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7 mins read

Marketing in times of COVID: Pepperfry

Pepperfry's Kashyap Vadapalli a few marketing lessons he has picked up from today’s challenging env…

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2 mins read

EXCLUSIVE: An online furniture retailer in India saw its sales double after it opened physical 'experience' stores

“In every new catchment that we have opened up the offline studio, the city’s sales have grown b…

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2 mins read

An investor in Pepperfry, India’s largest online furniture retailer, is in no rush to exit

Eight-year old online retailer of furniture and home products, Pepperfry, has been one of the marke…

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9 mins read

Pepperfry Aspires to be a Billion Dollar Company by March 2021

Pepperfry, an eight-year-old furniture and decor company, has managed to succeed in a complex categ…

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2 mins read

Here’s why Pepperfry is taking the Omni-channel route before IKEA enters the Indian market

The company, which is currently leading the e-commerce pack in terms of volume,aims to contribu…

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2 mins read

Indian e-tailers want you to choose the presents that your friends will pay for

What if you could choose a list of presents you want at your wedding and let your friends and famil…

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3 mins read

Pepperfry's Diwali ad will remind you of all the times you fought with your loved ones for your favourite spot at home

It reminds how furniture played a vital role in nurturing relationships, almost akin to a family me…

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2 mins read

Pepperfry encourages consumers to buy Indian brands for their superior quality

Encourages consumers to buy ‘Swadeshi’, not because it is Indian, but because it is superior

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8 mins read

How Pepperfry surpassed its pre-Covid sales volumes by 50-60% in October

Here's how the brand ensured that Covid-19 did not hamper its growth story

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3 mins read

These marquee Indian startups could be lining up for some big-bang IPOs

Startups might be looking at new avenues to raise money. And, thanks to their popularity with consu…

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1 min read

Pepperfry co-founder Ambareesh Murty passes away due to cardiac arrest

Online furniture store Pepperfry co-founder and CEO Ambareesh Murthy has passed away at the age of …

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3 mins read

Ikea will make its Mumbai debut ‘very shortly’, says India chief as the first store in Hyderabad turns a year old

“While the Navi Mumbai store is getting ready, our focus now is to launch e-commerce in Mumbai very…

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1 min read

Flipkart is expanding its product portfolio, wants to yield profits from furniture category

Flipkart is brining quite a few changes such as adding home furnishing and automobiles in its produ…

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2 mins read

Four questions that are on the mind of Urban Ladder’s founder as he battles competition from Ikea and Pepperfry

Online furniture retailer Urban Ladder is in an expansion mode as it hopes to turn profitable by th…

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3 mins read

Ikea in Mumbai: The Swedish retailer is wooing online shoppers in India's financial capital

Swedish furniture retailer Ikea has opened its online for the residents of Mumbai, India's financia…

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2 mins read

Rentomojo CEO wants to make an online offer you can’t refuse

The furniture market in India is worth $16 billion. The furniture and appliances rental is estimate…