase Playboy products and merchandise, <a href="https://www.forbes.com/sites/joshwilson/2021/10/18/playboy-pushes-forward-the-release-of-its-platform-centerfold-to-rival-onlyfans/?sh=35fe48138cd1">Forbes</a> reported."Our new creator-led service, Centerfold, will build upon Playboy's long history providing leading voices with a safe platform for creative expression," Ben Kohn, Chief Executive Officer of PLBY Group Inc., the company that owns Playboy, told Bloomberg, per Forbes. PLBY Group Inc. <a href="https://www.forbes.com/sites/joshwilson/2021/10/18/playboy-pushes-forward-the-release-of-its-platform-centerfold-to-rival-onlyfans/?sh=35fe48138cd1">finalized its $30 million purchase</a> of Dream, a social content platform, in October and will reportedly use Dream's technological infrastructure as a foundation for Centerfold.Playboy is expected to launch Centerfold later this month.

Cardi B is now a creative director at Playboy magazine

Happy Friday, everyone! As you're gearing up for the July 4th holiday, take some time to relax with some of our best weekend reads from the intersection of <keyword id="6354553" type="COMPANY" weightage="60" keywordseo="real-estate">real estate</keyword>, style, food, and more. Today we're going over the drama at Instagram's trendiest cookware brand, showing you the world's largest superyacht, and introducing you to a woman who brings "trophy trees" to the rich and famous.Let's dive in.If this was forwarded to you, <a href="http://newsletter.businessinsider.com/join/insider-life">sign up here.</a> For more of our <keyword id="1590971" type="PERSON" weightage="60" keywordseo="Newsletters">newsletters</keyword>, <a href="https://www.businessinsider.com/subscription/newsletter">sign up here.</a><a href="https://www.businessinsider.com/great-jones-cookware-founders-tishgart-moelis-falling-out-2021-6"></a>When one of the cofounders of Great Jones appeared to push the other out of their popular cookware brand, <a href="https://www.businessinsider.com/great-jones-cookware-founders-tishgart-moelis-falling-out-2021-6">their staff launched an uprising</a>, arguing they saw "no successful path forward." And by September 2020, all of the full-time employees had quit.<a href="https://www.businessinsider.com/great-jones-cookware-founders-tishgart-moelis-falling-out-2021-6">Inside the mutiny at Instagram's trendiest cookware brand.</a><a href="https://www.businessinsider.com/somnio-yacht-superyacht-worlds-biggest-superrich-luxury-apartments-2021-6"><div type="image" title="Picture of the world's biggest yacht sailing in the ocean" height="1073" width="2146" msid="84066237" hostid="261"></div></a> Designers revealed plans for <a href="https://www.businessinsider.com/somnio-yacht-superyacht-worlds-biggest-superrich-luxury-apartments-2021-6">the world's largest superyacht</a> - a $600 million behemoth with 39 luxury apartments. The yacht's apartments, each equipped with a gym and a library, are starting at $11.2 million - but you can only buy one if you're invited.<a href="https://www.businessinsider.com/somnio-yacht-superyacht-worlds-biggest-superrich-luxury-apartments-2021-6">Check out the superyacht here. </a><a href="https://www.businessinsider.com/lululemon-corporate-employees-describe-traumatic-racial-insensitivity-2021-6"><div type="image" title="A large white lululemon logo surrounded by various smaller beige and brown colored lululemon logos on a red background" height="1800" width="2400" msid="84066241" hostid="261"></div></a>Lululemon corporate employees say they've experienced <a href="https://www.businessinsider.com/lululemon-corporate-employees-describe-traumatic-racial-insensitivity-2021-6">"traumatic" racial insensitivity</a>, including a push from one high-level manager for an "all lives matter" homepage design in the wake of George Floyd's death in 2020. <a href="https://www.businessinsider.com/lululemon-corporate-employees-describe-traumatic-racial-insensitivity-2021-6">Here's what Lululemon HQ staffers told us.</a><a href="https://www.businessinsider.com/where-to-move-tech-engineers-jobs-austin-pittsburgh-raleigh-madison-2021-6"><div type="image" title="Raleigh North Carolina" height="1666" width="2223" msid="84066244" hostid="261"></div></a>Tech workers and engineers are flocking to seven cities across the country - but (surprise!) <a href="https://www.businessinsider.com/where-to-move-tech-engineers-jobs-austin-pittsburgh-raleigh-madison-2021-6">not a single one is on the coasts.</a> Second-tier cities are luring workers away from former tech hubs like San Francisco and New York City. <a href="https://www.businessinsider.com/where-to-move-tech-engineers-jobs-austin-pittsburgh-raleigh-madison-2021-6">See where people are headed.</a><a href="https://www.businessinsider.com/playboy-buys-honey-birdette-acquisition-victorias-secret-rival-2021-6"><div type="image" title="Playboy CEO Ben Kohn" height="3184" width="4259" msid="84066253" hostid="261"></div></a>The owner of Playboy, PLBY Group, is spending $333 million on <a href="https://www.businessinsider.com/playboy-buys-honey-birdette-acquisition-victorias-secret-rival-2021-6">the racy Australian lingerie brand Honey Birdette.</a> The acquisition comes as industry giant Victoria's Secret takes a step in a different direction, ditching its Angels and toning down racy marketing.<a href="https://www.businessinsider.com/playboy-buys-honey-birdette-acquisition-victorias-secret-rival-2021-6">Read up on the racy deal here.</a><a href="https://www.businessinsider.com/landscape-designer-buys-trophy-trees-ultra-rich-clients-2021-6"><div type="image" title="Deborah Nevins in navy shirt looking away from the camera" height="2302" width="3069" msid="84066257" hostid="261"></div></a>Deborah Nevins is a landscape designer <a href="https://www.businessinsider.com/landscape-designer-buys-trophy-trees-ultra-rich-clients-2021-6">who finds trophy trees for the ultrarich</a> that can cost up to $40,000. She's moved the trees by crane, boat, and helicopter - but says the toughest part of her job is keeping them alive.<a href="https://www.businessinsider.com/landscape-designer-buys-trophy-trees-ultra-rich-clients-2021-6">Take a look inside her world.</a>Plus...<ul><li>Michelin-starred chef Wolfgang Puck says his ideal summer lunch involves a lot of salad. <a href="https://www.insider.com/michelin-star-chef-wolfgang-puck-summer-lunch-salads-2021-6">Here are some of his favorite summer meals.</a> </li><li>Investors are buying up thousands of homes to rent on Airbnb - <a href="https://www.businessinsider.com/real-estate-investors-realpha-buy-homes-airbnb-short-term-rentals-2021-6">making already-fierce wars over houses even more cutthroat.</a></li><li>A stolen Picasso was finally found nine years later. <a href="https://www.insider.com/famous-art-paintings-stolen-found-2019-3">Here are 12 times famous artwork was stolen and recovered. </a></li><li>The Mars family, heirs to the Snickers and M&amp;M's candy empire, are America's third-wealthiest family "dynasty." <a href="https://www.businessinsider.com/mars-inc-family-fortune-net-worth-lifestyle-snickers-twix-2019-3">Meet them here. </a></li></ul>

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Playboy is up 143% since going public via SPAC this year as the adult lifestyle brand lures investors with pivot to NFTs

Emily Graffeo

Playboy says it's selling 4 million shares of stock after gaining 285% since SPAC IPO

Emily Graffeo

Playboy to pursue an influencer-led business model with its new Centerfold platform

Waiyee Yip

Playboy's owner is buying a raunchy lingerie brand for $333 million, just as industry giant Victoria's Secret ditches its Angels and tones down racy marketing

Mary Hanbury

Cardi B is now a creative director at Playboy magazine

Rebecca Cohen

Insider Life: Great Jones mutiny - $600 million superyacht - The ultrawealthy's trophy trees

Jordan Parker Erb

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