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Last year, <keyword id="6360409" type="General" weightage="20" keywordseo="nasa" source="Orion">NASA</keyword> extended an invitation to people worldwide to submit their names. This initiative, far from a mere attendance record, aimed to immortalise these names on microchips aboard the <keyword id="20958964" type="General" weightage="20" keywordseo="europa-clipper" source="keywords">Europa Clipper</keyword> <keyword id="6375764" type="General" weightage="20" keywordseo="spacecraft" source="Orion">spacecraft</keyword>, destined for <keyword id="34757" type="General" weightage="20" keywordseo="jupiter" source="Orion">Jupiter</keyword>'s <keyword id="42440" type="General" weightage="20" keywordseo="moon" source="Orion">moon</keyword> to investigate its potential for sustaining life. With submissions now closed, the 2.6 million accepted names are being inscribed onto a microchip attached to a triangular metal plate, shielding the spacecraft from space radiation. One side of this plate features a handwritten poem by Ada Limón, the US poet laureate, titled “In Praise of Mystery: A Poem for Europa”. The opposite side displays etchings of 103 waveforms, representing the word “water” in different languages, including <keyword id="6357660" type="General" weightage="100" keywordseo="hindi" source="Orion">Hindi</keyword>. This pioneering initiative reflects NASA's tradition of imbuing space missions with human touches to inspire and unite across cosmic expanses. The panel, measuring 7 inches by 11 inches and made of tantalum, draws inspiration from the iconic “Golden Record” carried by Voyager spacecraft in the 1970s. Additionally, the Drake Equation, estimating the possibility of finding advanced life beyond <keyword id="19912640" type="General" weightage="20" keywordseo="earth" source="keywords">Earth</keyword>, is etched onto the plate's interior side. This serves as a reminder of humanity's enduring curiosity about the cosmos and pays homage to planetary science pioneers like Ron Greeley, whose contributions paved the way for missions like <keyword id="1268516" type="General" weightage="20" keywordseo="europa" source="Orion">Europa</keyword> Clipper. Lori Glaze, Director of NASA's Planetary Science Division, describes the vault plate's content and design as rich with meaning, symbolising the best of humanity's endeavors across science, technology, education, art, and maths. The inclusion of <keyword id="15300" type="General" weightage="20" keywordseo="water" source="Orion">water</keyword> as a connecting element underscores Earth's relationship with the mysterious ocean world Europa. As Europa Clipper embarks on its six-year journey covering nearly 3 million kilometres, it carries the collective hopes and dreams of countless individuals. The spacecraft will conduct 49 close flybys of Europa, investigating its icy shell and subsurface ocean for signs of habitability.

Sealing panel used aboard the Jupiter-bound Europa Clipper spacecraft to sport a message encoded in Hindi!

<ul><li>Star HD 86081 will now be known as Bibha and it’s accompanying exoplanet will be called Santamasa.</li><li>The <keyword id="1198270" type="ORGANIZATION" weightage="20" keywordseo="International-Astronomical-Union">International Astronomical Union</keyword> (IAU) announced the new names on their 100the anniversary.</li><li>Bibha means ‘bright beam of light’ in Bengali and Santamasa means ‘clouded’.</li></ul>Not a lot of the stars in the universe can <a href="https://www.businessinsider.in/science/space/news/india-naming-planet-in-bengali-or-sanskrit/articleshow/71683898.cms">boast having an Indian name</a>, except the newly incorporated HD 86081 — now known as <a href="http://www.nameexoworlds.iau.org/final-results">Bibha</a>, a Bengali name which means ‘bright beam of light’. Its accompanying exoplanet, HD86081b, also got an Indian name -- Santamasa, which means clouded in Sanskrit. The planet is thought to be a lot like Jupiter. It has the same massive size and is composed mostly of gas. Although, unlike Jupiter, Santamasa is the only planet circling the parent star. It’s also much closer to its star than Jupiter is to the Sun — which makes it hot enough to melt iron and gold. The names were unveiled by the International Astronomical Union (IAU) on their 100 their anniversary as part of <a href="https://www.businessinsider.in/science/space/news/india-naming-planet-in-bengali-or-sanskrit/articleshow/71683898.cms">NameExoWorlds</a> contest. Countries around the world even selected to allocate names to various planets and stars located outside the Solar System. Not the only two space objects with Indian names While Santamasa and Bibha were named by India, there was one other star that also got an Indian name. WASP-72, named by Mauritius, will now be known as <a href="http://www.nameexoworlds.iau.org/final-results">Diya </a>— or an oil lamp. Diyas are popularly used during the Indian festival of Diwali to decorate houses and streets. While the word may be Indian, it holds a different kind of significance for the island nation. Diyas were one of the objects which their ancestors brought over with them when they migrated in the 1820s. See also: <a href="https://www.businessinsider.in/science/space/news/india-naming-planet-in-bengali-or-sanskrit/articleshow/71683898.cms">India is giving Bengali, Sanskrit names to a lonely exoplanet and its star</a> <a href="https://www.businessinsider.in/science/research/news/not-an-asteroid-but-massive-volcanic-eruptions-in-india-might-have-set-off-mass-extinction-66-million-years-ago/articleshow/72831792.cms">Not an asteroid but massive volcanic eruptions in India might have set off mass extinction 66 million years ago</a>

A star on the edge of the Solar System just got a Bengali name

<ul><li>After the pandemic, many of us were stuck within the four walls of our houses and OTT platforms like <keyword id="128682" type="General" weightage="20" keywordseo="netflix" source="Orion">Netflix</keyword>, Amazon Prime and <keyword id="2739840" type="General" weightage="20" keywordseo="hotstar" source="Orion">Hotstar</keyword> sometimes became the only source of entertainment in our lives.</li><li>The pandemic also gave a push to the regional <keyword id="9056838" type="General" weightage="20" keywordseo="ott-industry" source="Orion">OTT industry</keyword> and saw the birth of native language streaming players like Hoichoi, aha, Sun NXT, Planet Marathi, Koode, and City Short TV.</li><li>As per experts, the regional OTT players have already captured 50% of the OTT market in less than 3-4 years.</li></ul>Kaiser, the homicide detective who tries to deal with double murders and his own demons side by side; then there is Three Roses – with young girls who are in the middle of to-be-married mess in the complex Indian juxtaposition of tradition and independence. Yes, you have guessed it right. They are all topics of superhit web series but you can’t find them on Netflix, Prime or even Disney Hotstar – they are from Hoichoi, Bengali OTT and aha, a Telugu and Tamil OTT, respectively. Apart from regional cinema taking over <keyword id="143" type="General" weightage="20" keywordseo="bollywood" source="Orion">Bollywood</keyword>, a silent revolution is underway where regional OTTs are taking away the eyeballs of Indians – by offering them quality content in their mother tongue. And, there are a lot of these. Of the total <a href="https://www.businessinsider.in/business/news/a-cred-like-platform-is-what-indian-ott-users-want-to-juggle-multiple-subscriptions/articleshow/92570894.cms">60 OTT </a>platforms in India, around 12 of them are exclusively regional across languages like — Sun NXT, Planet Marathi, Koode, and City Short TV, which is a hyperlocal content OTT. One movie, every week According to a FICCI-EY <a href="https://www.financialexpress.com/brandwagon/regional-ott-on-the-rise-as-subscribers-choose-native-language-over-hindi/2272860/">report</a>, the share of regional language consumption on OTT platforms will cross 50% by 2025 from the 30% share it held in 2019. As per FICCI-EY though, regional consumption is expected to surpass Hindi, which is predicted to touch a 45% consumption rate. But a few players are confident that it has already hit this number. “The regional OTT market today probably is 50% already of the total OTT market size in India, including all regional languages. It is set to grow faster than Hindi for sure,” Ajit Thakur, CEO of Telugu and Tamil OTT platform aha told Business Insider India. The OTT, which is adding one movie every week, has touched 10 million monthly active users (Maus) in two years. Its app saw 30 million downloads. It has also generated $2 million in non-subscription <a href="https://www.afaqs.com/news/media/telugu-ott-platform-aha-to-rely-on-avod-to-break-even">revenue </a>in the last six months and is considering adding gaming onto its platform and becoming a super app. Aha also intends to target Tamil-speaking viewers as well after winning the hearts of the people who speak the fourth most spoken <a href="https://www.bbc.com/news/world-45902204">language </a>in India and also one of the top 10 fastest-growing <a href="https://www.bbc.com/news/world-45902204">languages </a>in America. The magic price point Apart from the content, the price points of these OTTs are attractive too — as it’s akin to subscribing for a regional TV channel pack as opposed to the full range with all genres and offerings across languages – like Netflix, Prime, Disney Hotstar or even Zee. Hoichoi however has ‘eased’ its subscription with a syndication deal with mainstream OTT players such as MX Player and Amazon Prime. Hoichoi, one of the earliest regional OTT platforms to launch in India, is trying to capture the 250 million Bengali speakers across the world. “The generic OTT market has grown at least 30-50% over the year and we've all outpaced that industry by a fair margin. We've got about 120 odd shows, in addition to about 600-700 movies. In fact, April, May and June were bigger than COVID months for us,” Vishnu Mohta, co-founder of the Bengali streaming platform told Business Insider India. Its extensive content library remains unmatched in the OTT universe. But Mohta says that it’s just ‘getting started’. “I see a stable growth trajectory for the next five years,” he said – which is much higher than the growth in ‘national’ OTTs. <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">OTT platform </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Plan </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Price </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Netflix </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Annual mobile </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹1788 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Amazon Prime Video </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Annual </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹1499 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">aha </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Annual </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹299 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Hoichoi </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Annual </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹999 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Planet Marathi </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Annual </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹365 </td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table> Trending across 7 countries Planet Marathi was a pandemic baby as it was launched during the lockdown. As the name suggests it caters to Marathi-speaking audiences India and abroad. <div type="image" title="Planet marathi" msid="92795598" hostid="261" caption="&amp;lt;p&amp;gt;Planet Marathi&amp;lt;/p&amp;gt;"></div> It already has a superhit web show to its name – Raanbaazaar, which delves into the murky world of politics and two escorts and the mindgame involved. The show became the most-watched Marathi series on OTT and trended across seven countries – thanks to the state’s extensive expat population. “We launched 13 Planet Marathi originals and have another 24 planned out over the next year. Our viewership comes from India and across the world. There has been an increase in the stickiness of the content, with time spent by users increasing almost 350% after Raanbaazaar’s release,” said Akshay Bardapurkar, founder of Planet Marathi. In the meanwhile, top OTTs haven’t been ignoring these viewers either. In fact most of them release regional movies and shows with audio and subtitle options – thereby ‘extending’ the reach of regional content to non-regional players as well. The best example in this list is the recently launched Modern Love Hyderabad which has an original Telugu show dubbed across five languages including Hindi and English, for those who want to catch the flavour of the show in their own language. ZEE5 too has <a href="https://www.businesstoday.in/latest/corporate/story/zee5-plans-to-triple-investment-in-tamil-telugu-content-in-2022-328762-2022-04-05">tripled </a>its investment into regional content this year and international player <a href="https://www.thehindubusinessline.com/info-tech/netflix-on-the-lookout-for-regional-language-content-in-2022/article37835172.ece">Netflix </a>is also looking to deeper inroads in India by zooming in on regional market — but whether they would be able to win the war in every regional turf across India is left to be seen – as India has 121 official <a href="https://indianexpress.com/article/india/more-than-19500-mother-tongues-spoken-in-india-census-5241056/">languages </a>and 19,500 mother tongues.

Hoichoi, aha and Planet Marathi - regional OTTs challenging Netflix, Prime and Hotstar

<ul><li>Going hyperlocal, STAGE, a participant in <keyword id="1417364" type="General" weightage="50" keywordseo="shark-tank" source="Orion">Shark Tank</keyword> Season 2, plans to upload OTT content in the top 20 dialects of the country.</li><li>STAGE started with <keyword id="41646" type="General" weightage="80" keywordseo="haryana" source="Orion">Haryana</keyword>vi dialect content in 2019, now has over 225,000 subscribers across Haryana and Rajasthan. </li><li>Urban OTT markets have reached their saturation point with top 6 metros contributing only 10% to <keyword id="3658" type="General" weightage="80" keywordseo="india" source="Orion">India</keyword>’s OTT universe, Ormax Media reported. </li></ul>Shark Tank Season 2 participants and builders of Indore-based hyperlocal OTT platform STAGE, call themselves ‘cockroach’ founders. Back in 2018, when <a href="https://www.thehindubusinessline.com/info-tech/social-media/data-of-up-to-87-mn-users-harvested-facebook/article23442333.ece">87 million</a> Facebook profiles were harvested for data without consent by a British consulting firm Cambridge Analytica, <keyword id="1464818" type="General" weightage="50" keywordseo="vinay-singhal" source="Orion">Vinay Singhal</keyword>, <keyword id="2921541" type="General" weightage="50" keywordseo="parveen-singhal" source="Orion">Parveen Singhal</keyword> and <keyword id="3503521" type="General" weightage="50" keywordseo="shashank-vaishnav" source="Orion">Shashank Vaishnav</keyword> lost their ₹300 crore content startup WittyFeed overnight, losing millions of followers, traffic and money. The startups offered content across entertainment, tech, politics, health and more. “Most of our traffic was dependent on Facebook with a majority chunk coming from the USA, approximately 60 million users from there. In November 2018, Mark Zuckerberg got stuck in legal battles due to Cambridge Analytica and we got blocked. STAGE is our comeback,” said Shashank Vaishnav, co-founder and CTO of STAGE, told Business Insider India. Beyond languages to dialects Fast forward to 2019, STAGE shifted focus from out-of-India subscribers to Bharat. The startup claims to provide, quite literally, a ‘stage’ to local artists across India. Going beyond the regional language based OTTs that are already gaining attention, this startup claims to provide content across different dialects across Rajasthan and Haryana. “In India, there are about 50 OTT platforms uploading regional based content. Dialects don’t have their own scripts, cinema or literature as opposed to language. Haryana has 11 different dialects, Bhojpuri alone spoken by 100 million people. STAGE aims to give a platform to local artists from these spaces,” said <keyword id="16058" type="General" weightage="80" keywordseo="singhal" source="Orion">Singhal</keyword>. Regional OTTs like Koode in Malayalam, City Short TV in Gujarati, aha in Telugu, hoichoi of Bengali and Planet Marathi are some of the regional streaming services that are popular with users within and outside India. Video viewership in India is dominated by the regional language user base. Consumers today spend about 50-60 percent of the average time on Hindi videos, followed closely by 35-43% on regional content videos with only 5-7% on English, states a <a href="https://ficci.in/events/23490/ISP/The%20Digital%20First%20journey_Web.pdf">FICCI-KPMG</a> ‘The Digital First Journey’ report. After independence, India preached the idea of one nation, one language. Languages that had their own script and culture survived while dialects, which are spoken in conversations, began getting lost, Singhal said. “Hindi grew rapidly and thus dialects began to shrink. In 1900, India had about 19,500 different spoken dialects and languages. As of today, only 700 of these remain,” he added. STAGE currently has over 5,000 artists, uploading content in dialects of Mewari, Harauti, Sikhawati, Bangaru to name a few. It’s valued at ₹290 crore, having raised ₹40 crore in Series A funding led by <a href="https://www.businessinsider.in/business/startups/news/shark-tank-s2-participant-stage-raises-40-crore-in-a-series-a-round/articleshow/96704515.cms">Blume Ventures</a>. The rise of Aam Aadmi’s viewership India’s diversity in terms of viewership is evident in the fact that there are over <a href="https://www.statista.com/statistics/1177588/india-number-of-satellite-tv-channels/#:~:text=As%20of%20June%202022%2C%20892,Organisation%2C%20commonly%20known%20as%20ISRO.">892</a> TV channels in India across music, movies, general entertainment, news, sports and more – and each of these divided into languages and a few local channels too survive till date. India OTTs in spite of their growth are unable to cater to the diversified needs, and at the same time younger audience beyond metros are seeking new-age entertainment provided by the streaming services. “Urban OTT markets have reached their saturation point and content is bound to go hyperlocal. The top 6 metros contribute only 10% to India’s OTT universe but 33% to total paid subscriptions in India,” said The Ormax OTT Audience Sizing Report 2022. Indian OTTs have already hit a wall when it comes to acquiring the next set of customers. “A large share of the 20% growth in audience base has come from rural India and small towns. The metro cities have reached saturation levels, with more than 79% OTT penetration. Platforms will have to rely on the smaller markets for the next phase of growth,” said <keyword id="161338" type="General" weightage="50" keywordseo="shailesh-kapoor" source="Orion">Shailesh Kapoor</keyword>, founder and CEO of Ormax Media. This is the sweet spot that STAGE intends to cater to. <div type="image" title="OTT growth in India since 2021" msid="96754688" hostid="261" sizebytes="43766"></div> The rise of Hariwood: Haryana-wood Local voices and their stories in the form of social drama, stand up comedy, documentaries and web series can find seekers easily. And, it’s a growing business. As per <a href="https://ficci.in/events/23490/ISP/The%20Digital%20First%20journey_Web.pdf">FICCI-KPMG</a> report, the demand for original content was estimated to increase from 2,500 hours in 2021 to over 4,000 hours by 2024. Moreover, there is enough and more talent across the grassroots that can be easily channelized onto the OTT platform. “Standup artists from hyperlocal regions take to this craft because their real dream is to become an actor. Since the nascent industry of dialects is not making any movies, they started performing stand up to gain exposure. We have successfully created a local Bollywood in Haryana. They even refer to the industry as ‘Hariwood’. The same situation is in Rajasthan,” said Vinay Singhal. The fact that movies like Kantara in a tribal setting found viewers across India, shows that hyperlocal platforms are capable of telling compelling ‘stories of the soil’. Very literally, there are many dances like the one seen in Kantara and have not been showcased on the right platform as of now. “There are numerous local folk dances that people enjoy locally a lot. For example, in Haryana there is a live theatrical folk dance called Ragni. In Rajasthan, there is Kalbeliya dance, which is also a popular folk music performance widely witnessed in the state. We have started recording these local artists and their folk rituals and performances for STAGE,” said Parveen Singhal, chief content officer at STAGE, told Business Insider India. A cockroach born in the winter In spite of great potential, STAGE like most startups has to face the test of time that’s funding winter. But the startup itself is a survival story, and claims to be a <a href="https://www.businessinsider.in/business/startups/article/unicorns-are-pass-cockroaches-are-the-new-favourites-of-venture-capitalists/articleshow/95734214.cms">cockroach</a> that’s tough enough to survive any adversity. “We are very frugal and our company was born in the winter so we are confident of raising and maintaining capital. But capital infusion will see improvement from April 2023 onwards because there is a lot of dry powder available in the market. Last year, the VCs raised a significant amount of capital to be deployed in startups,” Singhal said. The idea of appearing on Shark Tank India Season 2, with their episode airing on January 4, was initially dismissed by the founders as the previous season of the show only funded early stage startups. STAGE was in the process of raising their Series A funding. But it was a pleasant surprise for the startup to discover that the show now progressed from early stage to late stage funding as well. STAGE was offered ₹1.5 crore for 0.6% equity and ₹1.5 crore debt at 18% interest from Namita Thapar, Aman Gupta and <keyword id="824423" type="General" weightage="50" keywordseo="peyush-bansal" source="Orion">Peyush Bansal</keyword>, judges at Shark Tank India Season 2, which they accepted. “We have already started preparing our website for the kind of traffic that is expected from the reality show, which has led to 3 times growth for companies who featured last season. Even though the judges are known to ask tough questions, they understood our story and it was an emotional moment for us,” said Singhal. STAGE started with Haryanavi content in 2019, now has over 225,000 subscribers across Haryana and Rajasthan. By 2027, they aim to upload content in the top 20 dialects of the country, reaching over 200 million households across India. It also plans to raise its Series B funding later this year. Its existing investors include Better Capital, IPV, TCA, Venture Catalysts and Blume Ventures. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/from-0-to-100-million-in-5-years-thats-how-long-startups-founded-in-2017-took-to-scale-up-says-redseer-report/articleshow/96739954.cms">From 0 to $100 million in 5 years – That’s how long startups founded in 2017 took to scale up, says Redseer report</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/corporates/news/tcs-infosys-wipro-and-other-it-companies-earnings-preview-for-q3-fy23/articleshow/96731891.cms">December quarter likely to be a weak one for the IT sector – Infosys amongst top analyst picks</a>

A hyperlocal OTT born in funding winter wants to tell stories in Indian dialects

<ul><li><keyword id="7444876" type="COMPANY" weightage="20" keywordseo="Discovery-Plus">Discovery Plus</keyword> will offer premium shows in 40+ genres including Science, Adventure, Food, Lifestyle.</li><li>Rajinikanth’s TV debut show – ‘Into The Wild With Bear Grylls’ will be launched first on Discovery Plus.</li><li>Priced at Rs 299 p.a., Discovery Plus will reach out to core infotainment consumers in the initial phase.</li></ul>Discovery has announced the launch of its streaming app, Discovery Plus. Priced competitively with an introductory offer of Rs 299 per annum, the app has been developed and curated specifically for India. In the initial phase, the company will reach out to 25 million strong base of core TV infotainment consumers across Tier I and Tier II towns (defined as those who watch over 3 hours of infotainment every month). Furthermore, in order to drive engagement, Discovery Plus is launching with one-of-a-kind rewards with Google Pay. Google Pay users who tune-in to the premiere of Into the Wild with Bear Grylls featuring Rajinikanth on March 23rd at 8:00 PM on Discovery can match the audio for the first four minutes of the show or the promos leading up to the show with Google Pay’s ‘On-Air’ feature, and get a reward upto 100% off on Discovery Plus annual subscription price*. The newly launched OTT service will offer thousands of hours of exclusive content across 40+ genres, including Science, Adventure, Food and Lifestyle, in 8 languages including Hindi, English, Tamil, Telugu, Malayalam, Kannada, Bengali &amp; Marathi. Discovery Plus will offer Premium subscribers a large selection of never-seen-before Premium Discovery titles, must-watch documentaries, India originals and exclusive acquisitions. Free users of the app will have access to all-time favorites from the Discovery library. Additionally, a unique destination titled ‘Shorts’ will feature hundreds of free short-form videos that will satisfy the new and emerging Indian mobile user looking for infotainment on the go. The much-anticipated Superstar Rajinikanth’s TV debut show –‘Into The Wild With Bear Grylls’ will be launched first on Discovery Plus on March 23 much before the television premiere. Discovery Plus will also exclusive videos including Behind The Scenes for Thalaiva’ s fans. The content will be curated from content brands such as Discovery Channel, Animal Planet, BBC, TLC, Discovery Science, Discovery Turbo, ID, Food Network, HGTV, Cooking Channel, Travel Channel, DIY Network, Motortrend and VICE. Speaking on the occasion, <keyword id="1409320" type="PERSON" weightage="20" keywordseo="Simon-Robinson">Simon Robinson</keyword>, President APAC &amp; CFO International, Discovery, Inc., said, “Globally, we are observing healthy trends from direct-to-consumer businesses and Discovery Plus, with its India focused strategy, is a valued addition. The launch of Discovery Plus is a significant development for our business in India and reflects our commitment to this critical market.” “The consumer is spoilt for choice in the scripted content space but doesn’t have a dedicated offering in the unscripted space – a place we intend to fill with the launch of Discovery Plus,” said, <keyword id="4722871" type="PERSON" weightage="20" keywordseo="megha-tata">Megha Tata</keyword>, Managing Director – South Asia, Discovery, “Our large global library of 300,000 hours of premium content and expertise in owning passionate communities will give us a huge competitive advantage in the digital domain.” “In a digital world that’s laden with hours and hours of scripted content, Discovery Plus offers a unique and untapped opportunity for us to build on the trust of the flagship brand and offer content that truly powers people’s passions across verticals as varied as Adventure, Science and Lifestyle to name a few,” said, Issac John, Business Head – Digital (South Asia), Discovery, “Over the next 12 months, the lineup includes premium content across all our key genres such as Into the Wild with <keyword id="16227" type="PERSON" weightage="20" keywordseo="Rajnikanth">Rajnikanth</keyword>, Expedition Unknown, Coronavirus: The Silent Killer, Food Factory, Mythbusters, Wild Karnataka and Project Runway among many others.” Developed, curated and priced for India market <keyword id="645898" type="LOCATION" weightage="20" keywordseo="Discovery-India">Discovery India</keyword> has conducted multiple consumer researches to find cues to develop a truly diffrentiated product. In a nationwide research conducted across 10 cities, 62% of consumers indicated that they are keen to subscribe to a product that will offer interesting knowledge about the world. Additionally, research from Vidooly, indicated that interest in core categories of factual and lifestyle entertainment on YT, the world’s largest streaming platform went up by 36% contributing to an overall 70 bn views in 2020. This growth and increase in infotainment consumption has been proven in the consumption pattern of the Discovery Plus destination on Daily Hunt App where over the last 12 months, over 40 million consumers have viewed Discovery short-form videos. It’s interesting to be rare but rare to be interesting Discovery’s research clearly shows that even though consumers are happy with their current entertainment products, there is still a need for a trusted product that helps them stand out among their peers and that will teach them interesting things about the world. They expressed the need that in various situations in life, knowing something interesting about the world makes them seem smarter and helps them progress in life. This specific need combined with the trust of the Discovery was a strong reason for consumers to prefer Discovery Plus as an app of choice on their mobiles. App Interesting toh AAP interesting Discovery has launched a targeted marketing campaign ‘App Interesting toh AAP interesting’ to connect with consumers across the country. Discovery’s network of channels including Discovery, Animal Planet, TLC, DSPORT, Discovery Kids DTamil, Discovery Science, Discovery Turbo, Discovery ID reaches 164** million consumers on a monthly basis and all will promote the newly launched service. In addition, Discovery has planned a strong and targeted digital campaign to reach out to infotainment genre seekers. *About Google Pay’s On-Air feature: On-Air is a feature on Google Pay which lets users scan audio within GPay and earn rewards if their scan matches a target audio. New to Google Pay users can simply download the app to enjoy different types of rewards.

Discovery launches entertainment streaming app Discovery Plus

<div class="KonaFilter image-container display-table"><div><div class="image"></div></div></div><ul class="summary-list"><li>YouTube star PewDiePie and Indian record label T-Series duked it out for months earlier this year to become the most-subscribed YouTube channel. T-Series won and has more than 100 million subscribers.</li><li>But behind the scenes, the pair were fighting a legal battle in Delhi's High Court over "diss tracks" released by PewDiePie, real name Felix Kjellberg, which mocked T-Series.</li><li>The two diss tracks have been blocked in India since a court order in April. A judge described them as "abusive, vulgar, and racist."</li><li>A July filing seen by Business Insider shows the two have now agreed to settle the case, although both videos remain blocked in India.</li><li>T-Series president Neeraj Kalyan said he has no hard feelings towards PewDiePie. "He's great. We wish him all the best," he said. </li><li><a href="https://www.businessinsider.com/t-series-interview-how-beat-pewdiepie-youtube-2019-8?r=US&amp;IR=T">Read Business Insider's full interview with T-Series president Neeraj Kalyan on BI Prime.</a></li></ul>YouTube star PewDiePie and Indian music label T-Series have quietly settled a months-long court fight, which took place as the pair duked it out to become the most-subscribed YouTube channel on the planet.T-Series became the most popular YouTube channel in March 2019, knocking PewDiePie (real name Felix Kjellberg) off the top spot. <a href="https://www.youtube.com/user/tseries/about">It now has 108 million subscribers,</a> while PewDiePie has 98 million.The competition generated huge interest both from Kjellberg's online fanbase as well as the wider media, in part because T-Series exclusively posts Indian music videos and is little known to a Western internet audience.<a href="https://www.businessinsider.com/t-series-interview-how-beat-pewdiepie-youtube-2019-8?r=US&amp;IR=T">You can read Business Insider's newly published interview with T-Series president Neeraj Kalyan, as well as details of the court fight, on BI Prime.</a>UK-based Kjellberg, who is 29 years old and the highest-paid star on YouTube, rose to fame by posting footage of himself playing video games with humorous commentary, which evolved into arcane, insider references. He has attractive negative press thanks to some tasteless pranks and borderline commentary, including <a href="https://www.businessinsider.com/pewdiepie-anti-semitism-jokes-controversy-explained-2017-2?r=US&amp;IR=T">paying a couple of freelancers on Fiverr to hold up a sign reading: "Death to all Jews."</a>That edgy humour spilt over into the fight with T-Series, with Kjellberg releasing two "diss" videos mocking the Indian firm as the two channels fought it out for the top spot. The first, published on YouTube last October and called "Bitch Lasagna," referenced online tropes about Indian users, including the way they misspell words in English. It also appeared to mock Hindi as "mumble rap," among other insults.<div class="KonaFilter image-container display-table"><div><div class="image"></div></div></div>After T-Series took the lead, PewDiePie released a second video in late March called "Congratulations," ostensibly congratulating his rival. That video appeared to reference legal action by T-Series: "I got a letter in the post, hmm, what is this? T-Series saying 'Cease and desist.'"T-Series successfully had both videos blocked in India eight days later, after obtaining an injunction from Delhi's High Court. The judge found both videos to be "abusive, vulgar and also racist in nature," according to an 8 April filing. Both videos were taken down from YouTube in India.But according to a subsequent July filing seen by Business Insider, the pair have come to a settlement over the videos. The 15 July filing states the two have settled, but haven't signed an agreement. T-Series did not respond to a request for further detail.At the time of writing, both of PewDiePie's videos, "Congratulations" and "Bitch Lasagna", remain blocked in India.T-Series' Kalyan told Business Insider that he has no hard feelings towards PewDiePie. "He's great. We wish him all the best - the kinds of things he does, we're not into that. It's a different audience altogether," he said.<h2><a href="https://www.businessinsider.com/t-series-interview-how-beat-pewdiepie-youtube-2019-8?r=US&amp;IR=T">Read Business Insider's full interview with T-Series president Neeraj Kalyan on BI Prime.</a></h2>

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Sealing panel used aboard the Jupiter-bound Europa Clipper spacecraft to sport a message encoded in Hindi!

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Discovery launches entertainment streaming app Discovery Plus

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PewDiePie and T-Series quietly settled a court battle over his 'racist' diss tracks following their epic YouTube battle

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