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8 mins read
How Pepsi continues to stay relevant and connect with every generation
From Dil Maange More to Har Ghoont Mein Swag, here's how Pepsi's communication has evolved over the…
1 min read
Jagrut Kotecha to lead PepsiCo in India, Ahmed El Sheikh moved to Middle East Business
In a leadership rejig, food & beverage major Pepsico on Friday said Jagrut Kotecha will lead the In…
PTI
4 mins read
Cold drink brands have a merry summer after Covid-19 fizzed out their sales for two consecutive seasons
After going through two consecutive dry summers, 2022 has proved to be promising for beverage and s…
2 mins read
Fruit-based drinks displace Fizzy drinks from top 5 beverage brands in India
However, the data is only for modern trade, and general trade could still be selling more aerated d…
3 mins read
YouTube CEO explains how the streaming platform helped Pepsi and Hyundai in India
At the first ever YouTube Brandcast India event, the company’s CEO — Susan Wojcicki — explained how…
2 mins read
Lemon rice and Lay’s wafers: Pepsi hits a spice spot in South India
“Our Southern consumers love a delightful crunch and texture on their plate. Their meal is incom…
2 mins read
Pepsi associates with Dabangg 3, launches the third phase of its Swag Step Challenge on TikTok
Pepsi has painted TikTok in Dabangg colors with #SwagStepChallenge.
3 mins read
Your ‘healthy’ diet is making the Indian economy leaner — but it’s not for you to change
Even as the country is slowing down, it is also transforming and the latter part is shrouded…
3 mins read
Here’s how Indra Nooyi changed PepsiCo in her 12 years as CEO
Over the course of Nooyi’s tenure as CEO, the company’s net revenue grew at an annualised rate o…
3 mins read
Maggi’s soup turns sour and bitter! Nestle’s baby food formula Nan found with live larvae
Hitting an all time low in Sensex and Nifty for consecutive two days, Nestle’s sale has tanked furt…
3 mins read
PepsiCo's new India head D Shivakumar sends out morale-boosting letter to employees
PepsiCo's new India head D Shivakumar told employees that the company "cannot afford to lose a day"…
Economic Times
1 min read
And now, coconut water from the house of Coca-Cola
"Though brands such as these are niche, Coca-Cola has to prepare the decks and hedge bets, as the b…
6 mins read
Four cities are voting on ballot initiatives that should terrify Coke and Pepsi
If soda companies want to persuade people to continue to drink soda, they need to cut sugar and cal…
Kate Taylor
1 min read
Pepsi executives under tremendous pressure; 5 walk out
In recent weeks, Ruchira Jaitly, senior director & category marketing head social beverages; Vi…
3 mins read
The latest wave of COVID-19 infections may have taken the economy back to June 2020
People looking for restaurants, cafes, malls, and movie halls are down by more than half of what…
5 mins read
A new study says soda taxes could save millions of dollars in healthcare costs - and that should terrify Coke and Pepsi
According to the model, the incidence of diabetes would drop an estimated 4% by 2018 when the tax w…
Kate Taylor
17 mins read
A 'nonsense' valuation of $1 billion, a failed sale to Snap, and an investor fight: Inside Blippar's dramatic collapse
Blippar would roll out the "Halos" facial recognition feature inside its app, seven months after it…
Shona Ghosh
8 mins read
Inside India’s consumption slump— stories from Godrej Consumer to Page Industries to Emami and many more
In the last one month, at least ten companies have seen cuts in earnings estimates anywhere betw…
3 mins read
Chyawanprash, and the government’s blessings, are helping Dabur make hay even when the sun don’t shine
And if that’s not enough, the Indian government has rolled…
5 mins read
Tiktok’s promise of non-metro consumers on its platform is helping it bring more advertisers on board
Sachin Sharma, Director, Sales and Partnerships, TikTok India tells us about the promise of non-met…