Yash, who shattered all geographical boundaries to become a force to reckon with, has had a huge…

PepsiCo’s Quaker Oats cuts down sugar content by 30% to make muesli more healthy

The changes in customer preference is pitting India’s traditional snacks like Aloo Bhujia, makhane …

After going through two consecutive dry summers, 2022 has proved to be promising for beverage and s…

7UP's mascot Fido Dido is back

The annual regional ads leaderboard features ads across six languages – Marathi, Telugu, Bangla, Pu…

Shailja Joshi, Associate Director, Potato Chips Category, PepsiCo India talks to us about how Lay's…

Part 1 of Money Heist's two part finale will launch on September 3

The brand received 40,000 calls on the number it gave away in its ad within 48 hours

According to Kurkure’s recent study, 80% of the families surveyed have started snacking together.

During these challenging times, he further said, "We have been working very closely with FIND to d…

In an interview with IANS, Vishal Kaul, Vice President & Business Head, Beverages, PepsiCo India an…

At the first ever YouTube Brandcast India event, the company’s CEO — Susan Wojcicki — explained how…

Shivakumar said that because of senior management being out of touch with the market and its …

The company launched a programme in which it identifies senior managers who it sees as a leader in …

Deep Kalra, chairman of MakeMyTrip, anticipates that the number will ascend to more than 100,000 be…

The high profile exits come at a time when the sales of soft drinks are slowing down in the country…

ET sources confirmed that Coca-Cola officials have already met people from Delhi Daredevils and Mum…

"By 2017, the opportunities for franchise business model in India would be USD 50 billion and the b…