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4 mins read

The CEO of edtech startup Headway breaks down how the company used AI tools to improve its ad performance by 40%

Headway's AI-driven ads and features have significantly increased user engagement and cut down prod…

Lara O'Reilly   


Business Insider Latest Story Image
2 mins read

Biden's campaign touts $38 million in donations after dubious debate performance

Joe Biden took some hits during the debate, but he's come back swinging with $38 million in donatio…

Katie Balevic,Lloyd Lee   


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4 mins read

Elon Musk really wants advertisers' money. But he also wants to keep tweeting. He can't have both.

Musk says he wants advertisers' money, after all. But he's not willing to make the changes they'd n…

Peter Kafka   


Business Insider Latest Story Image
2 mins read

With ₹62.53 crore box office collection, Crew soars high during opening weekend; Charts fresh course for female-led films

Following a soaring takeoff at the box office, the movie Crew, featuring Kareena Kapoor Khan, Kriti…

Business Insider Latest Story Image
2 mins read

Check out the pitch decks these advertising startups have used to raise millions to try to shake up the industry

A new wave of startups like ID5 is trying to change the digital advertising industry.. Here are the…

Lauren Johnson   


Business Insider Latest Story Image
5 mins read

The big business of the Super Bowl, from competing advertisers to the ultrawealthy networking

In today's big story, we're looking at the big business of the Super Bowl, from advertisers to the …

Dan DeFrancesco   


Business Insider Latest Story Image
1 min read

Tesla is so desperate for sales it's started advertising, something Elon Musk famously said he 'hates'

Tesla is having a bad year so far, so the company has turned to advertising to boost its sales &mda…

Katie Balevic   


Business Insider Latest Story Image
2 mins read

Walmart joins the growing list of major companies to suspend advertising on Elon Musk's X

"We aren't advertising on X as we've found other platforms to better reach our customers," a Walmar…

Polly Thompson   


Business Insider Latest Story Image
2 mins read

The Cybertruck achieved less than 80% of Tesla's advertised range in a YouTuber's highway test during Texas winter

In a YouTuber's range test, a Cybertruck clocked in at 254 miles — around 79% of Tesla's advertised…

Grace Kay   


Business Insider Latest Story Image
3 mins read

Digital advertising is growing and ads customised to platforms work best: Kantar

Customised ads perform best on different platforms. The rural market in India is rapidly growing, w…

Business Insider Latest Story Image
1 min read

TikTokers are reeling over an OceanGate job posting advertising an 'immediate opening' for a submersible pilot

An OceanGate job listing that's getting heat on TikTok asks for candidates with a sense of humor an…

Alexa St. John   


Business Insider Latest Story Image
2 mins read

Shah Rukh Khan performs stunts on top of a train for Thums Up's new advertisement

In the new campaign, Shah Rukh Khan asserts ‘Soft Drink Nahin, Toofan’ as he implores the audiences…

Business Insider Latest Story Image
6 mins read

Moto Edge 40 review – sleek design encasing sturdy performance

Motorola recently launched the Moto Edge 40, its latest mid-range offering in its Edge series in In…

Business Insider Latest Story Image
2 mins read

Betting, casino companies find new advertising avenues despite govt ban

Even as the Indian government has banned 138 betting apps, offshore betting and casino companies ar…

Business Insider Latest Story Image
3 mins read

Some supplements that claim to boost athletic performance could cause heart attack or liver damage, a researcher says

Here are the herbal supplements to watch out for. Purportedly "natural" workout or bodybuilding sup…

Kate Hull   


Business Insider Latest Story Image
1 min read

Facebook falls 5% after it says Apple privacy update led to negative performance for advertisers on the platform

Facebook shares tumbled on Wednesday as the company estimated it has underreported iOS web conversi…

Carla Mozée   


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2 mins read

Taboola and IAS partner to launch a Brand Safety Solution for Performance Advertisers

Taboola has worked with IAS for several years to build new products and optimize their publisher in…

Business Insider Latest Story Image
2 mins read

BuzzFeed is at risk of getting kicked off the Nasdaq because its stock has been performing so badly

The digital media company has until November 27 to raise its price or face delisting. It's been try…

Nathan McAlone   


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2 mins read

Amazon's new advertising metric helps compare performance to Facebook and Google

Here are the top media and advertising stories from Business Insider for August 25.

Lauren Johnson   


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5 mins read

Awaiting the cinema-advertising bounceback

In this week's Insider Advertising we're covering movie advertising's rebound, Instacart and Uber's…

Lara O'Reilly