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ITC's new chocolate, the Fabelle's Trinity - Truffles Extraordinaire, costs ₹1 lakh.</li><li>According to the Guinness World Records, it is now the <keyword id="8247247" type="UNKNOWN" weightage="20" keywordseo="most-expensive-chocolate-in-the-world">most expensive chocolate in the world</keyword>.</li><li>The company co-created the chocolate with Michelin Star chef, <keyword id="8247251" type="UNKNOWN" weightage="20" keywordseo="philippe-conticini">Philippe Conticini</keyword>.</li></ul>Indian Tobacco Company’s chocolate brand Fabelle Exquisite Chocolates, made it to the Guinness World Records for making the world’s most <keyword id="8247249" type="UNKNOWN" weightage="20" keywordseo="expensive-chocolate">expensive chocolate</keyword>.<br /><br />Unveiled in Mumbai today, Fabelle’s Trinity — Truffles Extraordinaire, costs a whopping ₹1 lakh.<br /><br /><br />
  
  <div type="image" title="choco2" msid="71703871" hostid="261" caption="&amp;lt;p&amp;gt;The three types of chocolate that come in the box&amp;lt;/p&amp;gt;"></div>





<br />The limited edition chocolate comes in a hand-made box, each of which contains 15 truffles and each truffle weighs around 15 grams. The box is only made-to-order to customers have to place their orders in advance.<br /><br />
  
  <div type="image" title="choco3" msid="71703846" hostid="261" caption="&amp;lt;p&amp;gt;Hand-made box for Fabelle&amp;#8217;s Trinity &amp;#8212; Truffles Extraordinaire&amp;lt;/p&amp;gt;"></div>




<br />ITC's chocolate business is only two years old, but has been trying to create a niche for itself as a luxury chocolate brand. <br /><br />Fabelle roped in Michelin Star chef Philippe Conticini, to help co-create chocolates for the Indian market.<br /><br />“After several months of R&amp;D, we have delivered a product, in which india can take pride in and stayed committed in our constant endeavor of being at the forefront of introducing Indian consumers to distinct chocolate experiences,” stated Anuj Rastogi, CEO of ITC Limited’s new categories <keyword id="6181" type="COMPANY" weightage="20" keywordseo="Food">food</keyword> division.<br /><br /><br /><br />

ITC unveils the world’s most expensive chocolate at ₹1 lakh —  and earns a Guinness record

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ITC unveils the world’s most expensive chocolate at ₹1 lakh — and earns a Guinness record

Prabhjote Gill

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