You Searched For "pet marketing" and got 17 results
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8 mins read
Millennials are raising pets instead of kids. It's not going well for the pets.
Birth rates are declining, and millennials own more pets than any other age group. But experts say …
Aimee Pearcy
3 mins read
Pets, sports, and Disney might end up rescuing China's ailing consumer economy
China's pets, sports, and cultural IP economies are poised for rapid growth, with supply currently …
Kelly Cloonan
8 mins read
Pet insurance is booming. It's also mostly worthless.
Pet insurance is now a $4 billion market. But as the industry grows, it's becoming as confusing and…
Emily Stewart
3 mins read
China's city dwellers will soon have more pets than toddlers, and there's 1 way investors can cash in on the trend, Goldman Sachs says
China will have more than 70 million urban pets and less than 40 million children under the age of …
Kwan Wei Kevin Tan,Aditi Bhar…
4 mins read
Veterinarians reveal the 10 things you shouldn't splurge on for your pets
Veterinarians said some expensive pet products that aren't worth the money include tooth-cleaning t…
Sophia Mitrokostas
9 mins read
How Bridgerton's marketing blitz and clever branding made the stuffiest era cool again
Netflix's hit show "Bridgerton" has sparked renewed interest in the Regency era, creating the perfe…
Olivia Singh
2 mins read
Stock market today: Indexes rise to kick off the 2nd half as traders look ahead to fresh jobs data
Stocks are adding to a strong first half of the year, with the S&P 500 and the Nasdaq Composite pos…
Jennifer Sor
5 mins read
Here's how to start making money pet sitting and dog walking while having fun and setting your own schedule
Meghan Lim, who has done pet sitting and dog walking as side hustles, shared advice on how to get c…
Madison Hoff
7 mins read
As more people adopt furry companions in India, pet care brands are upping their marketing game and expanding their e-commerce presence to connect with consumers
Pet care brands in India increase their ad spends on digital media and TV
2 mins read
An anti-aging drug for dogs promises to win owners more time with old pets. It could be FDA-approved soon.
There has never been a longevity drug approved by the FDA. Loyal for Dogs founder Celine Halioua is…
Hilary Brueck
5 mins read
Insider Today: The hottest job markets
You're competing with more people for a job now, compared with the same time period one or two year…
Diamond Naga Siu
8 mins read
Here’s why Future Generali India Insurance focuses more on a right-brained marketing approach to engage with its consumers
Ruchika Malhan Varma, CMO, Future Generali India Insurance talks about the brand's larger marketing…
1 min read
El Salvador's crypto-loving president says the country will spend $4 million worth of its bitcoin on a pet hospital
El Salvador's President Nayib Bukele said on Sunday some of the country's bitcoin gains would fund …
Camomile Shumba
10 mins read
The artists behind Chewy's viral pet portraits are furious over a new contract that cracks down on creative control
Chewy announced its new artist fee would increase from $30 to $35 per portrait, but a new contract …
Jennifer Ortakales Dawkins
1 min read
One in two pet owners say their furry friend is equal to a human family member, survey finds
The US pet industry is the world's largest and Bloomberg expects it to be worth $200 billion a year…
Jordan Hart
2 mins read
Binance bets on a gaming NFT metaverse where players can mate their pet sharks
Crypto exchange Binance said Tuesday its venture capital arm has invested in blockchain game startu…
Camomile Shumba
5 mins read
Meet the marketing mastermind behind 'Doug the Pug,' who grew her pet's brand into a money-making empire complete with merchandise, sponsorships, and licensing deals
Leslie Mosier said Doug has transformed her life — revenue from his brand has allowed her to afford…