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<ul><li>Pepsi has painted TikTok in Dabangg colors with #SwagStepChallenge.</li><li>It also features a video which has Pepsi®’s new brand ambassador, Salman Khan, encouraging his followers to take the challenge and don the ‘Dabangg Pepsi®’ shades. </li><li>The Challenge broke all records on the app and saw over 5.4 billion views and over 1,00,000 user generated videos over a four-day period.</li></ul>Pepsi® India has introduced a new spin on its <keyword id="8493583" type="UNKNOWN" weightage="20" keywordseo="swag-step-challenge">Swag Step Challenge</keyword>. The third phase of the brand’s unique Swag Step Challenge comes of the association with movie franchise Dabangg 3. The challenge is one of the first motion triggered challenge created by a brand on the TikTok platform in India. Users can make a Swag sign using their hands to trigger Pepsi branded sunglasses and nod to flip the glasses in the air. The challenge broke all records on the app and saw over 5.4 billion views and over 1,00,000 user generated videos over a four-day period. The Swag Step challenge became the fastest hashtag challenge using a branded effect to reach 1,00,000 video creation globally. It also features a video which has Pepsi®’s new brand ambassador, Salman Khan, encouraging his followers to take the challenge and don the ‘Dabangg Pepsi®’ shades. A PepsiCo India Spokesperson said, “We are very excited with the response to the Swag Step Challenge. The immense love shown by consumers has helped the Challenge set new benchmarks on the app and break the World record on consumer engagement. The Dabangg edition of the Swag Step challenge received over 1,00,000 video uploads, while the Swag Step Challenge series started earlier this year has around 30 billion views overall. We look forward to delighting consumers with new and exciting content on the app in the coming year.” Sachin Sharma, Director of Sales and Partnerships at TikTok said, “TikTok successfully allows brands to engage with audiences in an entertaining format. Multiple brands repeated collaboration with us is a testament of the power of short format videos. PepsiCo is our esteemed partner and one of the first few organizations who leveraged our advertising solutions. We began our association with the Swag Step series on Pepsi that has been one of our most successful campaigns in India. The current Dabangg Challenge with our cutting-edge motion triggered brand effects technology has broken records and is topping the popularity charts on our platform. Our association with Pepsi has been very rewarding and we look forward to collaborating with them in the future as well.” Currently, the cumulative number of views generated across the #SwagStepChallenge series stands at around 30 billion.

Pepsi associates with Dabangg 3, launches the third phase of its Swag Step Challenge on TikTok

Ready to add more fizz to your next party, <keyword id="44672" type="General" weightage="80" keywordseo="pepsi" source="Orion">Pepsi</keyword> today launched its all-new summer anthem. 'Swag' has become a cultural zeitgeist that perfectly echoes youth beliefs and celebrates the unwavering spirit of the new generation. Putting this philosophy into action, the anthem, which is an extension of the 'Har Ghoont Mein Swag' campaign, features two of India's biggest youth icons, <keyword id="3185" type="General" weightage="80" keywordseo="badshah" source="Orion">Badshah</keyword> and <keyword id="6354417" type="General" weightage="80" keywordseo="jacqueline-fernandez" source="Orion">Jacqueline Fernandez</keyword>. The two celebrities are ready to take India by storm with their musical hattrick, taking the brand's 'More Fizz, More Refreshing' proposition a step further, the upbeat new anthem encourages young people to embrace their uniqueness, quirkiness, and to wear their hearts on their sleeves. It is set in the context of a typical adolescent's life, which is full of fun and irreverence. <keyword id="65048" type="General" weightage="100" keywordseo="jacqueline" source="Orion">Jacqueline</keyword> Fernandez and Badshah danced to this new masterpiece which was unveiled this morning at a star-studded event in Mumbai. Speaking on the anthem, Saumya Rathor, Category Lead, Cola, PepsiCo India, said, "As a culture curator, Pepsi has connected with consumers time and again with music&amp; dance and has worked with the most iconic superstars to curated powerful pieces of culture across the world. The lyrics, eCheck my Fizz' is all about celebrating the unshakeable self-belief and confidence of today's youth. With Badshah dropping the beats, Jacqueline Fernandez burning up the screen with her dance moves, and <keyword id="143" type="General" weightage="80" keywordseo="bollywood" source="Orion">Bollywood</keyword> heavy hitter Ahmed Khan directing the video, we're hoping to have India singing the song right back at us." "I am extremely excited to be a part of Pepsi's new summer anthem once again. I am a quintessential challenger and Pepsi's challenger philosophy of owning your swag and living life with solid self-belief has always resonated with me. I hope people enjoy the song as much as I have enjoyed creating it," said Badshah about the song and his long-standing partnership with the brand. Talking about the number, Bollywood star, Jacqueline Fernandez, said, "Our generation is all about owing everything with confidence and self-belief be it their opinions, their choice of clothes or their career choices. I am super thrilled to be a part of Pepsi's new summer anthem which takes this philosophy forward and in style - with a jaw-dropping number which is sure to take on the music scene by storm. The song is effortless, peppy and extremely relatable. The dance steps, the music, the colours and the costumes all come together to add to the perkiness of the song. I cannot wait for my fans to dive into this SWAG experience." Ace Bollywood Director, Ahmed Khan said, "This new summer anthem is a supercool dance number that perfectly reflects today's generation e uninhibited, confident and full of swag. We have showcased this very attitude in the music video. I had an absolute blast working with Jacqueline and Badshah and that fun translates on screen. I can't wait to showcase the magic we have created yet again with Pepsi." SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/bharatpes-ashneer-grover-plans-to-start-another-business-without-any-investors/articleshow/91255089.cms">After being ousted from BharatPe, Ashneer Grover plans to start another business without any investors</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/every-two-in-three-households-in-india-are-facing-power-outages-amidst-heatwave-and-soaring-temperatures/slidelist/91254825.cms">Every two in three households in India are facing power outages amidst heatwave and soaring temperatures</a>

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Pepsi associates with Dabangg 3, launches the third phase of its Swag Step Challenge on TikTok

BI India Partner

Pepsi launches latest summer anthem with Badshah and Jacqueline Fernandez

IANS

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