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<ul><li>A virtual version of <keyword id="21880" type="General" weightage="100" keywordseo="playboy" source="Orion">Playboy</keyword> is being launched in the form of ‘<keyword id="14430415" type="General" weightage="50" keywordseo="metamansion" source="Orion">MetaMansion</keyword>’. </li><li>Exclusive access to the mansion would be given to holders of the ‘<keyword id="14430417" type="General" weightage="50" keywordseo="playboy-rabbitars" source="Orion">Playboy Rabbitars</keyword> <keyword id="4668945" type="General" weightage="50" keywordseo="nft" source="Orion">NFT</keyword> Project’. </li><li>There are 5,204 Playboy Rabbitars official owners, owning a total supply of 11,953 tokens. </li></ul> Anybunny home? <keyword id="1760414" type="General" weightage="50" keywordseo="sandbox" source="Orion">Sandbox</keyword>, a game for mobile phones and windows, is pairing up with Playboy, American men’s lifestyle and entertainment brand, to build a ‘MetaMansion’ – a virtual version of the iconic Playboy mansion. The MetaMansion will have a host of gaming, social and programmed events along with the release of NFTs in the future. According to a <a href="https://www.businessinsider.com/how-playboy-made-12-million-from-nft-web3-2022-5?IR=T">Business Insider article</a>, Playboy has already made $12 million in NFT sales alone in 2021, roping in Web 3 creators and artists to tap into the burgeoning virtual world of entertainment. It had already made headlines in the virtual world, with the launch of a virtual art gallery and the “Rabbitars” NFTs in 2021. <div type="twitter" handle="TheSandboxGame" handlename="The Sandbox" image="http://pbs.twimg.com/profile_images/1543874421991133184/FdMBQ7uo_normal.jpg" favoritecount="877" retweetcount="256" status="Anybunny home? 🐰👀🏘 We're teaming up with none other than.... @playboy! 👯‍♀️Together, we will be creating a Playb… https://t.co/I4jxsKnmjB" createdat="1657544457000" id="1546479658601938947"></div> “This collaboration brings to the metaverse a distinctive vision of beauty that made the brand renowned around the world. Now, the Playboy brand can interact with a new metaverse-native generation in The Sandbox, sharing its history and art through a platform where everyone is united by global digital culture,”said Sébastien Borget, co-founder and chief operations officer of Sandbox. A video clip accompanying the Sandbox’s official announcement shows pixelated beauties welcoming you on to a red carpet-lined event, where you are the star. “Our <keyword id="14430414" type="General" weightage="50" keywordseo="playboy-metamansion" source="Orion">Playboy MetaMansion</keyword> in<a href="https://twitter.com/TheSandboxGame"> @thesandboxgame</a> will be a virtual destination for fans and the Rabbitar community to experience and build the world of Playboy. This will be done through interactive gameplay, original programming, NFT collectibles and more – all inspired by 70 years of the Playboy lifestyle”, Playboy tweeted. The holders – or as they say in the NFT world, hodlers (holders on for dear life) – of the ‘Playboy Rabbitars NFT project’ will have exclusive access to the Playboy MetaMansion. Playboy is in the Web 3 space for the long run it would seem, especially since it launched a product during the crypto bear market. The Playboy ‘Rabbitars’ value has significantly dropped since its launch in October 2021 when it sold at $800 apiece. In the past week, the average price of one Playboy Rabbitars Official NFT was $142.4. There are 5,204 Playboy Rabbitars Official owners, owning a total supply of 11,953 tokens.

Playboy hops on to the Metaverse with Sandbox

<ul class="summary-list"><li>Shares of Playboy's owner PLBY have surged roughly 143% since the company's public debut in February. </li><li>Playboy is partnering with NFT marketplace Nifty Gateway to offer investors a chance to buy fractional shares of Playboy's archival artwork.</li><li>Playboy went private in 2011 but reemerged with a focus on lifestyle and sexual health.</li></ul>Playboy's stock has been on a tear as investors cheer the adult entertainment company's reinvention and foray into non-fungible tokens.Playboy's parent <a href="https://markets.businessinsider.com/stocks/playboy-stock">PLBY Group</a> has skyrocketed 143% since the company's public debut via SPAC on February 11. The stock hit an all-time-high of $44.50 last week but has pulled back to around $32 as of Tuesday.Earlier this month, Playboy <a href="https://www.plbygroup.com/news-releases/news-release-details/playboy-and-nifty-gateway-partner-bring-70-year-art-legacy">announced</a> its partnering with online NFT marketplace Nifty Gateway to offer investors a chance to buy fractional shares of Playboy's digital artwork. <a href="https://www.businessinsider.com/playboy-launching-nfts-nifty-gateway-partnership-strategy-rachel-webber-magazine-2021-4">Playboy told Insider's Kari McMahon</a> it plans to use the partnership to showcase its art photography archive and release original works from artists on Nifty's blockchain marketplace. While Playboy is most known for its provocative centerfold images and magazine covers, the company also owns works from artists including Pablo Picasso, Salvador Dali, and Andy Warhol, McMahon reported.Playboy went private in 2011 amid declining ad sales but rejoined public <keyword id="31671" type="CITY" weightage="100" keywordseo="markets">markets</keyword> this year with a focus on reshaping its iconic brand. The NFT launch appears to be part of a broader effort by Playboy to pivot its adult entertainment brand to a brand focused on lifestyle and sexual health.The PLBY investor relations homepage reads:"Our mission - to create a culture where all people can pursue pleasure - builds upon nearly seven decades of fighting for cultural progress rooted in the core values of equality, freedom of expression, and the conviction that pleasure is a fundamental human right."Playboy also said it's preparing a THC-based cannabis line for launch upon regulatory approval, and building out its cosmetics, apparel, and gaming businesses.

Playboy is up 143% since going public via SPAC this year as the adult lifestyle brand lures investors with pivot to NFTs

<ul class="summary-list"><li><keyword id="12259048" type="UNKNOWN" weightage="60" keywordseo="playboy" source="Orion">Playboy</keyword> has put <keyword id="11894122" type="UNKNOWN" weightage="60" keywordseo="influencers" source="Orion">influencers</keyword> at the center of its business after it shut down its print magazine.</li><li>Loren Piretra was named VP of creator and influencer marketing for Playboy's <a href="https://www.centerfold.com/">Centerfold</a> platform.</li></ul>Playboy is putting influencers at the center of its new business model after the magazine-turned-lifestyle brand discontinued its iconic print product in 2020.Earlier this week, Playboy owner PLBY Group Inc announced it had hired Loren Piretra as its new vice president of creator and influencer marketing to head strategy, <a href="https://variety.com/2022/digital/news/playboy-loren-piretra-centerfold-influencer-marketing-1235273678/">per Variety.</a>According to the outlet, she will lead strategy for the company's new <a href="https://www.centerfold.com/">Centerfold</a> digital platform, <a href="https://variety.com/2022/digital/news/playboy-loren-piretra-centerfold-influencer-marketing-1235273678/">per Variety</a>.Most recently, Piretra worked at Amazon-owned livestreaming platform Twitch as its global head of creator and influencer marketing, per Variety.Launched in December, Centerfold allows creators to interact directly with fans and paid subscribers, <a href="https://www.forbes.com/sites/joshwilson/2021/10/18/playboy-pushes-forward-the-release-of-its-platform-centerfold-to-rival-onlyfans/?sh=35fe48138cd1">Forbes</a> reported, describing it as a "rival" to the <a href="https://www.insider.com/what-is-onlyfans-banning-content-work-porn-ban-history-sex-2021-9">OnlyFans</a> platform. "What differentiates Centerfold from other creator-led platforms is the power of our brand," Ben Kohn, CEO of PLBY Group, told Insider. "The Playboy brand elicits an emotional connection with people."He added that while other platforms "prioritize advertisers over creators," Centerfold is "not dependent on advertisers."Kohn added that the platform also provides influencers with a "full suite" of tools to "monetize their audiences." "In turn, they will benefit from the broad reach of the Playboy brand and grow their audiences organically as well," he said.A number of big names were associated with the launch of Centerfold — most notably <a href="https://www.insider.com/cardi-b-creative-director-playboy-magazine-announcement-2021-12">rapper Cardi B</a>, who was named a founding member of the platform. Besides focusing on influencers, Playboy's <a href="https://www.businessinsider.com/playboy-launching-nfts-nifty-gateway-partnership-strategy-rachel-webber-magazine-2021-4?utm_medium=ingest&amp;utm_source=markets">entrance into the NFT space</a> last year also indicated how the company is on a path to reposition the nearly-70-year-old adult entertainment company as a lifestyle brand and boost its appeal among younger audiences.

Playboy to pursue an influencer-led business model with its new Centerfold platform

<ul class="summary-list"><li>Liverpool FC launched a series of <keyword id="11901075" type="UNKNOWN" weightage="60" keywordseo="nfts" source="Orion">NFTs</keyword> two months ago and 90% went unsold.</li><li><keyword id="11897666" type="UNKNOWN" weightage="60" keywordseo="soccer" source="Orion">Soccer</keyword> players Paul Pogba and John Terry also endorsed projects that flopped amid the <keyword id="11893898" type="UNKNOWN" weightage="60" keywordseo="crypto" source="Orion">crypto</keyword> sell-off.</li></ul>In March, English soccer powerhouse and UEFA Champions League finalists Liverpool FC launched "<a href="https://www.liverpoolfc.com/news/available-now-lfc-heroes-club-first-digital-collectibles">LFC Heroes Club</a>" — a collection of 24 <a href="https://www.businessinsider.com/personal-finance/nft-meaning">non-fungible tokens</a> illustrating high-profile players.90% went unsold.An NFT is a unique blockchain identifier that proves ownership of a piece of digital art. <a href="https://markets.businessinsider.com/news/currencies/nft-market-41-billion-nearing-fine-art-market-size-2022-1">The NFT market surged to $41 billion last year</a>, with traditional auction houses like Christie's and Sotheby's entering the sector.But while crypto posted spectacular gains last year, it has plummeted dramatically in 2022. <a href="https://markets.businessinsider.com/currencies/btc-usd">Bitcoin</a> and <a href="https://markets.businessinsider.com/currencies/eth-usd">ethereum</a> are down 38% and 52% year-to-date, respectively.Most NFTs run on the ethereum blockchain, meaning they are valued in ether, rather than dollars. Crypto's struggles have wiped a significant amount of value off the overall market, which makes it tough to sell them to soccer fans."If a massive club like Liverpool can't sell NFTs, that's indicative of fans' overall skepticism," Kieran Maguire, an academic specializing in the accountancy of soccer teams, told Insider in a recent interview. "[Soccer] is being used to legitimize NFTs and market them as an investable asset, and that's a cause for concern."Liverpool were the first soccer club to launch their own NFT collection - <a href="https://www.businessinsider.com/how-playboy-made-12-million-from-nft-web3-2022-5?r=US&amp;IR=T">following in the footsteps of major brands including Adidas, Nike, and Playboy</a>. They collaborated with Sotheby's to start "Heroes Club".But the initiative was roundly condemned by Liverpool fans, <a href="https://www.empireofthekop.com/2022/03/24/delete-liverpool-fans-near-universally-horrified-by-clubs-unethical-project/">many of whom argued that selling NFTs is exploitative</a>.Liverpool's failure to shift 90% of its NFTs may deter other clubs from releasing their own collections. But <a href="https://theathletic.com/3307639/2022/05/19/premier-league-players-nfts/?source=twitteruk">several high-profile players have already endorsed digital art</a>, with similarly disastrous results.In November, Manchester United and France midfielder Paul Pogba promoted the CryptoDragons collection to his 10 million Twitter followers, saying he had bought his first ever NFT, "<a href="https://twitter.com/paulpogba/status/1460291749805535233?lang=en-GB">an egg with a dragon inside</a>".One of the <keyword id="12068706" type="UNKNOWN" weightage="60" keywordseo="digital-assets" source="Orion">digital assets</keyword> sold for 35 ETH, or $162,000, according to Pogba. Six months later, CryptoDragons sell on <a href="https://opensea.io/collection/cryptodragons">OpenSea</a> for as little as 0.018 ETH, or $32.Pogba isn't the only Premier League player to have promoted an NFT collection that subsequently flopped.Former Chelsea captain John Terry's "Ape Kids Football Club" <a href="https://theathletic.com/news/john-terrys-nft-collection-plunges-90-in-value/O0qBVJcqpDit/">NFT collection crashed 90% in a single month</a>, and individual "Ape Kids" can now be bought for $0.019 ETH, or $34, on <a href="https://opensea.io/collection/akfc">OpenSea</a>.Michael Owen, who played for Liverpool, Real Madrid, and Manchester United and is now a prominent commentator on British TV, launched his own NFT collection in May, claiming his "<a href="https://twitter.com/themichaelowen/status/1523739256325537792?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1523739256325537792%7Ctwgr%5E%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Ftheathletic.com%2F3303404%2F2022%2F05%2F11%2Fexplained-michael-owen-nft-claims%2F">NFTs will be the first ever that can't lose their initial value</a>".Owen's NFTs have a floor price encoded in their blockchain, which means that they can't be sold below the price they were bought for. <a href="https://theathletic.com/3303404/2022/05/11/explained-michael-owen-nft-claims/">This doesn't prevent the NFTs from crashing to $0</a>, but it would stop investors from selling at a lower level to reduce their losses.Pogba, Terry, and Owen aren't financial advisors, but they, and Liverpool FC, have promoted NFTs as if they were sound, investable assets."It's the job of [soccer] players to play [soccer]," Simon Chadwick, a professor at France's Emlyon Business School, told Insider. "We shouldn't expect them to be preoccupied with metaverse regulation or a potential crypto crash.""But some players may be too quick to sign such deals and insufficiently question the issues surrounding NFTs," he added. "All involved need to up their games."Read more: <a href="https://www.businessinsider.com/epl-cryptocurrency-blockchain-nft-arsenal-city-villa-everton-leeds-socios-2021-8">These 5 English Premier League football teams are launching blockchain fan tokens — here's how they plan to use the $2.5 billion NFT market to build a global fanbase</a>

Soccer players keep promoting NFT collections - and they keep crashing to zero

<ul class="summary-list"><li><keyword id="21880" type="PERSON" weightage="60" keywordseo="Playboy">Playboy</keyword>'s parent said it has commenced an underwritten public offering of 4 million shares of its common stock.</li><li id="recirc"><a href="https://www.businessinsider.com/?hprecirc-bullet"></a>PLBY Group's capital raise comes as its stock has gained roughly 285% since its February public debut.</li><li>Playboy went private in 2011 but reemerged with a focus on lifestyle and sexual health.</li></ul>Playboy's parent <a href="https://markets.businessinsider.com/stocks/playboy-stock?utm_source=markets&amp;utm_medium=ingestgest">PLBY Group</a> announced Monday it has commenced an <a href="https://www.globenewswire.com/news-release/2021/06/07/2243109/0/en/PLBY-Group-Announces-Proposed-Public-Offering-of-Common-Stock.html">underwritten public offering of 4 million shares</a> of its common stock. Shares of PLBY fell Tuesday morning but recouped losses and are set to close in the green.The adult lifestyle company intends to use the net proceeds from the proposed offering to fund "future growth, including potential future acquisitions, and for working capital and general corporate purposes."Playboy's capital raise comes as its <a href="https://markets.businessinsider.com/news/stocks/playboy-stock-price-plby-group-nft-magazine-market-blockchain-nifty-2021-4-1030324857">stock price skyrockets</a>. PLBY is up roughly 285% since merging with a special purpose acquisition company in February.Canaccord Genuity and Stifel are acting as joint book-running managers for the offering. Roth Capital Partners, Chardan, Craig-Hallum and Loop Capital <keyword id="31671" type="CITY" weightage="100" keywordseo="markets">Markets</keyword> are acting as co-managers for the proposed offering, the company said in a <a href="https://www.plbygroup.com/static-files/5d8dfb8e-b6d6-4464-928c-332e608511e7">filing</a>. PLBY Group plans to grant the underwriters a 30-day option to purchase up to an additional 600,000 shares of stock at the public offering price, less underwriting discounts and commissions.Playboy went private in 2011 amid declining ad sales but rejoined public markets this year with a focus on rebranding its adult entertainment focus to lifestyle and sexual health. In April, Playboy announced a partnership with online NFT marketplace Nifty Gateway.

Playboy says it's selling 4 million shares of stock after gaining 285% since SPAC IPO

<ul class="summary-list"><li>More <keyword id="1105" type="PERSON" weightage="60" keywordseo="art">art</keyword>ists are trying to sell NFTs and the art world is trying to keep up, <a href="https://www.wsj.com/articles/artists-jump-into-nfts-seeing-a-digital-bonanza-11617634274">reported The WSJ</a>.</li><li>NFTs could help revive the middle-class artistic <keyword id="34412" type="ORGANIZATION" weightage="100" keywordseo="economy">economy</keyword> which has been dwindling for decades.</li><li>The <keyword id="4668945" type="PERSON" weightage="60" keywordseo="nft">NFT</keyword> market has already grown into a $250 million market, according to a <a href="https://nonfungible.com/nft-report-2020" target="_blank" rel="noopener">2020 report</a>.</li></ul>The <a href="https://www.businessinsider.com/rich-millennials-disrupting-art-market-crypto-nft-non-fungible-tokens-2021-3">NFT craze</a> continues, and it could change the art world.The acronym, which stands for "non-fungible token," is a digital file that's tradable by blockchain. It shot to fame and prominence in March when a visual <keyword id="1150" type="POSITION" weightage="60" keywordseo="Artist">artist</keyword> called Beeple sold "Everydays: the First 5000 Days," a digital collage of images, for $69.3 million at auction. It was the third-highest price ever paid at any auction for a work by a living artist, <a href="https://www.washingtonpost.com/entertainment/museums/beeple-digital-artwork-sale-perspective/2021/03/15/6afc1540-8369-11eb-81db-b02f0398f49a_story.html">according to The Washington Post</a>. Not even a Titian or a Raphael has sold for that much. Now, more <keyword id="1792" type="ORGANIZATION" weightage="60" keywordseo="artists">artists</keyword> are trying to get in on the action, <a href="https://www.wsj.com/articles/artists-jump-into-nfts-seeing-a-digital-bonanza-11617634274">reported The Wall Street Journal's Kelly Crow</a>. Everyone from well-known artists like Damien Hirst to lesser-known artists like Michah Dowbak are looking to sell <keyword id="10871092" type="UNKNOWN" weightage="60" keywordseo="nft-art">NFT art</keyword>. Most recently, Crow wrote, artist Urs Fischer, known for selling sculptures for as much as $6.8 million, has been planning to sell his first NFT, "Chaos #1 Human" with a starting bid of $1,000.Meanwhile, museum trustees are adding cryptocurrency to their portfolios, art dealers are trying to uncover hot NFT artists, galleries are finding they might need to be become "NFT savvy," and auction houses are holding NFT classes, Crow wrote.Even media brands are jumping on the bandwagon. Playboy is launching an NFT art gallery and auction hub via Nifty Gateway to showcase its art archive and to release original works, Rachel Webber, Playboy's chief brand officer and president of corporate strategy, told <a href="https://www.businessinsider.com/playboy-launching-nfts-nifty-gateway-partnership-strategy-rachel-webber-magazine-2021-4">Insider's Kari McMahon</a>.So, too are comic-book artists. DC Comics has forbidden its freelance artists from selling NFTs featuring DC's intellectual property because the company itself is "exploring opportunities" to enter the NFT market, DC Comics' senior VP of legal affairs, Jay Kogan, <a href="https://news.bitcoin.com/dc-comics-warns-freelancers-nft-auctions-featuring-companys-ip/">wrote in a letter</a>.The move comes after some artists started using NFTs to cash in on their depictions of iconic DC characters, including Wonder Woman artist José Delgo selling a Wonder Woman-themed NFT collection. This could be the latest skirmish over IP in a <a href="https://www.businessinsider.com/jack-kirby-family-marvel-copyright-case-2014-6">decades-long war</a> within the comics industry about who owns the art: the publisher or the artist.If <keyword id="10871093" type="UNKNOWN" weightage="60" keywordseo="crypto-art">crypto art</keyword> becomes something of permanence rather than fad, artists could see a rebirth.<h2>NFTs offer another revenue stream for artists</h2>In his 2020 book, "The Death of the Artist," William Deresiewicz traces the evolution of the artist since the Renaissance. He argues that capitalism has created a new paradigm in which artists have become more "creative entrepreneur" than artist, as they work to make a living in a digital age that has enabled anyone to create and share work online.Such digital innovation has made art ubiquitous, Deresiewicz argues, which is demonetizing content. As a result, the book posits, most revenues have gone to the top 1% in their fields and the artistic middle class has essentially been wiped out.But maybe the NFT could be a silver bullet, providing sorely needed new income stream for middle-class artists, far below the level of a Beeple. For example, crypto art could expand the $11 billion US music industry market by becoming an independent revenue source for musicians. "NFTs could save the music industry," music industry expert Cherie Hu <a href="https://www.businessinsider.com/how-crypto-art-muscians-primary-income-nfts-record-labels-2021-3">told Insider's Grace Kay</a>. "We're just a year out from many artists losing their No. 1 source of income. Artists can't make enough on streaming alone. They need to find a better way to make money."And there is a lot of money in NFTs. The NFT market has grown into a $250 million market with buyers vastly exceeding sellers, according to a <a href="https://nonfungible.com/nft-report-2020" target="_blank" rel="noopener">2020 report</a> from L'Atelier BNP Paribas and nonfungible.com. More than $1 billion was spent on digital assets in March alone this year, according to data from CryptoSlam.Whether the market lasts is an open question. NFT sales declined by 20% over the past 10 days, indicating a volatile market, Crow reported, citing industry tracker Nonfungible.com. The American public seems convinced it's here to stay, as <a href="https://markets.businessinsider.com/news/stocks/nfts-majority-americans-surveyed-digital-art-more-than-a-fad-2021-4-1030272455">Insider's Isabelle Lee reported</a> that a majority surveyed in late March thinks they are "the next big thing." The artistic middle class likely hopes so.

NFTs give artists the chance to reverse their extinction

Hi and welcome to this weekly edition of Insider <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">Advertising</keyword>, where we track the big stories in <keyword id="6354777" type="COMPANY" weightage="60" keywordseo="Media">media</keyword> and advertising. I'm Lucia Moses, deputy editor here.Remember you can sign up to get this <keyword id="621414" type="PERSON" weightage="60" keywordseo="Newsletter">newsletter</keyword> daily <a href="http://newsletter.businessinsider.com/join/4np/insider-advertising">here</a>.First, senior reporter Lauren Johnson is hosting a webinar about how advertisers can navigate the death of third-party cookies on April 22 with execs from The Trade Desk, Mars, The Washington Post, and R/GA. <a href="https://www.businessinsider.com/how-advertisers-can-navigate-the-death-of-third-party-cookies-webinar-2021-3">Sign up here.</a>What we're following this week: <a href="https://www.businessinsider.com/advertisers-rate-nbcuniversals-streaming-service-peacock-one-year-in-2021-4">Peacock's big test</a><a href="https://www.businessinsider.com/vice-media-has-made-layoffs-in-its-digital-unit-2021-3">Recess takes on PepsiCo</a><a href="https://www.businessinsider.com/playboy-launching-nfts-nifty-gateway-partnership-strategy-rachel-webber-magazine-2021-4">Playboy's NFT</a><a href="https://www.businessinsider.com/advertisers-rate-nbcuniversals-streaming-service-peacock-one-year-in-2021-4"></a><h2><keyword id="6413152" type="PERSON" weightage="60" keywordseo="peacock">Peacock</keyword>'s big test</h2>Claire Atkinson took the temperature on Comcast's streaming venture Peacock, which is facing more competition for viewers and advertisers as it enters year two.Peacock is key to NBCUniversal's effort to keep TV dollars as viewers shift online - and to Comcast's plan to grow broadband customers by offering them a freebie.From Claire's story:<h3>Read the rest here: <a href="https://www.businessinsider.com/advertisers-rate-nbcuniversals-streaming-service-peacock-one-year-in-2021-4">Comcast's Peacock is facing a tough test as competition heats up and advertisers seek more viewer data</a></h3><h2><div type="image" title="Recess products" height="749" width="1000" msid="81942693" hostid="261"></div></h2><h2><keyword id="1236600" type="PERSON" weightage="60" keywordseo="recess">Recess</keyword> takes on <keyword id="54572" type="CITY" weightage="60" keywordseo="PepsiCo">PepsiCo</keyword></h2>Recess got its start making CBD beverages meant to help its buyers relax. Now it's betting on another calming ingredient, with magnesium-based beverages, Alex Bitter reports. It's a way for Recess to grow without waiting for the federal government to rule on CBD - and capitalize on the success of CPG giants like PepsiCo and Danone have had with similar products.CBD lacks regulation at the federal level, which effectively bans CBD brands from key national retailers. But while magnesium is recognized as safe, the science connecting it with reducing anxiety is less solid.<h3>Read the rest here: <a href="https://www.businessinsider.com/cbd-relaxation-beverage-recess-expanding-to-magnesium-challenging-pepsi-2021-4">Recess scored a hit with its millennial pastel-hued CBD seltzer. Now its CEO is challenging PepsiCo with a move into magnesium-infused 'relaxation beverages.'</a> </h3><h2><a href="https://www.businessinsider.com/playboy-launching-nfts-nifty-gateway-partnership-strategy-rachel-webber-magazine-2021-4"><div type="image" title="Former playboy model Esté Swanepoel holding an mosaic framed picture of the iconic bunny at the Playboy publishing gala event" height="683" width="910" msid="81942694" hostid="261"></div></a></h2><h2><keyword id="21880" type="PERSON" weightage="60" keywordseo="Playboy">Playboy</keyword>'s NFT</h2>Playboy is joining the growing list of <a href="https://variety.com/vip-video/nft-craze-catching-on-in-media-industry/">media organizations</a> launching non-fungible tokens, in this case to showcase its art and photography archive and to release original works from artists, Kari McMahon reports.If that doesn't jibe with your image of Playboy, consider Playboy's roots. "In the first issue of Playboy magazine, there's this line, 'Picasso, jazz, Nietzsche, and sex, those are the four ideal conversation topics for any sophisticated person'," said Rachel Webber, Playboy's chief brand officer and president of corporate strategy. "Right in the core of Playboy's DNA is appreciation for art and for great artists."Other things you might not know about the more woke Playboy today: It's no longer associated with the Hefners. The magazine <a href="https://www.nytimes.com/2019/08/02/business/woke-playboy-millennials.html?">said</a> in 2019 it would predominantly hire women photographers to shoot Playmates and that it would have intimacy coordinators on set.<h3>Read the rest here: <a href="https://www.businessinsider.com/playboy-launching-nfts-nifty-gateway-partnership-strategy-rachel-webber-magazine-2021-4">Playboy is the latest company to hop on the NFT trend. The company's chief brand officer explains why the digital asset revolution is 'an enormous business opportunity'.</a> </h3>Other stories we're reading:<ul><li><a href="https://www.wsj.com/articles/amazon-surpasses-10-of-u-s-digital-ad-market-share-11617703200?mod=djemalertNEWS">Amazon surpasses 10% of US digital ad market share</a> (WSJ)</li><li><a href="https://digiday.com/future-of-tv/roku-recommends/">Roku plans to debut Roku Recommends, brand-sponsored videos to promote programming across its connected TV platform</a> (Digiday)</li><li><a href="https://www.businessinsider.com/ketchup-shortage-price-increase-us-restaurants-fast-food-delivery-heinz-2021-4">A ketchup shortage in the US is causing prices to spike - and it could get harder to find ketchup packets at restaurants</a> (Insider)</li><li><a href="https://www.ft.com/content/dd724838-d37f-4894-b986-e4675482161e">Snap looked at ways of circumventing Apple's new privacy rules</a> (FT)</li><li><a href="https://www.businessinsider.com/sendbird-messaging-startup-raises-100-million-1-billion-valuation-2021-4">We got an exclusive look at the pitch deck messaging startup Sendbird used to raise $100 million and become a unicorn</a> (Insider)</li></ul>Thanks for reading, and see you next week. And remember you can sign up for this newsletter <a href="http://newsletter.businessinsider.com/join/4np/insider-advertising">here</a>.- Lucia

You Searched For "playboy nft" and got 7 results

Playboy hops on to the Metaverse with Sandbox

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Soccer players keep promoting NFT collections - and they keep crashing to zero

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Playboy says it's selling 4 million shares of stock after gaining 285% since SPAC IPO

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NFTs give artists the chance to reverse their extinction

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