<p></p><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div><ul class="summary-list"><li>"Carmen Sandiego: The Tutankhamun's Mask Caper" is a new minigame on Google Earth.</li><li>Just like the original "Carmen Sandiego" games, "The Tutankhamun's Mask Caper" will test your knowledge of geography as you track a master criminal around the globe.</li><li>"The Tutankhamun's Mask Caper" is the second in a series of "Carmen Sandiego" games produced with Houghton Mifflin Harcourt. The first chapter, "The Crown Jewels Caper" was released in March 2019.</li><li><strong><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories.</a></strong></li></ul><p>Carmen Sandiego has returned for a new adventure, and you can join in on the fun with a free game on Google Earth. In "Carmen Sandiego: The Tutankhamun's Mask Caper," players will help Carmen Sandiego track Le Chevre, a master criminal who has stolen an ancient artifact from Egypt's Pyramids of Giza.</p><p>The "Carmen Sandiego" series stars a legendary burglar known for leading VILE, a global criminal organization. Players use clues to track Carmen and her cohorts around the world, testing their knowledge of world locations and landmarks in the process. The geography-based trivia of "Carmen Sandiego" is a great match for the global perspectives offered by Google Earth.</p><p><em><strong>Read more: </strong><a href="https://www.businessinsider.com/carmen-sandiego-google-earth-game-2019-3" target="_blank" rel="noopener">"Carmen Sandiego: The Crown Jewels Caper" gave me waves of nostalgia</a></em></p><p>In March, Google unveiled "<a href="https://www.businessinsider.com/carmen-sandiego-google-earth-game-2019-3" target="_blank" rel="noopener">Carmen Sandiego: The Crown Jewels Caper</a>," the first in a series of "Carmen Sandiego" games designed for Google Earth. Fans of the original games might be surprised to find that Carmen is no longer a villain - the Google Earth game features the more heroic version of Carmen Sandiego from the animated <a href="https://www.businessinsider.com/netflix-carmen-sandiego-trailer-video-2019-1" target="_blank" rel="noopener">Netflix series released in January.</a> The games are being created in collaboration with Houghton Mifflin Harcourt, the primary publisher of the "Carmen Sandiego" franchise.&#xa0;</p><p>You can <a href="https://www.google.com/earth/" target="_blank" rel="noopener">play "Carmen Sandiego: The Tutankhamun's Mask Caper"</a> in Google's Chrome web browser on your PC, or with the Google Earth app on <a href="https://itunes.apple.com/us/app/google-earth/id293622097?mt=8" target="_blank" rel="noopener">iOS</a> and <a href="https://play.google.com/store/apps/details?id=com.google.earth&amp;hl=en_US" target="_blank" rel="noopener">Android devices.</a> To start the game, just launch Google Earth and click on the small icon of Carmen.</p><div></div>    <div class="margin-top">        <h3>NOW WATCH: <a href="https://www.businessinsider.com/london-handbag-fire-hoses-recycled-fashion-accessories-sustainability-2019-5">This London handbag company has recycled 175 tons of fire hoses into fashion accessories</a></h3>        <div>                    </div>    </div>

Carmen Sandiego returns in Google Earth's throwback to the original video games

<ul class="summary-list"><li>Over 100 products containing <keyword id="14000671" type="UNKNOWN" weightage="60" keywordseo="jif" source="Orion">Jif</keyword> <keyword id="13517603" type="UNKNOWN" weightage="60" keywordseo="peanut-butter" source="Orion">peanut butter</keyword> are under <keyword id="11939303" type="UNKNOWN" weightage="60" keywordseo="recall" source="Orion">recall</keyword> because of possible <keyword id="11948975" type="UNKNOWN" weightage="60" keywordseo="salmonella" source="Orion">salmonella</keyword> contamination.</li><li>Other brands are recalling snacks and desserts made with Jif peanut butter.</li></ul><p>The US Food and Drug Administration is telling Americans not to eat or serve Jif peanut butter because of a suspected <keyword id="12366211" type="UNKNOWN" weightage="60" keywordseo="salmonella-outbreak" source="Orion">salmonella outbreak</keyword>. Other brands that make snacks using Jif peanut butter are also recalling products. </p><p>Jif parent company <a href="https://www.jmsmucker.com/news-stories?news=23101">J.M. Smucker voluntarily issued a recall of dozens</a> of products on May 20 over potential exposure at its Lexington, Kentucky facility. The recalled products were distributed to retailers across the country, the company said. </p><p>So far <a href="https://www.fda.gov/food/outbreaks-foodborne-illness/outbreak-investigation-salmonella-peanut-butter-may-2022">14 infections have been reported to the FDA</a> in 12 states, with two patients requiring hospitalizations. The <keyword id="11899468" type="UNKNOWN" weightage="60" keywordseo="fda" source="Orion">FDA</keyword> and <keyword id="11917544" type="UNKNOWN" weightage="60" keywordseo="cdc" source="Orion">CDC</keyword> continue to investigate the outbreak.</p><p>People should avoid Jif products with codes from 1274425 through 2140425, and check any Jif peanut butter products in their homes. </p><p>Here is a full list of the products being recalled for potential exposure:</p><ul><li>JIF 16 OUNCE CREAMY PEANUT BUTTER</li><li>JIF 16 OUNCE CRUNCHY PEANUT BUTTER</li><li>JIF 96 OUNCE CREAMY PEANUT BUTTER TWIN PACK</li><li>JIF 96 OUNCE CRUNCHY PEANUT BUTTER TWIN PACK</li><li>JIF 40 OUNCE NATURAL CRUNCHY PEANUT BUTTER</li><li>JIF 12 OUNCE CRUNCHY PEANUT BUTTER INTERNATIONAL</li><li>JIF 3/4 OUNCE PEANUT BUTTER PLASTIC CASE</li><li>JIF .64 OUNCE NATURAL PEANUT BUTTER PLASTIC CASE</li><li>JIF 96 COUNT NATURAL PEANUT BUTTER TO GO CASE</li><li>JIF 36 COUNT CREAMY JIF PEANUT TO GO CASE</li><li>JIF 8 COUNT CRUNCHY PEANUT BUTTER TO GO</li><li>JIF 8 COUNT CREAMY PBTR TO GO</li><li>JIF 4.5 OUNCE CREAMY PEANUT BUTTER TO GO</li><li>JIF 54 OUNCE CREAMY PEANUT BUTTER TO GO 36 PACK</li><li>JIF 28 OUNCE CRUNCHY PEANUT BUTTER</li><li>JIF 96 COUNT CREAMY PEANUT BUTTER TO GO</li><li>JIF 54 OUNCE NATURAL CREAMY PEANUT BUTTER TO GO 36 PACK</li><li>JIF 28 OUNCE CREAMY PEANUT BUTTER</li><li>JIF 40 OUNCE NATURAL HONEY</li><li>JIF 12 OUNCE CREAMY PEANUT BUTTER</li><li>JIF 12 OUNCE NATURAL CREAMY PEANUT BUTTER TO GO</li><li>JIF 40 OUNCE NATURAL CREAMY PEANUT BUTTER</li><li>JIF 28 OUNCE NATURAL CREAMY PEANUT BUTTER</li><li>JIF 4 POUND CAN CREAMY PEANUT BUTTER</li><li>JIF 96 OUNCE NATURAL CREAMY TWINPACK</li><li>JIF 15.5 OUNCE NO ADDED SUGAR PEANUT BUTTER</li><li>JIF 13 OUNCE SQUEEZABLE POUCH</li><li>JIF 80 OUNCE CREAMY PEANUT BUTTER TWIN PACK</li><li>JIF 80 OUNCE CRUNCHY PEANUT BUTTER TWIN PACK</li><li>JIF 40 OUNCE REDUCED FAT CREAMY PEANUT BUTTER</li><li>JIF 16 OZ REDUCED FAT CREAMY PEANUT BUTTER</li><li>JIF 16 OUNCE CREAMY OMEGA 3 PEANUT BUTTER</li><li>JIF 80 OUNCE NATURAL CREAMY PEANUT BUTTER TWIN PACK</li><li>JIF 16 OUNCE NATURAL CREAMY PEANUT BUTTER</li><li>JIF 16 OUNCE NATURAL CRUNCHY PEANUT BUTTER</li><li>JIF 16 OUNCE NATURAL CREAMY PEANUT BUTTER HONEY</li><li>JIF 40 OUNCE CREAMY PEANUT BUTTER</li><li>JIF 40 OUNCE CRUNCHY PEANUT BUTTER</li><li>JIF 46.5 OUNCE NO ADDED SUGAR PEANUT BUTTER</li><li>JIF 1.1 OUNCE PORTION CONTROL PEANUT BUTTER 120 COUNT</li><li>JIF 48 OUNCE CREAMY PEANUT BUTTER</li><li>JIF 48 OUNCE CRUNCHY PEANUT BUTTER</li><li>JIF 1.5 oz CREAMY PEANUT BUTTER TO GO</li><li>JIF 48 OUNCE NATURAL CREAMY</li><li>JIF 40 OUNCE CREAMY PEANUT BUTTER</li><li>JIF 40 OUNCE CRUNCHY PEANUT BUTTER</li><li>JIF 40 OUNCE NATURAL CREAMY PEANUT BUTTER</li><li>Mary's Harvest Celery Peanut Butter Cup G&amp;G</li><li>Mary's Harvest Apple Peanut Butter Cup G&amp;G</li><li>Garden Cut Sweet Apple Wedges with Peanut Butter 60z/4ct</li><li>Garden Cut Tart Apple Wedges with Peanut Butter 60z/4ct</li><li>Garden Cut Celery Bites with Peanut Butter 60z/4ct</li><li>Coblentz Chocolate Company Peanut Butter Spread</li><li>Coblentz Chocolate Company Milk Chocolate Peanut Butter Cup</li><li>Coblentz Chocolate Company Graham Peanut Butter Sandwich</li><li>Coblentz Chocolate Company Ritz Peanut Butter Sandwich</li><li>Coblentz Chocolate Company Oversized Milk Chocolate Peanut Butter Cup</li><li>Coblentz Chocolate Company Fudge Sampler</li><li>Coblentz Chocolate Company Peanut Butter Fudge</li><li>Coblentz Chocolate Company Buckeye Fudge</li><li>Coblentz Chocolate Company Oversized Dark Chocolate Peanut Butter Cup</li><li>Coblentz Chocolate Company Oversized Peanut Butter Pretzel Cluster</li><li>Coblentz Chocolate Company Peanut Butter Truffle</li><li>Coblentz Chocolate Company Chocolate Peanut Butter Caramel Corn</li><li>Coblentz Chocolate Company 4 oz. Deluxe Assortment</li><li>Coblentz Chocolate Company 8 oz. Deluxe Assortment</li><li>Coblentz Chocolate Company 16 oz. Deluxe Assortment</li><li>Coblentz Chocolate Company 32 oz. Deluxe Assortment</li><li>Coblentz Chocolate Company 8 oz. Assorted Creams</li><li>Coblentz Chocolate Company 16 oz. Assorted Creams</li><li>Del Monte Apples with Peanut Butter (5 ounce)</li><li>Del Monte Peanut Butter Snack Pack (4.25 ounce)</li><li>Del Monte Apples and Peanut Butter (6 ounce, and 5.5 ounce)</li><li>Del Monte Sandwich with Peanut Butter Cup</li><li>WALMART MKT FDG TRIO V-TINE (16 OZ) (C-STRWC-PBC)</li><li>WALMART MKT FUDGE TRIO (16 OZ) HOLIDAY FUDGE TRAY</li><li>PEANUT BUTTER CHOCOLATE FUDGE BAR (8 OZ) FUDGEAMENTALS</li><li>VARIETY TRAY (16 OZ) (C-CNC-PBC) FUDGEAMENTALS</li><li>PEANUT BUTTER CHOCOLATE FUDGE BITES (8 OZ) FUDGEAMENTALS</li><li>PEANUT BUTTER FUDGE BITES (8 OZ) FUDGEAMENTALS</li><li>PEANUT BUTTER FUDGE BAR (8OZ) FUDGEAMENTALS</li><li>TIGER BUTTER FUDGE BAR (8 OZ) FUDGEAMENTALS</li><li>Taher Inc. Fresh Seasons Power Packs 6 oz</li><li>Snack Fresh Apples and Peanut Butter 6.5 oz</li><li>Snack Fresh Apple &amp; Cheese Bites with Crackers 4 0z</li><li>Snack Sensations Apple, Pretzel &amp; Celery Bites with Peanut Butter 4 oz</li><li>Giant Apples, Pretzels &amp; Celery with peanut butter 4 oz</li><li>Wegmans Apple, Pretzels &amp; Cheese with Peanut Butter 4.1 oz</li><li>Market32 Apples, Cheese &amp; Pretzels with Peanut Butter 4.1 oz</li><li>K119D Dark Chocolate Covered Peanut Butter Eggs - 8 oz. Box</li><li>K119M Milk Chocolate Covered Peanut Butter Eggs - 8 oz. Box</li><li>K120D Dark Chocolate Covered Peanut Butter Meltaways - 8 oz Box</li><li>K120M Milk Chocolate Covered Peanut Butter Meltaways - 8 oz. Box</li><li>K121M Milk Chocolate Covered Peanut Butter Ritz® Crackers - 8pc. 8 oz. Box</li><li>K508 Peanut Butter and Chocolate Fudge - 8 oz. Box</li><li>K509 Peanut Butter Fudge - 8 oz. Box</li><li>Wawa Apple &amp; Peanut Butter Dipper 4.9 oz</li><li>Haggen MINI PEANUT BUTTER CREAM PIE</li><li>Albertsons/Safeway/Lucky APPLES SLICED WITH PEANUT BUTTER</li><li>Albertsons/Carrs-Safeway/Eagle/Lucky/Safeway CELERY &amp; PEANUT BUTTER CUP</li><li>Haggen CHOCOLATE PEANUT BUTTER CUP</li><li>Albertsons/CarrsSafeway/Eagle/Randalls/Safeway/Tom Thumb DELI SNACK PEANUT BTR/TRAIL MIX COMBO</li><li>United/Amigos/Market Street/Albertsons Market Grab &amp; Go Apple &amp; Celery Tray w/Peanut Butter</li><li>Safeway/Andronico's/Community Markets/Vons/Pak 'N Save PEANUT BUTTER &amp; CHOC FILLED JMBO CUPCAKE</li><li>Shaw's/Star Market READYMEALS PB &amp; TRAIL MIX SNACK</li><li>Albertsons/Andronico's Community Markets/Carrs-Safeway/Eagle/Jewel-Osco/Lucky/Pak 'N Save/Randalls/Safeway/Tom Thumb/Vons READYMEALS QUAD PB APPLE CELERY PRETZEL</li><li>ACME/Albertsons/Andronico's Community Markets/Carrs-Safeway/Eagle/King's/Balducci's/Lucky/Pak 'N Save/Safeway/Vons READYMEALS QUAD PB APPLE PRETZEL BROWNIE</li><li>Haggen SCRATCH PIE PEANUT BUTTER CRM 9IN</li></ul><p>The FDA recommends that anyone who finds one of the recalled products should properly sanitize all surfaces and utensils that could have been in contact. </p>

Jif's peanut butter recall has expanded to more than 100 products, including candy and snacks &mdash; see the full list

<p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>dontnod</span></p><p class="caption">Max and Chloe are the two main characters of "Life is Strange."</p></div><p></p></div></div></p><p><br />One of the best features of Apple's mobile operating system, iOS, is its immense catalog of apps.</p><p>Almost 2.5 million applications populate the store, and while not all of them are top-notch, there certainly is a good selection. Games in particular are a crown jewel, so much so that Apple has dedicated them an entire, separate tab in the big redesign unveiled last year at WWDC.</p><p>iPhones and iPads have titles that span from those that are sheer fun to small, artistic-driven gems, all the way to powerful, decision-making, story-focused games that have little to envy to triple-A titles on consoles and PC.</p><p><strong>Here are 11 great games no iPhone user should miss:</strong></p><p class="tagline"><div id="categorypromo" style="border:1px solid silver; min-height:90px; padding:10px;vertical-align:top;"><a href="http://read.bi/next-smartphone"></a><strong>EXCLUSIVE FREE SLIDE DECK:</strong><br>The Next Smartphone by the BI Intelligence Research Team.<br><strong><a href="http://read.bi/next-smartphone">Get the Slide Deck Now »</a></strong></br></br></div></p>

Here are 11 of the best games that you can only play on iPhones

The jewelry sector is happy with the government’s decision to ban Rs 500 and Rs 1,000 notes as they feel that this will make an increment in <keyword id="18712" type="ENTERTAINMENT" weightage="100" keywordseo="Gold">gold</keyword> demand as people will have more faith in gold rather than the currency.<br />
<br /> "It will create havoc for a little while and the economy will also destablise. But overall, it is going to be good for the country. In fact, the jewelry industry will thrive as people will have more trust on jewelry than currency notes," <keyword id="31843" type="COMPANY" weightage="20" keywordseo="Gitanjali">Gitanjali</keyword> Gems Chairman and Managing Director Mehul Choksi told PTI.<br />
<br /> "This is a very good decision for long term especially for the organised sector. There could be impact on pure gold demand, which is good for jewelers,” PC Jewelers Managing Director <keyword id="275437" type="PERSON" weightage="20" keywordseo="Balram-Garg">Balram Garg</keyword> told PTI.<br />
<br /> Echoing these views, <keyword id="3828768" type="UNKNOWN" weightage="20" keywordseo="all-india-gems-and-jewelry-trade-federation">All India Gems and Jewelry Trade Federation</keyword> (GJF) Chairman <keyword id="3828769" type="UNKNOWN" weightage="20" keywordseo="sreedhar-g-v">Sreedhar G V</keyword> said: "This affects all industries, it will also affect the jewelry industry. We are in favour of the decision announced by the Prime Minister. There may be some problems for unorganized jewelers, but this will help them organized."<br />
<br />
About 70-75 per cent of jewelers in the country are unorganized. But 25 per cent of the organised jewelers are contributing more than 80 per cent business, he added.<br />
(image: IndiaTimes)<br />

Ban on Rs 500 and Rs 1,000 note will push many towards gold

Watching the Sensex can be misleading-- India's mid and small cap stocks have lost ₹2.4 trillion of investor wealth this year alone

<br /> The <keyword id="6354813" type="COMPANY" weightage="100" keywordseo="nifty">Nifty</keyword> snapped a 4-day losing streak on Thursday, edging up on bottom fishing by traders on beaten down stocks even as major indices came off from their intra-day highs. The Parliament adjourned sine die without transacting any business during the monsoon session, creating further discomfort in the minds of longer-term investors.<br />
 <br />
The Rupee continued to be a worry for some parts of the market, breaching the 65 level versus the Dollar but it did bring cheer to export-oriented pharma companies which jumped in trade.<br />
 <br />
Meanwhile, the Nifty rose a modest 6 points close at 8,356 as bears ceded some space to the bulls. The Index hit an intra-day high of 8,427 points in early deals and all efforts to break shackles were met with supplies at higher levels. <br />
 <br />
The Nifty's Advance-Decline ratio was 28/22. Tata Power, Lupin, M&amp;M, Cipla and Infosys were the top five gainers on the Index while Vedanta, Tata Steel, Hindalco, NMDC and BHEL slipped to the bottom five slots on the Index, where Infosys was the most traded counter with 565 crore rupees worth of stock changing hands.<br />
 <br />
Adani Power gained sharply after the NSE said it would enter the Nifty from Sept 28 in place of NMDC, which fell with equal force.<br />
 <br />
Bulls could not withstand the selling pressure in the broader market. Major indices such as CNX 100, CNX 200, CNX Midcap, CNX Small Cap and CNX 500 closed with losses ranging between 0.1-1.6 percent.<br />
 <br />
However, the Bank Nifty managed to end at the high point of the day, up 116 points to 18,175. The trend in other sectoral indices was mixed. The CNX Pharma, CNX PSU Bank and CNX Auto Indexes posted modest gains while CNX FMCG, CNX IT and CNX Metal Indexes remained under bear control.<br />
 <br /> On the Bombay Stock Exchange, the <keyword id="6484188" type="CITY" weightage="100" keywordseo="Sensex">Sensex</keyword> inched up 37 points to close at 27,549 points. M&amp;M, Axis Bank, Coal India and HDFC Bank gained ground on the Index while Bharti Airtel, GAIL, Wipro and RIL shed some weight. The Advance-Decline Ratio stood at a negative 16/14 on the Sensex on which Tata Motors was the top traded counter worth 72 crore rupees.<br />
 <br />
Bears were in full control in the wider market for the fifth day in a row with just 1,026 stocks gaining ground versus 1,822 fell below Wednesday's closing prices.<br />
 <br />
The trend was flat to weak in the derivatives space with Nifty Futures closing at 8,404, up 39 points. Metals, Realty, Telecom and Power sectors posted losses along with rise in open interest. Sectors exhibiting gains were fertilisers, Pharma and Capital goods. The Advance-Decline Ratio was evenly matched at 80:81 in the futures and Options market. <br />
 <br />
Strong earnings were reported by ONGC, Indian Oil, PC Jeweller and Ajanta Pharma. Dalmia Bharat, NIIT Technologies and Sandesh hit fresh highs on the NSE and Symphony, Kewal Kiran Clothing and DCM Shriram made it to the top volume buzzers list on the exchange.<br />
<br />
Image credit: Indiatimes<br />

Here's how the day was at the Markets

<p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"></div><p></p></div></div>In the multibillion-dollar world of <keyword id="6356323" type="UNKNOWN" weightage="100" keywordseo="Enterprise">enterprise</keyword> computing, all eyes these days are on a company you may only be vaguely familiar with: VMware.</p>
<p>VMware is both a publicly traded company and a subsidiary of computer storage giant EMC, which owns 90% of VMware's shares.</p>
<p>It is the crown jewel of <a href="http://www.businessinsider.com/explanation-of-big-data-in-8-words-2014-7">EMC's famous "federated strategy,"</a> in which EMC owns controlling interests in a wide variety of tech companies.</p>
<p><strong><a href="/#vmware-office-01-1">Jump straight to the pictures of VMware's campus&gt;&gt;</a></strong></p>
<p>And it's at the center of a big fight.</p>
<p>Activist investor Elliott Management is <a href="http://www.businessinsider.com/emc-pressued-to-break-up-cisco-eyed-2014-10">pressuring EMC to break itself up and spin VMware out</a>, which the investor says is <a href="http://www.businesswire.com/news/home/20141008005668/en/Elliott-Management-Sends-Letter-Board-Directors-EMC#.VD6-6OexX1u">worth a lot more money</a> on its own. (VMware's stock trades for about $89, with a $38.5 billion market cap. EMC trades for about $27 with a market cap of $55.3 billion.)</p>
<p>Hewlett-Packard <a href="http://www.businesswire.com/news/home/20141008005668/en/Elliott-Management-Sends-Letter-Board-Directors-EMC#.VD6-6OexX1u">was contemplating buying EMC in a mega merger</a>, in part to get its hands on the undervalued VMware. Meanwhile, <a href="http://www.businessinsider.com/chambers-cisco-is-going-to-crush-vmware-2014-5">Cisco wants to crush VMware</a> before VMware pulls the rug out from Cisco. And Microsoft has been trying to crush VMware for years, with Red Hat competing, too.</p>
<p>All of this is because VMware is the leader in a bunch of enterprise technologies known as "virtualization."</p>
<p>VMware's flagship product is something called "server virtualization" which tricks a computer server into being able to run multiple operating systems. It lets a single computer run different versions of Windows (and many Windows apps), different versions of Linux (and many Linux apps), Unix (and Unix apps), and so on.</p>
<p>This allows an enterprise to buy fewer servers and use each one its max.</p>
<p>Imagine it this way: What if you could buy one PC and use it to run Windows XP, Windows 8, Mac, iOS, and Android apps all at the same time?</p>
<p>VMware's tech caught on like wildfire in its early days, catching the wrath of Microsoft. Microsoft didn't want people keeping their old Windows operating systems and apps. Its business model relies on people upgrading every few years.</p>
<p><div class="KonaFilter image-container float_right"><div class="image on-image"></div><p></p></div>VMware's board got so worried about Microsoft, it ousted the company's brilliant cofounder Diane Greene, married to famous Stanford professor and cofounder Mendel Rosenblum. Rosenblum quit the company in a gesture of solidarity with his wife.</p>
<p>The board installed former Microsoft exec Paul Maritz as CEO. Maritz led VMware from 2008 to 2012 when he left to do another "federated" company; and EMC's No. 2 exec, Pat Gelsinger, is now CEO. (Greene never lost her stature in the Valley. She is a behind-the-scenes powerhouse angel investor who sits on the boards of Google and Intuit.)</p>
<p>Under Greene and Maritz, VMware server software became wildly popular and is now used by most companies in the world. So VMware has turned its attention to other areas looking for growth. It created software that makes computer storage systems work more efficiently (called "storage virtualization").</p>
<p>That's what attracted EMC's attention. EMC acquired VMware in 2004 for $625 million, and sold a 10% stake in an IPO three years later.</p>
<div style="position: absolute; top: -1999px; left: -1988px;" id="stcpDiv">$625 million</div>
<div style="position: absolute; top: -1999px; left: -1988px;" id="stcpDiv">$625 million</div>
<p>And now, VMware is going after Cisco's market, <a href="http://www.businessinsider.com/category/software-defined-networking">with a tech called "software-defined networking" (SDN).</a></p>
<p>SDN makes it easier to build and run huge computer networks. Companies still need network equipment, but they need less of it, and less expensive versions, not good for the market leader, Cisco, which is firing back with its SDN products, and wants to crush VMware's efforts.</p>

Meet VMware, The Scrappy Company That Everyone Wants To Buy ... Or Crush 

<p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><p class="source"><span><a href="https://www.flickr.com/photos/whatcounts/522746716/">Flickr/whatcounts</a></span></p><p class="caption">Steve Jobs and Bill Gates in 2007.</p></div><p></p></div></div>In a lot of ways, Apple has already succeeded where Microsoft has failed for decades. </p><p>For a long time, Microsoft held Windows up as the very center of its universe, <a href="http://www.businessinsider.com/microsoft-xbox-pissed-off-bill-gates-because-of-windows-2015-9">ruthlessly killing any project that might decrease people's reliance on its cash cow operating system</a>. </p><p>In the short term, Microsoft enjoyed a solid decade and a half of massive success and became to a lot of people synonymous with the very idea of the computer.</p><p>In the long term, though, it didn't work out. In 2007, Apple came in with the iPhone, triggering a massive market shift away from the PC and towards the smartphone and tablet - leaving Microsoft totally in the dust. </p><p>These days, Apple is the most valuable company in the world, with the iPhone its crown jewel. Indeed, <a href="http://www.businessinsider.com/the-apple-platform-advantage-explained-2015-11">almost all of Apple's strategy hinges on protecting the iPhone</a> from any daring upstart while promoting it over the likes of Google Android. </p><p>In other words, the iPhone is to Apple in 2015 what Windows was to Microsoft in 1999. </p><p>But Apple is doing something much differently with the iPhone than Microsoft did with Windows: It's taking complete control. And keeping it.</p><h2>How Apple works it </h2><h2> </h2><p>Apple's first big difference is the <a href="http://www.businessinsider.com/apple-ipad-pro-versus-surface-pro-4-the-app-store-is-the-secret-weapon-2015-11">Apple App Store</a>, which is the only legit place for iPhone owners to get software.</p><p>Back in the Windows days, Microsoft allowed anybody to make software for Windows. It exercised very little control over that software, and it was up to third-party software makers - which Microsoft egocentrically called "ISVs" or "independent software vendors" - to figure out how to distribute and sell that software.</p><p>With the iPhone, there's only one approved way to get software - the App Store. And Apple exercises tight control over the software it allows in. Plus, it takes 30% off the top of all App Store transactions.</p><p>Users love it: <a href="http://www.businessinsider.com/apple-pulled-an-instagram-client-from-the-app-store-after-discovering-it-was-harvesting-passwords-2015-11">Apple ensures that every app in the App Store is free of viruses and other bad stuff</a>, and we don't have to give our credit card to potentially unscruplous third parties.</p><p>Developers are OK with the App Store because they don't have to worry about payments, updates, or other annoying parts of maintaining an app. Plus, it cuts down on piracy while simultaneously giving access to the most lucrative market in tech.</p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>AP</span></p><p class="caption">Steve Jobs introduces the first iPhone in 2007.</p></div><p></p></div></div></p><p>Second, and intrinsically linked, is the fact that Apple makes every single iPhone, iPad, and everything else that runs the iOS operating system.</p><p>Microsoft Windows (and Google Android, for that matter) had to deal with a huge headache: no two computers are exactly the same. Software that runs just fine on my Dell XPS 13 might crash every time on your Lenovo Yoga Pro 3. </p><p>The Apple iPhone is totally consistent. My iPhone 6 is the same as your iPhone 6, plus or minus a little storage space. It makes for a happier, more consistent experience for users. And, again, for Apple, there's no risk that someone out there might go rogue and make an off-brand iPhone - it just literally can't happen. </p><p>An added benefit there is that at a certain point, if you want the new iOS operating system, and thus the latest apps, you have to buy a new iPhone. It keeps that chain going for Apple, too. </p><h2>Apple's next gambit: The iPad Pro</h2><p>By controlling the hardware, software, and apps, it means that Apple gets absolute control over what an iPhone is, does, and will be, taking big slices of every single pie. </p><p>But nobody - neither Apple nor Microsoft  - has been able to accomplish that same level of control over traditional computers. There's too much history, and too much expectation of being able to get software from anywhere else, for users to ever accept those limitations. </p><p>Microsoft's solution has been its so-called Universal Windows Platform, the term for Windows 10 apps that run exactly the same way on computers, laptops, tablets, and soon the Xbox One video game console and funky HoloLens holographic goggles.  </p><p>But so far, Microsoft is <a href="http://www.businessinsider.com/intuit-mint-for-windows-phone-taken-down-2015-10">struggling to attract developers to the Windows Store app market</a>.</p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Steve Kovach/Tech Insider</span></p><p class="caption">The Apple iPad Pro is aimed as a laptop-killer that can only run App Store apps.</p></div><p></p></div></div></p><p>So Microsoft has wisely decided that it's going to support software like Office on platforms like the iPhone, rather than try to make Windows the center of the universe once again.</p><p>Meanwhile, Apple tried to apply the App Store concept to the Mac, but developers had spent years making software available in other ways. It was basically like Apple closing the barn door decades after the horse had already escaped. </p><p>So now, Apple is pushing the new iPad Pro tablet as a laptop replacement.</p><p>In other words, if users won't accept a laptop that can only run apps, then Apple's going to sell a tablet can only run apps - then slowly improve that tablet until it does a lot of what a laptop can do.</p><p>If it works, Apple would extend its position of power and control over the iPhone into a brand-new market category, as the lines between tablets and laptops are <a href="http://www.businessinsider.com/apple-ipad-pro-versus-microsoft-surface-pro-4-buyers-guide-2015-11">increasingly meaningless anyway</a>.</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/apple-might-removing-home-button-from-iphone-gene-munster-analyst-2015-12">Why Apple might want to remove the home button from the iPhone</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="dmNmJqeTpT_hNPLUegENxl-2fibqsvD1" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

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