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Most couples eat the same meals as their partners — because who’s got the time to cook two different meals, right? As it turns out, this extra bit of effort might be the key to <keyword id="19923802" type="General" weightage="20" keywordseo="weight-loss" source="keywords">weight loss</keyword> in both sexes!<br /><br />There is a growing awareness amongst people that it is your <keyword id="6358230" type="General" weightage="20" keywordseo="diet" source="Orion">diet</keyword> that largely determines whether you’re losing weight or not. More notably, people are realising that the dietary and nutritional requirements differ between sexes. And now, a recent study from the <keyword id="19940089" type="General" weightage="20" keywordseo="University-of-Waterloo" source="keywords" meta.keywordsubtype="org" meta.entityname="University of Waterloo" meta.hostid="261" meta.entityid="University of Waterloo">University of Waterloo</keyword> piles onto existing research, suggesting that this factor could play a significant role in how your body processes food.<br /><br />The study’s authors used a mathematical model of human metabolism and revealed that men and women respond differently to various dietary components. For instance, men could benefit from consuming a <keyword id="23762310" type="General" weightage="20" keywordseo="carbohydrate-rich-breakfast" source="keywords">carbohydrate-rich breakfast</keyword> (think <em>aloo paratha</em>), while women may find a fat-heavy meal (such as <em>anda bhurji</em>) after waking up better.<br /><br />According to the study, <keyword id="23762309" type="General" weightage="20" keywordseo="gender-specific-diets" source="keywords">gender-specific diets</keyword> that follow this man-eats-carbs, woman-eats-fats formula could help both sexes retain energy for longer durations, regulate blood sugar levels and yes, even reduce fat deposits!<br /><br />By tailoring our diet to our specific <keyword id="23762312" type="General" weightage="20" keywordseo="metabolic-needs" source="keywords">metabolic needs</keyword>, we can optimise our weight management and overall <keyword id="6354750" type="General" weightage="20" keywordseo="health" source="Orion">health</keyword>, explained Stéphanie Abo, the lead author of the study.<br /><br />We know what you’re thinking: the math ain’t mathing because how can a high fat diet help reduce fat in women?! The scientists provide answers to this as well.<br /><h2>It's time for women to embrace fat-rich meals<br /></h2>Women have a higher body fat percentage than men on average, so it is a common misconception that they probably don’t burn as much fat as men do. However, the mathematical model indicated that women store fat immediately after a meal but also burn it quicker during fasting to obtain energy — which could be a good thing for weight management.<br /><br />The team thinks a biological process known as the TG-FFA cycle could be responsible for these differences in energy use and fat storage among sexes. But more definitive research is required in this area.<br /><br />What we <em>can </em>take away from this very insightful study is that men and women break down fats for energy differently. And eating meals that complement this pattern rather than interfere with their respective metabolism could be the key to losing weight!<br /><br />However, breakfast is only one part of the day and an individual’s overall weight loss may be influenced by other factors like age, lifestyle and other underlying health issues. As the researchers continue to refine their models, we can expect further advancements in personalised nutrition.<br /><br />For now, this study fills a long-standing gender gap in metabolic research. And understanding how different sexes metabolise food can be a game-changer.<br />  <div type="Article" hostid="261" msid="109160364" title="The weight loss wonder: How coconut water can transform your journey" mstype="2" mssubtype="0"></div><br />

Why personalised Him & Her breakfasts could be the key to weight loss

We can all agree that there is nothing better than packing your bags for a trip. And when the stay is at a <keyword id="20120167" type="General" weightage="100" keywordseo="luxury-hotel" source="keywords">luxury hotel</keyword>, the excitement is even higher.But what if we tell you that a woman, who is a <keyword id="20065808" type="General" weightage="20" keywordseo="Chartered-Accountant" source="keywords">Chartered Accountant</keyword> by profession, managed to stay at a luxury hotel for free even though her stay’s worth was Rs 3 lakh? Intriguing, right? Read on to know all about it.<br /><br />Pune-based Chartered Accountant <keyword id="23667637" type="General" weightage="20" keywordseo="Priti-Jain" source="keywords">Priti Jain</keyword> recently shared her experience of enjoying a three-night stay at a <keyword id="23638564" type="General" weightage="20" keywordseo="Marriott-resort" source="keywords">Marriott resort</keyword> in Uttarakhand, valued at Rs 3 lakh, without spending any cash. Instead, Jain utilised the reward points she’d accumulated through her <keyword id="23667636" type="General" weightage="20" keywordseo="American-Express-Platinum" source="keywords">American Express Platinum</keyword> card, converting them into <keyword id="19968778" type="General" weightage="20" keywordseo="Marriott-Bonvoy" source="keywords">Marriott Bonvoy</keyword> points, Marriott’s global loyalty programme.<br /><br />The extravagant stay, which Jain detailed on social media, was booked with 75,000 Marriott Bonvoy points, which she had transferred during a 30% bonus offer from her 58,000 <keyword id="20063180" type="General" weightage="20" keywordseo="American-Express" source="keywords" meta.keywordsubtype="org" meta.entityname="American Express" meta.hostid="261" meta.entityid="American Express">American Express</keyword> membership rewards. These rewards had been earned through her card expenditures totalling Rs 4 lakh. The savvy conversion effectively netted Jain a stay in a premium suite for free, turning an ordinary rewards programme into a luxurious experience.<br /><br />But the value didn’t stop at just the points. Upon checking in, Jain was given not just a standard room but an upgrade to a premier room on the first night and an executive suite for the remainder of her stay. Describing her time at the resort as “feeling like royalty,” she revealed that the suite typically costs upwards of Rs 90,000 per night. Over the course of three nights, this upgraded stay added up to nearly Rs 3 lakh in value.<br /><br />Jain’s trip came with additional perks that added to the overall indulgence, including complimentary breakfasts, afternoon tea, and the opportunity to experience the resort’s serene evening Ganga Aarti on the deck, overlooking the river. The highlight of her stay was the personalised service and tranquil environment, featuring live music and scenic views, which allowed guests to unwind completely.<br /><br />Thus, if you use your <keyword id="23073666" type="General" weightage="20" keywordseo="credit-card-rewards" source="keywords">credit card rewards</keyword> strategically, a lot is possible. By planning purchases and taking advantage of bonus point offers, Jain was able to transform everyday spending into an experience worth remembering. For frequent travellers or anyone with reward-heavy cards, her example provides inspiration for turning points into priceless travel memories.<br />

Pune-based CA stays at luxury hotel worth Rs 3 lakh for free, here is how

<ul><li><strong>Technology solutions like in-work systems enable <keyword id="18966" type="General" weightage="80" keywordseo="hotel" source="Orion">hotel</keyword> guests to use more self-service alternatives, significantly reducing staff responsibilities while enhancing customer satisfaction.</strong></li><li><strong>Leveraging tech tools has helped hotels direct employees towards urgent and high-priority activities that require personalised engagement and support.</strong></li><li><strong>Few hoteliers will forget 2020 in a hurry. With hotels forced shut, almost 40% employees lost their jobs while an equivalent number suffered salary cuts and furloughs, according to consulting firm HVS Anarock.</strong></li></ul>Faced with a manpower glut, stringent social distancing norms, evolved guest expectations and massive drop in occupancy, hotel companies turned to technology to overcome these challenges. <br /><br />Samir MC, managing director of Fortune Park Hotels, a member of ITC Hotels Group, recalled how solutions like in-work systems, which enabled guests to use more self-service alternatives, significantly reduced staff responsibilities and enhanced customer satisfaction.<br /><br />"Mobile check-in and self-ordering technology in restaurants make it simpler to check into hotels without requiring one-on-one interaction from hotel staff. Moreover, frequent or foreseeable activities can be handled automatically, through the use of technology," he added.<br /><cmsannotation type="cmsannotation" annotationid="Flagging off the digital journey" comment="subhead" text="Flagging off the digital journey"><span data-til="noop">Flagging off the digital journey</span></cmsannotation><br />Besides digitalizing most of its communication and offerings to drive business, ITC Hotels undertook steps like QR code-enabled communication in rooms, digital menus and contactless payment options as it adapted to the new normal. <br /><br />In fact, QR codes for all collaterals, digital menus in restaurants, digital invoices, WhatsApp bot for guest interaction, and even a press reader for newspapers became par for the course. Hotel Manager <keyword id="127335" type="General" weightage="50" keywordseo="prashant-chadha" source="Orion">Prashant Chadha</keyword> recalled how The Westin Mumbai Powai Lake’s operations continue to remain tech-driven from the perspective of guest navigation, housekeeping and F&amp;B services. <br /><br />"Our keyless check-ins and QR codes at restaurants ensured the need for lesser staffing. However, going completely remote and tech-driven is not the objective; rather the focus is being tech-savvy in our operations while considerate of our guests’ needs," he added.<br /><cmsannotation type="cmsannotation" annotationid="Customers sound the tech call" comment="subhead" text="Customers sound the tech call"><span data-til="noop">Customers sound the tech call</span></cmsannotation><br />Stressing on creating a ‘digital advantage’ during the company's 2021 earnings call, IHG Hotels &amp; Resorts' CEO Keith Barr said, "This is vital to enabling a seamless technology experience across the guest journey, from driving direct bookings and creating integrated digital experiences for our guests to delivering revenue-enhancing solutions for our owners."<br /><br />In 2021, the company partnered with Josh.ai to pilot a voice-controlled smart room at California’s Kimpton Rowan hotel. <br /><br />Since occupancies were in single digits in early 2021, hotel companies concentrated on the events business, which had switched to the hybrid model. IHG partnered with <keyword id="15041118" type="General" weightage="50" keywordseo="weframe" source="Orion">WeFrame</keyword> for its ‘Meet with Confidence’ global programme, while Hyatt collaborated with Swapcard platform to debut ‘Together By Hyatt’ in April 2021. <br /><br />Raoof Dhanani, managing director at Sayaji Hotels, explains that most hotels also started using Artificial Intelligence (AI)-driven chatbots with inbuilt booking engines to increase direct bookings and capture guest data at the same time. "It also sends automated emails, location, availability, quote and property images and videos to the guests as per their requirement," he noted.<br /><br />Having tasted the fruits of technology, <keyword id="183920" type="General" weightage="50" keywordseo="marriott-international" source="Orion">Marriott International</keyword> went a step further and launched the Marriott Design Lab at its Bethesda headquarters this January. Rather than work in isolation to accelerate the development and deployment of new technologies, it collaborated with companies like Carrier and LG to optimise HVAC efficiency in modular hotel designs, adding more vendors to this list.<br /><cmsannotation type="cmsannotation" annotationid="Out with the old" comment="subhead" text="Out with the old"><span data-til="noop">Out with the old</span></cmsannotation><br />After a long journey, contemporary hotel guests often want to grab a shower and a meal rather than engage with hotel staff. A Skift study titled 'Hospitality in 2025: Automated, Intelligent and More Personal' found that 73% travellers want to use their mobile device to manage their hotel experience, including checking in and out, paying, ordering food, and more.<br /><br />Aware that fulfilling these needs, or at least meeting it halfway, is key to winning guest attention and thereby their loyalty, hoteliers are increasingly mindful of their tech investments. A first mover, Marriott, for instance, rolled out IoT services as early as 2018, signing up to Amazon's Alexa for Hospitality room assistant technology to allow voice control functionality to be installed in guestrooms.<br /><br />Integrating IoT technology gives guests the power to customise their room settings, including lighting, temperature and curtains. Moreover, since employees can remotely monitor the performance of in-room devices, it means lesser staff on the floor. Additionally, hotels can conserve energy costs by turning off heating or air conditioning when the room is unoccupied.<br /><cmsannotation type="cmsannotation" annotationid="An eye on the cost" comment="subhead" text="An eye on the cost"><span data-til="noop">An eye on the cost</span></cmsannotation><br />By leveraging technology, hotels can direct a lean workforce towards urgent and priority tasks that require personalised engagement and support, thus easing their workload. Moreover, it can simplify their HR procedures, reduce expenses and also boost revenue generation by cross-selling services. Imagine visiting the hotel's spa and getting a discount on a healthy breakfast the next day! <br /><br />Chadha believes that the more efficient the processes, the less time is wasted, which reduces costs and increases productivity and revenue.<br /><br />"As compared to 2019, our operating costs have gone down, with a significant rise in efficiency. This has happened by streamlining tasks and improving our overall quality and reliability," he states. <br /><br />However, these tech deployments come with a caveat – don’t lose the human touch. <keyword id="1417520" type="General" weightage="50" keywordseo="rohit-pandey" source="Orion">Rohit Pandey</keyword>, Hotel Manager of Leela Bhartiya City Bengaluru notes that while technology and automation help bring better efficiency, the service industry cannot operate without the human touch or interaction and personalisation. <br /><br />"Whilst designing the standard operating procedures for the hotel and planning on technology; we smartly adapt systems to smoothen guest journeys. All human touch points remain intact or are enhanced with technology’s adaptation," he emphasised.<br /><br />The hospitality industry traditionally underinvested in technology, spending less than 5% of their net room revenue. <br /><br />However, digitalisation is now on every hotelier's mind. Using it mindfully will help them create a frictionless guest experience and bring down operating costs while navigating the labour shortage, making it a win-win situation for all. <br /><br /><strong>SEE ALSO:<br /><a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/tata-investment-corporation-stock-almost-doubled-investors-money-in-just-six-months/articleshow/94336887.cms">This Tata group stock doubled investors money in just six months</a><br /></strong><a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/snack-maker-annapurna-swadishts-sme-ipo-is-subscribed-by-190-times/articleshow/94332255.cms"><strong>Snack maker Annapurna Swadisht’s SME IPO is subscribed by 190 times</strong></a>

Saving costs, managing manpower, enhancing guest experience: The various ways technology is helping the hospitality industry

The rich of kids of India are flaunting fancy vacations, personalised designer mobile covers, yachts, private jets, etc on <keyword id="819905" type="COMPANY" weightage="20" keywordseo="Instagram">Instagram</keyword> like never before. For them, guzzling down the world’s most expensive champagnes and eating caviar for breakfast at a fancy hotel is not a big deal at all and they do it like a ritual, every day.<br />
<br /> You can spot these <keyword id="3757298" type="UNKNOWN" weightage="20" keywordseo="rich-kids-on-instagram">rich kids on Instagram</keyword> on an official page ‘therichkidsofindiaofficial’ and follow their lifestyle.<br />
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On this page, you can spot a watch enthusiast, who possesses watches you can’t even think of and you will also spot a girl who travels in luxury, swims in luxury and parties in luxury.<br />
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Here are the glimpses of who flaunted what on Instagram and you also see their private profiles<br />
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<blockquote class="instagram-media" data-instgrm-version="7" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);">
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			<a href="https://www.instagram.com/p/vqukVPrGnr/" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A photo posted by Richkidsofindia (@therichkidsofindiaofficial)</a> on</p>
		<time datetime="2014-11-21T15:57:34+00:00" style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;">
			Nov 21, 2014 at 7:57am PST</time>
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			<a href="https://www.instagram.com/p/uQ0kdiLGge/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">@avimirchandani caviar👌 #breakfast #ballin #rkoindia</a></p>
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			A photo posted by Richkidsofindia (@therichkidsofindiaofficial) on</p>
		<time datetime="2014-10-17T17:58:22+00:00" style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;">
			Oct 17, 2014 at 10:58am PDT</time>
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			<a href="https://www.instagram.com/p/uJdgOgLGuU/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">#Iphone6 #gold #alligatorskin #custommade #rkoindia @anilarjandas</a></p>
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			A photo posted by Richkidsofindia (@therichkidsofindiaofficial) on</p>
		<time datetime="2014-10-14T21:22:07+00:00" style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;">
			Oct 14, 2014 at 2:22pm PDT</time>
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			<a href="https://www.instagram.com/p/uII5xirGqj/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">@shivsawhney #rkoindia #louboutin #signedshoes</a></p>
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			A photo posted by Richkidsofindia (@therichkidsofindiaofficial) on</p>
		<time datetime="2014-10-14T09:02:52+00:00" style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;">
			Oct 14, 2014 at 2:02am PDT</time>
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			<a href="https://www.instagram.com/p/w-8ViRrGsW/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">If it aint aces he aint involved @balrajsk101 #abudhabi #aces #champagne #rkoindia</a></p>
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These rich kids of India are flaunting their private jets, yachts on Instagram and have thousands of followers

<p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Hotel Saint Marc</span></p><p class="caption">Fancy a discounted stay at the Hotel Saint Marc in Paris?</p></div><p></p></div></div></p><ul><li><strong>The HotelTonight app sells unbooked hotel rooms around the world for discounted prices at the last minute.</strong></li><li><strong>It's the "best-kept secret in UK and Europe <keyword id="6354692" type="UNKNOWN" weightage="60" keywordseo="Travel">travel</keyword>," according to CEO Sam Shank.</strong></li><li><strong>The prices get cheaper the closer you get to the booking date, according to Shank.</strong></li><li><strong>He added that booking hotels through an app and choosing Sunday night for your stay will also get you better rates.</strong></li></ul><p><br />If you're on Instagram, it's hard to miss the bloggers who seem to frequent the plushest and most expensive hotels in the world - places that are out of reach to the rest of us.</p><p>However, <a href="http://www.businessinsider.com/how-to-make-a-standard-hotel-room-feel-like-a-suite-2017-12" target="_blank" rel="noopener">if you know what to ask for</a> - and have the right tools - a life of luxury is more affordable than you think.</p><p>Hotel booking app <a href="https://www.hoteltonight.com/" target="_blank" rel="noopener">HotelTonight</a> offers last-minute rooms at a range of hotels around the globe at discounts as high as 50%.</p><p>CEO Sam Shank told Business Insider his app is "the best-kept secret in travel in the UK and Europe" despite having "better deals than you'll find anywhere else and being a lot easier to use."</p><p>According to the company, hotels have an average occupancy rate of 65%, meaning 1 in 3 rooms are typically going to waste.</p><p>In order to make some bank on rooms that are still empty at the last minute, the hotels load them onto the HotelTonight app, which then offers them to users at discounted rates.</p><h2>Taking bookings mobile</h2><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>HotelTonight</span></p><p class="caption">HotelTonight CEO Sam Shank.</p></div><p></p></div></div></p><p>Shank launched HotelTonight in January 2011. The app is his third online travel company.</p><p>"The first was a hotel review site called TravelPost, which was was acquired by KAYAK, then I started a travel deal search engine called DealBase," he said.</p><p>HotelTonight came about because Shank was obsessed with apps, but uninspired by what he saw in the travel category.</p><p>"Hotels said they always have rooms available at the end of the night and always hope someone will walk in," Shank said. Meanwhile, there are "customers who have a need to have a room at the very last minute."</p><p>The company initially launched in three markets - New York, San Francisco, and Los Angeles - and is now in 2,000 cities and 35 countries around the globe. Its most recent launch was in Israel.</p><h2>From basic to high-roller</h2><p>The app works with hotels across six categories designed to cover all comers: Basic, Solid, Charming, Hip, Luxe, and Highroller.</p><p>Users can browse recommendations based on their location, can search by city, or can access a hidden menu by typing in the city name followed by a comma and a "magic word," such as "free breakfast" or "pet friendly."</p><p>Some of the most luxurious hotels on the site offering deep discounts are the <a href="https://www.baume-hotel-paris.com/" target="_blank" rel="noopener">Hotel Baume</a> and <a href="http://www.hotelsaintmarc.com/en/?r=4530008&amp;gclid=CjwKCAjw75HWBRAwEiwAdzefxKDlWPyJ9vn2J8w4lgRTxdZXP2y2_S5zawShP9F-bObYHJRsYE4xJBoCtn4QAvD_BwE" target="_blank" rel="noopener">Hotel Saint Marc</a> in Paris, or <a href="https://www.thelalit.com/the-lalit-london/" target="_blank" rel="noopener">The Lalit</a> and <a href="https://www.athenaeumhotel.com/?gclid=CjwKCAjw75HWBRAwEiwAdzefxKaBRoNXqmoVVih1q0of1wp-Qc1RE5gIC0FEeK4XusTbFFb1MOe9aRoCfm0QAvD_BwE">The Athenaeum</a> in London.</p><p>At the time of writing this - 12 p.m. on a Tuesday - the best offers for London tonight include a £338 room at The Lalit going for £230...</p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>HotelTonight</span></p></div><p></p></div></div></p><p>...As well as deals on hotspots like The Curtain and The Groucho Club.</p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>HotelTonight</span></p></div><p></p></div></div></p><p>Meanwhile, New York City deals include a suite at the "Highroller" Tuscany hotel for £242, discounted from £1,317.</p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>HotelTonight</span></p></div><p></p></div></div></p><h3>There are a number of factors that play a role in landing the cheapest possible hotel fare, according to Shank.</h3><h2>There's an ideal time to book...</h2><p>"Generally speaking, hotel rooms work the exact opposite of flights," Shank said. "With a flight, the worst time to book a flight is right before the plane takes off.</p><p>"With hotels, the rate declines the closer you get to arrival. The longer you wait, the better the deals are."</p><p>However, while the best deals may happen last-minute, six months ago the app expanded to allow users to book up to 100 days in advance in around 100 cities.</p><p>"Our hotel partners loved the app, it provides incremental revenue, and they wanted to be able to sell rooms earlier instead of selling them through legacy online travel agencies," Shank said.</p><p>"It really depends on what level of spontaneity you're feeling like. If you see something you feel good about, go ahead and lock that in. If you're more willing to stay in a new hotel, we're going to have something great and the prices do decline the longer you wait."</p><h2>...And you should always do it through an app</h2><p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><p class="source"><span>HotelTonight</span></p></div><p></p></div></div></p><p>"If you book on an app, HotelTonight or in general, you're going to unlock better rates," Shank said.</p><p>"Hotels see those travelers as an incremental customer - they're reaching a customer that is on the go, that is somebody that's segmented from the website traffic and website customer. That's how the market's developed."</p><h2>There's even a best day to stay</h2><p>Shank said that finding the cheapest deal is "market-dependent and seasonal," and varies a lot based on what's going on in the city.</p><p>"Is there a conference in town? Is there an event in town? Is Wimbledon going on?"</p><p>However, he said that in general, the cheapest day to stay in a hotel is Sunday.</p><p>"It doesn't have as strong leisure travel and business travel hasn't started yet," he said.</p><p>"You might go to a hotel with a pool, have some time away from your regular life," he said. "Sunday night's a great time to do it, and if you pick a hotel close to your office, you can even skip the tube ride."</p><h2>Make the most of reward programmes</h2><p>With HotelTonight, you can also get a better deal by booking multi-night stays, looking out for "Geo Rates" - location-based discounts - and joining HotelTonight's rewards program, HT Perks, which gives customers better discounts the more they book.</p><p>"It's our version of a loyalty programme or rewards programme," Shank said. "I get frustrated by points programmes, because you never know when they're going to be devalued.</p><p>"We've created a system where you level up based on what you spend, and can unlock deeper discounts and special savings, but it works a lot like a game - once you hit your level, you never lose it. Once you've earned it, you've earned it."</p><p>The app's new "Upgrades" feature also gives you the option to stay in a suite for a minimum of 50% off.</p><p>Once you book,  you can also live chat with an "HT Pro" in the app to ask any questions and submit any requests you have to "personalise your stay in advance."</p><h2>The alternative to a travel agent</h2><p>In the near future, Shank said the app will start to include push notifications that will tell you about hotel deals for upcoming trips you have "watched" through the app, and will also tell you about low fares on hotels you "favourite."</p><p>It's all part of an effort to be a one-stop-shop for hotels - according the company, HotelTonight customers save 17% on average over other online travel agencies.</p><p>"The goal is to be a full-service alternative to the legacy travel agencies and provide an experience that's faster, and provides better value," Shank said.</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/cognitive-biases-solomons-paradox-adam-grant-why-are-we-all-so-stupid-2018-3">Here's why we give better advice to our friends than we give to ourselves</a></h3>        <div>                    </div>    </div>

HotelTonight's CEO called the app 'the best-kept secret' in travel - here's how you can use it to get a half-price room at some of the world's most luxurious hotels

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