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From Rishikesh to Varanasi to Mumbai, India’s leading mobile payments and financial services company <keyword id="6357120" type="General" weightage="20" keywordseo="paytm" source="Orion">Paytm</keyword>, is transforming businesses with the convenience and security of mobile payments, serving as a catalyst for financial inclusion. The innovative Paytm-pioneered QR code has empowered millions of people across the length and breadth of India with its reach and adoption. A man who sells idlis on his cycle in Varanasi recently caught the attention of social media. He has integrated Paytm QR into his business, accepting digital payments on the go. “Saw Paytm QR like this in Varanasi while having idli. He accepted <keyword id="4023222" type="General" weightage="20" keywordseo="paytm-payment" source="Orion">Paytm payment</keyword> not cash .. India is Truly digital and it would be immense pleasure for its founder when he visits roadside see similar things like this,” tweeted Lalit Jayswal. In Mumbai, a tadgola (ice apple) seller, as NPCI CEO Dilip Asbe tweeted, also uses Paytm to receive payments. “Bought summer special to beat the Mumbai heat at Carter road, Bandra using RuPay CC on UPI. With Digital Credit on UPI, the street vendors can now accept credit money and be part of the credit ecosystem,” he said. Paytm users can make UPI payments through their eligible RuPay credit cards, enhancing the vendor’s ability to accept a wider range of payment methods. Paytm’s reach extends even to the Ganga Ghat in Rishikesh, where an unschooled seller who sells flower baskets and empty cans for collecting Gangajal was seen taking digital payments with the help of Paytm. The reach and adoption of the Paytm-pioneered QR Code show how far India has come from a cash-reliant country to a digital-first economy. The revolutionary technology, as illustrated by a cobbler at Churchgate station in Mumbai with a Paytm QR, has been enabled by millions of shopkeepers, street vendors, and service providers. “Digital payments have also reached the bottom of the pyramid too. Came across this ⁦Paytm⁩ QR at Churchgate station,” tweeted Anurag Shah, who shared the picture. Paytm’s innovation does not stop at QR codes. The company pioneered Soundbox, a user-friendly device that announces payment confirmations through a voice alert. This feature helps merchants easily verify transactions without having to check their smartphones, making the payment process even more seamless and efficient. The widespread adoption of the <keyword id="9290101" type="General" weightage="100" keywordseo="paytm-qr-code" source="Orion">Paytm QR code</keyword> and the Paytm Soundbox is a testament to its ease of use and convenience for both merchants and consumers. The company has deployed over 71 lakh Soundboxes and remains the leader in person-to-merchant UPI payments in India. Disclaimer : This article has been reproduced from Paytm's blog. The opinions expressed are those of the organization and do not necessarily reflect the views of Business Insider India. For further details, you can get in touch with our team on insiderstudios@businessinsider.in

Financial inclusion made easy for India’s small merchants with Paytm’s pioneering QR codes and Soundbox

Through their technology and innovation-led products and services, <keyword id="6357120" type="General" weightage="100" keywordseo="paytm" source="Orion">Paytm</keyword> has been able to build immense trust among merchants. Paytm’s brand’s popularity has become synonymous with digital payments and this is all because of the millions of merchants and consumers who are using their products and services. Paytm QR and <keyword id="9418617" type="General" weightage="20" keywordseo="paytm-soundbox" source="Orion">Paytm Soundbox</keyword> are successfully solving the requirements of the merchants and are catering to their payment-related concerns too, thus winning their confidence and love. These iconic products are being used by merchants in every nook and corner and offer a wide range of use cases. They are also easy to operate and make payments within seconds. Showing great trust and confidence in their QR code, flower sellers in Mysore are using it to accept money in return for the flowers. The interesting part is, that the sellers are not even physically present at the store. All that the customers need to do is scan the code, pay the amount, and take a flower mala. Informing about the same, a Twitter user shared a post saying, “Brand trust is spreading to service trust too. In Mysore, flower sellers are not even present at the shop. You pay and take a flower mala. We are becoming something like Swiss.” With the help of our QR Code and Soundbox, we have helped millions of merchants grow their business. From street vendors, and shop owners to fruit and flower sellers, Paytm’s products have simplified the lives of many users by fostering financial inclusion and bringing digital empowerment to every nook and corner of the country. Meanwhile, another Twitter user shared over the social media platform about a tea vendor who is accepting payments via QR Code. Sharing a picture of the vendor, he wrote, “Digital India.. Tea vendor with QR code”. Similar to this, one more Twitter user informed that a local tea seller who comes to his office twice a day to sell tea carries a Paytm Soundbox with him for the payments. “Local Tea seller who comes to our office twice a day with Paytm machine,” the tweet read. <div type="twitter" handle="writetopiyush" handlename="writetopiyush" favoritecount="0" retweetcount="0" id="1679107605824966657"></div> Paytm has been able to increase their consumer and merchant base with the help of technology-led products. As of July 2023, consumer engagement is at its highest on Paytm app with an average MTU of 9.3 crore, up 19% YoY. While 82 lakh merchants are now paying subscriptions for their payment devices, Paytm also continues to strengthen their leadership in offline payments. Disclaimer : This article has been reproduced from Paytm's blog. The opinions expressed are those of the organisation and do not necessarily reflect the views of Business Insider India. For further details, you can get in touch with our team on <a href="mailto:insiderstudios@businessinsider.in">insiderstudios@businessinsider.in</a>

Paytm’s iconic QR code and Soundbox have transformed in-store payments for millions of merchants

India is rapidly becoming a digital economy, much ahead of many developed countries. The widespread adoption of digital payments in the country has set an example for the world. One company that has been instrumental in driving this transformation is Paytm. The journey of mobile payments in the country is synonymous with the journey of India’s leading fintech company. Through a wide range of payments and financial services offered by Paytm along with its cutting-edge products, have revolutionised the payments landscape in India. It was Paytm that brought the QR code to India, teaching ‘scan and pay’ to millions. While the launch of QR code changed the payments game entirely, the icing on the cake came with the launch of <keyword id="9418617" type="General" weightage="100" keywordseo="paytm-soundbox" source="Orion">Paytm Soundbox</keyword>, a first-of-its-kind device that provided audio confirmations on successful payments. Strengthening its leadership in in-store payments and taking its payment suffering a notch higher, the company recently launched an innovative device - <keyword id="18606921" type="General" weightage="20" keywordseo="paytm-pocket" source="Orion">Paytm Pocket</keyword> Soundbox. The lightweight portable device is designed for merchants on the move like auto drivers, electricians, delivery agents, cart vendors and several others. The ‘Made in India’ device fits right into the pocket like a small debit card. The company also launched <keyword id="18468098" type="General" weightage="20" keywordseo="paytm-music" source="Orion">Paytm Music</keyword> Soundbox to enable some music, listen to match commentary, news while also receiving payment notifications. Here’s how you can order Paytm Pocket Soundbox and Paytm Music Soundbox: <ol><li>Open the Paytm for Business app</li><li>Click on the soundbox banner or on 'Soundbox' icon on the homepage</li><li>You will be taken to the Soundbox device page where you can choose your preferred language</li><li>Post that, Click 'Buy Now' to place your order</li></ol>Paytm Soundbox, the iconic payments device has become omnipresent across the country. The sound of payment confirmation from Paytm Soundbox is like music to the merchant's ears and its impact can be seen with its ubiquitous presence everywhere from street vendors to grocery stores across the country. It would be safe to say that Paytm Soundbox has become the sound of merchant transactions in India. In fact, the global brokerage firm BofA after its offline primary checks stated that Paytm appears to dominate the Soundbox market in Mumbai. “In areas we visited, most of the devices were installed in small Kiranas, sweet shops, cigarette kiosks, salons, small mobile merchants' vs bigger shops. A common theme was these outlets had fast shopper intensity at a limited store size/area. During peak load hours, it became easy for shopkeepers to keep a tab on payments; Not many were savvy in using mobile phones and hence preferred this,” said BofA in a report released on June 29. The rapid adoption of Paytm Soundbox after its introduction in 2019 reflects growing trust in the tech innovator that ensures convenient and quick payment experience to all. The small portable device offers instant audio confirmation in 11 languages and provides a battery back-up of 7 days, the best in the industry. The highly durable device also comes in a 4G-enabled variant which provides stable connectivity for real time payments. In areas where the 4G network does not work, it automatically shifts to the 2G network for uninterrupted connectivity. What makes Paytm Soundbox stand out among others is that it is completely Made in India. Paytm has strengthened its leadership in in-store payment devices with a cumulative deployment of 82 lakh devices including Soundbox and Paytm Card Machines. So far till July 2023, the company has added more than 24 lakh merchants who are paying subscriptions for its devices. As India’s leading payments company, Paytm has been rapidly expanding its merchant base and helping them with a seamless transition to digital. The company’s technology-led innovations have made it the most preferred choice for merchants who want to scale their business. Disclaimer: This article is generated and published by the Insider Studios team. You can get in touch with them on insiderstudios@businessinsider.in

From teaching Indians to scan and pay to now a Soundbox that fits in your pocket — how Paytm rules in-store payments

In less than a decade since its launch in 2016, UPI payments are crossing new milestones every month. The simple payment method has become the go-to mode for consumers across the country. <keyword id="6357120" type="General" weightage="20" keywordseo="paytm" source="Orion">Paytm</keyword> pioneered QR Codes and Soundbox have strengthened in-store payments further empowering merchants to accept payments from <keyword id="6076084" type="General" weightage="100" keywordseo="paytm-upi" source="Orion">Paytm UPI</keyword> along with UPI Lite, Paytm Wallet, cards and netbanking. The transformation in payments that Paytm has brought is creating waves globally and was also highlighted by the German Embassy in India. During a visit to Bengaluru, Germany's Federal Minister for Digital and Transport Volker Wissing made payments to a vegetable seller by scanning the Paytm QR code. <div type="twitter" handle="GermanyinIndia" handlename="GermanyinIndia" favoritecount="0" retweetcount="0" id="1693162556918210966"></div> Taking to X (formerly known as Twitter), the German Embassy posted: "One of India’s success story is digital infrastructure. UPI enables everybody to make transactions in seconds. Millions of Indians use it. Federal Minister for Digital and Transport @Wissing was able to experience the simplicity of UPI payments first hand and is very fascinated!" From the neighbourhood vegetable vendor to the bakery next door, Paytm QR Codes are omnipresent across the length and breadth of India. Paytm is leading technology for small shops in India which is fascinating people the world over. <div type="twitter" handle="Zecca_Lehn" handlename="Zecca_Lehn" favoritecount="0" retweetcount="0" id="1680584301908492288"></div> Zecca Lehn of Responsibly Ventures posted on X: Saw someone in India today pay a chai street vendor via a<a href="https://twitter.com/Paytm"> @Paytm</a> barcode sticker ($0.25 drink at entrance of major tourist site. Cost: Thimble sized paper cup, one tea bag, packet of sugar/cream, gas burner and large teapot) <a href="https://twitter.com/hashtag/HelloMyFriend?src=hashtag_click">#HelloMyFriend</a> The fintech giant is always the first on the block to bring innovations in UPI to millions. It was the first to launch UPI payments through RuPay credit cards on its platform. This has further boosted the credit ecosystem in India by making use of credit cards mainstream. <div type="twitter" handle="abcdarsh" handlename="abcdarsh" favoritecount="0" retweetcount="0" id="1691689967792382446"></div> Another user Adarsh Mehta posted: Paid with my rupay credit card at this street shop in rural area, never thought card will be used in this way.... Amazing <a href="https://twitter.com/Paytm">@Paytm</a> Paytm enables consumers to make effortless payments any time, anywhere. With fastest UPI payments that never fail, Paytm has become synonymous with mobile payments in India. From ‘scan &amp; pay’ to ‘tap &amp; pay’, Paytm’s technology-led innovations have brought seamless transactions to millions of users. <div type="twitter" handle="akash_mehta15" handlename="akash_mehta15" favoritecount="0" retweetcount="0" id="1688778343586615296"></div> Another user Akash Mehta took to X and posted: Lightning fast payment on<a href="https://twitter.com/Paytm"> @Paytm</a> during peak hour in Mumbai resolves the need to keep loose change.<a href="https://twitter.com/vijayshekhar"> @vijayshekhar</a><a href="https://twitter.com/hashtag/DigitalIndia?src=hashtag_click"> #DigitalIndia</a> As India’s leading payments and financial services platform, Paytm has been driving convenience for users. The company has been instrumental in expanding financial inclusion in the country. It is one of the champions of Digital India, revolutionising mobile payments by making Paytm UPI easily accessible to everyone. Disclaimer: This article is generated and published by the Insider Studios team. You can get in touch with them on insiderstudios@businessinsider.in

QR in India is synonymous with Paytm – here's how the fintech giant has taken UPI to every part of the country

<keyword id="6354814" type="General" weightage="20" keywordseo="prime-minister-narendra-modi" source="Orion">Prime Minister Narendra Modi</keyword> on Saturday took to social media to highlight the widespread adoption of digital payments in India, sharing a photo of a roadside tailor who has integrated <keyword id="6357120" type="General" weightage="20" keywordseo="paytm" source="Orion">Paytm</keyword> <keyword id="6361008" type="General" weightage="20" keywordseo="qr-codes" source="Orion">QR codes</keyword> into his sewing machine. The image was retweeted by PM Modi with the remark, “It is a common sight across India…our people have shown remarkable dexterity in adapting to tech and innovation.” <div type="twitter" handle="narendramodi" handlename="Narendra Modi" image="http://pbs.twimg.com/profile_images/1565985672501927936/d-r-h241_normal.jpg" favoritecount="18971" retweetcount="3054" status="It is a common sight across India…our people have shown remarkable dexterity in adapting to tech and innovation. https://t.co/Bl8EsPEshn" createdat="1674305719000" id="1616781487898251266"></div>The tweet quickly gained traction, receiving a million views and almost 15,000 likes within a day. <div type="twitter" handle="vijayshekhar" handlename="Vijay Shekhar Sharma" image="http://pbs.twimg.com/profile_images/1567558193429217281/e6JbIoQ3_normal.jpg" favoritecount="695" retweetcount="49" status="Absolutely Sir !💯 Pride of our India is acceptance and embracing technology by every citizen in country. Thank yo… https://t.co/ttnGDRDeDo" createdat="1674306941000" id="1616786613979459585"></div>Fintech giant Paytm’s Founder and CEO Vijay Shekhar Sharma also responded to PM Modi’s tweet, saying, “Absolutely Sir! Pride of our India is acceptance and embracing technology by every citizen in country. Thank you for championing and guiding the change.” Paytm has played a significant role in increasing the popularity and accessibility of digital payments in the country. The company's efforts to expand its reach by partnering with small businesses and vendors, such as the roadside tailor in the image shared by PM Modi, have further contributed to the increased adoption of digital payments in India. The user who posted the picture revealed that it was taken in Uttar Pradesh’s Ghaziabad. “You have to be in Bharat to understand the scale of this transformation brought about by the policies of PM <keyword id="6354477" type="General" weightage="20" keywordseo="narendra-modi" source="Orion">Narendra Modi</keyword> government", the user captioned the image. One of the key initiatives of the Modi government has been the promotion of <keyword id="1399736" type="General" weightage="20" keywordseo="digital-payment" source="Orion">digital payment</keyword>s through the Digital India programme. The Centre has placed a high priority on extending digital payment services to every segment of the population. In line with this objective, the Union Cabinet, chaired by Prime Minister Modi, recently announced an increase in the allocation for the promotion of RuPay debit cards and low-value UPI payments to ₹2,600 crore for FY23. This is a significant increase from the initial allocation of ₹1,300 crore, which was announced in the Budget for FY22. The move is part of the government's ongoing efforts to promote digital payments across the country and bring about a digital transformation in India. “Under the said scheme, acquiring banks will be provided financial incentive for promoting point-of-sale (PoS) and e-commerce transactions using RuPay debit cards and low-value BHIM-UPI transactions (person-to-merchant) for the current financial year,” the Ministry of Electronics &amp; IT said. Brokerage firms Morgan Stanley and Goldman Sachs have said that Paytm will be a key beneficiary of this incentive scheme. India's leading digital payments and financial services company, Paytm, has played a crucial role in the advancement of the Indian government's vision of a cashless economy. The company has pioneered the use of QR codes for mobile payments and has made digital transactions accessible to all. Digital payments have played a crucial role in maintaining business continuity during the pandemic, particularly for small merchants, and promoting social distancing. In December 2022, UPI achieved a record of 7.82 billion digital payment transactions with a value of ₹12.82 lakh crore. Last week, PM Modi also initiated the transfer of approved loans of over one lakh beneficiaries under PM SVAnidhi Yojana, a special micro-credit facility for street vendors. He lauded the fact that the scheme’s beneficiaries have done digital transactions with ₹50,000 crore in a short span of time. “This feat and change is a big answer to the pessimists, who used to question the success of digital payments by street vendors,” PM Modi said. Paytm has been helping in deepening financial inclusion by onboarding street vendors under the PM SVANidhi scheme and helping them to accept digital payments. In 2021- 22, the company onboarded more than 35,000 Street vendors under PM SVANidhi scheme. The PM added that the SVANidhi Yojana is not just a scheme to give loans, but it is a campaign to boost the economic power of our fellow street vendors by empowering them to accept digital payments. Paytm’s work in supporting the government's efforts aligns with its mission to bring half a billion Indians into the mainstream economy through the use of digital payments and financial services. By pioneering the use of QR codes for mobile payments, Paytm has helped to remove barriers for individuals and small businesses, particularly street vendors, to access financial services and conduct digital transactions. Additionally, Paytm's active participation in the PM SVANidhi Yojana by onboarding street vendors and helping them accept digital payments has enabled them to participate fully in the digital economy. Disclaimer: This article is generated and published by the Insider Studios team. You can get in touch with them on <a href="mailto:insiderstudios@businessinsider.in" target="_blank">insiderstudios@businessinsider.in</a>

PM Modi shares image of tailor on the street using Paytm, calls it a common sight across India

When it comes to in-store payments, only one name stands out — <keyword id="6357120" type="General" weightage="100" keywordseo="paytm" source="Orion">Paytm</keyword>. With a mechant base of 3.6 crore and a subscriber base of over 79 lakh for devices like Paytm Soundbox and Card Machine, Paytm’s technology-led solutions have set the benchmark for the industry. Trusted by millions of merchants, Paytm’s comprehensive payment instruments, innovative products and commitment to financial inclusion have made it the preferred choice for digitising businesses across the country. <cmsannotation type="cmsannotation" annotationid="Leading the charge" comment="subhead" text="Leading the charge">Leading the charge</cmsannotation> Paytm’s pioneering mobile payments platform has established it as the go-to option for merchants looking to digitise their business. The rapid adoption of its payment devices is testament to its widespread popularity. Through constant innovation and affordable solutions, Paytm has played an integral role in shaping the in-store payment landscape in India. <cmsannotation type="cmsannotation" annotationid="Comprehensive payment instruments" comment="subhead" text="Comprehensive payment instruments">Comprehensive payment instruments</cmsannotation> As India’s leading payments and financial services company, Paytm offers full-stack solutions to merchants. Its in-store devices support a range of payment options, including Paytm UPI, Paytm Wallet, Paytm Postpaid, UPI Lite, credit and debit cards and more. Through simplified and accessible payment solutions, merchants can easily accept payments, acquire and retain consumers, improve their business operations and easily access financial services. <cmsannotation type="cmsannotation" annotationid="Trust and reliability" comment="subhead" text="Trust and reliability">Trust and reliability</cmsannotation> Paytm’s devices are widely trusted and used by millions of merchants in India. The company also offers a robust payment gateway product that allows merchants to reliably accept payments across all channels. With the launch of Paytm UPI SDK, the company’s existing merchant partners can further leverage fastest single-click UPI payments on their apps to boost their business. <cmsannotation type="cmsannotation" annotationid="Empowering merchants beyond payments" comment="subhead" text="Empowering merchants beyond payments">Empowering merchants beyond payments</cmsannotation> Offering merchants a 360°-degree view of the consumer traffic, Paytm enables its merchant partners to grow their business through services like selling tickets, advertising, and other loyalty programmes of deals and gift vouchers. The tech innovator also offers completely digital business loans to merchants who want to scale their business. <cmsannotation type="cmsannotation" annotationid="Driving the digital payments growth" comment="subhead" text="Driving the digital payments growth">Driving the digital payments growth</cmsannotation> Paytm has built a blueprint for the industry by changing India’s payments and commerce landscape. Witnessing a remarkable user engagement on the platform with a YoY growth of 23% and average Monthly Transacting Users (MTU) at 9.2 crore, Paytm has significantly contributed to the adoption of digital payments among both consumers and merchants. From the remote corners to bustling metros and from street vendors dotting the cities and highways, to the biggest enterprises, Paytm’s iconic products are widely accepted and trusted by millions of merchants from diverse parts of the country, making digital transactions accessible across the length and breadth of India. Empowering merchants to join the cashless revolution by driving financial inclusion, the company is committed to offer a diverse ecosystem of innovative solutions that simplifies their day-to-day lives. Paytm’s success story in in-store payments shows how innovative technology and a customer-centric approach can foster financial inclusion and transform an industry. Disclaimer: This article is generated and published by the Insider Studios team. You can get in touch with them on insiderstudios@businessinsider.in

With over 3.6 crore merchants, here’s how Paytm took the crown as in-store payments leader

Mobile payments are being effortlessly accepted in every nook and corner of the country. <keyword id="6357120" type="General" weightage="20" keywordseo="paytm" source="Orion">Paytm</keyword> believes its superfast and revolutionary innovations and technology like Soundbox and QR code are not only empowering merchants but have also simplified mobile payments making people go cashless. In fact, there are several small merchants and youngsters who are the proud ambassadors of Paytm’s pioneership in mobile payments. Recently, a Twitter user- Kapil Rattan Bamnia, posted a small clipping where two young boys can be seen holding Paytm Soundbox and repeating the sentence the box is saying. “Paytm karo,” Bamnia tweeted. Paytm’s pioneered Soundbox is a user-friendly device that announces payment confirmations through a voice alert. This feature helps merchants easily verify transactions without having to check their smartphones, making the payment process seamless and efficient. The widespread adoption of the Paytm Soundbox and QR code shows the ease of using these products and convenience for both merchants and consumers. Another Twitter user Ranaditya Singh credited Paytm for revolutionizing the street food experience, as he was easily able to pay a street vendor selling sugarcane juice via <keyword id="9290101" type="General" weightage="20" keywordseo="paytm-qr-code" source="Orion">Paytm QR Code</keyword>. “Embracing Digital Payments” Effortlessly adopts UPI, revolutionizing the street food experience,” he tweeted. Similarly, another Twitter user Manish Malhotra informed how Paytm’s reach is almost everywhere in India. He tweeted how he was able to make payment using the Paytm QR code to a vendor selling kulfi in a small town in Punjab. “Made a payment to a Kulfi Wala in a Small Town of Punjab,” the tweet read. Being India’s leading mobile payments and financial services company, Paytm is transforming businesses with the convenience and security of mobile payments, serving as a catalyst for financial inclusion. Disclaimer : This article has been reproduced from Paytm's blog. The opinions expressed are those of the organization and do not necessarily reflect the views of Business Insider India. For further details, you can get in touch with our team on insiderstudios@businessinsider.in

Paytm users give its pioneered Soundbox, QR Code credit for ‘cashless lives’ in India, here's why

India’s leading mobile payments and financial services company <keyword id="6357120" type="General" weightage="20" keywordseo="paytm" source="Orion">Paytm</keyword> has been instrumental in empowering millions of small and medium businesses with its innovative payment solutions like All-in-One QR and Soundbox. From the local grocery stores to the street vendors dotting the cities, highways, and remote corners of India, Paytm is helping merchants join the nation's thriving digital economy. Paytm’s All-in-One QR is a simple and secure way for merchants to receive payments from any UPI app, Paytm Wallet and even Paytm Postpaid. The fintech pioneer has made access to technology easy and affordable for merchants by identifying merchant problems that can be solved using technology. Paytm pioneered Soundbox in India, a cutting-edge technological innovation that has added unparalleled convenience for merchants. <keyword id="9418617" type="General" weightage="20" keywordseo="paytm-soundbox" source="Orion">Paytm Soundbox</keyword> is an innovative device that helps merchants with instant voice notifications for every payment received via Paytm QR. The device supports 11 languages and allows merchants to keep track of payments, and prevents false confirmations and customer fraud. Paytm merchants derive value by becoming a part of the company’s ecosystem. It has a registered merchant base of 31.4 million (as of December 2022), increasing by 26% year-on-year. This is one of India’s largest merchant networks. Paytm is focused on expanding its merchant network to cover a diverse range of businesses from various sectors. Its QR and Soundbox have been widely adopted by merchants across India in various sectors such as retail, grocery, food, transportation, and more. In partnership with lenders, the company also offers loans to eligible merchants to enable their business growth. The number of merchant loans disbursed by Paytm grew 253% YoY in Q3 FY 2023, while the value of merchant loans grew 285% YoY to ₹1,825 crore. More than 85% of the value disbursed during the quarter was to merchants with a deployed Paytm payment device. Paytm’s management had said in the company’s Q3 FY 2023 earnings calls that its merchants are spread across more than 450 cities and towns and it plans to expand this to approximately 1,000 towns in the next two to three years. Paytm continues to strengthen its position as the leader in offline payments. As of 31st March 2023, more than 6.8 million merchants are paying subscriptions for its payment devices like Soundbox and PoS. From temples and gardens to street vendors and grocery stores, Paytm has also leveraged its large and growing merchant network to create a strong foothold in the digital lending market in India. As the driving force behind the digital transformation of countless businesses, Paytm has acquired a large number of merchants from big and small cities across the country. Paytm users often share heartwarming images and stories of merchants of all ages and sizes who have seamlessly transitioned to digital payments, thanks to the fintech pioneer. <div type="twitter" handle="VRaj_In" handlename="𝕍ℝaj 🇮🇳" image="http://pbs.twimg.com/profile_images/1388147324656910338/FBjGWBvl_normal.jpg" favoritecount="9" retweetcount="0" status="@vijayshekhar 82 year old mausi accepting paytm . India has revolutionized the way people transact and #Paytm has b… https://t.co/B4i5u4JYD4" createdat="1681220925000" id="1645785962797203461"></div> “82 year old mausi accepting paytm . India has revolutionized the way people transact and #Paytm has been on forefront,” tweeted a user recently. He shared a picture of an elderly woman who is selling snacks accepting Paytm. <div type="twitter" handle="ankit_k87" handlename="Kumar Ankit" image="http://pbs.twimg.com/profile_images/1623014628019310593/dy2aljI9_normal.jpg" favoritecount="78" retweetcount="4" status="My car broke down in middle of nowhere in Gaya, Bihar. Nearest mechanic and Petrol pump is 10 kms away. But, you ha… https://t.co/KTfg6ZPJJP" createdat="1680335625000" id="1642072746392944641"></div> Another Twitter user, Kumar Ankit, shares a picture of a grocery shop in remote Bihar accepting payments with Paytm QR. “My car broke down in middle of nowhere in Gaya, Bihar. Nearest mechanic and Petrol pump is 10 kms away. But, you have a small shop with Paytm. Interestingly the QR code was covered in plastic - he said “bhaiya aise saaf rehta ha”. He gets 10-15k per month on Paytm even here,” he captioned the image. The widespread adoption of Paytm’s payment solutions including All-in-One QR, Soundbox and POS has made Paytm synonymous with mobile payments in India, enabling small and medium merchants to keep up with the rapidly evolving and growing digital payments landscape. Disclaimer: This article is generated and published by the Insider Studios team. You can get in touch with them on insiderstudios@businessinsider.in

How Paytm became the leader in merchant payments with pioneering solutions like Paytm QR and Soundbox

India’s leading mobile payments company <keyword id="6357120" type="General" weightage="100" keywordseo="paytm" source="Orion">Paytm</keyword> has empowered small merchants, fostered financial inclusion and brought millions into the fold of the mainstream economy by pioneering QR payments. It has become an essential part of India's digital transformation story. A recent tweet showcased the extent to which Paytm has penetrated the Indian market, making digital payments accessible to people from all walks of life. A user shared an image of an elderly lady selling cow dung with a <keyword id="4151420" type="General" weightage="20" keywordseo="paytm-qr" source="Orion">Paytm QR</keyword> code prominently displayed. The caption read, "Digital India at its best." <div type="twitter" handle="aligarh_nishant" handlename="Nishant Kumar🇮🇳" image="http://pbs.twimg.com/profile_images/1461038184746209291/2EcDO521_normal.jpg" favoritecount="0" retweetcount="0" status="Digital India at best@narendramodi @PMOIndia @UPI_NPCI Photo credit to Our Pondman of India Ramveer Tanwar https://t.co/9OjNN0Is9J" createdat="1678173199000" id="1633002872307875842"></div> Another Twitter user, Vaibhav, shared a photo of a woman in Bengaluru selling corn and peanuts with a Paytm All-in-One QR code visible on her cart. Vaibhav wrote, "Paytm is now so deeply rooted in India. It's the first rain in Bangalore and the lady doesn't have to worry much about wet notes now." <div type="twitter" handle="agrawal1vaibhav" handlename="Vaibhav A" image="http://pbs.twimg.com/profile_images/1456339400225288203/O-nrO64-_normal.jpg" favoritecount="53" retweetcount="2" status="@Paytm is now so deeply rooted in India. It's first rain in Bangalore and the lady don't have to worry much about w… https://t.co/FvHzKlHiAt" createdat="1679073845000" id="1636780455155634177"></div> Paytm Founder and CEO <keyword id="198636" type="General" weightage="50" keywordseo="vijay-shekhar-sharma" source="Orion">Vijay Shekhar Sharma</keyword> responded, "Feels truly privileged to see trust of such champions in Paytm. My respect for her and every street vendor who supports Digital India mission." <div type="twitter" handle="vijayshekhar" handlename="Vijay Shekhar Sharma" image="http://pbs.twimg.com/profile_images/1567558193429217281/e6JbIoQ3_normal.jpg" favoritecount="321" retweetcount="21" status="Feels truly privileged to see trust of such champions in @Paytm. My respect for her and every street vendor who su… https://t.co/0Hr70SsDLg" createdat="1679078314000" id="1636799200838193152"></div> Paytm's innovative solutions like All-in-One QR and Soundbox have made it possible for small merchants and street vendors to accept digital payments conveniently and avoid the issues that come with handling cash. This has also played a significant role in promoting financial inclusion in India. By adopting digital payments, these merchants have become a part of the growing digital economy. Paytm UPI Lite, the company’s latest offering, is set to make UPI payments even more accessible. It allows for lightning-fast small-value payments of up to ₹200 that never fail. Paytm UPI Lite will help merchants further, as they will be able to accept digital payments more reliably and quickly, leading to increased customer satisfaction. Paytm's rapid pace of innovation reflects the significant progress it has made in transforming the digital payments landscape in India. With the introduction of Paytm UPI Lite, the company is furthering the mission of Digital India. Disclaimer: This article is generated and published by the Insider Studios team. You can get in touch with them on insiderstudios@businessinsider.in

Mobile payments pioneer Paytm ‘deeply rooted in India’ — social media users hail Paytm’s QR strength that powers India’s small merchants

Delhi-NCR has emerged as India's digital payments capital whereas Tamil Nadu's Katpadi is the fastest growing city for digital payments with 7X growth in 2022, One97 Communications Limited (OCL), that owns leading payments and financial services company <keyword id="6357120" type="General" weightage="20" keywordseo="paytm" source="Orion">Paytm</keyword>, said in a report on Wednesday. The company helped its users avoid 1,618,796,629 trips to ATMs. Paytm is taking digital payments far and wide, driving financial inclusion with two out of three of its new users coming from smaller cities and towns. According to the aPaytm 2022 Recap' report, which highlighted interesting trends of transactions made through Paytm in 2022, <keyword id="6076084" type="General" weightage="20" keywordseo="Paytm-UPI" source="Orion">Paytm UPI</keyword> is one of the most preferred payment methods for Indians, with its superfast and secure payments. An intriguing observation is that the maximum number of payments have been done at 7.23 p.m. with Wednesday emerging as the busiest day in the week for digital transactions. Two of the most common names among Paytm's users are Rahul and Pooja, according to the report. Chennai and Trichy in Tamil Nadu have the highest percentage of offline payments on food and beverages while Amritsar saw the highest spend on health and grooming through Paytm. Noida and Nagpur saw the highest percentage of spending via Paytm on micro sellers or street side vendors. Paytm's market in the North East also saw huge growth. The fastest growing cities in the North East for UPI transactions are -- Lohit in Arunachal Pradesh, South Sikkim and Ranipool, and Assam's Guwahati, Dibrugarh, Jorhat and Kamrup, the report mentioned. "As the pioneer of QR and mobile-based payments in India, we continue to see widespread love for the most trusted payments app -- Paytm," said a company spokesperson. "Over the last year, we have seen greater adoption among consumers and merchants, leading to some interesting trends with Paytm UPI leading the way. With the trust bestowed upon us by our users, we remain focused on driving financial inclusion in India," the spokesperson added. One user made transactions in 106 cities across 20 states. Another user booked flights between Mumbai and Delhi 358 times using the Paytm app, said the report. Paytm continues to strengthen its leadership in offline payments with more than 5.5 million merchants now paying subscriptions for payment devices. <keyword id="9418617" type="General" weightage="20" keywordseo="Paytm-Soundbox" source="Orion">Paytm Soundbox</keyword> is the sound of merchant transactions in India, with a new merchant and their customers being greeted by its melody every six seconds. With Paytm UPI, the company enables seamless and superfast money transfers. One user referred more than 1,300 of his friends and family to Paytm last year and earned over Rs 1 lakh. "Engaging observations have been seen in merchant transactions with Rs 20 being the most common amount paid on <keyword id="4053117" type="General" weightage="20" keywordseo="Paytm-merchant" source="Orion">Paytm merchant</keyword> QRs. Varanasi has seen 213 per cent growth in Offline QR transactions," the findings showed. During the online Diwali sale season, the highest amount spent by a single user was Rs 2.8 lakhs. Another festival that saw a high volume of Paytm UPI transactions is Rakhi, with Rs 1,100 being the favourite "shagan". SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/most-anticipated-indian-movies-releasing-in-2023/slidelist/96560782.cms">SRK, Rajnikanth, Ranveer Singh to fire up the silver screens in 2023: most-anticipated Indian movie releases</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/indias-digital-ad-spend-estimated-to-surge-to-21-billion-in-the-next-five-years-rising-2-5x-over-fy22-levels-says-redseer/articleshow/96544113.cms">India’s digital ad spend estimated to surge to $21 billion in the next five years, rising 2.5x over FY22 levels, says Redseer</a>

Tamil Nadu's Katpadi is the fastest growing city for digital payments: Paytm report

<div class="KonaFilter image-container display-table"><div><div class="image on-image">Reuters/Francis MascarenhasA vendor weighs vegetable next to an advertisement of Paytm, a digital payments firm, hanging amidst his vegetables at a roadside market in Mumbai, India.</div></div></div>Here is what you need to know. <ol><li><a href="https://www.businessinsider.com/brexit-indicative-votes-mps-reject-all-alternatives-to-theresa-mays-deal-2019-4">The UK is at a Brexit deadlock</a>. Members of Parliament on Monday rejected plans to remain in the European Union Customs Union, to remain in the European Single Market, to hold a second referendum on Brexit, and to revoke Article 50, meaning the UK is on track to leave the EU without a deal on April 12.</li><li><a href="https://www.businessinsider.com/saudi-aramco-debut-bond-deal-shows-company-is-worlds-most-profitable-2019-4">Saudi Aramco is printing money</a>. The Saudi oil giant made $111.1 billion last year, more than Apple, Amazon, and Alphabet combined, according to Moody's. </li><li><a href="https://markets.businessinsider.com/currencies/btc-usd">Bitcoin shoots above $5,000</a>. The cryptocurrency gained as much as 23% Tuesday morning, climbing above the $5,000 mark for the first time since November. It's since given up a portion of its gains and was trading up 16% near $4,774.</li><li><a href="https://www.businessinsider.com/stock-market-investing-tech-companies-in-trouble-why-executives-are-at-fault-2019-4">Tech stocks are headed for a rude awakening</a>. "Despite a higher rate of companies missing EBIT margin estimates in 4Q amid slowing demand, management teams have remained positive," said Mike Wilson, Morgan Stanley's US equity strategist. "It would seem to us that management teams are not yet acknowledging a rising risk of margins disappointing."</li><li><a href="https://www.businessinsider.com/boeing-expected-to-submit-737-max-software-fix-in-weeks-2019-4">The FAA expects a Boeing 737 Max fix in the next few weeks</a>. "The FAA will not approve the software for installation until the agency is satisfied with the submission," the Federal Aviation Administration said Monday.</li><li><a href="https://markets.businessinsider.com/news/stocks/lyft-stock-price-shares-fall-below-ipo-price-2019-4-1028075252">Lyft sinks below its IPO price</a>. Shares plunged nearly 12% on Monday to $69.01 apiece, finishing well below Friday's initial public offering price of $72. </li><li><a href="https://markets.businessinsider.com/news/stocks/slack-to-direct-list-on-the-new-york-stock-exchange-2019-4-1028075994">Slack is reportedly going to direct list on the New York Stock Exchange</a>. The workplace-messaging platform is said to be planning an NYSE debut in June or July, The Wall Street Journal says. </li><li><a href="https://markets.businessinsider.com/indices">Stock markets around the world were mostly higher</a>. Hong Kong's Hang Seng (+0.21%) paced the gains in Asia and Britain's FTSE (+0.6%) was out front in Europe. The S&amp;P 500 was set to open little changed near 2,866.</li><li><a href="https://markets.businessinsider.com/earnings-calendar">Earnings reporting is light</a>. Walgreens Boot Alliance reports ahead of the opening bell and GameStop releases its quarterly results after markets close. </li><li><a href="https://markets.businessinsider.com/economic-calendar#date=04/02/2019&amp;name=&amp;countries=us&amp;eventtypes=&amp;tab=1,2,3">US economic data keeps coming</a>. Durable goods orders will be released at 8:30 a.m. ET and US auto sales will cross the wires throughout the day. The US 10-year yield was down 2.9 basis points at 2.47%. </li></ol> <div class="margin-top"> <h3>NOW WATCH: <a href="https://www.businessinsider.com/2019-market-outlook-john-rogers-ariel-investments-on-fund-performance-whats-ahead-2019-3">The founder and CIO of $12 billion Ariel Investments breaks down how his top-ranked flagship fund has crushed its peers over the past 10 years</a></h3> <div> </div> </div>

10 things you need to know before the opening bell

In case you don't know, in line with the craze of everything going social, <a href="http://www.businessinsider.in/searchresult.cms?query=FreeCharge">FreeCharge</a> today launched '<keyword id="3286959" type="UNKNOWN" weightage="80" keywordseo="Chat-and-Pay">Chat and Pay</keyword>', a <keyword id="1399736" type="UNKNOWN" weightage="80" keywordseo="Digital-Payment">digital payment</keyword> solution geared towards Person-to-Person (P2P) and Person-to-Merchant (P2M) payments. The free service will be available as an update on <a href="http://www.businessinsider.in/searchresult.cms?query=Android">Android</a>, <a href="http://www.businessinsider.in/searchresult.cms?query=iOS">iOS</a> and Windows as an update over the next few weeks. 
 
<a href="http://www.businessinsider.in/searchresult.cms?query=FreeCharge">FreeCharge</a> aims to bring 5 million merchants onto the platform over the next 18 months. COO <a href="http://www.businessinsider.in/searchresult.cms?query=Govind+Rajan">Govind Rajan</a> told me <a href="http://www.businessinsider.in/searchresult.cms?query=Kunal+Bahl">Kunal (Bahl)</a> might even find the target to be too small. Ummm…I just see a big problem. In terms of reach that is. 
 
Now, with the default limit for Person-to-Person transfers being Rs. 10k, while you can extend it with KYC, no merchant with significant volume will find this useful. Also, no one chats when it comes to money. It’s always ‘paise de, katt le’ (pay and leave). So to put it in layman terms, the service maybe geared towards a newspaper-wallah, a kirana store, or towards paying a friend after a night out. Fair enough. 
 
Be with me as I explore the situations I might find this useful. I’ll tell you why very soon. 
 
Me to Mini Boutique/Cafe: 
Imagine walking down a street without your wallet, whiffing out your <a href="http://www.businessinsider.in/searchresult.cms?query=smartphone">smartphone</a> at the counter and paying for your coffee. Awesome? 
 
What’s Hot: 
· No monthly transaction limit. 
· No joining fees for Café. 
· They can choose if money goes into their Wallet or Bank account. 
 
What’s Not: 
· Who’ll convince the Café to use social pay? 
· How do you know which Café where accepts social pay? 
· Why should a Café use this over POS? There aren’t many people asking for it! 
 
I remember seeing an ad where a guy has no change to pay for his auto ride. The auto-wallah smiles and says he accepts wallet payments too. Has that ever happened with you? Never happpened in my case. 
 
<a href="http://www.businessinsider.in/searchresult.cms?query=Govind+Rajan">Govind</a> says: “If you register as a merchant, there is no upper limit as the money goes into the bank acc. If the money goes to the bank, RBI laws apply. If you want the wallet limit to be expanded to Rs. 1 lakh, you can pay the requisite fees and we’ll get it done.” 
 
Me to Paper-wallah/Kirana Store: 
I live alone, i.e. I’m the man of the house. I hate bill payments. Imagine if I could automate my monthly broadband (local connection), newspaper and bread-milk bills. Great idea? 
 
What’s Hot: 
· I get notifications before and on due date. 
· Payment at the touch of a button. 
· I can use the money I might have saved in a wallet. 
 
What’s Not: 
· Language Support. My newspaper vendor might not understand English. 
· Which Kirana’s cool enough to accept wallet payments? They want ‘cash in hand’, and not their money ‘tied in some wallet’. 
· Does it make sense to transfer Rs. 39(Milk+Bread per day) via digital wallets? Not all Kiranas operate via monthly credit. Also, consider that there will be a 1-2% service charge in the near future. You can always fund this model via VC money though. 
 
<a href="http://www.businessinsider.in/searchresult.cms?query=Govind+Rajan">Govind</a> says: “Now that we’ve brought Indic languages to <a href="http://www.businessinsider.in/searchresult.cms?query=Snapdeal">Snapdeal</a>, it’s only a matter of time that we bring it to our other products. India’s a very numerically literate. Everybody understands numbers and can quickly calculate.” 
 
Me to Friend: 
Me and a college buddy go to a bar. He gets sloshed, I’m sober (I don’t drink, and I live in Delhi. Don’t judge me). I pay the bills, and drop him home. Cut to end of month. I’m broke, and want that money back. I ask him on <a href="http://www.businessinsider.in/searchresult.cms?query=FreeCharge">FreeCharge</a> for my money, and he reluctantly parts. 
 
What’s Hot: 
· ‘Remind’ button, kind of like Poke on Facebook 
· Money can be transferred directly to my bank acc 
· Instant transfer (and I withdraw instantly). 
 
What’s Not: 
· Who chats on <a href="http://www.businessinsider.in/searchresult.cms?query=Flipkart">Flipkart</a>/<a href="http://www.businessinsider.in/searchresult.cms?query=FreeCharge">FreeCharge</a>? 
· What if he uses Vijay’s <a href="http://www.businessinsider.in/searchresult.cms?query=Paytm">Paytm</a>? That guy offers cashback. How do I get my money back then? 
· My friends don’t want to pay money back anyway. Will digital extortion work? 
 
The point of the Hot or Not exercise is to point that while the service may be free for a while, a paltry 3% of India’s payments are digital. That means not many people might already be onboard to drive the ecosystem at a micro transaction level. This ain’t no WhatsApp, son. 
 Till that happens, try convincing the hairy Kirana uncle, or the grumpy auto driver to accept you ‘<keyword id="418872" type="UNKNOWN" weightage="80" keywordseo="digital-wallet">digital wallet</keyword>’ payment. In Govind’s words, “get the habit going”. However, if you live in a locality where the uber vegetable vendor sends a list of vegetable prices on WhatsApp every morning, the laundry boy accepts wallet payments, and the local kirana lets you buy that chocolate bar with the cashback you earned, I envy you. 
 
Wait, property prices are going up too, right? DAMN! #ForeverBroke 
 
Image credit: Indiatimes

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