<ul><li>Hotels across India are now installing EV charging stations across India. </li><li>96% of Indian travelers say that sustainable travel is important to them. </li><li><keyword id="165027" type="General" weightage="80" keywordseo="radisson" source="Orion">Radisson</keyword> Blu Plaza Delhi International Airport launched an EV charging point on <keyword id="9906589" type="General" weightage="20" keywordseo="world-EV-day" source="Orion">world EV day</keyword>. </li><li>The approximate cost to fully charge a 90 kilowatt electric vehicle is ₹4,000. </li></ul>More <a href="https://www.businessinsider.in/india/news/indian-consumers-are-packing-their-bags-to-travel-to-goa-and-bali/articleshow/93393370.cms">Indians</a> are travelling post pandemic and hotel chains are prepping for it – with many of them adopting more sustainable practices to attract the increasingly eco- conscious <keyword id="159493" type="General" weightage="50" keywordseo="gen-z" source="Orion">Gen Z</keyword> and millennial travellers even as they do their bit to help cut emissions and mitigate growing climate risks. One of the steps being taken is the installation of electric vehicle (EV) chargers in the hotel premises to promote sustainable tourism. According to a Global Sustainable Tourism Council <a href="https://www.gstcouncil.org/india/#:~:text=According%20to%20research%20conducted%20by,travel%20again%20in%20the%20future.">report</a>, 96% of Indian travellers identified sustainable travel as important to them. Currently, India has a total of 1,640 operational public EV <a href="https://www.pib.gov.in/PressReleasePage.aspx?PRID=1799464#:~:text=Currently%2C%20India%20has%20a%20total,account%20for%20approximately%20940%20stations.">chargers</a> but private companies are also helping to install EV chargers. In Delhi, for instance, travellers staying at the <keyword id="6301371" type="General" weightage="50" keywordseo="radisson-hotel-group" source="Orion">Radisson Hotel Group</keyword> at Mahipalpur can now charge their 2-wheeler or 4-wheeler EVs on premises. An EV charger developed by Sunfuel Electric was installed in the hotel’s premises on Friday to mark World EV Day. This is an extension of the group’s partnership with Sunfuel last year to set up EV charging infrastructure across its portfolio of over 100 hotels in South Asia. “There has been an increase in travel in cars since the pandemic and we are catering to that population. There is a Radisson hotel every four hours, and we are positive that this will solve range anxiety amongst EV owners. The hotel group aims to install at least four EV chargers in each hotel ranging from Kashmir to Kanyakumari,” said Zubin Saxena, managing director, South Asia at Radisson Hotel Group. Other premium chains are also encouraging electric vehicle usage by installing chargers on premises — a move that will help reduce range anxiety among tourists, particularly avid travellers exploring the length and breadth of the country in their electric vehicles. For instance, Marriott International has partnered with ChargeZone to install 100 EV charging stations across India in June. amã Stays &amp; Trails, a unit of <keyword id="6383232" type="General" weightage="50" keywordseo="indian-hotels-company" source="Orion">Indian Hotels Company</keyword> (IHCL), joined hands with <keyword id="45008" type="General" weightage="50" keywordseo="tata-power" source="Orion">Tata Power</keyword> in December 2021 to install 30 EV chargers across 30 destination villas in India. Boosting EV infrastructure could go a long way in reducing carbon emissions while also helping the hotel chains meet their net-zero goals. “Sustainable and green transportation could take away 14% of carbon reduction globally. Radisson aims to achieve net zero emission by 2050. There is a huge misconception that green infrastructure is costly. Over 95% of travellers in Asia Pacific say they want to travel sustainably. The need to promote sustainable travel is complemented with the rise of EVs, especially in India,” said <keyword id="14942891" type="General" weightage="50" keywordseo="inge-huijbrechts" source="Orion">Inge Huijbrechts</keyword>, global senior vice president sustainability, Radisson Hotel Group. Pay for EV charging like a metrocard Hotel chains are trying to make sustainable travel attractive by helping to widen the electric vehicle charging infrastructure and optimising charging costs for the travellers. For instance, Sunfuel Electric will provide OTC cards for paying for EV charging on the hotel premises. To fully charge a KIA EV car that draws 77kw of electricity, it would approximately cost ₹4,000 and take 7 hours, costing ₹2 per kilometre, claims Sunfuel. “We already have 60 plus chargers across India and aim to install 300 chargers within the next three months. You can also recharge the OTC card like a metrocard to pay for EV charging with one tap. At Radisson, we will begin with one charger each first,” said Sudhir Nayak, co-founder of SunFuel Electric. Having used an electric car for seven years now, actor and former pilot <keyword id="8864" type="General" weightage="50" keywordseo="gul-panag" source="Orion">Gul Panag</keyword>, head of partnerships at Sunfuel said, “Don't let anyone tell you climate change is irreversible. Electric vehicles are 95% efficient technology. In a city like Bombay which has the highest electricity tariff, I still end up using less energy than a two-tonne AC.” SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/harsha-engineers-ipo-to-open-next-week-grey-market-premium-is-already-at-150-per-share/articleshow/94099229.cms">Harsha Engineers IPO to open next week; grey market premium is already at ₹150 per share</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/ranbir-kapoors-brahmastra-wipes-out-over-800-crore-wealth-of-pvr-and-inox-investors/articleshow/94095579.cms">Brahmastra wipes out over ₹800 crore wealth of PVR and Inox investors</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/thelife/personalities/news/king-charles-iii-the-new-british-monarch-who-runs-his-cars-on-english-wine/slidelist/94094039.cms">King Charles III - the new British monarch who runs his cars on English wine</a>

Premium hotels add in a unique offer - EV charging stations for green travellers

Hello,Welcome to <keyword id="11421931" type="UNKNOWN" weightage="60" keywordseo="insider-healthcare">Insider Healthcare</keyword>. I'm Lydia Ramsey Pflanzer, and today in <keyword id="6354525" type="UNKNOWN" weightage="100" keywordseo="healthcare">healthcare</keyword> news:<ul><li><a href="https://www.businessinsider.com/people-who-make-or-break-your-digital-health-startup-2021-7"></a><a href="https://www.businessinsider.com/30-leaders-under-40-changing-healthcare-in-2021">Meet this year's 30 leaders under 40 transforming healthcare</a>;</li><li><a href="https://www.businessinsider.com/unitedhealth-has-started-selling-drugs-and-care-directly-to-patients-2021-8">United Health Group's Optum is wading into the direct-to-consumer world</a>;</li><li><a href="https://www.businessinsider.com/moderna-ceo-outlines-ma-strategy-in-gene-editing-2021-8">Moderna's CEO spelled out his M&amp;A strategy and what the company is looking for in gene editing</a>.</li></ul>If you're new to this newsletter, <a href="http://newsletter.businessinsider.com/join/4np/newsletter.businessinsider.com/join/4np/insider-healthcare">sign up here.</a> Comments, tips? Email me at <a href="mailto:lramsey@insider.com">lramsey@insider.com</a> or tweet <a href="https://twitter.com/lydiaramsey125">@lydiaramsey125</a>. Let's get to it...<a href="https://www.businessinsider.com/30-leaders-under-40-changing-healthcare-in-2021"></a><h3><a href="https://www.businessinsider.com/30-leaders-under-40-changing-healthcare-in-2021">Meet the 30 young leaders forging a new future for the healthcare industry in 2021</a></h3><ul><li>A generation of leaders is transforming the healthcare industry.</li><li>They include doctors, scientists, execs, and founders who are improving how we keep people healthy.</li><li><a href="https://www.businessinsider.com/30-leaders-under-40-changing-healthcare-in-2021">Out of hundreds of nominations, Insider selected 30 leaders under 40 transforming healthcare.</a></li></ul><a href="https://www.businessinsider.com/30-leaders-under-40-changing-healthcare-in-2021">Read our full list here&gt;&gt;</a><h3><a href="https://www.businessinsider.com/unitedhealth-has-started-selling-drugs-and-care-directly-to-patients-2021-8"><div type="image" title="Andrew Witty" height="2003" width="2671" msid="85370881" hostid="261"></div></a> <a href="https://www.businessinsider.com/unitedhealth-has-started-selling-drugs-and-care-directly-to-patients-2021-8">The biggest US healthcare company is jumping into the red-hot direct-to-consumer prescription market</a></h3><ul><li>Industry giant UnitedHealth Group is pushing into the direct-to-consumer healthcare market.</li><li>The company's Optum business is selling generic drugs and virtual care to people who pay with cash.</li><li><a href="https://www.businessinsider.com/unitedhealth-has-started-selling-drugs-and-care-directly-to-patients-2021-8">The move brings new competition to digital-health upstarts such as Ro and Hims.</a></li></ul><a href="https://www.businessinsider.com/unitedhealth-has-started-selling-drugs-and-care-directly-to-patients-2021-8">Find out more&gt;&gt;</a><h3><a href="https://www.businessinsider.com/moderna-ceo-outlines-ma-strategy-in-gene-editing-2021-8"><div type="image" title="Stephane Bancel speaks on a healthcare panel" height="3179" width="4239" msid="85370883" hostid="261"></div></a> <a href="https://www.businessinsider.com/moderna-ceo-outlines-ma-strategy-in-gene-editing-2021-8">Moderna's CEO spells out its new M&amp;A strategy, including what the $160 billion biotech is looking for in gene editing</a></h3><ul><li>Thinking beyond COVID-19, Moderna is planning to get into the gene therapy and editing space.</li><li>CEO Stephane Bancel said he'd like to license in new enzymes to use in gene editing.</li><li><a href="https://www.businessinsider.com/moderna-ceo-outlines-ma-strategy-in-gene-editing-2021-8">A full acquisition of a gene-editing company is unlikely, he said, because of the rich valuations.</a></li></ul><a href="https://www.businessinsider.com/moderna-ceo-outlines-ma-strategy-in-gene-editing-2021-8">Here's what Bancel said&gt;&gt;</a>More stories we're reading:<ul><li><a href="https://www.statnews.com/2021/08/13/anti-aging-foundation-ceo-left-amid-investigation-of-aubrey-de-grey/">The CEO of the anti-aging foundation cofounded by Aubrey de Grey left amid an investigation into sexual harassment allegations against de Grey</a> (Stat News) </li><li><a href="https://www.businessinsider.com/record-high-rates-kids-hospitalized-with-covid-as-delta-spreads-2021-8">Rates of children hospitalized with COVID-19 have reached an all-time high in the US</a> (Insider)</li><li><a href="https://www.wired.com/story/opioid-drug-addiction-algorithm-chronic-pain/">What happens when algorithms get involved with opioid prescribing</a> (Wired) </li><li><a href="https://www.businessinsider.com/woman-overcame-vaccine-hesitancy-fears-facts-2021-8">How one woman overcame her vaccine hesitancy: 'You call them anti-vaxxers - I believe a lot of them are just afraid'</a> (Insider)</li></ul>- Lydia

Meet Insider's 30 leaders under 40 transforming healthcare

Bluetooth speakers to buy under ₹500

<ul><li>The <keyword id="7181365" type="UNKNOWN" weightage="20" keywordseo="mi-mix-4">Mi Mix 4</keyword> is <keyword id="874458" type="COMPANY" weightage="20" keywordseo="Xiaomi">Xiaomi</keyword>’s first under-display camera smartphone to be commercially available.</li><li>It features a 20-megapixel selfie camera tucked under the phone’s display.</li><li>The Mi Mix 4 also comes with the Snapdragon 888+ processor, a 108-megapixel primary camera and more.</li></ul>Xiaomi has launched the Mi Mix 4, its first smartphone with an under-display camera. <a href="https://www.businessinsider.in/tech/news/xiaomi-launches-the-first-redmibook-laptops-in-india/articleshow/84999808.cms" data-type="tilCustomLink">Xiaomi</a> has been working on its under-display camera technology for years now, and it has now debuted on a smartphone. The Mi Mix 4 will be available in Xiaomi’s home market for now at a starting price of CNY 4,999 (₹57,400 approx). The under-display camera on the Mi Mix 4 is “virtually invisible to the eye” according to Xiaomi. The company calls this CUP (Camera Under Panel) technology that offers 400ppi of pixel density and minimises light passing through the screen. Xiaomi also claims that photos and videos captured with the front camera “retain true colors and details.” As for the specifics, it’s a 20-megapixel selfie camera on the Mi Mix 4. Mi Mix 4 specifications In addition to an under-display camera, the Mi Mix 4 also comes with flagship specifications. Powering the phone is the Qualcomm Snapdragon 888+ processor paired with up to 12GB of RAM and 512GB of onboard storage. The Mi Mix 4 features a 6.67-inch Full HD+ AMOLED display with a 120Hz refresh rate. It also packs a 4,500mAh battery with support for up to 120W wired charging and 50W wireless charging. The rear camera setup on the Mi Mix 4 has three sensors including a primary 108-megapixel camera with optical image stabilisation (OIS), a 13-megapixel telephoto lens with 50x zoom, and an 8-megapixel ultra wide-angle lens. More features on the Mi Mix 4 include 5G, 4G LTE, Wi-Fi 6, a USB Type-C port and an in-display fingerprint sensor. The smartphone also comes in a ceramic body in three colour options of black, white and grey. Xiaomi launched more devices alongside the Mi Mix 4. This includes the Mi Pad 5 and Mi Pad 5 Pro tablets, the Xiaomi Sound smart speaker, Mi TV Master 77-inch, Mi TV 6 OLED 55-inch and Mi TV OLED 65-inch. All these devices will be available first in China and there’s no word on their global availability yet. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/xiaomi-launches-the-first-redmibook-laptops-in-india/articleshow/84999808.cms" data-type="tilCustomLink">Xiaomi launches RedmiBook Pro and RedmiBook e-Learning Edition — its first Redmi branded laptops in India</a> <a href="https://www.businessinsider.in/tech/mi-next-fitness-band-could-have-a-wraparound-transparent-display/articleshow/84854041.cms" data-type="tilCustomLink">Xiaomi’s next fitness band could have a display that wraps around your wrist</a>

Xiaomi debuts its first under-display camera on the Mi Mix 4

Best mobile under ₹12000

<ul><li><keyword id="15116818" type="General" weightage="80" keywordseo="redmi-pad" source="Orion">Redmi Pad</keyword> starts at a price of ₹14,999.</li><li>The tablet features a 10.6-inch LCD with 90Hz of refresh rate.</li><li><keyword id="2415488" type="General" weightage="100" keywordseo="redmi" source="Orion">Redmi</keyword> Pad is powered by MediaTek Helio G99 SOC.</li></ul>Redmi today launched a new tablet - Redmi Pad - in India. Priced under ₹15,000, the Redmi Pad is the brand's alternative for a budget tablet aimed at the populated segment. This ambition can be credited to the success of the<a href="https://www.businessinsider.in/news/xiaomi-pad-5-review-is-it-best-android-alternate-to-ipad-air/articleshow/91647787.cms"> Xiaomi Pad 5</a>, a premium tablet that is priced slightly higher and has slightly superior internals. Redmi claims this tablet is developed with both performance and content consumption in focus. A case in point is the MediaTek Helio G99 gaming SoC and 10.61-inch screen with 90Hz refresh rate. The composition looks good on paper, but there are several such options in the market. The real question is whether it can turn out to be the best of all in its segment. Is it? Let’s find out. Price &amp; Availability Redmi Pad is available in 3 configurations. There is a base variant with 3GB of RAM and 64GB of storage offered at ₹14,999 Then there is a variant with 4GB of RAM and 128GB of storage offered at a price of ₹17,999. Finally, a variant with 6GB of RAM and 128GB of storage is coming for ₹19,999. All the variants are WiFi only. It is available on Amazon and Redmi’s D2C websites. Design Redmi Pad borrows design language from the Xiaomi Pad 5. Like the Mi Pad 5, Redmi Pad feels solid to hold, and its flat edges provide an additional grip without digging into hands. Sporting a slate design, the Redmi Pad is thin at just around half an inch and feels premium. I asked my peers to guess the price based on design; most thought it to be a more expensive tablet when they held it for the first time. <div type="image" title="Redmi Pad sports a slim build" msid="94644220" hostid="261"></div> Given the massive screen size, it has a considerable amount of real estate. This is taken care of with the even weight distribution that Redmi has done on the tablet. Another important characteristic when it comes to holding a tablet. <div type="image" title="Redmi Pad is easy to hold" msid="94644260" hostid="261" caption="&amp;lt;p&amp;gt;Redmi Pad 5 is easy to hold&amp;lt;/p&amp;gt;"></div> I am using the Graphite Grey colour variant; for me, it is the best out of the options available. The tablet looks fine in this colour scheme. There is a moonlight silver and a mint green colour available as well. The tablet comes with IP52 water and dust resistant rating, which is re-ensuring since you can travel with it without any worries. Redmi will also be providing cover cases for the Redmi Pad. I have yet to get my hands on it, but I will update the section if I get to use them. Other design elements include a power button on the top right of the tablet while holding it in portrait orientation. It changes its position to the top left when you put the tablet in landscape. In both cases, the power button is easy to reach. Similarly, there are volume rockers on the right when the tablet is in portrait orientation, meaning the top left in landscape orientation. Like the power button, they are also tactile and easily accessible. I would like to point out that Redmi Pad 5’s power button doesn’t house a fingerprint sensor. The tablet comes with face unlock instead. Yes, this is in line with the budget tablet segment, but I would have liked Redmi to raise the bar here as well. <div type="image" title="There is a quad speaker setup on the tab" msid="94644311" hostid="261" caption="&amp;lt;p&amp;gt;There is a quad speaker setup on the tab&amp;lt;/p&amp;gt;"></div> Moving on, the tablet has four speaker grills. You don’t get a 3.5mm headphone jack on the tablet, which is fine with me, but it could be an important feature for some. I use TWS buds and prefer them over wired earphones. But if you want to use wired earphones, you can use a Type-C to 3.5mm converter. When asked about skipping the 3.5mm jack here to the Redmi product team, they answered that it is a solvable concern. We also see a micro SD card slot on the tablet, which supports upto 1 TB of storage. Spoiler alert, there is no SIM card slot here, I share my opinions on this in the performance section. Display Perhaps the most important aspect of a tablet is its display. The more common use case for a tablet is content consumption, and Redmi has taken care of it. The Redmi pad has a 10.6-inch LCD with a resolution of 2000x1200 pixels. <div type="image" title="Redmi Pad retains natural colours" msid="94644481" hostid="261" caption="&amp;lt;p&amp;gt;Redmi Pad retains natural colours&amp;lt;/p&amp;gt;"></div> I used the Redmi Pad over the weekend to binge on all my favourite content, and the display didn’t disappoint me. The massive screen size, colour accuracy, and generally favourable HDR results in the beautiful image output. The cherry on top is that Redmi Pad supports HD content for OTT apps like Prime Video and Netflix. So, there are no major compromises on the visual quality. Watching Andor on Disney+ Hotstar was fun on the Redmi Pad. The space battles, chase sequences and low-light shots all looked great. This surprised me, considering darker frames didn’t have a milky tint to them despite it being a budget LCD screen. The screen is also great for reading, especially with the right weight and design. I surfed through multiple web pages and read books on the tablet, the experience of which was satisfying. Redmi Pad has a peak brightness of 400 Nits which is apt for a tablet. The screen can get really bright indoors. But it might look underwhelming on a bright day if you plan on taking it to a picnic and watching something there. A hit and a miss is the keyboard on the Redmi Pad. I have never been comfortable typing on a tablet; unfortunately, Redmi Pad couldn’t change that either. The situation improves if you put it flat on a table and type. But punching the screen while holding it upright is a task. Hence I avoided typing notes here and mostly relied on voice prompts. A solution to this is using a compatible Bluetooth keyboard with the tablet. I, however, would suggest using a laptop to save time. Another point to note is the lack of a bundled stylus with the Redmi Pad. This is not a surprise since the competition in this price bracket also skips it. However, the tablet does work with 3rd party stylus’ available in the market. I would like to point out that the auto-brightness feature feels choppy on the Redmi Pad. It usually misses out on adjusting the brightness according to the frame on the tablet. Forcing me to shut it off altogether. I feel this can be taken care of with an OTA update. Redmi Pad 5’s display supports a max refresh rate of 90Hz. Which I found to be useful for both reading and gaming. My only gripe with the display is the lack of an adaptive refresh rate. It would have made the transition between a web page and a game much smoother. <div type="image" title="Redmi Pad sports 90Hz of max refresh rate" msid="94644539" hostid="261" caption="&amp;lt;p&amp;gt;Redmi Pad sports 90Hz of max refresh rate&amp;lt;/p&amp;gt;"></div> Complimenting this display is a quad-speaker set-up, and I can gladly say that Redmi has nailed it here. The speaker set-up here is fairly loud and provides even sound distribution. In my experience, the speakers here felt louder than the ones on Xiaomi Pad 5. They do retain a certain amount of oomph to them and also retain details in the audio at low to mid-volume levels. The detail might get lost at higher volumes, but if you are watching something with your peers, you won’t complain. User Experience Redmi Pad 5 runs on Android 12 out of the box paired with MiUI. As we observed on the Xiaomi Pad 5, the MiUI skin here is optimised to work for a tablet. For instance, you won’t find an app drawer by default; instead, the apps remain on the home screen. Widget optimisation also adds to the experience since it adds to productivity. <div type="image" title="Redmi Pad runs on Android 12 out of the box" msid="94644568" hostid="261" caption="&amp;lt;p&amp;gt;Redmi Pad runs on Android 12 out of the box&amp;lt;/p&amp;gt;"></div> I have set my Google suite on the Redmi Pad. And since then, it has been my primary device for setting up calendars. Given the real estate on the screen, the split screen functionality works like a charm. <div type="image" title="MiUI is optimized for productivity on the Redmi Pad" msid="94644605" hostid="261" caption="&amp;lt;p&amp;gt;MiUI is optimized for productivity on the Redmi Pad&amp;lt;/p&amp;gt;"></div> The MiUi allows you to open upto two apps simultaneously along with two floating windows. A general consumer might rarely use it, but it’s always better to have a feature of this nature on board. Over the years, Xiaomi has refined the MiUI, and this product keeps up with the tradition. There is no unnecessary bloatware on the tablet, a surprising sight. It’s clean and easy on the eyes as well. The animations are classic Xiaomi, but I am not complaining since they look good on this screen. However, there is one area where the Redmi tablet suffers from the same problem as the Xiaomi Pad 5. The lack of a fingerprint sensor. The Redmi tab uses face unlock or pin, but it is not a fancy mechanism. It employs the front camera to unlock, and as expected, it doesn’t work 100% of the time. And I found myself punching in my password more often than not. Performance Redmi Pad 5 runs on MediaTek Dimensity G99 SoC. Indeed a fresh chipset in the tablet space, it delivers a fiery performance on the tablet. In my six days of usage, I am yet to see lags or ugly app crashes. The variant with me packs in 6GB of RAM, which is more than enough to handle the applications on board. Considering most of them are, in fact, OTT apps. But beyond that, switching between web pages or multi-tasking with multiple apps in the background was also not a problem. The RAM is also able to hold applications for longer periods. I would generally hop between Netflix and Youtube. And even with the constant switching, I would land up on the exact frame where I had left. Now Redmi claims that the Redmi tab can handle gaming as well. I gave it a shot, and the experience was just about okay. Yes, the tablet can handle games like COD Mobile, with respectable graphic settings of HD. But the form factor, by default, limits the experience of truly enjoying a game. This isn’t a complaint but a fact, Tablets of this size are not meant for gaming. Or at least serious gaming. I also ran a Geekbench 5 computing benchmark test on the tablet to check the gaming prowess. It did fairly well for a tablet with a single core score of 551 and a multi-core score of 1894. <div type="image" title="Geekbench score for the Redmi Pad" msid="94644678" hostid="261" caption="&amp;lt;p&amp;gt;Geekbench score for the Redmi Pad&amp;lt;/p&amp;gt;"></div> Frankly, the game I enjoyed playing here was Hill climb racing since I could place the tablet over a table and enjoy it. Another fun game to play with my peers was Ludo. Yes, these are basic, boring games, but playing them on a big screen adds to the fun. The storage on my variant is 128GB. It is enough to store around 20+ movies in Full HD resolution across apps and games. If you are planning to go for the Redmi Tab, I would also suggest going with 128GB. Now the Redmi pad doesn’t have an option for a SIM card slot. Yes, there are certain benefits of having a SIM on board, primarily data connectivity. It allows you to watch or download content on the go. Yes, you can also make phone calls, but tablets have never been the best option to dial up a number, in my opinion. To me, skipping on the option entirely shows the priority here. Redmi Pad has all the features to make it a content consumption device. Hence you can download all your movies or TV shows and go about your day. Also, I feel the majority of the usage for the Redmi Pad will be indoors. This doesn’t mean skipping the SIM card slot on Xiaomi Pad 5 was justified. Before closing this section, it’s important to talk about battery life. The Redmi Pad features an 8000 mAh battery. And in all fairness, it is very difficult to kill it. For the last five days, it is my primary device to watch content, and I have plugged it in only twice. If you are a light user, the mileage can come up to 3 days. The tablet supports 18W fast charging but considering it is a big cell, it takes about two and a half hours for a 0-100% charge. Camera Cameras are never a strong point in a budget tablet, and the case here is no different. The Redmi tab has an 8MP primary camera on the back, which reads super camera on the module. <div type="image" title="Images from the primary camera are undersaturated" msid="94644739" hostid="261" caption="&amp;lt;p&amp;gt;Images from the primary camera are undersaturated &amp;lt;/p&amp;gt;"></div> <div type="image" title="Indoor shots from the Redmi Pad are oversaturated" msid="94644782" hostid="261" caption="&amp;lt;p&amp;gt;Indoor shots from the Redmi Pad are oversaturated&amp;lt;/p&amp;gt;"></div> The camera by itself is not very impressive. The shots lose out on details with the colours generally oversaturated. The performance does improve a bit in natural lighting conditions, but in no means are they worthy of being posted on your social media. The primary camera can record 1080P videos at 30fps. The footage lacked detail, and the colour tones were warmer. However, the audio quality was clear. All’s not bad here, though. The camera app comes with an in-built scanner which can be used to scan documents. Considering we do use our tablets to store files and documents, this comes in handy. The front camera is an 8MP sensor as well. The images also lack detail, and the colours are cooler. Opposite to the primary camera, here, the images are under-saturated. <div type="image" title="The 8MP wide sensor upfront is great for video calls" msid="94644962" hostid="261" caption="&amp;lt;p&amp;gt;The 8MP wide sensor upfront is great for video calls&amp;lt;/p&amp;gt;"></div> However, if I strictly talk about video calls, then it is definitely better than most webcams that we find on laptops. Verdict Circling back to the title of this review, the Redmi Pad is indeed the tablet for the masses. Aggressively priced and packed in just about the right features you seek in an entertainment device. If you are looking for a tablet to watch content on strictly, then this can be a great choice. It’s a good alternative for kids or students to watch videos or for home studies. However, if you are a creative looking for a device for editing pictures or creating illustrations, then this isn’t the right choice for you.

Redmi Pad Review: A decent tablet for the masses

<ul><li> As we come to the end of 2021, most of us are entering 2022 with a lot of hope and positivity. </li><li>Despite the challenges, 2021 turned out to be a good year in terms of the campaigns our creative agencies churned out. We saw many heartwarming, thought-provoking, quirky campaigns that won our hearts through the year.</li><li>In today's edition of our year-ender series, we talk to the best storytellers from the Indian advertising world and they tell us their expectations from 2022.</li></ul>2020 was one of the most difficult years we have faced in recent times which brought with it massive challenges. With people stuck at their homes, many of the traditional mediums witnessed a huge drop in spending. 2021, therefore has been a year of slow recovery. While the first half of the year was, in some ways, even more challenging, owing to the havoc the second wave of Covid-19 wreaked, things have been steadying slowly. The second half of the year has seen consumer sentiments slowly moving towards positive and it has been a good festive season. GroupM in its recently published report gave some positive news, that the industry is recovering much faster than earlier anticipated. And there have been signs of the green shoots too with different mediums recording good growth. BARC recently revealed that the November ad volumes for Television stood at 156 million seconds, 3% higher than 2020 and 31% higher than 2019. Meanwhile, Digital has been witnessing steady growth. Magna’s recently released report noted that digital ad formats grew by +20% (APAC average: +23%) to Rs 21,400 crore, while traditional media rose +12% to Rs 44,300 crore. The report also predicted a good recovery for traditional mediums like Print that were impacted due to the pandemic. For mediums like OOH and Experiential, the recovery is slower but again, the hope is 2022 will bring some cheer. With consumer sentiments turning positive and brands’ increasing willingness to spend more on advertising, things seem to be on the mend for now. However, even in a year when AdEx had been impacted, our creative agencies came up with some beautiful campaigns to make the year just a little better for us. From CRED’s Indiranagar ka Gunda to Mondelez’s reimagining of its iconic cricket stadium ad for Cadbury Dairy Milk, we have seen some heartwarming ads that made the year just a little more bearable. Meanwhile, a lot of brands also moved towards purpose-driven marketing. We also saw agencies come up with wonderful ideas to solve consumer problems. So, there was a shift from hard-selling to storytellers also becoming problem-solvers and this is a trend we hope stays. It will all be about going that extra mile, doing some good for the society. We will continue to see a lot of these trends in 2022 as well, but there is more in store. While the industry is moving towards the next year with cautious optimism, we spoke to a few experts from the advertising industry to understand what we can expect from 2022, and here is what they had to say: <keyword id="269997" type="General" weightage="20" keywordseo="amer-jaleel" source="Orion">Amer Jaleel</keyword>, Group CCO &amp; Chairman, MullenLowe Lintas Group The Rise of Regionalism in Advertising At one level, people are becoming more like each other. But look closer and you’ll see more alike, yes but also differently alike. Regionalism undoubtedly will be one of the dominant themes in the coming years, and this does not mean the archaic translations or redubbing of Hindi work that we used to churn out as a matter of course. As people receive more culturally relevant content to where they hail from or reside, we will see them shift towards themes and propositions that appeal to them. We see a confidence among people to claim their cultural territory and ask for entertainment that is more skewed towards them. And because you are viewing, not reading anymore, you can enjoy or be entertained or educated or moved in the nuances and the fine differences of the community you belong to, rather than be part of a generic mass. What that’ll mean to the creative process and production process you can only imagine in a country such as ours. Per piece, per project budgets will keep getting squeezed but overall outlays will go through the roof and marketing costs are bound to explode. It’s interesting times for a creative partner to both strategise in depth and create a plethora of gloriously unique work for the same brand over differentiated audiences. The more the frenzier, ha ha.” <keyword id="3844858" type="General" weightage="20" keywordseo="kainaz-karmakar" source="Orion">Kainaz Karmakar</keyword> &amp; Harshad Rajadhyaksha, CCOs, <keyword id="138018" type="General" weightage="20" keywordseo="ogilvy" source="Orion">Ogilvy</keyword> India Seniors will learn from juniors The pace with which new media and technology are integrating themselves into advertising, we can either up-skill or pack up our egos and leave. This is the truth. The faster we internalise it, the clearer we will be about our future. If this clarity leads us to acquiring new skills, then the best teachers are the youngest people in our offices. They were almost born with a smart phone in their hands. We had to learn to live with devices and apps. They can’t imagine living without them. Technology is blood to them. Add to that the immortal enthusiasm of their youth. An hour in their company is like reading an entire issue of The Wire. We should invest in these kids. Not just money but also our time. Learning something new from them is much more fun than whatever administrative meeting we are missing to do this. The fabric of advertising as we know it is changing. It’s terrific to be a part of this change, even if it means going back to being a student. Most of us had the best time of our lives when we were students. Only this time, our teachers are younger and cooler than us. <keyword id="1106781" type="General" weightage="20" keywordseo="rahul-mathew" source="Orion">Rahul Mathew</keyword>, Chief Creative Officer, <keyword id="910338" type="General" weightage="20" keywordseo="DDB-Mudra-Group" source="Orion">DDB Mudra Group</keyword> Valuing, Supporting and Protecting Talent This actually isn’t a new trend, it’s going back to what this business was built on – talented people. I can’t remember who said ‘Advertising is the only business where our biggest asset leaves out of our front door every day’. But it’s the most important truth of our business. One we’ve been guilty of forgetting, often. And with work-from-home, while our talent may not be walking in and out everyday, they are getting woo-ed everyday - by in-house agencies, other creative pursuits, start-ups with more money or just by the promise of a better work-life balance. So, if we do not double down on our efforts to make our talent feel valued, supported and protected; we will not have the talent to call ourselves a creative industry. <keyword id="3616322" type="General" weightage="20" keywordseo="arun-raman" source="Orion">Arun Raman</keyword>, Chief Intelligence Officer, GREY Group India 2022: Happy Brave Year The last 2 years were all about ‘Safety First’. Any action perceived as risky, was quickly branded as irresponsible by all and sundry. And we were all forced to put our heads down and keep our distance from the unknown. Covid, particularly the Delta variant, made marketing prudent too. At a time when there were tectonic shifts happening in consumer behavior, in cultural markers and even in business models, prudence was the operative word. Protection of market shares and protection of bottom-lines were the extension of protection at home. After all, aren’t marketers human first, consumers next and sellers lastly! I predict 2022 to break these self-imposed protectionist mindset by my marketing counterparts. Most have adeptly adapted to the new business models and the new way of consumer behavior. We are already seeing green shoots of big ideas re-surfacing. Big Bold Heroic Brand Ideas. That always are by-products of brave adventurous marketers. I think 2022 will be the Return of Bravery in our industry and the beginning of the end of the pandemic infused risk-aversion. <keyword id="2932117" type="General" weightage="20" keywordseo="amit-wadhwa" source="Orion">Amit Wadhwa</keyword>, CEO India, dentsu Creative Amalgamation of Creative with Data, Technology and Digital 2021 has been a year that has had possibly the most ups and downs. Right from starting the year on a bullish note to seeing the biggest challenge with the second wave both from a business and people wellness front to finally coming out of it and closing the year on a high. The one thing that 2021 taught us was that it’s good to be ambitious but ‘cautiously ambitious’ rather than ‘bullishly ambitious’. So I guess we enter 2022 with this wisdom but there is so much more that we would need to focus on. One thing that I feel extremely passionate about is that we are in the business of creativity and our core is and will always be ‘creative’. And while I say this, we are living in an extremely dynamic world where right from methods of mining insights, ideas reaching consumers to consumers experiencing brands are all changing. 2022 will be a landmark year where creative agencies will see an even bigger transformation of the amalgamation of creative with data, technology and digital as the boundaries will vanish much faster this year. And agencies that are not ready for this change or are reluctant will face the heat while the ones who are better prepared and want to embrace the changing world will prosper. With our investments in data, tech and digital, I am all excited to embrace 2022. <keyword id="1505615" type="General" weightage="20" keywordseo="Ashish-Khazanchi" source="Orion">Ashish Khazanchi</keyword>, Managing Partner, Enormous 2022: The year of getting back to normal The pandemic was a true test of character of people, teams and organisations. While there certainly was a big drop in businesses and toplines, what was at stake was organisations' humanity. People in organisations everywhere dealt with the kind of uncertainty they never were faced before. Uncertainty of livelihoods, careers and sanity amidst surmounting work pressures. The better organisations, in my opinion, made sure that their people were taken care of at least as much as their businesses. When the specter of lockdowns was a little bit behind us, we saw a simple trend both in terms of people and companies. The ones with initiative thrived even in the midst of a terrible external situation. Anyone who did not take easy ways out, like the typical bottomline managers do, by cutting costs rather than working on newer avenues of organisational growth, are going to be the true hero companies of tomorrow. They've tasted success and now when the tides are turning, they're going to be unputdownable. 2022 will see business return to near normal, I would predict the number of pitches to go through the roof from about March. The ones with the best people and processes and creative products, will win 2022 by a mile. <keyword id="1970421" type="General" weightage="20" keywordseo="emmanuel-upputuru" source="Orion">Emmanuel Upputuru</keyword>, Chief Creative Officer, Cheil Entering a year of new adventures While the novel Covid-19 virus visited our planet last year, we bore the brunt of it this year. But as we come to the end of 2021, we can only look forward to the coming year, with lessons, hope and confidence. I believe the biggest positive is that so many possibilities have opened up suddenly for talent, companies and brands. We have entered an era where we have to deal with not just uncertainty, but with the unknown. There is a sense that anything and everything is possible today. Some can face it with fear, others with hope and a belief. But as the virus, the human race is also adapting, mutating if I may say so. So many exciting things are happening around us. Metaverse, Blockchain, NFTs, DAOs. Big brands have already entered these spaces. It looks so exciting, like an adventure. I am reminded of the song that my daughter loves and (hates it when I sing), “Don't you know there's part of me That longs to go Into the unknown? Into the unknown Into the unknown

Trends 2022: Where advertising is headed in the year to come

<ul><li><keyword id="9025059" type="UNKNOWN" weightage="20" keywordseo="abhik-choudhury">Abhik Choudhury</keyword>, Chief strategist &amp; founder, Salt and Paper Consulting writes how brands colors are now both category and audience agnostic. </li><li>He further shares a few reasons behind this paradigm shift. </li></ul> What do Volkswagen, Volvo, Tata, Ford and GM have in common? They all are reliable family cars with blue logos. How about KFC, McDonalds, Wendy’s, Pizza Hut and Burger King? They all are global fast food chains with either or both, red and yellow in their identities. And till about a decade ago, it was all fine and dandy till digital content clutter multiplied our brand exposure to a whopping 5000+ on an average day. And that meant the compelling need for acute differentiation over everything else. Let’s look at the topical industry of the year - EdTech. The whole industry came into being post digital burst. And in their identities, whilst catering to the same audiences their approach to <keyword id="9709248" type="UNKNOWN" weightage="20" keywordseo="brand-colors">brand colors</keyword> couldn’t have been more drastically contrasting. Byju, India’s second most valuable startup at $10Bn adorns a bright purple, something which experts used to put in the segment of richness and royalty. Udemy with its coral shade usually seen in lifestyle brands has intentionally moved away from its launch color of grass green. Coursera on the other end of the spectrum is safely engulfed in the reliable blue (think sweet spot between the old and new Facebook color). And finally look at Khan Academy, a blend of sea green and ocean blue. I would argue brands colors are now both category and audience agnostic. And there are four reasons for this major paradigm shift. The Differentiation Paradox: Of course the trained mind might argue the above example is just an anomaly so let’s go back to the automobile category we opened our discussion with to see this point through. In the last decade, the new electric car segment is slowly overpowering old heavyweights. What’s interesting though is as much as these shiny, new kids stand for the same brand promise of blending sleek style, sustainability and automation, their colors try to intentionally stay as apart as possible. Leading the pack Tesla shines in its signature passion red, Faraday Future graces the color of powerplay jet black, Fisker has famously named its brand colors California sunset (orange) and Pacific ocean (blue), the Chinese born Byton decks a more luxurious grey and the adventure friendly Rivian chose orangish yellow. Superdry’s orange boasts of its fun and bold collection, Zara’s black promotes the high street range inspired by luxury fashion weeks. And why not, as the concept of brand colors needed to be synonymous with the “brand experience”. Now though, the audience is aware enough to know that just because Grab taxis are green, they don’t only move with an oil free, electric fleet. Honestly, as long as the story behind your choice of brand color is believable you can paint the canvas with whatever you wish for. Breaking the traditional need for popping colors, Unilever’s new age Talenti Gelato comes in a pure transparent identity to just focus on the product and cut the clutter in the ice cream shelf simultaneously. Ola, India’s answer to Uber uses an exclusive pear color something eponymous with sporty, not exactly a massy cab service using Wagon R &amp; Swift Dzire cars. But does it work? Quite brilliantly actually, the point of differentiation is well made and well reaped. The Niche Maze Before the digital era, market penetration used to be mostly about what the masses demanded. And honestly rightfully so, for neither there was internet to measure the size of niche interests nor a way to get them delivered online to spurt segments scattered all over. And what it has resulted in is making colors more unisex, boldly unique and universally acceptable. Lyft’s Magenta and Dunzo’s Mint Green paves way for many more to come in the coming decade. Let’s try to understand the repercussions of not having niche colors. In the Indian media ecosystem look at the known brands Zee News, NDTV, ABP News, Republic, Aaj Tak, BBC Hindi, The Wire and Firspost ALL have red in their logos. Let’s forget for a second if all these brands have similar personalities, experience or values of the color red. Let’s rather say in 2021 you want to start a media corporation catering to millennials. Don’t you think a berry blue or sunshine yellow will give you a niche identity distinctively apart from all your industry peers and make the consumer immediately associate you with the color no matter on which medium it is used? Reliance Jio certainly would have considered it while starting to slowly move towards Persian blue from its bright red similar to core competitors Airtel and Vodafone. So would have AirBnB while choosing a coral shade over their old blue similar to Booking’s identity. <div type="image" title="Color Logos Case" msid="77389917" hostid="261"></div> Content Overload: One of the most profitable industries inarguably today is the smartphone hub with over 1.5Bn average annual unit sales and still a long way in penetrating the global population. No matter where you are from, you can’t deflect from its plethora of content across platforms. Oppo and Vivo with their selfie camera positioning had planned a budget of INR 2200 crores for the Indian market to dwarf Samsung at its own game. Xiaomi, who finally did overthrow Samsung poured INR 3500 crores last year aiming at an even more aggressive advertising strategy. All pointing towards an inevitable content war subtly numbing the audiences to all headlines and creatives. And hence you see Xiaomi goes with a blazing orange, Oppo graces forest green, One Plus Christmas red, Google Pixel a more humbling grey to Apple’s black while Vivo goes for sailor blue. We aren’t talking about one off anomalies that used to happen in every category like Ferrari’s legendary lemon yellow backdrop whilst Audi, Mercedes, Toyota, Honda, Hyundai, Nissan, Jaguar &amp; Lexus all go with the same kind of logo in metallic elements on their cars. These smartphone examples are of all category leaders and none come close to the other’s color no matter how close their audience, personality and brand experience might be. Now one of the major brand identity tests is to create a fictional character with a rich personality to match with your corporation’s values, vision and heart. The catch is, it only works if your audience feels that metaphor coming alive too. Otherwise as you will agree, every horse breeder can sell a Unicorn. And with all due respect the 2020s audiences have evolved from all color tones (and it’s kind of fair if not lovely). Now they are more interested and invested in what you actually do both with your offering and beyond it for the overall society. They know how to filter the frills from the flowers. Typography before color: The formula is minimal typography for maximum impact. Uber tweaked its logo element to a bolder no nonsense font of its name. Indian food delivery pioneers have removed their famous spoon and now just have Zomato written in a thicker and slightly curved style. The legendary Absolut Vodka which had a designer cursive line - ‘Country of Sweden’ in the logo itself has switched to just a navy blue Absolut enjoying the solitude. Visa has removed the card element last decade and even fired the fiery yellow edge to allow blue to engulf all of its typography on this one. Dominos have hit puberty late but by making the name come out of the inclined box they now demand complete attention. IHop, Dunkin... the list honestly keeps going on but the verdict is clear. Clarity of your name in the logo, something that can be read in a nanosecond during a digital post or banner is what works today. And when pure simplicity takes absolute precedent, intricate elements, three tone color schemes and parallel mascots take a backseat. Bold is the new black and clarity is the new color. Millennials demand this world to stop seeing colors, at least without any preconceived prejudices. And if anything the creative industry should be elated with this transformation, one less box to fit into. Let the old labels make way for legacy. If only the world would start having bold brands who can make shirts for men and call it pink. Oh wait, we already do - Pink Shirtmaker, London owned by the Louis Vuitton group. By Abhik Choudhury, Chief strategist &amp; founder, Salt and Paper Consulting. He is also a visiting faculty of Market Research and Campaign Planning at <keyword id="9497386" type="COMPANY" weightage="20" keywordseo="the-indian-institute-of-mass-communication">the Indian Institute of Mass Communication</keyword>, New Delhi. You can reach him at abhik@saltandpaper.co.

The relevance of brand colors are redundant, it’s all about differentiation

<ul class="summary-list"><li>This is an excerpt from a story delivered exclusively to Business Insider Intelligence Payments &amp; Commerce subscribers. </li><li>To receive the full story plus other insights each morning, <a href="https://www.businessinsider.com/intelligence?IR=T&amp;itm_source=businessinsider&amp;itm_medium=content_marketing&amp;itm_campaign=briefing_post&amp;itm_content=top_text&amp;itm_term=bundle_subscription_text_link-amazon-is-highlighting-top-brands-2019-8">click here.</a></li></ul>Amazon tests a "Top Brand" badge. The label, which is separate from its preexisting "Best Seller" and "Amazon's Choice" badges, is being tested for products on Amazon's marketplace from brands including Fruit of the Loom, New Balance, Speedo, and Under Armour, per <a href="https://e.businessinsider.com/click/17818800.3/aHR0cHM6Ly93d3cuYmxvb21iZXJnLmNvbS9uZXdzL2FydGljbGVzLzIwMTktMDgtMTYvYW1hem9uLXRlc3RzLXRvcC1icmFuZC1sYWJlbC1mb3Itc29tZS1iaWctbmFtZS1mYXNoaW9uLXNlbGxlcnM_c3JuZD10ZWNobm9sb2d5LXZw/5d233c18f730436f2414784fBa0d4f706" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://e.businessinsider.com/click/17818800.3/aHR0cHM6Ly93d3cuYmxvb21iZXJnLmNvbS9uZXdzL2FydGljbGVzLzIwMTktMDgtMTYvYW1hem9uLXRlc3RzLXRvcC1icmFuZC1sYWJlbC1mb3Itc29tZS1iaWctbmFtZS1mYXNoaW9uLXNlbGxlcnM_c3JuZD10ZWNobm9sb2d5LXZw/5d233c18f730436f2414784fBa0d4f706&amp;source=gmail&amp;ust=1566385436720000&amp;usg=AFQjCNEVGGsm5TXHur2S9XagD2vIVfThLQ">Bloomberg</a>. <div class="KonaFilter image-container display-table float_right no-rightrail"><div><div class="image"></div></div></div>Companies do not pay to receive the label, which is given to popular brands and <a href="https://e.businessinsider.com/click/17818800.3/aHR0cHM6Ly93d3cubWFya2V0cGxhY2VwdWxzZS5jb20vYXJ0aWNsZXMvYW1hem9uLXRvcC1icmFuZC1iYWRnZQ/5d233c18f730436f2414784fB138a8192" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://e.businessinsider.com/click/17818800.3/aHR0cHM6Ly93d3cubWFya2V0cGxhY2VwdWxzZS5jb20vYXJ0aWNsZXMvYW1hem9uLXRvcC1icmFuZC1iYWRnZQ/5d233c18f730436f2414784fB138a8192&amp;source=gmail&amp;ust=1566385436720000&amp;usg=AFQjCNEDoq9dNDfImxVq5UxsCeWR1Yc5qg">appears</a> as a grey bar between a product's image and name and reads "TOP BRAND" in white.Here's what it means: If Amazon expands the Top Brand label beyond this test to its full marketplace, it should become more attractive to both consumers and big brands, but might alienate smaller sellers.<ul><li>Designating top brands may drive more consumers searching for products on Amazon to make purchases. Two-thirds of US consumers who have made a purchase on Amazon in the past two years typically start their search for new products on Amazon, per a <a href="https://e.businessinsider.com/click/17818800.3/aHR0cHM6Ly9mdi5mZWVkdmlzb3IuY29tL0NOXzIwMTlfQW1hem9uLUNvbnN1bWVyLUJlaGF2aW9yLVJlcG9ydC5odG1sP3V0bV9zb3VyY2U9YmxvZyZ1dG1fbWVkaXVtPXdlYnNpdGUmdXRtX2NvbnRlbnQ9UERGJnV0bV9jYW1wYWlnbj1DTl8yMDE5X0FtYXpvbi1Db25zdW1lci1CZWhhdmlvci1SZXBvcnQmYXNzZXQ9UERGX0NOXzIwMTlfQW1hem9uLUNvbnN1bWVyLUJlaGF2aW9yLVJlcG9ydCZfZ2E9Mi4xMDI1Nzg3NTQuMjUzMjY2OTAwLjE1NjYyMjYzMTQtMTAwNjI4NzIzNC4xNTY0MTc0MTEx/5d233c18f730436f2414784fB625507df" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://e.businessinsider.com/click/17818800.3/aHR0cHM6Ly9mdi5mZWVkdmlzb3IuY29tL0NOXzIwMTlfQW1hem9uLUNvbnN1bWVyLUJlaGF2aW9yLVJlcG9ydC5odG1sP3V0bV9zb3VyY2U9YmxvZyZ1dG1fbWVkaXVtPXdlYnNpdGUmdXRtX2NvbnRlbnQ9UERGJnV0bV9jYW1wYWlnbj1DTl8yMDE5X0FtYXpvbi1Db25zdW1lci1CZWhhdmlvci1SZXBvcnQmYXNzZXQ9UERGX0NOXzIwMTlfQW1hem9uLUNvbnN1bWVyLUJlaGF2aW9yLVJlcG9ydCZfZ2E9Mi4xMDI1Nzg3NTQuMjUzMjY2OTAwLjE1NjYyMjYzMTQtMTAwNjI4NzIzNC4xNTY0MTc0MTEx/5d233c18f730436f2414784fB625507df&amp;source=gmail&amp;ust=1566385436720000&amp;usg=AFQjCNHqMM4O8nQ3iUjaNeeJehaZkozj7Q">report</a> from Feedvisor. This gives Amazon a tremendous base to win sales from but, given the number of products on its marketplace, some consumers may be overwhelmed and unable to decide. The addition of a Top Brand label could help consumers pick out products as the badge may appear as an endorsement of an item's quality.</li><li>The new label could also make Amazon's marketplace more enticing for bigger brands that have previously chosen to avoid it. Brands like Nike avoided selling on the marketplace for many years, and while Nike eventually <a href="https://e.businessinsider.com/click/17818800.3/aHR0cHM6Ly9pbnRlbGxpZ2VuY2UuYnVzaW5lc3NpbnNpZGVyLmNvbS9wb3N0L2FsaWJhYmEtY2VvLWphY2stbWEtdGFsa3MtYWktZmludGVjaC1uaWtlLWFuZC1hbWF6b24tdGVhbS11cC1mYWEtYmlsbC1pbmNsdWRlcy1uZXctZHJvbmUtZGVsaXZlcnktZGlyZWN0aXZlcy0yMDE3LTY/5d233c18f730436f2414784fBb3a1c25d" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://e.businessinsider.com/click/17818800.3/aHR0cHM6Ly9pbnRlbGxpZ2VuY2UuYnVzaW5lc3NpbnNpZGVyLmNvbS9wb3N0L2FsaWJhYmEtY2VvLWphY2stbWEtdGFsa3MtYWktZmludGVjaC1uaWtlLWFuZC1hbWF6b24tdGVhbS11cC1mYWEtYmlsbC1pbmNsdWRlcy1uZXctZHJvbmUtZGVsaXZlcnktZGlyZWN0aXZlcy0yMDE3LTY/5d233c18f730436f2414784fBb3a1c25d&amp;source=gmail&amp;ust=1566385436720000&amp;usg=AFQjCNFWhCTo7rNkmxkHxG8of2RPY3k_fA">struck</a> a deal with Amazon, some brands, including high-end fashion and beauty brands, are still not on the platform due to concerns about hurting their prestige and competing with resellers and counterfeits. If brands are offered the Top Brand label and given prominent placement it could alleviate some of their concerns and bolster Amazon's marketplace.</li><li>But the Top Brand label could hurt smaller sellers' sales on Amazon's platform. Smaller sellers may have a tough time receiving the Top Brand label since Amazon's requirements appears to be obscure. Amazon told <a href="https://e.businessinsider.com/click/17818800.3/aHR0cHM6Ly93d3cud2lyZWQuY29tL3N0b3J5L2FtYXpvbi10b3AtYnJhbmRzLWJhZGdlLw/5d233c18f730436f2414784fBac6a8feb" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://e.businessinsider.com/click/17818800.3/aHR0cHM6Ly93d3cud2lyZWQuY29tL3N0b3J5L2FtYXpvbi10b3AtYnJhbmRzLWJhZGdlLw/5d233c18f730436f2414784fBac6a8feb&amp;source=gmail&amp;ust=1566385436720000&amp;usg=AFQjCNGXTO8ghs2ygzKKIpsN2ZkzcOr_Eg">Wired</a> that the Top Brand label highlights brands that customers love, but it didn't go into further detail about the criteria. If major brands receive the badge while smaller sellers go without, and consumers begin choosing sellers with the label on a regular basis, smaller sellers would likely see a decline in sales.</li></ul>The bigger picture: This initiative could prove problematic because Amazon's business practices are under scrutiny and the Top Brand label offers further control of the competitive landscape of its marketplace.Both the <a href="https://e.businessinsider.com/click/17818800.3/aHR0cHM6Ly9pbnRlbGxpZ2VuY2UuYnVzaW5lc3NpbnNpZGVyLmNvbS9wb3N0L2RvanMtYW50aXRydXN0LXJldmlldy1oYXMtc2VyaW91cy1pbXBsaWNhdGlvbnMtZm9yLWJpZy10ZWNocy1wYXltZW50cy1hbmQtY29tbWVyY2UtZWZmb3J0cy12aXNhLWRpcmVjdHMtdHJhbnNhY3Rpb24tdm9sdW1lLWlzLXN1cmdpbmctZGlzY292ZXItcG9zdGVkLXVuZGVyd2hlbG1pbmctcmVzdWx0cy1hY3Jvc3Mtc2VnbWVudHMtaW4tcTItMjAxOS03/5d233c18f730436f2414784fBe36e5553" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://e.businessinsider.com/click/17818800.3/aHR0cHM6Ly9pbnRlbGxpZ2VuY2UuYnVzaW5lc3NpbnNpZGVyLmNvbS9wb3N0L2RvanMtYW50aXRydXN0LXJldmlldy1oYXMtc2VyaW91cy1pbXBsaWNhdGlvbnMtZm9yLWJpZy10ZWNocy1wYXltZW50cy1hbmQtY29tbWVyY2UtZWZmb3J0cy12aXNhLWRpcmVjdHMtdHJhbnNhY3Rpb24tdm9sdW1lLWlzLXN1cmdpbmctZGlzY292ZXItcG9zdGVkLXVuZGVyd2hlbG1pbmctcmVzdWx0cy1hY3Jvc3Mtc2VnbWVudHMtaW4tcTItMjAxOS03/5d233c18f730436f2414784fBe36e5553&amp;source=gmail&amp;ust=1566385436721000&amp;usg=AFQjCNFYxc4WsJlp843uR2AYVkMVR1vgpw">US</a> and <a href="https://e.businessinsider.com/click/17818800.3/aHR0cHM6Ly93d3cudGhldmVyZ2UuY29tLzIwMTkvNy8xNy8yMDY5NjIxNC9hbWF6b24tZXVyb3BlYW4tdW5pb24tYW50aXRydXN0LWludmVzdGlnYXRpb24tdGhpcmQtcGFydHktc2VsbGVyLW1hcmtldHBsYWNl/5d233c18f730436f2414784fB3ba37ff8" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://e.businessinsider.com/click/17818800.3/aHR0cHM6Ly93d3cudGhldmVyZ2UuY29tLzIwMTkvNy8xNy8yMDY5NjIxNC9hbWF6b24tZXVyb3BlYW4tdW5pb24tYW50aXRydXN0LWludmVzdGlnYXRpb24tdGhpcmQtcGFydHktc2VsbGVyLW1hcmtldHBsYWNl/5d233c18f730436f2414784fB3ba37ff8&amp;source=gmail&amp;ust=1566385436721000&amp;usg=AFQjCNGHkXNByOxhj8nMZf7jRvkEgrum2A">EU</a> governments are investigating Amazon's business practices over antitrust concerns, and the introduction of the Top Brand label may not help the e-tailer's case. The new badge could give Amazon more significant influence over competition on its marketplace - in this case, aiding brands that receive the label and hurting others. Given the e-tailer's huge e-commerce market share, this could bother regulators, so adding the label may boost Amazon's business with greater sales and new brands, but it might hurt it in the long run.Interested in getting the full story? Here are three ways to get access: <ol><li>Sign up for Payments &amp; Commerce Pro, Business Insider Intelligence's expert product suite keeping you up-to-date on the people, technologies, trends, and companies shaping the future of consumerism, delivered to your inbox 6x a week. &gt;&gt; <a href="https://www.businessinsider.com/intelligence/payments-and-commerce-pro?IR=T&amp;itm_source=businessinsider&amp;itm_medium=content_marketing&amp;itm_campaign=briefing_post&amp;itm_content=get_started_text&amp;itm_term=bii_briefing_text_link-amazon-is-highlighting-top-brands-2019-8&amp;vertical=payments-and-commerce">Get Started</a></li><li>Subscribe to a Premium pass to Business Insider Intelligence and gain immediate access to the Payments &amp; Commerce Briefing, plus more than 250 other expertly researched reports. As an added bonus, you'll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally. &gt;&gt; <a href="https://www.businessinsider.com/intelligence?IR=T&amp;itm_source=businessinsider&amp;itm_medium=content_marketing&amp;itm_campaign=briefing_post&amp;itm_content=learn_more_text&amp;itm_term=bundle_subscription_text_link-amazon-is-highlighting-top-brands-2019-8">Learn More Now</a></li><li>Current subscribers can read the full briefing <a href="https://intelligence.businessinsider.com/post/amazon-highlighting-top-brands-on-its-marketplace-bams-strikes-deal-with-rite-aid-even-as-it-moves-away-from-first-data-2-billion-acquisition-to-help-alibaba-in-cross-border-e-commerce-2019-8">here.</a></li></ol><a href="https://www.businessinsider.com/intelligence/40-big-tech-predictions-for-2019?IR=T&amp;itm_source=businessinsider&amp;itm_medium=ctgr_bii&amp;itm_term=ctgr_leadgen&amp;itm_content=amazon&amp;itm_campaign=40-big-tech-predictions-for-2019-2"></a>

Amazon is testing a 'Top Brand' badge for select sellers on its marketplace

I'm a photographer who covered 9/11 and its aftermath. Here are the most gripping photos I took, and the stories behind them

<ul class="summary-list"><li>Since being announced in 2012, the much-anticipated <keyword id="4395289" type="PERSON" weightage="60" keywordseo="cyberpunk-2077">Cyberpunk 2077</keyword> video game will finally launch on December 10.</li><li>It's a massive open-world game, and getting around will require a car or motorcycle.</li><li>Business Insider spoke with Paweł Breshke Czyżewski, a senior vehicle concept designer at <keyword id="2847945" type="PERSON" weightage="60" keywordseo="CD-Projekt-RED">CD Projekt Red</keyword>, and learned that the team behind the cars used a lot of real-life aspects when designing them for the game.</li></ul>Since <a href="https://www.kotaku.com.au/2020/12/cyberpunk-2077-timeline/">being announced in May 2012</a> - and after <a href="https://www.businessinsider.com/cyberpunk-2077-delayed-launch-new-release-date-december-10-2020-10">multiple delays</a> - December 10 will finally see the launch of <a href="https://www.businessinsider.com/category/cyberpunk-2077">Cyberpunk 2077</a>, one of the most anticipated <keyword id="25195" type="PERSON" weightage="60" keywordseo="video-games">video games</keyword> in recent memory. And there will be cars in it. Good cars.An action-filled, open-world role-playing game, Cyberpunk was created by Polish video-game developer CD Projekt Red. It's the same company behind the wildly popular and award-winning <a href="https://www.businessinsider.com/witcher-3-game-of-the-year-awards-photos2015-7">The Witcher 3: Wild Hunt</a>. <div type="image" title="Cyberpunk2077_Ride_through_the_night_RGB_EN" height="1406" width="2500" msid="79593724" hostid="261"></div>Except instead of riding around medieval forests on a horse named Roach, Cyberpunk is set in the dystopian and futuristic megalopolis, Night City. There are six regions to visit, so in order to traverse the expansive map - as well as engage in races - you'll need some wheels that can be stored <a href="https://www.pcgamesn.com/cyberpunk-2077/garage">in your in-game garage</a>. Fans have been waiting for the game's release for eight years. To say that it's been hyped is an understatement; it promises to be one of the greatest role-playing-games ever made, with slick graphics and an expansive, beautifully rendered world for players to explore. Players' choices in the game affect its storyline and outcome. As a result, there will be <a href="https://screenrant.com/cyberpunk-2077-multiple-endings/">several endings to the game</a> depending on past decisions made.<div type="image" title="Cyberpunk2077_Hello_stranger_RGB en" height="1406" width="2500" msid="79593725" hostid="261"></div>Console and PC gamers alike can rejoice, because the it will be available on Xbox One, Xbox Series X, Xbox Series S, PlayStation 4, PlayStation 5, Google Stadia, and PC.<h2>Retro-futurism</h2>Like everything else in the game - from the weapons, the fashions, the people, to the technology - the cars and motorcycles found in Cyberpunk will all exhibit incredible detail and design. <div type="image" title="screen high speed high stakes en" height="1406" width="2500" msid="79593727" hostid="261"></div>And the primary guiding aesthetic? "Retro-futurism sums up our designs very well," Paweł Breshke Czyżewski, a senior vehicle concept designer at CD Projekt Red, told Business Insider. "Our vehicles have details that make reference to futurism but they are not so intrusive. Instead, they feel like a logical part of the world."We didn't want that kind of out-of-this-world futurism, which includes small spaceships in place of cars."<div type="image" title="Rayfield Caliburn" height="1080" width="1920" msid="79593729" hostid="261"></div>This is why the cars in Cyberpunk will still be recognizable as cars; they'll have four wheels, a steering wheel, a speedometer, a gearbox. But they'll also have futuristic twists, such as the inclusion of sonar, lidar, mirrors with built-in monitors, and large, screen-filled dashboards that display extremely detailed information.There will also be self-driving and autonomous options, but those "remain reserved for selected luxury models only the richest can afford," Czyżewski said. <a href="https://www.forbes.com/sites/lanceeliot/2019/09/10/will-only-those-with-wealth-and-fame-have-access-to-self-driving-cars/?sh=10c6ad0045a0">Kind of like how things are now</a>! <div type="image" title="Quadra Type 66 Avenger" height="1080" width="1920" msid="79593730" hostid="261"></div>That idea of class differences is further manifested in how the cars look. "The majority of cheap vehicles are asymmetrical and have devices in the form of lidars or lights attached clunkily to the body - the result of car owners making DIY 'improvements' out of necessity," Czyżewski said.To square with the dystopian future of 2077, the cars will also have roof-mounted license plates. Czyżewski said that small details such as these reflect the effort the team put into making the cars feel like they truly belong in the Cyberpunk world. The license plates, for example, are so air-bound police who use autonomous vehicles can easily identify them from above.<h2>Driving in Night City</h2><div type="image" title="Cyberpunk2077_City_Center Keep_me_in_the_loop_2 RGB_EN" height="1406" width="2500" msid="79593731" hostid="261"></div>Driving in Night City will "feel believable," Czyżewski said, but he insisted that the team did not set out to make a driving simulator like iRacing or the Forza Motorsport series. Cyberpunk will have tanks, heavy-duty trucks, cars, and motorcycles available to players and each will feel unique in their handling and control. Each vehicle will have its own story."We wanted players to have full control over handling regardless of vehicle class and have a different experience driving each type," Czyżewski said. "For example, you'll be able to feel that an SUV is more heavy and clunky to drive, while a sporty coupe is much faster, more precise, and more responsive."<h2>The catalog of cars</h2><div type="image" title="Cyberpunk2077_911_screenshot_03_RGB_EN" height="1406" width="2500" msid="79593733" hostid="261"></div>Though Czyżewski declined to answer how many cars and bikes will be featured in the game, it seems like there will be a lot. One of the game's coolest inclusions will be the 1977 <keyword id="45673" type="CITY" weightage="60" keywordseo="Porsche">Porsche</keyword> 930 Turbo - one of the most iconic and coveted 911 models for car enthusiasts. The car will be 100 years old in Cyberpunk 2077, and supposedly <a href="https://www.caranddriver.com/news/a34406001/1977-porsche-930-turbo-cyberpunk-2077/">it is the only car in the game that'll be based on a real car</a>.The 930 Turbo is especially fitting, as it hails from the 1980s - the start of Cyberpunk's history. It is, as an emailed press release claims, "a link between the Cyberpunk universe in 2077 and our world today." Everything, from the body to the interior and the engine, has been completely reproduced on a 1:1 scale.<div type="image" title="Cyberpunk2077_911_screenshot_05_RGB_EN" height="1406" width="2500" msid="79593734" hostid="261"></div>Adapted - much like all the other cars - to suit the game's reality, the Porsche has a front-mounted lidar attachment, electronic mirrors, interior monitors, and sensors that can be used to identify those air-bound police vehicles. It wears a red-and-white stripe along its side, a nod to the Porsche 911 RSR Le Mans endurance race car.The 930 Turbo will be closely connected to one of Cyberpunk's main characters: Johnny Silverhand, who is modeled after and portrayed by none other than <a href="https://www.youtube.com/watch?v=Z8_JEaoYcOs">Keanu Reeves</a>.<div type="image" title="You_look_like_youve_seen_a_ghost en" height="1563" width="2500" msid="79593736" hostid="261"></div>Other vehicles include the Quadra Turbo-R, which was <a href="https://jalopnik.com/cyberpunk-2077-looks-like-the-raddest-80s-supercar-futu-1826949555">featured in a game trailer from 2018's E3 conference</a>. It looks like a wedge-shaped, mid-engine car with exposed air intakes and a manual transmission (!). Then there's the Yaiba ASMX Kusanagi motorcycle and the adorable Makigai MaiMai, a <a href="https://jalopnik.com/i-lived-with-a-japanese-kei-car-for-a-week-and-this-is-1829130212">kei-car</a> looking thing that appears to draw inspiration from <a href="https://jalopnik.com/tag/bubble-era">Japan's Bubble Era</a>. <h2>Recreating for a virtual world</h2>Replicating the cars virtually was a long and painstaking process.<div type="image" title="Thorton Colby Butte &quot;Shooting Brake&quot;" height="1080" width="1920" msid="79593737" hostid="261"></div>The team drew inspiration from various places, including real automotive design trends from the past couple of decades and other cyberpunk media, but put special effort into ensuring that the cars would always be identifiable as ones from Cyberpunk 2077. "We had the idea of retro-futurism to guide us, as well as the aesthetic and styles that make up Night City," Czyżewski said. "When it came to taking inspiration from manufactured cars - and concept cars - we'd focus more on smaller elements and themes, adapting them, blending them, or putting our own twist on them in some of our cars.<div type="image" title="Cyberpunk2077_911_screenshot_012_RGB_EN" height="1406" width="2500" msid="79593739" hostid="261"></div>"So, when we look at other cyberpunk influences, from ​Blade Runner​, for instance, we weren't necessarily taking that style and putting it into our game, but more figuring out how to design our cars in such a way that, one day, they can stand alone as iconic cyberpunk style cars that are distinctly ours."Judging from the game's trailers and demos, textures appear to be a big part of the immersive world. After the team finishes researching and compiling a database of both real and concept cars that would inspire the cars in the game, they build a conceptual 3D model that includes the crucial details like the lidar, license plates, and sonar.<div type="image" title="Makigai MaiMai P126" height="1080" width="1920" msid="79593742" hostid="261"></div>After that, a designer transforms the vehicle into something that'll be later on used in the game. This is the step where the model is finished with all its appropriate internal parts. Reflections in the bodywork have to be checked over to make sure they look right.Then come the chassis, the lights, and animations relating to entry, exit, destruction, and steering.But to truly make the cars sound real, a specialized audio team used high-tech microphones and recording equipment to grab sound bytes of real engines, exhausts, and other internal parts (including the opening and closing of windows).<div type="image" title="Thorton Galena Nomad &quot;Gecko&quot;" height="1080" width="1920" msid="79593743" hostid="261"></div>The fourth episode of the game's video blog, "<a href="https://www.youtube.com/watch?v=TcWf0pnbfLA&amp;feature=youtu.be&amp;t=516&amp;ab_channel=Cyberpunk2077yberpunk2077">Night City Wire</a>," shows that the team rented out a race track and hired a professional race car driver to have them drive the cars around, hard, so they could pick up the full spectrum of sound. They recorded everything from muscle cars, off-road cars, drift cars, highly tuned V6s, to the V10 exhaust note from the Lexus LFA, <a href="https://www.youtube.com/watch?v=EigaoIHj2fo">one of the greatest-sounding cars ever made</a>.Mechanics from a rally team were hired to help place microphones in places that aren't easily reached, such as in the engine bay and in the exhaust. <div type="image" title="Yaiba Kusanagi Tyger Claw Custom" height="1080" width="1920" msid="79593745" hostid="261"></div>Thus, even though the game is set in 2077, the cars will still retain internal-combustion engines and sound the way they do today. So don't be surprised when you hear a familiar noise coming out of a completely unfamiliar virtual car.<h2>Squaring with the now</h2>It's undeniable that today's automotive landscape is in a state of flux. Autonomous driving and electric cars are but some of the technology rapidly expanding to fill the space. We're now forced to think, more than ever, <a href="https://www.businessinsider.com/inside-international-plans-to-combat-climate-change-with-evs-2020-12">about cars and their lasting impact on the environment and urban spaces</a>. <div type="image" title="Cyberpunk2077_Love_this_town_RGB en" height="1406" width="2500" msid="79593747" hostid="261"></div>When designing a futuristic game, set in a megalopolis and with a heavy reliance on cars, this reality cannot be ignored."​It's obvious that the automotive industry is changing, and it has to change - it's inevitable," Czyżewski said. "Currently, we are in the middle of the greatest revolution in the automotive world and everything has an impact on it, from the economy to climate change. Similar to the real world, such aspects affect how vehicles look and function in Cyberpunk 2077."<div type="image" title="Cyberpunk2077_The_road_is_closed_RGB_EN" height="1406" width="2500" msid="79593748" hostid="261"></div>It's hard to say where the future of cars will take us. Perhaps, Czyżewski guessed, everything will be AI-controlled and private car ownership will end. Instead, everyone will rely on public <keyword id="34991" type="ORGANIZATION" weightage="100" keywordseo="transportation">transportation</keyword> that's handled by local municipalities.Or, Czyżewski suggested, there might not be any public transportation at all, either because everyone will work remotely or because cities "will be so intelligently built that you could walk everywhere and vehicles would be used only to get out of the city.""In such a scenario, cars we know today would exist only as a toy for the rich and there will be huge squares with roads especially built for them, where they will be able to feel the power of these classics," Czyżewski said.<div type="image" title="Cyberpunk2077_911_screenshot_010_RGB_EN" height="1406" width="2500" msid="79593750" hostid="261"></div>Cars are inherently political. They always have been and forever will be. Everything about them - from their manufacturing, price points, design, what technologies they offer, who they are for, fuel-economy standards - are actions and reactions based on the world around them. <a href="https://www.thedrive.com/article/7450/listen-up-cars-are-part-of-politics-and-politics-are-part-of-cars">They do not exist in a vacuum</a>. When creating and designing cars and motorcycles for Cyberpunk 2077, Czyżewski and his team kept this powerfully in mind. <div type="image" title="Cyberpunk2077_911_screenshot_011_RGB_EN" height="1406" width="2500" msid="79593753" hostid="261"></div>"We had to consider exactly how Night City functions, and what kind of transport different residents would need," he said. "We also wanted cars to reflect Night City's history, which is outlined by four art styles in the game: Kitsch, Entropism, Neomilitarism, and Neokitsch." These styles are omnipresent, as evidenced in "cars, clothes, guns, [and] implants," according to this <a href="https://youtu.be/YlyDJVYqfpA">Cyberpunk 2077 YouTube video</a>. <div type="image" title="Cyberpunk2077_Can_you_fix_me_RGB_EN" height="1406" width="2500" msid="79593755" hostid="261"></div>Among the four, Entropism is the oldest and focuses on "necessity over style," according to <a href="https://www.gamesatlas.com/cyberpunk-2077/styles/entropism-style">Games Atlas</a>. "This lifestyle was born when the Fourth Corporate War broke out," according to the website. "Vast and deep crises forced people to find ways to survive by any means necessary. Entropism represents the look of poverty that derives from humans grappling with and struggling against technology and its unforgiving advance."<div type="image" title="Cyberpunk2077 Catching_a_break RGB en" height="1406" width="2500" msid="79593756" hostid="261"></div>Flashiness, bold colors, and eccentric makeup characterize Kitsch. "As society began to recover after the stock market crash, people looked for ways to brighten up the grey world they became accustomed to. Kitsch was a popular counter-cultural movement against the austerity of Entropism," <a href="https://www.gamesatlas.com/cyberpunk-2077/styles/kitsch-style">Games Atlas</a> says. Neomilitarism is born from "global conflict" and "corporations jockeying for power," according to <a href="https://www.gamesatlas.com/cyberpunk-2077/styles/neo-militarism-style">Games Atlas</a>. Its entry on the website shows people dressed in cutthroat black outfits along with <a href="https://www.gamesatlas.com/cyberpunk-2077/vehicles/chevillon-thrax">a car apparently called</a> the "Chevillon Thrax" - a Rolls-Royce-esque limousine fit for a dystopian war zone.<div type="image" title="Cyberpunk2077 Sweet_ride en" height="1406" width="2500" msid="79593757" hostid="261"></div>And finally, Neokitsch is for the obscenely wealthy and out-of-touch. "Neokitsch is for celebrities, braindance stars, business magnates, heirs to corporate fortunes, and corporate executives," says <a href="https://www.gamesatlas.com/cyberpunk-2077/styles/neo-kitsch-style">Games Atlas</a>. "They abandoned the cold, deadly elegance of Neomilitarism and returned to the roots of Kitsch, but gave it a fresh, new look. This is the look of the ultra-rich appropriating the surface-level aesthetic of Kitsch without acknowledging its cultural motivation, warping it into a statement of abject wealth."<div type="image" title="Cyberpunk2077_911_screenshot_015_RGB_EN" height="1406" width="2500" msid="79593758" hostid="261"></div>"Cars that were manufactured in each era are a reflection of design philosophies and production realities of said era," Czyżewski elaborated. "So, Entropism cars are noticeably less elegant in their design and feature poorer quality materials because Night City was in a particularly rough state during that time."Neokitsch cars, on the other hand, are ultra-luxurious and reflect the immeasurable wealth of those who flaunt this style - a minuscule percentage of the population."<div type="image" title="Cyberpunk2077_911_screenshot_018_RGB_EN" height="1406" width="2500" msid="79593760" hostid="261"></div>These ideas were no doubt inspired by real-world situations, such as <a href="https://www.autonews.com/article/20131014/GLOBAL/131019959/10-ways-the-1973-oil-embargo-changed-the-industry">how the oil crisis in the 1970s</a> crumbled the US domestic car market and accelerated sales from Japanese and European automakers, or how celebrities own <a href="https://www.businessinsider.com/kylie-jenner-luxury-car-collection-bugatti-rolls-royce">multimillion-dollar vehicle collections</a> while the average American drives a 12-year-old car.Though it is a fictional game set nearly 60 years in the future, Cyberpunk 2077 does appear to address the social and class anxieties that very real societies struggle with today. It's clearly reflected in the choice of cars and their role in Night City. <div type="image" title="screen a mercenary on the rise en" height="1406" width="2500" msid="79593762" hostid="261"></div>The game even goes as far as to suggest that there will still be a reliance on fossil fuels decades from now - a future that may very well be our own, even if skyrocketing EV stock prices might have us convinced otherwise. But as for how we get around in Night City? Cars are the main attraction.

How Cyberpunk 2077 used real-world influence to design a slew of cars unique to the game and its communities

<div class="KonaFilter image-container display-table"><div><div class="image on-image">Business Insider/Jessica TylerA ground view of the Hudson Yards development</div></div></div><ul class="summary-list"><li>The $25 billion Hudson Yards complex is a masterpiece in urban design that developers have envisioned for decades. </li><li>At 28 acres, the site will transform the surrounding community, bringing an influx of office workers, tourists, and residents.</li><li>The emphasis on luxury amenities and high-end retailers threatens to alienate long-time establishments, which may soon be priced out of the neighborhood.</li></ul>Stepping onto the Hudson Yards site, it's impossible not to gravitate toward Vessel, a 150-foot-high, honeycomb-shaped art installation located in the center of the complex. With its reflective copper cladding and <a href="https://www.nytimes.com/2016/09/15/arts/design/hudson-yards-own-social-climbing-stairway.html">$150 million price tag</a>, the structure is emblematic of the development itself: expensive, partially enclosed, and intentionally breathtaking. While the complex is a stunning design feat, the fact that it's being built is even more impressive.At $25 billion, Hudson Yards is the most expensive real estate development in US history. When complete, the new Manhattan neighborhood will feature a collection of shops, restaurants, offices, and private residences orbiting an open public square and gardens.The project will also include a public school and a cultural center known as <a href="https://www.hudsonyardsnewyork.com/discover/the-shed/">The Shed</a>, featuring a retractable outer shell for both indoor and outdoor events. The entire complex sits on a platform above the Long Island Rail Road tracks, with trains buzzing in the background. Though arguably the most ambitious development ever built in New York City, its sheer magnitude - coupled with its luxury amenities and high-end retailers - threatens to alienate not just the surrounding community, but the rest of the city as well. <h2>Landing on a vision</h2>For decades, developers have attempted to transform the site into a landmark Manhattan structure. In the 1950s, real estate mogul William Zeckendorf proposed the construction of a "<a href="https://www.nytimes.com/1956/01/06/archives/palace-plan-out-bigger-one-urged-zeckendorf-asks-city-aid-on-huge.html?url=http%3A%2F%2Ftimesmachine.nytimes.com%2Ftimesmachine%2F1956%2F01%2F06%2F84872086.html">palace of progress</a>" that would have been the <a href="https://therealdeal.com/issues_articles/zeckendorf-revisiting-the-legacy-of-a-master-builder/">tallest building erected</a> during the Cold War. The development ultimately <a href="http://www.mta.info/press-release/mta-headquarters/mta-finalizes-hudson-yards-deal">fell into the hands</a> of two real estate companies - Related Companies and Oxford Properties Group - in 2010. Together, they began working on New York's largest urban development since Rockefeller Center. Only recently have these companies begun to witness the fruits of their labor, as workers construct the first phase along the western waterfront. At a planned 28 acres, the project is huge even for New York City. Its mall alone is one million square feet, making it <a href="https://ny.eater.com/2018/9/19/17871366/hudson-yards-development-restaurants-dining/comment/489672083">bigger </a><a href="https://ny.eater.com/2018/9/19/17871366/hudson-yards-development-restaurants-dining/comment/489672083">than</a> the Museum of Modern Art and Whitney Museum of American Art combined.<div class="KonaFilter image-container display-table"><div><div class="image on-image">Business Insider/Jessica TylerConstruction on Vessel is scheduled to be complete by March 2019.</div></div></div>It's difficult to understand the scale without visiting the site itself, which is teeming with cranes and construction workers. Even on a cloudy day, the towering buildings change colors with the light, transitioning from shimmering coppers and silvers to matte blues and greys. With the entire complex set to be complete by 2024, it's not far from a vision of residents and office workers dining at local restaurants as tourists scale Vessel for an unparalleled view of the Hudson River.<h2>The hole in the doughnut </h2>When Related Chairman Stephen Ross first conceived of the project, he wanted to move the city's center of gravity from places like Times Square and Grand Central to the western periphery, where he could provide more space for young, ambitious workers. As part of its master plan, the city was already on the lookout for a development that could seamlessly link Hell's Kitchen to the north with Chelsea to the south. With the 7 subway line feeding directly into the neighborhood, and local staples like the High Line and Hudson River Park nearby, the site was poised to attract tenants looking to escape the crowded streets of Midtown or the Financial District. <div class="KonaFilter image-container display-table"><div><div class="image on-image">Business Insider/Jessica Tyler15 Hudson Yards</div></div></div>"When you see the public sector make that kind of investment, it's an indicator for the private sector that there's a will to make something significant happen," said Jay Cross, the president of Related Hudson Yards. "We were the hole in the doughnut."This meant that developers weren't too concerned about being located outside the geographic center of Manhattan. According to Cross, around 5 million workers now live within a 40-minute commute of the site, giving New Yorkers "equal access" to the development. "We think we have the best public infrastructure anywhere in the city," he said. <h2>The affordability issue</h2>The site's lofty retail and residential prices are bound to deter more than a few New Yorkers - including some of the energetic millennials it's looking to attract. Apartments at the majority-residential building, 15 Hudson Yards, begin at $3.9 million, while renters can <a href="https://ny.eater.com/2018/9/19/17871366/hudson-yards-development-restaurants-dining/comment/489672083">expect to pay</a> at least $5,300 per month for a one-bedroom unit. With most twentysomething New Yorkers <a href="https://www.cnbc.com/2017/07/06/how-much-millennials-are-earning-in-11-major-us-cities.html">earning</a> around $3,300 a month, that's well outside the price range of the city's younger residents. Following lengthy <a href="http://chelseanow.com/2013/02/hudson-yards-set-to-alter-skyline-transform-neighborhood/">negotiations with the local community board</a>, the developers agreed to set aside some affordable units. The final project will include <a href="https://ny.curbed.com/2018/9/19/17861164/hudson-yards-new-york-development-related-companies">roughly 4,000 units</a>, around 400 of which will be affordably priced. Even so, Cross acknowledges that many young workers won't be able to swing the rent in Hudson Yards. "It's not necessarily the market where most millennials live, but it's a market where they'd like to work and play, and aspire to live," he said. The site's main retail center is anchored by a three-floor Neiman Marcus, surrounded by shops like Cartier, Coach, and a 6,000-square-foot Watches of Switzerland showroom. There's also a Zara and H&amp;M, which Cross is quick to cite as examples of retail stores that don't befit the "high-end" label.Across the plaza at 35 Hudson Yards, visitors can stay at the first-ever Equinox Hotel, which is coupled with a 60,000-square-foot Equinox fitness club and spa. <div class="KonaFilter image-container display-table"><div><div class="image on-image">Business Insider/Jessica Tyler35 Hudson Yards</div></div></div>Dining options include celebrity chef David Chang's momofuku, luxury restaurant chain D&amp;D London, upscale grocery Citarella, and Bouchon Bakery. Developers are also collaborating with renowned culinary experts José Andrés and Ferran and Albert AdriÀ to produce a 35,000-square-foot "Spanish Eataly" - known as <a href="https://ny.eater.com/2018/6/18/17474656/mercado-little-spain-food-hall-hudson-yards-jose-andres-albert-ferran-adria">Mercado Little Spain</a> - at 10 Hudson Yards. Though Cross said the site's retail and dining amenities are meant to be "egalitarian," most of them call to mind the kind of luxury options that have been criticized in other wealthy enclaves like Tokyo's <a href="https://www.theguardian.com/cities/2015/may/18/roppongi-hills-tokyo-controversial-new-high-rise-history-of-cities-50-buildings-day-38">Roppongi Hills</a>.Cross even draws a parallel between the two sites in terms of design. Both developments are relatively self-contained and feature sustainable elements like recycled rainwater and turbines that reduce carbon emissions. But they've also <a href="https://ny.eater.com/2018/9/19/17871366/hudson-yards-development-restaurants-dining/comment/489672083">been branded</a> as <a href="https://www.theguardian.com/cities/2015/may/18/roppongi-hills-tokyo-controversial-new-high-rise-history-of-cities-50-buildings-day-38">complexes for the 1%</a>, with mixed-use layouts that discourage residents from venturing outside. "We think the 'city within a city' concept is strong because it gives you a place of identity and purpose," said Cross. "Having said that, if we do our job right, it's going to spill into the neighborhood outside our confines."<h2>Community ties </h2>One of Cross' favorite local haunts is <a href="https://oldcountry.coffee/">Old Country Coffee</a>, a hipster-esque joint that's now shrouded in scaffolding. Although the store's sign is barely visible to the public, the barista said they've seen business more than double as a result of construction."A rising tide lifts all boats, so the broader neighborhood is going to benefit from [our] activity," said Cross. <div class="KonaFilter image-container display-table"><div><div class="image on-image">Business Insider/Aria BendixNYC Mural Arts Project on 34th Street between 9th and 10th Avenue</div></div></div>But the laws of gentrification suggest this growth could be temporary. As demand for the area continues to increase, many local businesses are at risk of being priced out of the neighborhood.We can look to Seattle for a hint of what's to come in the neighboring communities surrounding Hudson Yards. More than two decades after Amazon built its now <a href="https://www.seattletimes.com/business/amazon/despite-hq2-plan-amazons-seattle-real-estate-target-grows-to-14-million-square-feet/">10 million-square-foot campus</a> in South Lake Union, Seattle has seen a <a href="https://www.multifamilyexecutive.com/property-management/rent-trends/the-amazon-effect-rising-rents_s">considerable rise</a> in rents and home prices. This has led to a wave of grocery stores, bars, and restaurants being forced to <a href="https://www.businessinsider.com/amazon-hq2-vanishing-seattle-shows-how-the-city-is-gentrifying-2018-2">shutter their doors</a>.Although Amazon's Seattle offices are fairly integrated into the urban fabric, they have had unavoidable consequences on local residents and businesses.Unlike the Amazon headquarters, Hudson Yards has enlisted a diverse group of tenants, including technology firms Sidewalk Labs and SAP, finance companies Wells Fargo and KKR, two medical centers, and a handful of law firms. The idea, Cross said, is to host leading companies from each of New York's top industries. But to avoid the <a href="https://finance.yahoo.com/news/amazon-hq2-might-headed-dc-143000837.html">kind of backlash</a> that Amazon is now experiencing in Seattle, Hudson Yards may need to double down on its commitment to the neighborhood, particularly in the coming months.Though it's hard to predict the impact of an unfinished development, Cross expects an influx of occupants once phase one is complete in March. The tsunami is on its way, he said. It's an apt metaphor for the grandiosity, and uncertainty, to come. <div class="margin-top"> <h3>NOW WATCH: <a href="https://www.businessinsider.com/nasa-footage-shows-hurricane-florence-from-space-2018-9">NASA footage shows the 'nightmare' Hurricane Florence</a></h3> <div> </div> </div>

Hudson Yards is the most expensive real estate development in US history. Here's what its $25 billion future could look like.

<keyword id="54615" type="CITY" weightage="60" keywordseo="Comcast">Comcast</keyword> is buying the remaining 49 percent of <keyword id="5601" type="COMPANY" weightage="60" keywordseo="NBC">NBC</keyword> Universal from GE for a$16.7 billion.
And the market seems to think this is a win-win.
Shares of Comcast are up 8 percent. Shares of GE are up 4 percent.
Here's the full statement:
<h3 class="headline" style="padding-left: 30px;">Comcast to Acquire <keyword id="114046" type="CITY" weightage="60" keywordseo="General-Electric">General Electric</keyword>’s 49% Common Equity Ownership Interest in NBCUniversal</h3>
PHILADELPHIA--(BUSINESS WIRE)--
Comcast Corporation (Nasdaq: CMCSA, CMCSK) announced today it will acquire GE’s entire 49% common equity stake in the NBCUniversal joint venture for approximately $16.7 billion. Also, NBCUniversal will purchase from GE the properties used by NBCUniversal at 30 Rockefeller Plaza and CNBC’s headquarters in Englewood Cliffs, NJ for approximately $1.4 billion. The acquisition accelerates GE's divestiture ahead of a redemption period that would have begun in July 2014 and solidifies Comcast’s position as a leading media and technology company. The transaction is subject to customary closing conditions and is expected to close by the end of the first quarter of this year.
“This is an exciting day for Comcast as we have agreed to accelerate the purchase of NBCUniversal. The management team at GE has been a wonderful partner during the past two years and their support has been very valuable. Our decision to acquire GE's ownership is driven by our sense of optimism for the future prospects of NBCUniversal and our desire to capture future value that we hope to create for our shareholders,” said Brian L. Roberts, Chairman and CEO, Comcast Corporation. “We believe the terms of the transaction are attractive and have planned for this event by taking a number of financial steps to prepare our balance sheet. We believe we are in a strong and unique position to continue to grow and build value in our combined company.”
The transactions will be funded with $11.4 billion of cash on hand, $4.0 billion of subsidiary senior unsecured notes to be issued to GE, $2.0 billion of borrowings under Comcast and/or subsidiary bank credit facilities and $725 million of subsidiary preferred stock to be issued to GE.
Morgan Stanley was financial advisor to Comcast and Davis Polk &amp; Wardwell LLP was the Company’s legal advisor.

Comcast Is Buying The Rest Of NBC From GE, Everyone's Shares Are Surging

<div class="image-container float_right" style="width:480px"><div class="image">Charlie Rose</div></div>Good morning, AdLand. Here's what you need to know today:
Tumblr has <a href="http://blogs.wsj.com/digits/2013/08/07/tumblr-takes-one-small-step-for-brands/">new analysis tools that are helpful for brands.</a> It will let them know how much time people are spending on brands' Tumblr pages and then compare that to performance on Facebook and YouTube pages. Pepsi and Adidas are reportedly using the new offerings.
Ad Exchanger compares how much AOL <a href="http://www.adexchanger.com/digital-tv/sizing-up-adap-tvs-405m-price-tag-1-3x-huffpo-2x-wapo-1x-admeld/">spent on Adap.tv to other major acquisitions.</a>
Grey promoted Leo Savage and Jeff Stamp, creatives on the Gillette business, to group creative directors. <a href="http://www.mediabistro.com/agencyspy/grey-ny-promotes-gillette-creatives-to-gcd-which-happens-to-be-a-new-title-at-the-agency_b52066">Agency Spy reports this is the first time</a> someone has received this title at the company.
Digiday does <a href="http://digiday.com/brands/brand-vine-best/">side-by-side comparisons of which brand Vined something the best.</a>
The IAB announced <a href="http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-080713">finalists for the 2013 MIXX Awards.</a>
Wired is <a href="http://www.adweek.com/news/press/wired-taps-real-journalists-push-further-native-advertising-151749">getting more serious about creating native ad content.</a>
Adweek looks at the <a href="http://www.adweek.com/news/advertising-branding/true-steamy-story-egg-mcmuffin-151638">history of the Egg McMuffin.</a>
Previously on Business Insider <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">Advertising</keyword>: 
<ul>
<li><a href="http://www.businessinsider.com/aols-adaptv-deal-hides-the-ugly-truth-about-the-video-ad-market-2013-8">AOL's Adap.TV Deal Hides The Ugly Truth About The Video Ad Market</a></li>
<li><a href="http://www.businessinsider.com/jpmorgan-chases-digital-review-2013-8">There's Something Really Strange About JPMorgan Chase's Digital Ad Review</a></li>
<li><a href="http://www.businessinsider.com/jennifer-aniston-with-no-makeup-photoshopped-in-ads-2013-8">This No-Makeup Photo Shows How Much Jennifer Aniston Has Been Photoshopped In Ads</a></li>
<li><a href="http://www.businessinsider.com/mercedes-why-it-pulled-sexually-suggestive-service-song-from-youtube-2013-8">Mercedes Explains Why It Pulled Its Sexually Suggestive 'Service Song' Video From YouTube</a></li>
<li><a href="http://www.businessinsider.com/ge-is-hosting-a-vine-6-second-science-fair-2013-8">GE Is Hosting A 6-Second Science Fair On Vine [THE BRIEF]</a></li>
<li><a href="http://www.businessinsider.com/ad-of-the-day-jose-cuervo-and-keifer-sutherland-2013-8">AD OF THE DAY: Kiefer Sutherland Will Convince You To Take A Tequila Shot</a></li>
<li><a href="http://www.businessinsider.com/french-woman-offers-to-breast-feed-babies-of-gay-couples-2013-8">French Woman Posts Ad Offering To Breast-Feed Babies Of Gay Couples For $130/Day</a></li>
</ul>

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