India has become a global leader in <keyword id="6358577" type="General" weightage="20" keywordseo="digital-payments" source="Orion">digital payments</keyword>, with millions of citizens now opting for online transactions instead of cash. In the initial days of India’s digital payments revolution, most fintechs focused on empowering consumers, while merchants remained reluctant to accept payments online. This is where <keyword id="6357120" type="General" weightage="20" keywordseo="paytm" source="Orion">Paytm</keyword>, India’s leading digital payments and financial services company, played a crucial role and created a two-sided ecosystem that paved the way for merchants to seamlessly adopt digital payments system. Paytm has empowered nearly 3 crore merchants in the country, enabling them to grow their businesses with innovative payment solutions and devices. With nearly 50 lakh device deployments, Paytm is further strengthening its hold in the offline payments landscape and continues to be the leader in peer-to-merchant (P2M) transactions. Here are <keyword id="15369397" type="General" weightage="20" keywordseo="5-innovative-offerings" source="Orion">5 innovative offerings</keyword> that have made Paytm the top choice for merchants in the country: The revolutionary QR code Paytm pioneered the QR code revolution in India, having introduced the iconic payments solution in 2015. The QR code revolutionized the way merchants accepted payments from customers and has been instrumental to India’s digital payments leadership; it was also the first solution that enabled online transactions at scale. It has empowered millions of small and medium businesses to seamlessly accept payments from consumers within seconds. As far as Paytm’s role in popularising the use of QR code in India is concerned, the iconic blue and white Paytm QR code scanner stationed at shops in every alley, street and major market across the country speaks volumes. The iconic Soundbox Paytm founder and CEO Vijay Shekhar Sharma recently shared the story behind what led to the inception of the Paytm Soundbox, a device that provides instant sound alerts to merchants on receiving payments successfully from customers. The company’s Soundbox has proved to be a revolutionary innovation for merchants in the country and is playing a vital role in empowering small and micro-businesses in India. The Soundbox helps merchants to easily keep track of all payments received, with support for multiple payment methods such as Paytm Wallet, Postpaid, Paytm UPI and other BHIM UPI apps, net banking and cards. It also supports multiple languages such as English, Hindi, Tamil, Telugu, Kannada, Marathi, Malayalam, Bengali, Gujarati, Punjabi and Odia. Merchant loans Paytm also offers easy credit access to millions of merchants on its network as part of its loan distribution business in partnership with top financial institutions. With this, Paytm has empowered millions of merchants by allowing them to meet working capital needs quickly to grow their businesses. The volume and value of merchant loans availed by small businesses through Paytm are witnessing a sharp uptick, aided by the strong growth in its devices business. Paytm Payment Gateway Paytm Payment Gateway is one of the leading payment aggregators in India, powering some of the country's largest brands. It has empowered merchants with a wide variety of payment solutions under one platform. Paytm Payment Gateway allows online and omni-channel merchants to reliably accept payments across all channels. Paytm offers merchants over 100+ payment sources, a powerful dashboard for data-driven insights, and industry-best success rates. It also enables unique features like instant activation for quick onboarding (new merchants), access to all major payment instruments (Paytm Wallet, Paytm Postpaid, credit/debit cards, UPI etc.), next-day settlements, secure card tokenization, and more. Enabling commerce for merchants Paytm also allows merchants to advertise or host their businesses on its platform, enabling them better visibility through its vast consumer base. Leveraging Paytm’s wide reach, many brands have been able to maximize their growth. Merchants use the Paytm app to enable commerce, such as selling tickets and deals and enabling advertisements. Paytm’s commerce and cloud services continue to witness a steady rise in demand among various brands, indicating that it is growing in popularity among merchants who want to expand their reach. Disclaimer: This article is generated and published by the Insider Studios team. You can get in touch with them on insiderstudios@businessinsider.in

5 innovative offerings that have made Paytm a pioneer and the top choice for merchants

<keyword id="6357120" type="DEFINITION" weightage="20" keywordseo="paytm">Paytm</keyword> on Tuesday announced the same-day settlement facility for all kinds of fund transfers on its payment gateway that will help businesses that depend upon immediate availability of funds to pay down-stream partners. The feature can be accessed from <keyword id="10097818" type="UNKNOWN" weightage="20" keywordseo="paytm-merchant-dashboard">Paytm Merchant Dashboard</keyword> or <keyword id="10097816" type="UNKNOWN" weightage="20" keywordseo="paytm-for-business-app">Paytm for Business app</keyword>. The minimum amount that can be transferred is Rs 50, and the maximum amount is Rs 2 lakh in a single transfer request, the company said in a statement. The merchants can define frequencies and the funds will transfer automatically. Frequencies can be once a day, twice a day or even three times a day. "The feature is especially useful in this post lockdown period when businesses are getting ready for the upcoming festive season. Every single day reduced from their working capital cycle is a big relief for them," said Saloni Malhotra, Vice President, Paytm. In the last five years, Paytm has grown from 40 million transactions per month to 400-450 million monthly transactions in FY20. Malhotra said the company will soon introduce merchant-facing APIs (application programming interfaces) for triggering on-demand settlements and checking outstanding payable amounts. According to RedSeer Consulting, the payment gateway aggregator market in India currently stands at Rs 9.5 trillion and is expected to grow by 2.4 times driven by large value transactions. It is expected to grow at a CAGR of 19 per cent in the next five years to reach Rs 22.6 trillion by FY25. SEE ALSO: <a href="https://www.businessinsider.in/defense/news/india-china-disengagement-looks-unlikely-with-more-chinese-troops-reportedly-being-deployed-at-the-border/articleshow/78632960.cms">Chinese PLA is reportedly rotating troops despite India's insistence on disengagement from friction points along the border</a> <a href="https://www.businessinsider.in/business/corporates/news/wipros-second-quarter-will-be-telling-of-how-its-new-ceo-is-steering-the-ship/articleshow/78623027.cms">Wipro's second-quarter will be telling of how its new CEO is steering the ship</a> <a href="https://www.businessinsider.in/policy/economy/news/sitharaman-offers-states-12000-crore-interest-free-for-the-next-50-years-if-they-can-spend-it-on-capital-projects-by-march-2021/articleshow/78616741.cms">Sitharaman offers states ₹12,000 crore interest-free for the next 50 years if they can spend it on capital projects by March 2021</a> <a href="https://www.businessinsider.in/science/space/news/mars-will-appear-bigger-redder-and-brighter-on-october-13-and-wont-get-this-close-to-earth-again-until-2035/articleshow/78556539.cms">Mars will appear bigger, redder, and brighter on October 13 — and won’t get this close to Earth again until 2035</a>

Paytm announces same-day bank settlement for businesses

Indian customers shop online for two reasons - convenience and choice. Apart from the comfort of shopping from home, they also demand a myriad of safe, secure and easy-to-use payment modes which can be offered only by a robust payment gateway. The success of a small online business or merchant depends on the quality of their payment gateway – to a large extent. Without that, a lot of customers might abandon carts and their intent to purchase from the site or app due to payment failures or poor experience at checkout. This roadblock doesn’t just lay to waste the marketing and branding efforts and expenses of these companies, it keeps them from bringing in repeat customers. It might also lead to negative word of mouth, and even a negative brand image if problems persist. While a gateway is important, choosing the right gateway ensures good performance, expending little time and effort of promoters. A large number of customers prefer <keyword id="7576656" type="General" weightage="20" keywordseo="paytm-payment-gateway" source="Orion">Paytm Payment Gateway</keyword> for the same, and here are ten reasons why it is the best choice for online MSMEs. <cmsannotation type="cmsannotation" annotationid="1. Reliable payments infrastructure that you can bank on" comment="subhead" text="1. Reliable payments infrastructure that you can bank on">1. Reliable payments infrastructure that you can bank on</cmsannotation> <keyword id="6357120" type="General" weightage="80" keywordseo="paytm" source="Orion">Paytm</keyword> Payment Gateway offers 99.99% uptime and the best success rates in the industry -. A customer gets to check out without having to try it more than once, and payment failures are almost non-existent. There would be no instance of money being debited and a payment being stuck; or similar experiences that leave customers frustrated. This gateway is ideal for those gunning for repeat business since it has over 350 million instruments saved — over 250 million saved cards, over 100 bank accounts and 15 million UPI IDs. Customers can merely click and pay instead of entering details every time. Moreover, the gateway uses in-house banking infrastructure, intelligent routing and direct integration which is directly linked to top six banks and 15 bank gateways - bringing in immense speed and reliability into transactions. It can also handle peak loads efficiently since it has the highest processing capacity in the industry at 3000 transactions per second, that’s more than all other major payment gateways put together. <cmsannotation type="cmsannotation" annotationid="Supports every popular payment method" comment="subhead" text="2. Supports every popular payment method">2. Supports every popular payment method</cmsannotation> Customers come in all forms and require multiple choices. This statement is truer with online customers. Limiting their choice of payments can frustrate users who prefer a small merchant for their unique offerings. Paytm Payment Gateway offers every popular payment mode be it Credit cards, Debit cards, AMEX cards, netbanking, UPI, <keyword id="3032681" type="General" weightage="20" keywordseo="paytm-wallet" source="Orion">Paytm Wallet</keyword>, <keyword id="5988397" type="General" weightage="20" keywordseo="paytm-postpaid" source="Orion">Paytm Postpaid</keyword>, <keyword id="3236791" type="General" weightage="20" keywordseo="paytm-payments-bank" source="Orion">Paytm Payments Bank</keyword>, EMI and more. It supports over 100 payment sources and is the only one which allows customers to pay via a fixed deposit. <cmsannotation type="cmsannotation" annotationid="3. It’s pocket-friendly" comment="subhead" text="3. It’s pocket-friendly">3. It’s pocket-friendly</cmsannotation> MSMEs usually work on thin margins. They need to reduce costs everywhere and <keyword id="10476989" type="General" weightage="20" keywordseo="paytm-pg" source="Orion">Paytm PG</keyword> is about 50% cheaper than others. In fact, it enables UPI and Rupay debit payments acceptance at zero cost. The gateway has a 0% merchant discount rate on UPI and Rupay debit, while other major PGs offer 2% charges. Small businesses can end up saving as much as Rs 1 lakh per annum - which can become valuable investment capital for those who are still establishing their brand and business. <cmsannotation type="cmsannotation" annotationid="4. Get next day settlements even on holidays" comment="subhead" text="4. Get next day settlements even on holidays">4. Get next day settlements even on holidays</cmsannotation> Small online merchants are in constant need of cash for salaries, payments to vendors, sourcing material and more. In fact a lot of them fail due to cash flow issues and Paytm PG offers T+1 settlements even on weekends and holidays, all through the year. This is a cut above the industry norm of T+2 settlements excluding public holidays - wherein one third of the year’s settlements are greater than 4 days and peak delays can go as high as six days, stressing MSMEs. <cmsannotation type="cmsannotation" annotationid="5. Get onboarded instantly" comment="subhead" text="5. Get onboarded instantly">5. Get onboarded instantly</cmsannotation> Most business owners are bogged down by extensive documentation, but Paytm PG’s 100% digital onboarding process eases the transition without physical documents, and with minimum documentation. After registration is complete, the user can start accepting payments within 24 hours. <cmsannotation type="cmsannotation" annotationid="6. Easy integration with over 30 platforms/plugins" comment="subhead" text="6. Easy integration with over 30 platforms/plugins">6. Easy integration with over 30 platforms/plugins</cmsannotation> Paytm PG offers integration with over 30 popular e-commerce platforms and plugins - which is the highest in the industry. Some of them include Shopify, woocommerce, Magento, Opencart, Prestashop, Wordpress, Shopmatic and more. They allow for smooth and instant integrations, without the need for complicated code or allocating too much technical time and effort. <cmsannotation type="cmsannotation" annotationid="7. Ideal for growing businesses" comment="subhead" text="7. Ideal for growing businesses">7. Ideal for growing businesses</cmsannotation> A unique feature of online MSMEs is a healthy rate of growth. Paytm Payment gateway is complemented by a range of amazing products from <keyword id="6300207" type="General" weightage="20" keywordseo="paytm-for-business" source="Orion">Paytm for Business</keyword> for every stage in a business’s lifecycle. From offering easy loans and credit to support business operations to allowing you to reach more customers through Paytm ads and Paytm mini apps, the Paytm ecosystem has you covered. <cmsannotation type="cmsannotation" annotationid="8. It’s secure and safe to use" comment="subhead" text="8. It’s secure and safe to use">8. It’s secure and safe to use</cmsannotation> Small and new online merchants are viewed with suspicion by their potential customers. Apart from payment failures, customers hold privacy concerns about sensitive payment data. Paytm Payment Gateway ensures security, and complies to all safety regulations. It has an SSL certificate that ensures users’ money is secure. It uses encryption to ensure robust end-to-end data security, which keeps it secure from possible cyber threats. It’s AI led real-time risk detection and a dedicated team of 200 cyber security experts work to keep data secure. <cmsannotation type="cmsannotation" annotationid="9. Get valuable insights instantly" comment="subhead" text="9. Get valuable insights instantly">9. Get valuable insights instantly</cmsannotation> Paytm PG saves users from the time and effort to go through accounts regularly to see how their business is performing. Built for small businesses that do not have a finance team, the gateway offers a dashboard which provides them a ‘view’ of their performance. Users can track sales, conversions, success rates and use it to analyse customer spends and understand when, how and how much customers buy. It also helps them view transaction history, access settlement reports, issue refunds and manage user roles and permissions, accordingly. <cmsannotation type="cmsannotation" annotationid="10. Loved and trusted by customers" comment="subhead" text="10. Loved and trusted by customers">10. Loved and trusted by customers</cmsannotation> One in four Indians prefer Paytm PG - that’s 330 million customers. Using this payment gateway will provide the highest odds of customers finding a familiar gateway that they are habituated with. Moreover, large groups and public sector sector leaders like Airtel, Reliance Jio, Vodafone India, IRCTC trust and use Paytm PG to service hundreds of millions of their customers. In fact, many merchants and founders recommend us on peer-review sites. For more information on Paytm PG visit their <a href="https://business.paytm.com/payment-gateway?redirectUrl=instant-onboard&amp;utm_campaign=BusinessInsider_Publisher_MSMEs&amp;utm_source=Business_Insider&amp;utm_medium=Publisher" data-type="tilCustomLink">Payment Gateway website.</a> (This article is generated and published by the Insider Studios team. You can get in touch with them on <a target="_blank" class="c-link" href="mailto:insiderstudios@businessinsider.in">insiderstudios@businessinsider.in</a>)

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5 innovative offerings that have made Paytm a pioneer and the top choice for merchants

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Paytm announces same-day bank settlement for businesses

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10 reasons why Paytm Payment Gateway is the best choice for online MSMEs

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