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<ul><li><keyword id="248051" type="General" weightage="20" keywordseo="Ashish-Bhasin" source="Orion">Ashish Bhasin</keyword> CEO APAC, and Chairman India, <keyword id="180259" type="General" weightage="100" keywordseo="dentsu" source="Orion">Dentsu</keyword> International has retired.</li><li>In India, <keyword id="11986609" type="General" weightage="20" keywordseo="peter-huijboom" source="Orion">Peter Huijboom</keyword> will continue his interim, day-to-day leadership of the business with the India leadership team.</li></ul>After heading the company for over 13 years, Ashish Bhasin, CEO APAC, and Chairman India, Dentsu International has put down his papers to pursue personal interests. Bhasin said in a statement, "I have had a wonderful 13+ years and have enjoyed leading dentsu India and dentsu APAC. I am very pleased to announce that the company has kindly agreed to my request of early retirement. I have had the honour of leading some of the best people and the best teams in the world. I thank you all for giving me the massive support you always have given. I have also been lucky to have very supportive bosses and colleagues and am thankful to Dentsu for so many things.: His statement also revealed that he has obtained admission for the Harvard Advanced Management Program and he hopes to be able to complete that next year. denstu's official statement announcing Bhasin's retirement read, "We will announce a successor in due course. To manage this transition, <keyword id="324628" type="General" weightage="20" keywordseo="simon-jones" source="Orion">Simon Jones</keyword>, CFO APAC &amp; Belli Mathanda, COO APAC will work closely with our global CEO, <keyword id="1723885" type="General" weightage="20" keywordseo="wendy-clark" source="Orion">Wendy Clark</keyword>, who will have a greater focus on the region during this time supported by the APAC Executive team. This strong team is well placed to continue the positive transformation underway in the region as we simplify how we operate and bring together our leading capabilities in service of our clients in Creative, Media and CXM to realise our global ambition to be the most integrated agency network in the world. In India, Peter Huijboom will continue his interim, day-to-day leadership of the business with the India leadership team, while we are in the final stages of our search and appointment of a new CEO in India." dentsu had announced its transformation and as a result, there have been a number of senior leadership resignations in the last few months. Bhasin's retirement announcement comes months after <keyword id="7491447" type="General" weightage="20" keywordseo="anand-bhadkamkar" source="Orion">Anand Bhadkamkar</keyword>, CEO of Dentsu India also put down his papers. There have been a flurry of resignations since the agency network announced its accelerated transformation process.

Ashish Bhasin retires from dentsu, to pursue personal interests

<ul><li>Gaming's ever-increasing influence on culture, coupled with the promise of the metaverse, has created limitless opportunities for marketers and advertisers. </li><li>Gaming has moved from individual play to spectator involvement with the meteoric rise of esports and streaming platforms.</li><li>Dentsu has launched a new platform for brands that aims to bring together the extensive gaming heritage and expertise of dentsu japan network with the global scale and specialist capabilities within <keyword id="10032656" type="General" weightage="20" keywordseo="dentsu-international" source="Orion">dentsu international</keyword>.</li></ul>Today, dentsu group announces the launch of <keyword id="12209792" type="General" weightage="20" keywordseo="dentsu-Gaming" source="Orion">dentsu gaming</keyword> – an integrated solution which brings together the extensive gaming heritage and expertise of dentsu japan network with the global scale and specialist capabilities within dentsu international. The dentsu gaming solution will be accessible in Asia Pacific through dentsu production, creative, CXM and media agencies, as well as globally via Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle and the Content Business Design Centre (CBDC) within dentsu Inc. As a new global solution, dentsu gaming provides access to specialist strategy, activation and original intellectual property (IP) development for brands seeking to connect with and navigate the gaming ecosystem. Leading the global launch of dentsu gaming, Keiichi Yoshizaki, Executive Officer, dentsu Inc comments; “Our philosophy is that gaming is more than just advertising – it is about creating, amplifying and adding momentum to culture and the industry at large. With dentsu gaming we do this through our own in-house gaming studios, innovative business ventures, investing in gaming start-ups and through strategic partnerships at global scale and, this sets us apart from all others.” “Our unique gaming heritage in the Japanese market, coupled with the global scale of our international business ensures dentsu gaming is the ideal way in which we’re able to make authentic and meaningful progress for the betterment of the gaming community, our clients, our partners and of course our people and their passion for gaming.” Through its network of agencies and teams worldwide dentsu now provides bespoke game/IP development, in-game advertising, commerce, consumer promotions, native game integrations, Augmented Reality (AR), Virtual Reality (VR), talent activation, esports and experiential as its core capabilities through dentsu gaming. <keyword id="11986609" type="General" weightage="20" keywordseo="Peter-Huijboom" source="Orion">Peter Huijboom</keyword>, Global CEO, Media and Global Clients, dentsu international, and one of the primary executive sponsors of dentsu gaming, adds: “We have a truly integrated and borderless business model at dentsu which ensures a seamless sharing of insights, deep-knowledge and specialisms to benefit our clients, regardless of their geography – dentsu gaming is a perfect example of this.” “Bringing together the exceptional talent and deep gaming expertise from across the group, this new global solution makes it easier for clients and partners to leverage the potential of gaming for business growth through local market dentsu agency brands they already know and trust.” With a heritage of more than 35+ years in the gaming and entertainment space, dentsu has been working with pioneering brands and developers since the gaming industry’s infancy and continues to innovate and break new ground. For example, dentsu, a co-host of the “TOKYO GAME SHOW”, has been one of the key development partners in bringing a part of this year’s event into the virtual world, producing in partnership with ambr, the virtual reality (VR) application for TOKYO GAME SHOW VR 2021*. Powered by thousands of passionate people globally, dentsu gaming is led by its guiding principle of authentic and respectful engagement within the gaming community. Dentsu stands with the creators and players to make the future of gaming representative, inclusive and accessible for all.

Dentsu unveils dentsu Gaming in Asia Pacific: A new solution for brands to better engage with 3 billion gamers worldwide

<ul><li>Today is <keyword id="7491447" type="General" weightage="20" keywordseo="anand-bhadkamkar" source="Orion">Anand Bhadkamkar</keyword>’s last day at <keyword id="188613" type="General" weightage="20" keywordseo="dentsu-india" source="Orion">Dentsu India</keyword>.</li><li>He joined Dentsu India in 2008.</li></ul>Anand Bhadkamkar has resigned from the position of CEO, Dentsu India. Meanwhile, as Dentsu searches for their new CEO to replace Bhadkamkar, <keyword id="248051" type="General" weightage="20" keywordseo="ashish-bhasin" source="Orion">Ashish Bhasin</keyword> CEO APAC and Chairman India and <keyword id="11987215" type="General" weightage="20" keywordseo="peter-hujiboom" source="Orion">Peter Hujiboom</keyword>, Global CEO Media and Global Clients will fulfill day-to-day leadership duties. In a statement released to the press, Dentsu India said, “To stay ahead of the growth opportunities and potential we see for our clients and our teams we are moving forward into dentsu India 2.0. This is crucial to realising our global ambition of becoming the most integrated network in the world. In the last year, and despite the pandemic, we have started to optimise our portfolio of brands into six global leadership brands, making us more agile and simpler for our clients to access our world-class capabilities and talents. To accelerate this transformation, Ashish Bhasin, CEO, APAC and Chairman India, and Peter Huijboom, Global CEO, Media and Global Clients will assume interim, day-to-day leadership of dentsu India while the business completes its search for a successor to Anand Bhadkamkar, who leaves dentsu on August 31. With this new structure, we are well positioned to unlock higher levels of business performance, innovation, and solution-led strategies for our people and for our clients. Our ambitions and goals are interconnected, and this is the beginning of dentsu India 2.0’s new and transformed path to success.”

Anand Bhadkamkar resigns as Dentsu India’s CEO

<ul><li><keyword id="180259" type="COMPANY" weightage="20" keywordseo="Dentsu">Dentsu</keyword> brings <keyword id="2890842" type="LOCATION" weightage="20" keywordseo="Vizeum">Vizeum</keyword>’s media strategy and planning, storytelling, and brand building capabilities together with <keyword id="4120995" type="COMPANY" weightage="20" keywordseo="iProspect">iProspect</keyword>’s digital expertise, audience knowledge, and performance mindset.</li><li>The new iProspect entity will be led by Global President Amanda Morrissey, bringing together more than 8,000 media and performance specialists across 93 key global markets.</li></ul>Dentsu has announced its intent to integrate iProspect and Vizeum to create a new, future-focused, end-to-end global media agency under the iProspect banner. By integrating these two award winning agencies, dentsu brings Vizeum’s media strategy and planning, storytelling, and brand building capabilities together with iProspect’s digital expertise, audience knowledge, and performance mindset. Clients will have access to the unique capabilities of both agencies, all from one integrated team leading the new territory of performance-driven brand building by delivering digital-first media strategies underpinned by data and technology at every touchpoint in the consumer journey. The new iProspect media agency will draw from the broader dentsu capability set, allowing clients the flexibility to seamlessly build bespoke and specialised teams with resources from across the network. Clients will gain access to expansive new audience insights, integrated and more effective strategies, market-leading planning and activation, and unparalleled business performance. Carat and dentsu X clients will continue to access industry leading digital performance services through our dentsu Media Scaled Services. The new iProspect entity will be led by Global President Amanda Morrissey, bringing together more than 8,000 media and performance specialists across 93 key global markets. “iProspect is designed for clients at the intersection of brand and performance. We believe brand drives performance, and performance drives brand. We no longer exist in an ecosystem where these elements can be planned and bought separately. We must look at business and brand goals through a combined lens, bringing accelerated growth for our clients,” said Amanda Morrissey, Global President, iProspect. “By focusing on how consumers behave in their digital world and applying that to real world scenarios via a highly connected and creative use of all channels, we position our clients to combine the learnings from the short and long term to drive more effective business growth today and tomorrow.” Peter Huijboom, dentsu international Global CEO Media &amp; Global Clients, said, “At dentsu our goal is to help our clients to make meaningful progress and thrive in a world of change. Because we know people better than anyone else, we deliver human-centric solutions designed to drive growth for our clients and good in society. By bringing iProspect and Vizeum together we are creating a global digital-first, end-to-end media proposition. This will give our clients a scaled choice that sits alongside Carat’s brand-first approach and dentsu X’s experience-driven approach while also allowing greater access to our Creative and CXM service lines.” “We believe focusing our business capabilities around the consumer is the greatest advantage we can give our clients,” Huijboom added. The new agency will now be launched through a phased market plan over a three-month period with a target completion date of 31st March 2021. This integration is a proof-point of dentsu international’s strategy to simplify how it operates to deliver even greater agility and flexibility for clients through a more focused portfolio of six leadership brands.

Dentsu integrates iProspect and Vizeum to create a future-focused, end-to-end global media agency

<ul><li>APAC growth will be fuelled by rise of digital, now 61.1%, pacing ahead of global growth at 55.5% of overall ad spend.</li><li>Recovery almost 3x faster than previous global advertising decline following 2008 financial crisis.</li></ul>Advertising investment is forecast to grow by 9.2% globally in 2022, according to the latest dentsu Global Ad Spend Forecast report. The twice-yearly report which combines data from over 50 markets globally, anticipates US$745 billion will be spent globally. Ad spend in Asia Pacific is expected to grow by 5.9%, with digital forecast to increase 9.6% to a share of 61.1% of total APAC advertising spend. Moving towards a second consecutive year of growth following the 5.0% market dip in 2020, 2022 is projected to build on a stronger than expected recovery in 2021 which itself saw a record-high 14.4% growth in APAC, totalling US$241 billion. When compared to previous global financial and advertising crisis, notably the financial crash of 2008, this rebound is almost three times greater: in 2022 the growth forecast at 9.2% is nearly three times the 3.4% growth in 2011 – second year post global financial crisis. In 2022 the global ad market exceeds the 2019 pre-pandemic level of spend by 18.7%, whereas in 2011 the global ad market continued to be 1.0% lower than in 2008. In APAC, overall ad spend growth is boosted by key sporting events such as Indian Premier League, FIFA World Cup, Winter Olympics, and country elections in Australia and India. Digital and television continue to be the two powerhouses driving global and APAC ad spend, yet with opposite dynamics. Following a 24.8% increase in 2021 (vs 29.1% globally), dentsu forecast digital investment to grow by 9.6% (vs 14.8% globally) in 2022, fuelled by Social and Programmatic in APAC. This will result in the digital share of spend increasing to 61.1% (US$150 billion) of the total ad spend in APAC, over twice as big as the television share of spend (24.5%) in 2022. Linear TV ad spend increased by 5.1% in 2021, the highest rate since 2013. In 2022, dentsu forecast linear TV ad spend to grow by 1.4% to reach US$60 billion in APAC. Unlike digital and despite staying in high demand, dentsu is seeing linear TV share of spend on the decline – both globally and in the region – as Connected TV and Video on Demand (VOD) grow. Out-of-Home (OOH) and cinema will both see encouraging growth in 2022, respectively 12.8% and 23.4% globally (vs 2.8% and 30.0% in APAC). Radio too is forecast to grow, yet at a slower pace of 1.5% in APAC (vs 2.0% globally). As with previous predictions, ad spend in newspapers and magazines will continue to decline globally and in APAC. Globally, the industries that will see growth in ad spend this year will include the beleaguered Travel sector which is forecast to see an 10.3% rise. There is also confidence the Automotive advertising spend will grow by 7.6% in 2022. Growth follows a 11.5% increase in 2021 and steep declines in 2020 of -15.9%. With pent up demand and a trend towards personal vehicles in how people want to travel post pandemic, there is confidence in the recovery of the Automotive sector. Looking further ahead, APAC ad spend is predicted to grow by 5.6% (vs 4.6% globally) in 2023 and 4.9% (vs 5.8% globally) in 2024 – exceeding growth before the pandemic (4.1% in 2019). Digital is forecast to increase its share of spend domination to 64.6% in APAC (vs 59.4% globally) in 2024. Of course, many factors contributing to the uncertain economic outlook could influence the predictions, from the evolution of the pandemic to supply chain issues, and dentsu recommend the industry keep a close eye on key economic indicators. Prerna Mehrotra, CEO Media APAC, dentsu international said: “APAC region is expected to post robust growth in ad spend in 2022. India, Hong Kong and Vietnam will drive double-digit growth with rest of the region showing strong growth. The share of digital spends in APAC is set increase to 61.1% up from 50.1% in 2019 (pre-covid), driven by Greater China and ANZ. TV as a platform will continue to play a key role especially in Southeast Asia and South Asia." “Marketers will need to be nimble, leaning on technology and maximizing opportunities in Video, Social, Connected TV and E-commerce. Use of data to drive business outcomes without compromising privacy or security will continue and we expect data collaboration to be a big focus for 2022. In light of the ongoing global turbulence and recovery, we will continue to work with brands to accelerate efforts to engage consumers and drive attentive reach,” she added. Peter Huijboom, Global CEO Media and Global Clients, dentsu international said: “The bounce back from the early pandemic impact continues to be strong, especially in digital. As we spend more time consuming digital media, brands have the opportunity to tap into the increased flexibility in which consumers engage through multiple touchpoints. Businesses who truly understand these developed human behaviours have the best opportunity to build lasting relationships with them.” “It also comes as no surprise of the increased popularity in gaming. Dentsu launched its global gaming proposition in 2021. Along with the burgeoning Metaverse, there has never been a more exciting time for brands to experiment, innovate and engage with their customers - as all forms of media are increasingly more central to daily life and routine.”

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Ashish Bhasin retires from dentsu, to pursue personal interests

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Dentsu unveils dentsu Gaming in Asia Pacific: A new solution for brands to better engage with 3 billion gamers worldwide

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Anand Bhadkamkar resigns as Dentsu India’s CEO

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Dentsu integrates iProspect and Vizeum to create a future-focused, end-to-end global media agency

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Asia Pacific advertising spend is expected to grow by 5.9% to reach US$255 billion in 2022: dentsu report

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