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As more people adopt furry companions in India, pet care brands are upping their marketing game and expanding their e-commerce presence to connect with consumers
Pet care brands in India increase their ad spends on digital media and TV
India’s e-commerce boom: Gen Z, small cities, and self-care trends on the rise, says Meesho
Meesho's inaugural Smart Shopper Report for H1 2024 explores evolving online shopping trends, highl…
Supertails' new campaign asks pet parents to keep their four-legged companions closer this year
A dog gives his perspective on New Year’s resolutions in Supertails’ new video campaign
Here’s why Future Generali India Insurance focuses more on a right-brained marketing approach to engage with its consumers
Ruchika Malhan Varma, CMO, Future Generali India Insurance talks about the brand's larger marketing…
First lady Jill Biden confirms the highly-anticipated White House cat is 'waiting in the wings'
The Bidens announced plans to adopt a cat before moving into the White House. It will join their tw…
Grace Panetta
Meet the new-age pet-friendly Indian offices
Imagine going to work with your furry friend!
A study reveals off-beat choices like spa management, pet grooming, music will be the careers of tomorrow
The findings of this study are relevant, since as per Thomson Reuters by 2020, India is forecast…
'It is nasty over here': Expats in China struggle with lost wages, abandoned and hungry pets, and the looming threat of quarantines amid coronavirus outbreak
"The equipment [is] not really accurate as I have been read as having too high of a temperature at …
Rhea Mahbubani,Rhea Mahbubani
#DigitalIndiaWeek: Know what everyone said about PM Modi’s pet project
We at redBus would like to commend and wholeheartedly welcome PM Narendra Modi's Digital India init…
Quick Commerce market, currently led by Dunzo and Swiggy Instamart, is expected to grow 10-15x in 5 years to become $5 billion opportunity by 2025: RedSeer
Dunzo and Swiggy Instamart have a penetration of ~7% in online consumables market which is expected…
Amazon's ongoing Great Indian Festival has already broken last year's records
Amazon India has been seeing a year of firsts in its ongoing Great Indian Festival
Here is what the phrase 'sorrows, sorrows, prayers' in 'Queen Charlotte' means
Both the young (India Amarteifio) and older (Golda Rosheuvel) queen use the phrase when trying to c…
Eve Crosbie
This Indian agency is the first to update its insurance policy that includes same-sex couples and live-in partners
"Everyone should be able to care for those they love," says the agency.
While we've strengthened our online business, retail stores will continue to be important for us: Alisha Malik, Metro Brands
Alisha Malik, President Marketing and Ecommerce, Metro Brands tells us how 2021 has been for Metro …
World No Tobacco Day: Ways to use this lockdown as a catalyst to quit smoking
New Delhi, May 31 (IANSlife) Tobacco kills more than 1 million people each year in India, according…
Ratan Tata - 10 Interesting facts about Ratan Tata that you should know
Ratan naval Tata is the chairman emeritus of Tata Sons. He was formerly the chairman of the Tata G…
Hindustan Unilever Limited’s Prabha Narsimhan shares latest steps that the company has taken towards sustainability to achieve its goal of 100% plastic waste collection by the end of 2021
HUL has taken one more step forward towards sustainability with its latest smart refilling machine
Amazon CEO Andy Jassy says his letter to shareholders follows one of the toughest economic years in recent memory. Read it in full.
Jassy addressed the company's shareholders on Thursday in the annual letter, saying 2022 had been a…
Sam Tabahriti
Shout out for calorie-conscious consumers! Fizzy drinks, ice-creams may come with less calories soon
Hindustan Unilever has reduced the calories in ice-creams and will make sure that at least 80% of i…