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<ul><li><keyword id="19901323" type="General" weightage="20" keywordseo="Zomato" source="keywords" meta.keywordsubtype="org" meta.entityname="Zomato" meta.hostid="261" meta.entityid="Zomato">Zomato</keyword> has increased the platform fees to ₹10 per order.</li><li>The <keyword id="20299300" type="General" weightage="20" keywordseo="platform-fee" source="keywords">platform fee</keyword> is charged on each order irrespective of the order value or Zomato Gold membership.</li><li>With this, the platform fees has increased by five times within a year.</li></ul> The festive season is here and you are more likely to order food and sweets from apps like Zomato and Swiggy. Anticipating a rise in food orders, Zomato has hiked the platform fee from ₹6 to ₹10 and has renamed it to the “Festive season platform fee”. “This fee helps us pay our bills to keep Zomato running. To maintain services during festive rush, it has increased slightly,” a notification on the Zomato app said. <div type="image" title="Zo" msid="114496613" hostid="261" sizebytes="39238" caption="&amp;lt;p&amp;gt;Festive season platform fee on Zomato&amp;lt;/p&amp;gt;"></div> Zomato introduced platform fees in 2023, which began at ₹2 per order. This was then increased to ₹3 and then to ₹5 in April 2024. In July 2024, the fee was increased to ₹6 per order. Now, the platform fee has been increased to ₹10, marking a five-fold increase in just a year. The platform fee is different from other charges levied on orders such as GST, delivery charges and restaurant charges. Customers are required to pay this charge irrespective of Zomato Gold membership. Zomato recently approved a fundraising of ₹8,500 crore via a qualified institutional placement (QIP). This is aimed at boosting its cash reserves after its recent acquisition of ticketing business from Paytm. <h2>Zomato share price surges</h2>Zomato’s share price increased by 2.3% on Wednesday after the increase in platform fees. The company’s shares were trading at ₹262.25 at 11:50. The company’s share price has increased by over 140% in the past year. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/upi-refund-scam-to-digital-arrest-scam-here-are-most-common-online-scams-in-india/articleshow/114428011.cms">UPI refund to digital arrest scam, here are some online scams you need to be aware of</a> <a href="https://www.businessinsider.in/personal-finance/news/best-credit-cards-for-online-shopping-in-india/articleshow/114354358.cms">Best credit cards for online shopping this festive season</a> <a href="https://www.businessinsider.in/business/auto/news/the-ola-electric-saga-are-surge-in-complaints-and-declining-market-share-a-wake-up-call-for-bhavish-aggarwal/articleshow/114120828.cms">The Ola Electric Saga: Are surge in complaints and declining market share a wake-up call for Bhavish Aggarwal?</a>

Diwali gift from Zomato – Platform fee increased to ₹10 ahead of the festive season

<ul><li>Walt Disney is all set to launch its Disney+ streaming service in India starting April 3. </li><li>But this new addition to Hotstar will not be easy on the many of its subscribers. </li><li>Hotstar will increase its annual subscription price to ₹1,499 ($20) </li></ul>Amid Coronavirus crisis, Walt Disney is all set to launch its Disney+ streaming service in India starting April 3. It will be a part of the country’s most popular <keyword id="959269" type="PERSON" weightage="20" keywordseo="ott-platform">OTT platform</keyword>, Hotstar, which has over 300 million monthly active users. Disney+ and Hotstar are both part of the same parent company, Walt Disney. And they are utilizing the strength of their network. But this new addition to Hotstar will not be easy on the many of its subscribers. As it offers a new range of entire Disney library, Hotstar will increase its annual subscription price to ₹1,499 ($20). This will make Disney+ Hotstar the second most expensive OTT service in India after Netflix to offer a premium subscription at ₹1499. The OTT services also promises to let users view its free content library which includes several movies like Chhichhore, Mission Mangal and soap operas like Yeh Rishta Kya Kehlata hai. However, the free content library will not have any Disney+ originals or shows. “Today, as we unveil Disney+ Hotstar, we take yet another momentous step in staying committed to our promise of delivering high-quality impactful stories for India that have not only entertained but also made a difference in people’s lives, a promise that is even more meaningful in challenging times such as this, Uday Shankar - President, The Walt Disney Company APAC and Chairman, Star &amp; Disney India said. Disney+Hotstar subscription fee <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Old Plan </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">New Plan </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Old subscription fee </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">New subscription fee </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Hotstar VIP </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Disney+Hotstar VIP </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹365 a year </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹399 a year </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Hotstar Premium </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Disney+Hotstar Premium </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹999 a year </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹1499 a year </td></tr></tbody></table> While Netflix charges ₹5,988 per annum for its basic plan, Amazon charges ₹999 yearly for its prime membership and comes jumbled with access to its music streaming, and other shopping deals. Premium plans of OTT platforms in India <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">OTT Platform </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Premium Plan </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Disney+Hotstar </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹1499 a year </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Amazon Prime Video </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹999 a year </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Netflix </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹9588 a year </td></tr></tbody></table> All existing subscribers of Hotstar will be automatically upgraded to their respective new subscription plans and will be charged the new rates upon renewal. Disney+ was earlier scheduled to launch on March 29. Disney also rolled out a beta app to test the streaming service for select users. But they delayed the launch after health authorities identified clusters of coronavirus in several parts of the country and cancelled the IPL cricket matches. As people spend more time in seclusion, the usage of OTT and others has been going up and is expected to grow further. “We hope the power of Disney’s storytelling, delivered through Hotstar’s technology, will help our viewers find moments of comfort, happiness and inspiration during these difficult times,” Shakar added. See also: <a href="https://www.businessinsider.in/india/news/shatikmaan-chanakya-and-shrimaan-shrimati-to-be-brought-back-by-doordarshan/articleshow/74904917.cms">Shaktimaan, Chanakya and Shrimaan Shrimati to be brought back by Doordarshan</a>

Disney+ Hotstar Premium set to become the second most expensive OTT subscription in India

The government has made it mandatory for <keyword id="5293670" type="General" weightage="20" keywordseo="ott-platforms" source="Orion">OTT platforms</keyword> to display an anti-tobacco health warning as a prominent static message at the bottom of the screen during the period of a tobacco product being displayed or used in a programme, the Rajya Sabha was told on Tuesday. The government notified the Cigarettes and other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) Amendment Rules, 2023 on May 31, Minister of State for Health SP Singh Baghel said in a written reply. According to the amended rules, every publisher of online curated contents displaying tobacco products or their use has to display anti-tobacco health spots, for a minimum 30 seconds each at the beginning and middle of the programme. They have to display anti-tobacco health warning as a prominent static message at the bottom of the screen during the period of display of the tobacco products or their use in the programme, and also display an audio-visual disclaimer on the ill-effects of tobacco for a minimum 20 seconds each in the beginning and middle of the programme, Baghel said in his written reply. Moreover, all compliance is ensured as per Rule (6) of the Amendment Rules, 2023 through an inter-ministerial committee consisting of representatives from the Ministry of Health and Family Welfare, Ministry of Information and Broadcasting and Ministry of Electronics and Information Technology.

Now, OTT platforms must display anti-tobacco warnings onscreen

<ul><li>The <keyword id="8529662" type="UNKNOWN" weightage="20" keywordseo="vajra-platform">Vajra Platform</keyword> uses distributed ledger technology to ensure security and improve the speed of transactions.</li><li>Payment companies and end users alike are expected to benefit from this new platform.</li><li>UIDAI will also use the Vajra Platform for Aadhaar authentication.</li></ul>The National Payments Corporation of India (NPCI) has launched the Vajra Platform to make payments fast and secure. Based on blockchain technology, the primary highlight of the Vajra Platform is that it automates clearing and settlement of payments, drastically reducing the need for manual reconciliation. While making the <a href="https://www.npci.org.in/sites/default/files/Vajra%20Paltform%2019%20Nov.pdf">announcement</a>, NPCI said that the Vajra Platform uses distributed ledger technology (DLT). It uses a permissions model to ensure that only approved parties are a part of the network. Payment companies can apply to be a part of the network. Once approved, they can deploy the platform using an application programming interface (API) that will be provided by NPCI. Benefits of the Vajra Platform 
 <div type="image" title="NPCI Vajra" msid="73123521" hostid="261"></div>



 According to NPCI, following are the benefits of the Vajra Platform: <ul><li>Near real-time clearing and settlement of transactions.</li><li>Minimal reconciliation of transactions.</li><li>Improved security and reduced operational and financial risks.</li><li>Legitimate audit trail as DLT is incorruptible.</li></ul>Improved security and reduction in manual reconciliation should reduce cost of operations for payment companies. As far as end users are concerned, the introduction of Vajra Platform should make the process of payments even more seamless than it is right now. The use of DLT and the resulting audit trail should also make it easier to track and resolve payment disputes. At the moment, payment disputes raised by users take at least three working days to be resolved. In addition to improving the security of payments and making the process faster, the Vajra Platform will also be used for Aadhaar authentication by the Unique Identification Authority of India (UIDAI). Although the Indian government and has been <a href="https://www.businessinsider.in/what-is-cryptocurrency-in-india/articleshow/70132522.cms">against</a> the concept of cryptocurrency, it has now embraced one of its features. The Reserve Bank of India has also <a href="https://rbidocs.rbi.org.in/rdocs/content/Mp3/RBI0320191205102610.mp3">revealed</a> that it is thinking about developing a sovereign digital currency, although it banned cryptocurrency. See also: <a href="https://www.businessinsider.in/tech/how-to/what-is-upi-and-how-does-it-work/articleshow/73030004.cms">What is UPI and how does it work?</a> <a href="https://www.businessinsider.in/no-mdr-charges-applicable-on-payment-via-rupay-upi-from-jan-1-fm/articleshow/73008482.cms">No MDR charges applicable on payment via RuPay, UPI from Jan 1: FM</a> <a href="https://www.businessinsider.in/google-wants-us-to-learn-from-indias-upi-example-writes-letter-to-federal-reserve-to-build-fednow/articleshow/72669392.cms">Google wants US to learn from India's UPI example, writes letter to Federal Reserve to build FedNow</a>

NPCI Vajra Platform blockchain-based platform launched for secure and fast payments

<ul><li>Dish TV’s OTT platform Watcho recently surpassed 15 million users.</li><li>We caught up with <keyword id="1187196" type="COMPANY" weightage="20" keywordseo="Sukhpreet-Singh">Sukhpreet Singh</keyword>, Corporate Head - Marketing, <keyword id="191966" type="DOMAIN" weightage="20" keywordseo="Dish-TV-India">Dish TV India</keyword> &amp; Watcho to understand the platform's goals ahead, plan to retain its users, strategy to stand out in the clutter and vision for 2021. </li></ul>Established Over-the-Top (OTT) players like Netflix, Amazon Prime and Disney+ Hotstar are working on expanding their presence in our country through innovative marketing strategies and disruptive content. At the same time, there’s a slew of new OTT players like Lionsgate Play, BookMyShow Stream, BiigBang Amusement, to name a few, that launched after COVID-19 and are trying to find a space for themselves in the highly competitive market and beat content overdose at the same time. Dish TV’s Watcho that came into inception before the lockdown towards the end of 2019, already has an edge over these newly launched platforms as it has surpassed 15 million users piggybacking on its parent company’s popularity and user base in the market. 2020’s lockdown helped the platform accelerate its growth in our country. It was when all activities went virtual, whether it be buying groceries or ordering a paracetamol, the lockdown forced the entire nation towards digitalisation. It opened up an opportunity for the OTT industry to rise to the situation and curate a seamless streaming experience for their consumers as they were quarantined 24x7. Platforms like Watcho did not leave any stone unturned in wooing their consumers. It launched at least one original content piece per month and so far, it has launched over 35+ original shows in Hindi, Kannada, and Telugu. It also tied up with influencers to spread the word. According to Sukhpreet Singh, Corporate Head - Marketing, Dish TV India &amp; Watcho, what sets the <keyword id="10727118" type="UNKNOWN" weightage="20" keywordseo="new-ott-platform">new OTT platform</keyword> apart from its competitors is the fact that it is catering to Dish TV’s loyal customer base and trying to position itself as a value addition to its satellite service. Dish TV launched Watcho to progress with changing times and cater to a wider audience. Now, after achieving the 15 million milestone, Watcho is trying to get Dish TV’s user base to spend more time on its platform. It also gives its consumers a platform to express themselves through UGC and aims to establish itself as ‘all things entertainment.’ On why a <keyword id="1489513" type="PERSON" weightage="20" keywordseo="DTH-platform">DTH platform</keyword> decided to launch an OTT service for its users, Singh said, “At the end of the day, our business is to provide good, wholesome entertainment and video content to our consumers and Dish TV has a very big base of consumers spread over more than 20 million households. So, if you look at the average household size, that could be probably more than 80-90 million customers who are watching us daily. Now, DTH was a new technology and Dish TV introduced DTH in India. But obviously, the technologies change as we go on. So, we still see ourselves in the business of providing video entertainment to our customers. That's what we're going with virtual and hence it's a fairly logical progression.” Before Watcho, Dish TV had launched another online platform called Dish Online to provide live TV shows to its customers on mobile phones. The idea was to provide its customers with an option of watching while on the move or before going to bed. Watcho, on the other hand, is a 360-showcase platform. “Watcho is a very different product, which is aimed at providing primarily good short-form exclusive content to our customers, along with various other options to engage including User Generated Content and apart from that, there is reasonably a go-to the library of other content which is also available, along with more than 100 TV channels. So, Watcho is a very comprehensive platform, which aims to serve all our customers, whatever they prefer to watch. It is watching TV, it could be reading other exclusive entertainment, it could also be uploading their creative videos. So, that's how we kind of progress from your early DTH to providing TV content on the move through Dish online to now having a comprehensive platform, which is across our connected boxes in-home, as well as on mobile,” explained Singh. <cmsannotation type="cmsannotation" annotationid="Standing out in a cluttered space" text="Standing out in a cluttered space">Standing out in a cluttered space </cmsannotation> While the lockdown proved to be a blessing in disguise for OTT platforms, Singh believes that Watcho would have grown at the same trajectory despite that. Sharing a few factors that helped Watcho stand out, Singh said, “I don't think the growth of what you can do can be attributed to the fact that there was kind of a lockdown, it is more than that. We are different from a regular OTT platform in the sense that we are catering to our consumer base. So, these are people who have already subscribed to the Dish TV, D2H. And then it is also open to other people who are not all subscribers. For our user base, it is a value add. The penetration within our user base is not complete but from here on, we want all our subscribers to regularly consume content on Watcho.” However, it would be a challenge to retain these subscribers and get them to spend more time on the app than on a Netflix or Amazon Prime. So, to stand out, Singh has a four step plan. “One, of course, is to keep on providing good content. Second, is that we are reaching out to a very, sharply defined audience, which is young people and millennials in Tier II, Tier III cities, which is an untapped audience in a way. The kind of content that we have, which is on the shortest form content and we provide people an opportunity to showcase their talent. That is another way that we keep on acquiring new users. And with buyers and alliances, so we have a lot of ASM alliances in the pipeline. So, these are all the pillars: Dish TV’s user base, user base to user-generated content, user base to our exclusive content partners,” shared Singh. Some of the most popular content pieces on Watcho are its short-form stories Jaalsaazi, Sarhad, The jail planand, and It is my pleasure. <cmsannotation type="cmsannotation" annotationid="Vision for 2021" text="Vision for 2021">Vision for 2021</cmsannotation> Singh’s aim for 2021 is to get Dish TV’s loyal subscribers onto Watcho and add more languages. “Our current platforms like Dish TV and D2H, which now cater to more than 20 million-plus households and multiply that with the number of families, the average family size that it sells could be around 80 Million to 100 Million -- that’s the first addressable universe that we have. so it could be anywhere within that range, depends on how we expand. So far, we have a record number (15 million), we should be adding a few million per month. Apart from that, I think the focus has to be on providing inspirational content and expanding regional languages,” signed off Singh.

After achieving 15 million milestone in a year, Dish TV’s Watcho aims to attract parent company’s 20 million households plus families onto its platform

<ul><li><keyword id="686589" type="General" weightage="20" keywordseo="nbcuniversal" source="Orion">NBCUniversal</keyword> launches all-reality TV and ad-free subscription video-on-demand (SVOD) <keyword id="1797224" type="General" weightage="20" keywordseo="streaming-service" source="Orion">streaming service</keyword>, hayu.</li><li>hayu offers over 8,000 episodes of top reality TV content. </li></ul>hayu, the all-reality TV and ad-free subscription video-on-demand (SVOD) streaming service from NBCUniversal, has launched in India. Launching direct-to-consumer (DTC) on a full array of devices: mobile, tablet, laptop, connected TVs and selected consoles, hayu will be available, for the first time in India. Targeting the broad base of viewers who are fans of the reality genre, hayu offers over 8,000 episodes of top reality TV content including all seasons of Keeping Up With the Kardashians, from the very beginning to the final season, as well as its spin-offs – along with numerous other franchises, including the popular The Real Housewives, Top Chef, Million Dollar Listing and Family Karma. hayu’s breadth of content uniquely super-serves reality fans. The service offers extensive choice, with a wide variety of unscripted sub-genres in English language including: Home and Design, Dating, Cooking, Fashion and True Crime. Subscribers don’t have to worry about spoilers as the vast majority of US shows are available on hayu the same day as their US broadcast. “Given the immense popularity of reality TV in India, we are thrilled to be launching hayu in the country and we look forward to super-serving Indian viewers with the best unscripted content has to offer,” commented Hendrik McDermott – Managing Director, Direct to Consumer – Global. “hayu is already the premiere destination for must-watch reality TV in 27 other countries and will now deliver the same great service in India.” In multiple markets hayu has distinguished itself as the must-have, all-reality TV service. Fans of reality TV can now subscribe with a 3-month prepaid pass for R349 or 12 months for R

NBCUniversal launches on-demand streaming service hayu

<ul><li><keyword id="3313068" type="PERSON" weightage="20" keywordseo="Wavemaker">Wavemaker</keyword>'s Maximize allows planners to create media plans that reach multiple audiences and optimise media investments in just a matter of minutes.</li><li>Powered by AI and best in class data sets Maximize is the industry’s first product to allow end-to-end planning for fragmented target audiences.</li></ul>Wavemaker has completed the global roll out of a new AI-powered <keyword id="10732839" type="UNKNOWN" weightage="20" keywordseo="media-planning-platform">media planning platform</keyword>, Maximize, that allows planners to create media plans that reach multiple audiences and optimise media investments in just a matter of minutes. Increasing audience fragmentation is adding complexity and time to the media planning process for both the client and the agency. Maximize allows planners to deliver on the industry-wide vision of planning against individuals rather than audience segments. The result is planning at a granular customer level, with the power to simultaneously explore multiple audiences across many attributes and assess the best media partners to create an optimised campaign across channels and market, in record time. Driven by AI and machine learning, Maximize ingests and analyses data from global and local sources including client 1st party data, GroupM’s LivePanel and Wavemaker’s own Momentum data, and is part of Wavemaker’s global Provocative Planning system, a modular system that fuses machine learning and human intelligence to get the best from both. <keyword id="6835127" type="UNKNOWN" weightage="20" keywordseo="Toby-Jenner">Toby Jenner</keyword>, Global CEO of Wavemaker, explains further: “Maximize addresses one of the industry’s longest standing frustrations – that all media plans look the same. Pre-loaded with strong data sources and packed with AI, Maximize produces media plans at incredible speed and has the brainpower to create market-beating growth plans for our clients. It is already delivering results, producing media plans that are on average 30% more effective for clients and in pitches, helping us reach the ranking of most successful media agency in the COMvergence new business barometer for Q1-Q3 2020.” Stephan Bruneau, Global Head of Product at Wavemaker, who lead the project, adds, “Creating media plans has become challenging due to the increased number of audience segments that need to be included in a campaign. Some can overlap significantly, with people belonging to multiple audience segments at risk of being ‘over exposed’ to ads and creating an unnecessary waste of money for clients. Maximize uses techniques and technology rarely used in the marketing industry and is effectively the only way to solve the audience fragmentation problem.” Stephan Pretorius, Global Chief Technology Officer at <keyword id="168456" type="COMPANY" weightage="20" keywordseo="WPP">WPP</keyword>, commented: “AI has extended its sphere of influence to many aspects of marketing, but until now not in media planning. Wavemaker’s exciting new AI-powered planning platform Maximize is set to transform the way its teams work and empower its planners to produce the most effective and efficient media plans yet for clients in an increasingly complex and fragmented media landscape.” Maximize was developed by a project team of 75 strategists, planners, data architects, data scientists, software developers, testers and designers based at Wavemaker’s campus in Warsaw, with user design support from WPP’s Mirum. During development the team did human vs. machine parallel tests, challenging an experienced team of planners to create a plan that would optimise reach across three overlapping audiences, and they could not complete the task. Every time they improved reach for one audience, they lost reach for the other two. In contrast, Maximize solved the problem in just 1.5 minutes. Using Maximize free the Wavemaker planners to work more creatively, focusing on the innovative methods they can also provoke growth for clients.

Wavemaker launches a new platform that will allow planners to reach multiple audiences and optimise media investments

<ul><li><keyword id="345488" type="General" weightage="80" keywordseo="qia" source="Orion">QIA</keyword> gives financial backing to <keyword id="13149844" type="General" weightage="20" keywordseo="bodhi-tree-investment-platform" source="Orion">Bodhi Tree Investment Platform</keyword>, a strategic partnership Of Lupa Systems And <keyword id="105547" type="General" weightage="20" keywordseo="uday-shankar" source="Orion">Uday Shankar</keyword>.</li><li><keyword id="131171" type="General" weightage="100" keywordseo="bodhi-tree" source="Orion">Bodhi Tree</keyword> to focus on media and consumer technology opportunities in Southeast Asia, with a particular focus on India; QIA to commit up to $US1.5 billion to the venture and its opportunities.</li></ul>Lupa Systems Founder and CEO James Murdoch and Uday Shankar, the former Chairman and CEO of Star India and the former President of Walt Disney Asia Pacific, announced today they are forming a new venture, "Bodhi Tree," an <keyword id="4964195" type="General" weightage="20" keywordseo="investment-platform" source="Orion">investment platform</keyword> that will be financially supported by the Qatar Investment Authority (QIA). This new venture is designed to invest in media and consumer technology opportunities in Southeast Asia, with a particular focus on India. Bodhi Tree will leverage technology to provide disruptive solutions that drive transformational outcomes in sectors with deep consumer engagement – including media, education and healthcare – to positively impact millions of consumers across the region. Bodhi Tree will be investing at scale to achieve these outcomes. The newly formed venture will be run by Murdoch and Shankar as co-chairs, combining decades of experience influencing the region's media landscape and emerging consumers. QIA will be committing up to $US1.5 billion in Bodhi Tree's vision being pursued by Murdoch and Shankar. "We are very pleased to announce Bodhi Tree," Messrs Murdoch and Shankar said. "Opportunities abound to scale exciting businesses in India and the broader Southeast Asia region. Our continued focus on investing and building relationships in these regions comes from our deep conviction in the long-term growth of these economies and the incredible power of these consumers, as these sectors are transformed by technology." QIA CEO Mansoor bin Ebrahim Al-Mahmoud said: "QIA is proud to play a key role in bringing Bodhi Tree to reality. QIA is investing i n the technology and media space and India is a key market for us. QIA looks forward to backing Bodhi Tree as they drive forward their growth plans in the future."

Uday Shankar and Lupa Systems enter into a strategic partnership to form an investment platform

With an aim to build the world's largest customer data platform (CDP), Bharti <keyword id="15491" type="General" weightage="100" keywordseo="airtel" source="Orion">Airtel</keyword> on Tuesday said it has acquired a strategic stake in Lemnisk (Immensitas Private Limited) under its 'Start Up Accelerator Programme for an undisclosed sum. Bengaluru-based Lemnisk offers real-time marketing automation and secure CDP, capable of providing 1-to-1 personalisation and cross-channel customer journeys at a scale that increases conversions, retention, and growth for enterprises. "Lemnisk's real-time marketing automation engine is a natural fit for us, where over 350 million customers interact with brands daily through multiple touch points," said Adarsh Nair, CEO of Airtel <keyword id="50691" type="General" weightage="50" keywordseo="digital" source="Orion">Digital</keyword>. They will work together to build the world's largest CDP platform across Airtel's digital businesses including ad tech (Airtel Ads), digital entertainment (Wynk Music and Airtel Xstream) and digital marketplace (Airtel Thanks App). In future, Airtel plans to offer this service to its enterprise customers through Airtel IQ, which is the network-integrated <keyword id="1057264" type="General" weightage="50" keywordseo="cloud-platform" source="Orion">Cloud Platform</keyword> as a Service (CPaaS). The platform will offer enterprises an opportunity to create a nimble, scalable, and omnichannel engagement for its customers said the company. "Airtel's ambition aligns with our vision to offer a single frictionless platform to super large enterprises that both organizes and activates high volume and high-velocity data. We are looking forward to achieving great things together," said <keyword id="3065193" type="General" weightage="50" keywordseo="subra-krishnan" source="Orion">Subra Krishnan</keyword>, Co-founder and CEO of Lemnisk. The Airtel Startup Accelerator Programme invests in early-stage startups working on technologies that add strategic value to Airtel's business offerings. The programme gives startups the opportunity to deploy their technologies and applications at a massive scale, which includes more than 350 million retail customers and over one million businesses. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/delhivery-acquires-pune-based-algorhythm-tech-to-strengthen-its-supply-chain/articleshow/96365598.cms">Delhivery acquires Pune-based Algorhythm Tech to strengthen its supply chain</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/indigo-tops-with-55-7-market-share-vistara-2nd-air-india-3rd-in-nov/articleshow/96368698.cms">Indigo tops with 55.7% market share, Vistara 2nd, Air India 3rd in Nov</a>

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