You Searched For "pepsi old campaigns" and got 19 results
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8 mins read
How Pepsi continues to stay relevant and connect with every generation
From Dil Maange More to Har Ghoont Mein Swag, here's how Pepsi's communication has evolved over the…
1 min read
Pepsi gets a 54-year-old star, Salman Khan to target millennials
During the IPL season, Pepsi became the first brand in India to appoint an 87-year-old Charulata Pa…
3 mins read
The man who changed PepsiCo and launched the 'cola wars' died on Sunday. Here are some of Donald Kendall's most memorable business moves as CEO.
Donald Kendall's time as PepsiCo's CEO spanned 23 years, during which he launched an ad campaign wi…
Alex Bitter
2 mins read
Pepsi's Most Successful Viral Video Ever Is Completely Fake
According to Unruly's viral video chart, the Jeff Gordon Pepsi video is the 14th most-shared brande…
Laura Stampler
1 min read
Virat Kohli is the new choice as PepsiCo ends 11-yr-long association with MS Dhoni
Dhoni was associated with PepsiCo since 2005 and did some amazing campaigns such as 'Oh Yes Abhi' a…
2 mins read
Dhoni to power Coca Cola’s Powerade; signs 3 year endorsement deal
Dhoni’s previous soft drink endorsement deal with Pepsi Co ended in 2016. In the 11-year old a…
3 mins read
This mistake from 30 years ago almost destroyed Coca-Cola
The company to brought back the original Coke less than three months later. News of the about-face …
Ryan Gorman,Skye Gould
2 mins read
Pepsi once offered a fighter jet as a joke prize in a promotion. A student tried to claim it anyway.
A new Netflix documentary recounts John Leonard's audacious attempt to force Pepsi to hand over a H…
Ryan Hogg
7 mins read
BTS with Insiders: The stories behind some of Taproot Dentsu’s most iconic campaigns
Agnello Dias (Aggie) and Santosh Padhi (Paddy) share the stories behind some of Taproot Dentsu's mo…
4 mins read
John Sculley went from an entry-level job at Pepsi driving trucks to its CEO in 10 years - here are his secrets for how to rapidly climb a corporate ladder
Sculley: I learned some amazing things, and I'll give you a perfect example of it. I was appoi…
Alyson Shontell
1 min read
Consumer and retail news: 10 things you need to know today
Costco ended a 16-year deal with American Express to switch over to Visa. The new Costco Visa card …
Marina Nazario
2 mins read
Harmanpreet named captain of the ICC Women's ODI Team of the Year
Indian skipper Harmanpreet Kaur has been named the captain of the ICC Women's ODI Team of the year …
3 mins read
These Are The Brands That Won Online Video In 2013
This is the 16th in the 17-part series "Video Revolution," which brings you up to speed on innovati…
Aaron Taube
2 mins read
Right-wing boycotters take aim at another brand: Doritos
Doritos — facing a boycott — reportedly ended its partnership with Samantha Hudson after the transg…
Grace Eliza Goodwin
4 mins read
McDonald's is flipping its iconic arches upside down - and it's a classic example of social-justice marketing gone wrong
The flipped logo is one in a long list of recent social-justice marketing campaigns gone wrong. Les…
Leanna Garfield
5 mins read
Campa has to go beyond invitation price to build the brand & distribution network
The launch of Campa-Cola is right not just from the season point of view but also because the heat …
1 min read
Bayer's One A Day Brand Is In Legal Trouble [THE BRIEF]
Bayer is facing threats of a lawsuit over its One A Day marketing. The litigious Center for Science…
Laura Stampler
2 mins read
The 10 things in advertising you need to know today
3. The Grammys snuck an anti-streaming message into the show. Neil Portnow, the president of the Na…
Will Heilpern,Will Heilpern
2 mins read
Michael Bloomberg has a new weapon in his $100 million ads offensive against Trump: A former Facebook executive
He started with Facebook back in 2013 and stayed with the social media giant for five years. Having…