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4 mins read

I was Twitter's head of content strategy. Bluesky has the edge over Threads to be the new Twitter as people leave X.

Gordon MacMillan thinks Bluesky is well-placed to be the new Twitter, but it's still hard to leave …

Jyoti Mann   


Business Insider Latest Story Image
3 mins read

Tech billionaire Elon Musk's social media posts have had a 'sudden boost' since July, new research reveals

The research further found that since July, other conservative and right-wing X accounts have perfo…

PTI   


Business Insider Latest Story Image
2 mins read

What mattered more to Trump: Musk's money, or Musk's platform?

The world's richest man spent at least $130 million on Trump's campaign. He also seemed to steer Tw…

Peter Kafka   


Business Insider Latest Story Image
4 mins read

Is this going to be a Twitter presidency or a TV one?

Donald Trump loved Twitter during his first term. Now he's aligned with its owner, Elon Musk. What…

Peter Kafka   


Business Insider Latest Story Image
3 mins read

Even high school interns were able to use common AI tools to bypass security and launch bots on X, Facebook and other social media: report

Social media platforms like X and Facebook are facing increasing scrutiny over their ineffective bo…

Business Insider Latest Story Image
2 mins read

Curtains down for Koo; founders say little yellow bird bids final goodbye

Koo ,at its peak, grossed about 2.1 million daily active users, about 10 million monthly active use…

PTI   


Business Insider Latest Story Image
6 mins read

Turns out no one can compete with Elon Musk's Twitter

When Elon Musk took over two years ago, Twitter was pronounced dead. Many challengers assembled. He…

Amanda Hoover   


Business Insider Latest Story Image
5 mins read

Twitter and TikTok users' election projections are completely warped. Here's why.

Social media users are deploying a classic defense mechanism for their election anxiety.

Amanda Hoover   


Business Insider Latest Story Image
3 mins read

Elon Musk is backing Trump. Is Musk's Twitter backing Trump, too?

Twitter seems to be favoring conservatives. There are at least two theories to explain that.

Peter Kafka   


Business Insider Latest Story Image
2 mins read

Musk's legal battles pile up as Twitter's ex-CMO becomes the latest to sue him

Leslie Berland was chief marketing officer when Elon Musk bought Twitter. She was fired around a mo…

Polly Thompson   


Business Insider Latest Story Image
3 mins read

Zomato earned Rs 83 crore from platform fee: What it is, how it benefits the company and how it affects you

Last year, Zomato introduced a platform fee, earning Rs 83 crore by March. This fee, despite making…

Business Insider Latest Story Image
5 mins read

Inside Substack's emerging IRL event strategy as the platform expands beyond its newsletter roots

Substack's "Stacked Debates" events feature creators and foster dialogue. The platform is looking t…

Sydney Bradley   


Business Insider Latest Story Image
1 min read

Twitter now directs to X.com in the latest step in Musk's rebrand of the platform

Trying to access Twitter now redirects to X.com as owner Elon Musk takes the latest step in rebrand…

Sarah Jackson   


Business Insider Latest Story Image
2 mins read

‘Comedian ban na sake, Chaudhary banne chale’: Ola CEO Bhavish Aggarwal after Kunal Kamra criticises Ola EV service

Comedian Kunal Kamra criticized Ola Electric's service quality on social media, sparking a heated e…

Business Insider Latest Story Image
2 mins read

The hot social media platform after Brazil's X ban: Bluesky

Bluesky has attracted millions of new users just days after Brazil banned its competitor, X.

Grace Eliza Goodwin   


Business Insider Latest Story Image
2 mins read

Former Twitter CEO Jack Dorsey is spilling tea all over the platform FKA Twitter and here's a possible reason

In between posts on X, Jack Dorsey revealed he is no longer overseeing Bluesky — the social network…

Hannah Getahun   


Business Insider Latest Story Image
2 mins read

Ex-Twitter CEO Parag Agrawal has moved his AI startup out of stealth, calling it Parallel

Former Twitter CEO Parag Agrawal updated his LinkedIn profile with the name of his new AI startup: …

Jyoti Mann   


Business Insider Latest Story Image
2 mins read

Meta banned accounts tracking Musk and Trump's private jets. The student behind them says he's lost faith in big social media platforms.

Jack Sweeney first made headlines in 2022 when Musk suspended the jet-tracking accounts from X — no…

Beatrice Nolan   


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2 mins read

Elon Musk talks a lot about free speech. But account suspensions on X have skyrocketed.

Elon Musk's X has suspended more accounts, on average, than Twitter ever did.

Katie Balevic   


Business Insider Latest Story Image
2 mins read

Meta exec Nick Clegg blasts Elon Musk's X as a 'tiny' platform for angry elites

The former British deputy prime minister called X an unregulated platform that lets "anyone say any…

Shubhangi Goel