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You Searched For "pepsi old campaigns" and got 19 results


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8 mins read

How Pepsi continues to stay relevant and connect with every generation

From Dil Maange More to Har Ghoont Mein Swag, here's how Pepsi's communication has evolved over the…

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1 min read

Pepsi gets a 54-year-old star, Salman Khan to target millennials

During the IPL season, Pepsi became the first brand in India to appoint an 87-year-old Charulata Pa…

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3 mins read

The man who changed PepsiCo and launched the 'cola wars' died on Sunday. Here are some of Donald Kendall's most memorable business moves as CEO.

Donald Kendall's time as PepsiCo's CEO spanned 23 years, during which he launched an ad campaign wi…

Alex Bitter   


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2 mins read

Pepsi's Most Successful Viral Video Ever Is Completely Fake

According to Unruly's viral video chart, the Jeff Gordon Pepsi video is the 14th most-shared brande…

Laura Stampler   


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1 min read

Virat Kohli is the new choice as PepsiCo ends 11-yr-long association with MS Dhoni

Dhoni was associated with PepsiCo since 2005 and did some amazing campaigns such as 'Oh Yes Abhi' a…

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2 mins read

Dhoni to power Coca Cola’s Powerade; signs 3 year endorsement deal

Dhoni’s previous soft drink endorsement deal with Pepsi Co ended in 2016. In the 11-year old a…

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3 mins read

This mistake from 30 years ago almost destroyed Coca-Cola

The company to brought back the original Coke less than three months later. News of the about-face …

Ryan Gorman,Skye Gould   


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2 mins read

Pepsi once offered a fighter jet as a joke prize in a promotion. A student tried to claim it anyway.

A new Netflix documentary recounts John Leonard's audacious attempt to force Pepsi to hand over a H…

Ryan Hogg   


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7 mins read

BTS with Insiders: The stories behind some of Taproot Dentsu’s most iconic campaigns

Agnello Dias (Aggie) and Santosh Padhi (Paddy) share the stories behind some of Taproot Dentsu's mo…

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4 mins read

Alyson Shontell   


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1 min read

Consumer and retail news: 10 things you need to know today

Costco ended a 16-year deal with American Express to switch over to Visa. The new Costco Visa card …

Marina Nazario   


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2 mins read

Harmanpreet named captain of the ICC Women's ODI Team of the Year

Indian skipper Harmanpreet Kaur has been named the captain of the ICC Women's ODI Team of the year …

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3 mins read

These Are The Brands That Won Online Video In 2013

This is the 16th in the 17-part series "Video Revolution," which brings you up to speed on innovati…

Aaron Taube   


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2 mins read

Right-wing boycotters take aim at another brand: Doritos

Doritos — facing a boycott — reportedly ended its partnership with Samantha Hudson after the transg…

Grace Eliza Goodwin   


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4 mins read

McDonald's is flipping its iconic arches upside down - and it's a classic example of social-justice marketing gone wrong

The flipped logo is one in a long list of recent social-justice marketing campaigns gone wrong. Les…

Leanna Garfield   


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1 min read

Bayer's One A Day Brand Is In Legal Trouble [THE BRIEF]

Bayer is facing threats of a lawsuit over its One A Day marketing. The litigious Center for Science…

Laura Stampler   


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5 mins read

Campa has to go beyond invitation price to build the brand & distribution network

The launch of Campa-Cola is right not just from the season point of view but also because the heat …

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2 mins read

Michael Bloomberg has a new weapon in his $100 million ads offensive against Trump: A former Facebook executive

He started with Facebook back in 2013 and stayed with the social media giant for five years. Having…

Ben Gilbert   


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2 mins read

The 10 things in advertising you need to know today

3. The Grammys snuck an anti-streaming message into the show. Neil Portnow, the president of the Na…

Will Heilpern,Will Heilpern