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8 mins read
How Pepsi continues to stay relevant and connect with every generation
From Dil Maange More to Har Ghoont Mein Swag, here's how Pepsi's communication has evolved over the…
4 mins read
Salman Khan and Pepsi encourage the youth to own their singlehood with swag ahead of Valentine's Day
Before Valentine's Day, Salman Khan urges youngsters to fall in love and make a commitment to thems…
1 min read
Pepsi gets a 54-year-old star, Salman Khan to target millennials
During the IPL season, Pepsi became the first brand in India to appoint an 87-year-old Charulata Pa…
1 min read
A production company 'fixed' the Kendall Jenner Pepsi ad with real protest footage
Joseph von Meding, filmmaker at ThirtyRev, told Business Insider the Pepsi ad didn't bring out an e…
Julien Rath
2 mins read
Stephen Colbert rips apart the pulled Kendall Jenner Pepsi ad: 'Attractive Lives Matter'
"The Late Show" host Stephen Colbert had a field day with the ad on Wednesday night, closing his mo…
Jason Guerrasio
1 min read
Why Pepsi Can Take 18 Months To Make A New Ad
Galaxy is a small team of only a handful of execs with backgrounds in account planning and manageme…
Jim Edwards
2 mins read
Martin Luther King Jr's daughter just called out Pepsi for its controversial ad
King isn't the only person criticizing Pepsi's ad. The commercial immediately sparked controversy w…
Kate Taylor
1 min read
Arby's Made An Entire Ad Apologizing To Pepsi
The fast food chain, which sells Pepsi products in its restaurants, has a contractual agreement to …
1 min read
How Pepsi Retaliated Against Coke During The Super Bowl
Coke vs. Pepsi. A constant battle in stores, online, and in ads. And during the biggest ad day of t…
Christina Austin
3 mins read
Pepsi's new ad shows Kendall Jenner joining a protest and giving a cop a soda - and people are furious
"This scene, which invokes a now iconic photo of Black Lives Matter protester Ieshia Evans being ar…
Kate Taylor
5 mins read
Kendall Jenner posts lengthy message in support of the Black Lives Matter movement after her controversial Pepsi ad resurfaced
The model was also called out by a friend of Harry Styles, who joked that Jenner wasn't at the prot…
Libby Torres
2 mins read
Pepsi CEO defends Kendall Jenner 'Black Lives Matter' ad that outraged many: 'It was a peace march'
"This has pained me a lot because this company is known for diversity, and the fact that everybody …
Kate Taylor
1 min read
Pepsi Forced To Apologize For Cristiano Ronaldo Voodoo Doll
Pepsi responded to the outrage by pulling the ads and issuing this statement: "We would never want …
Richard Feloni
1 min read
People Don't Recognize Beyonce In Ads Unless She's Blonde
Last week, H&M released two similar new ads to promote its beachwear collection featuring the A…
Judith Grey
2 mins read
Pepsi is taking an audacious swipe at Coke's polar bears
Linda Lagos, Pepsi brand marketing and digital director, says in a statement provided to AdAge: "We…
Lara O'Reilly
1 min read
How Oprah Pitched Herself To Advertisers Last Night [THE BRIEF]
It's television upfront season, and Oprah pitched her network to advertisers and media buyers: "Las…
Laura Stampler
2 mins read
Madonna shared a video of her son dancing to 'honor' George Floyd, and people are comparing it to Kendall Jenner's infamous Pepsi ad
In the video, Madonna's 14-year-old adopted son David Banda dances to Michael Jackson's protest son…
Tom Murray
1 min read
People are going crazy over Doritos' hilarious Super Bowl commercial - and it's even more brilliant than you realize
The commercial, which shows Game of Thrones actor Peter Dinklage and rapper Busta Rhymes teaming up…
Mary Hanbury
1 min read
Beyonce Confronts Her Past Selves In Big New Pepsi Ad
In a new commercial out today, Beyonce is show rehearsing in a dance studio when, suddenly, the mir…
Jim Edwards
4 mins read
Pepsi Tells Us Why A Super Bowl Ad Should Never Just Be A One-Off
Basically, on and around the big game, PepsiCo's massive marketing program drives traffic into stor…