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Marketing in times of COVID: Pepperfry
Pepperfry's Kashyap Vadapalli a few marketing lessons he has picked up from today’s challenging env…
EXCLUSIVE: An online furniture retailer in India saw its sales double after it opened physical 'experience' stores
“In every new catchment that we have opened up the offline studio, the city’s sales have grown b…
An investor in Pepperfry, India’s largest online furniture retailer, is in no rush to exit
Eight-year old online retailer of furniture and home products, Pepperfry, has been one of the marke…
Pepperfry Aspires to be a Billion Dollar Company by March 2021
Pepperfry, an eight-year-old furniture and decor company, has managed to succeed in a complex categ…
Here’s why Pepperfry is taking the Omni-channel route before IKEA enters the Indian market
The company, which is currently leading the e-commerce pack in terms of volume,aims to contribu…
Indian e-tailers want you to choose the presents that your friends will pay for
What if you could choose a list of presents you want at your wedding and let your friends and famil…
Pepperfry's Diwali ad will remind you of all the times you fought with your loved ones for your favourite spot at home
It reminds how furniture played a vital role in nurturing relationships, almost akin to a family me…
Pepperfry encourages consumers to buy Indian brands for their superior quality
Encourages consumers to buy ‘Swadeshi’, not because it is Indian, but because it is superior
How Pepperfry surpassed its pre-Covid sales volumes by 50-60% in October
Here's how the brand ensured that Covid-19 did not hamper its growth story
These marquee Indian startups could be lining up for some big-bang IPOs
Startups might be looking at new avenues to raise money. And, thanks to their popularity with consu…
Pepperfry co-founder Ambareesh Murty passes away due to cardiac arrest
Online furniture store Pepperfry co-founder and CEO Ambareesh Murthy has passed away at the age of …
Ikea will make its Mumbai debut ‘very shortly’, says India chief as the first store in Hyderabad turns a year old
“While the Navi Mumbai store is getting ready, our focus now is to launch e-commerce in Mumbai very…
Flipkart is expanding its product portfolio, wants to yield profits from furniture category
Flipkart is brining quite a few changes such as adding home furnishing and automobiles in its produ…
Four questions that are on the mind of Urban Ladder’s founder as he battles competition from Ikea and Pepperfry
Online furniture retailer Urban Ladder is in an expansion mode as it hopes to turn profitable by th…
Ikea in Mumbai: The Swedish retailer is wooing online shoppers in India's financial capital
Swedish furniture retailer Ikea has opened its online for the residents of Mumbai, India's financia…
Rentomojo CEO wants to make an online offer you can’t refuse
The furniture market in India is worth $16 billion. The furniture and appliances rental is estimate…