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Ensuring personalisation in a cookieless world
The internet is decades old, but many of its fundamental aspects remain the same. It's a collection…
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future
Digital Marketing: Trends to watch out for in 2022
Tonic Worldwide launches personalised video marketing solution for brands
Tonic Worldwide’s TWIP will create and distribute numerous such custom-made videos in seconds for b…
RP-Sanjiv Goenka Group acquires 51 pc stake in video news app Editorji
It delivers news in two languages – English and Hindi and across three formats of video, audio and…
PTI
How digital marketing will revolutionise FMCG brands in 2021
Digital Marketing stands for more: more information, more options, more problems, more solutions
Disney reveals AI tool that can re-age actors
Disney's researchers have revealed a new AI (artificial intelligence) tool that can re-age or de-ag…
MoEngage, Merkle Sokrati ink strategic alliance for APAC
Partnership to lead way in data-driven customer engagement solutions for enterprise brands
Experiential Marketing: Where is it headed?
The 'Experience Brands' are converting their consumers from shoppers to brand evangelists by inviti…
Apple-Google deal on default search engine harming competitors: UK
London, July 2 (IANS) The UK competition watchdog has revealed that the deal between Apple and Goog…
From mass production to customisation, here is how brand packaging has evolved over the years
We spoke to Shashwat Das, who owns a brand building and design agency called Almond Branding -- abo…
How Spotify used its ‘3 Billion Playlists’ to stand out in the clutter: Case Study
After Swedish music application Spotify launched into the Indian market, it faced a threat of getti…
Efficiency and Emotion most important factors in good CX: Havas Study
The report unearths a clear divide in consumer expectations of ‘Bricks & Clicks’ brands versus digi…
Jet Airways is the only Indian name in this list of top 200 most influential brands in the world
The list relies on an automatic algorithm based on social media influence, Klout scores and other p…
78 pc of consumers choose digital banking over cash transactions
Nearly 80 per cent of financial institutions have seen an increase in cashless transactions over th…
ANI
Airtel acquires strategic stake in Lemnisk to build largest customer data platform
With an aim to build the world's largest customer data platform (CDP), Bharti Airtel on Tuesday sai…