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<keyword id="6357120" type="General" weightage="20" keywordseo="paytm" source="Orion">Paytm</keyword>, the digital payments giant which pioneered the QR code revolution in India is making waves among not only Indian users but also NRIs visiting their home country. From a vegetable seller on the roadside to a jaggery seller on a bullock cart, Paytm is being used by small merchants across the country, making everyday transactions easy. Many users have taken to Twitter to highlight how the pioneer of mobile and QR payments has empowered Indians.<br /><br />A user took to the microblogging site to share his experience of using Paytm to pay for vegetables at a roadside vendor in Delhi. The user, Raghav Oberoi, who has been living in Germany for 11 years, was impressed by the convenience of the payment method and mentioned that he has not experienced such ease of payment in Germany.<br /><div type="twitter" handle="oberoi_raghav27" handlename="Raghav Oberoi" image="http://pbs.twimg.com/profile_images/1382766892092391426/jBX7Z15G_normal.jpg" favoritecount="708" retweetcount="44" status="Just bought 1kg gobi and made the payment via #Paytm. I have been living in Germany for past 11 years, never have I… https://t.co/fnxEIxp16l" createdat="1670464360000" id="1600669660051308544"></div>Raghav Oberoi tweeted, “Just bought 1kg gobi and made the payment via #Paytm. I have been living in Germany for the past 11 years, never have I ever experienced such an ease of payment”.<br /><div type="twitter" handle="oberoi_raghav27" handlename="Raghav Oberoi" image="http://pbs.twimg.com/profile_images/1382766892092391426/jBX7Z15G_normal.jpg" favoritecount="44" retweetcount="1" status="Perhaps there is a confusion, the picture is from a road side vendor in Delhi (I am currently here on vacation) and… https://t.co/rE1ldifUCH" createdat="1670574790000" id="1601132834470887429"></div>Paytm Founder Vijay Shekhar Sharma responded to the tweet, saying, “Absolutely! I miss #PaytmKaro in so many “developed” countries. 🚀” <br /><br />The President of the IT industry body Nasscom, Debjani Ghosh, also responded to the Twitter user's experience with Paytm. Ghosh wrote, "Welcome to Digital India," highlighting the growing popularity of <keyword id="1399736" type="General" weightage="20" keywordseo="digital-payment" source="Orion">digital payment</keyword> methods in the country and the government's push for a cashless economy.<br /><div type="twitter" handle="debjani_ghosh_" handlename="debjani ghosh" image="http://pbs.twimg.com/profile_images/1600119665967386625/RojJihav_normal.jpg" favoritecount="11" retweetcount="0" status="Welcome to Digital India 😊😊❤❤ https://t.co/k7sBJajH4t" createdat="1670583234000" id="1601168254667755521"></div>Paytm has become a go-to payment option for millions of Indians, with “Paytm Karo’ evolving into a verb. <br /><div type="twitter" handle="pantlp" handlename="LP Pant" image="http://pbs.twimg.com/profile_images/1532011067085189120/cZRpIuBq_normal.jpg" favoritecount="1634" retweetcount="114" status="देश बदल रहा है… https://t.co/fmtzSinuXp" createdat="1670923622000" id="1602595942947258368"></div>In a video shared by a Twitter user, a jaggery seller on a bullock cart in Jaipur was seen sporting three Paytm QR codes for customers to pay with. It was aptly captioned, “Desh badal raha hai. (The country is changing)”<br /><br />The convenience of accepting payments through the platform has made Paytm a favourite even among small vendors.<br /><div type="twitter" handle="junoesque" handlename="🇮🇳  Riitu Chugh ऋतू चुघ" image="http://pbs.twimg.com/profile_images/1554370804283936770/tK7xO3p4_normal.jpg" favoritecount="1" retweetcount="1" status="My local fruit wallah is delighted with the #UPI experience since he doesn't have to chase people for small payment… https://t.co/1Ll2eKttdB" createdat="1670657189000" id="1601478443677667329"></div>Another Twitter user, Riitu Chugh, tweeted that her local fruit seller is particularly delighted with the UPI experience offered by Paytm. She noted that the seller no longer has to chase people for small payments. “This innovation ticks all the success boxes,” she said, tagging Paytm Founder Vijay Shekhar Sharma.<br /><br />India has made significant strides in the digital payments space and one of the key factors contributing to this success is the growth of mobile payment platforms like Paytm.<br /><br />Incidentally, German Foreign Minister Annalena Baerbock, who was on a two-day official visit to India recently, used Paytm while shopping at Delhi’s Chandni Chowk.<br /><div type="twitter" handle="vijayshekhar" handlename="Vijay Shekhar Sharma" image="http://pbs.twimg.com/profile_images/1567558193429217281/e6JbIoQ3_normal.jpg" favoritecount="224" retweetcount="13" status="Welcome all #G20 delegates and foreign dignitaries India and experience India's world class digital payment infrast… https://t.co/oetHTWpjqi" createdat="1670299460000" id="1599978018826780672"></div>American philanthropist Melinda French Gates, the Co-founder and Co-Chair of the Bill &amp; Melinda Gates Foundation, also used Paytm to pay for a water bottle at a kirana store in the national capital earlier this week. <br /><div type="twitter" handle="BMGFIndia" handlename="Gates Foundation India" image="http://pbs.twimg.com/profile_images/1576900035245395969/C0VGe-Id_normal.jpg" favoritecount="90" retweetcount="24" status=".@melindagates visited Garhi Village in New Delhi and witnessed how India's #digital public infrastructure is enabl… https://t.co/Dn7us1cQwt" createdat="1670418434000" id="1600477033628241920"></div>“Melinda French Gates visited Garhi Village in New Delhi and witnessed how India's digital public infrastructure is enabling financial inclusion,” the foundation tweeted.<br /><em>Disclaimer: This article is generated and published by the Insider Studios team. You can get in touch with them on </em><a href="mailto:insiderstudios@businessinsider.in"><em>insiderstudios@businessinsider.in</em></a>

From vegetables to kirana stores, Paytm has become the go-to payment option for many

<keyword id="6354814" type="General" weightage="20" keywordseo="prime-minister-narendra-modi" source="Orion">Prime Minister Narendra Modi</keyword> on Saturday took to social media to highlight the widespread adoption of digital payments in India, sharing a photo of a roadside tailor who has integrated <keyword id="6357120" type="General" weightage="20" keywordseo="paytm" source="Orion">Paytm</keyword> <keyword id="6361008" type="General" weightage="20" keywordseo="qr-codes" source="Orion">QR codes</keyword> into his sewing machine. The image was retweeted by PM Modi with the remark, “It is a common sight across India…our people have shown remarkable dexterity in adapting to tech and innovation.” <br /><div type="twitter" handle="narendramodi" handlename="Narendra Modi" image="http://pbs.twimg.com/profile_images/1565985672501927936/d-r-h241_normal.jpg" favoritecount="18971" retweetcount="3054" status="It is a common sight across India…our people have shown remarkable dexterity in adapting to tech and innovation. https://t.co/Bl8EsPEshn" createdat="1674305719000" id="1616781487898251266"></div>The tweet quickly gained traction, receiving a million views and almost 15,000 likes within a day.<br /><div type="twitter" handle="vijayshekhar" handlename="Vijay Shekhar Sharma" image="http://pbs.twimg.com/profile_images/1567558193429217281/e6JbIoQ3_normal.jpg" favoritecount="695" retweetcount="49" status="Absolutely Sir !💯 Pride of our India is acceptance and embracing technology by every citizen in country. Thank yo… https://t.co/ttnGDRDeDo" createdat="1674306941000" id="1616786613979459585"></div>Fintech giant Paytm’s Founder and CEO Vijay Shekhar Sharma also responded to PM Modi’s tweet, saying, “Absolutely Sir! Pride of our India is acceptance and embracing technology by every citizen in country. Thank you for championing and guiding the change.”<br /><br />Paytm has played a significant role in increasing the popularity and accessibility of digital payments in the country. The company's efforts to expand its reach by partnering with small businesses and vendors, such as the roadside tailor in the image shared by PM Modi, have further contributed to the increased adoption of digital payments in India.<br /><br />The user who posted the picture revealed that it was taken in Uttar Pradesh’s Ghaziabad. “You have to be in Bharat to understand the scale of this transformation brought about by the policies of PM <keyword id="6354477" type="General" weightage="20" keywordseo="narendra-modi" source="Orion">Narendra Modi</keyword> government", the user captioned the image.<br /><br />One of the key initiatives of the Modi government has been the promotion of <keyword id="1399736" type="General" weightage="20" keywordseo="digital-payment" source="Orion">digital payment</keyword>s through the Digital India programme. The Centre has placed a high priority on extending digital payment services to every segment of the population.<br /><br />In line with this objective, the Union Cabinet, chaired by Prime Minister Modi, recently announced an increase in the allocation for the promotion of RuPay debit cards and low-value UPI payments to ₹2,600 crore for FY23. This is a significant increase from the initial allocation of ₹1,300 crore, which was announced in the Budget for FY22. The move is part of the government's ongoing efforts to promote digital payments across the country and bring about a digital transformation in India.<br /><br />“Under the said scheme, acquiring banks will be provided financial incentive for promoting point-of-sale (PoS) and e-commerce transactions using RuPay debit cards and low-value BHIM-UPI transactions (person-to-merchant) for the current financial year,” the Ministry of Electronics &amp; IT said. Brokerage firms Morgan Stanley and Goldman Sachs have said that Paytm will be a key beneficiary of this incentive scheme.<br /><br />India's leading digital payments and financial services company, Paytm, has played a crucial role in the advancement of the Indian government's vision of a cashless economy. The company has pioneered the use of QR codes for mobile payments and has made digital transactions accessible to all.<br /><br />Digital payments have played a crucial role in maintaining business continuity during the pandemic, particularly for small merchants, and promoting social distancing. In December 2022, UPI achieved a record of 7.82 billion digital payment transactions with a value of ₹12.82 lakh crore.<br /><br />Last week, PM Modi also initiated the transfer of approved loans of over one lakh beneficiaries under PM SVAnidhi Yojana, a special micro-credit facility for street vendors. He lauded the fact that the scheme’s beneficiaries have done digital transactions with ₹50,000 crore in a short span of time. “This feat and change is a big answer to the pessimists, who used to question the success of digital payments by street vendors,” PM Modi said.<br /><br />Paytm has been helping in deepening financial inclusion by onboarding street vendors under the PM SVANidhi scheme and helping them to accept digital payments. In 2021- 22, the company onboarded more than 35,000 Street vendors under PM SVANidhi scheme.<br /><br />The PM added that the SVANidhi Yojana is not just a scheme to give loans, but it is a campaign to boost the economic power of our fellow street vendors by empowering them to accept digital payments. <br /><br />Paytm’s work in supporting the government's efforts aligns with its mission to bring half a billion Indians into the mainstream economy through the use of digital payments and financial services. By pioneering the use of QR codes for mobile payments, Paytm has helped to remove barriers for individuals and small businesses, particularly street vendors, to access financial services and conduct digital transactions. Additionally, Paytm's active participation in the PM SVANidhi Yojana by onboarding street vendors and helping them accept digital payments has enabled them to participate fully in the digital economy.<br /><em>Disclaimer: This article is generated and published by the Insider Studios team. You can get in touch with them on </em><a href="mailto:insiderstudios@businessinsider.in" target="_blank">insiderstudios@businessinsider.in</a><br />

PM Modi shares image of tailor on the street using Paytm, calls it a common sight across India

(Eds: Updating with minor edits) <p>New Delhi, May 5 () Digital payment firm Paytm on Tuesday announced a Rs 100 crore loyalty programme for grocery stores to cover losses faced by merchants from transaction charges.</p><p>Businesses are now required to pay 1 per cent MDR (merchant discount rate) for transferring payment received on Paytm wallet to their bank account.</p><p>Paytm said it has set aside Rs 100 crores, which would be invested in giving access to financial services and various marketing tools to encourage kirana stores to accelerate the growth of digital payments through Paytm all-in-one QR during coronavirus pandemic.</p><p>"The banks charge us a fee to load the wallet and we will be returning this 1 per cent MDR by doubling the benefits for their business which includes various financial and business services that they use on our platform," Paytm senior vice president Saurabh Sharma said.</p><p>Paytm said that as part of the new loyalty programme, all merchant partners will be eligible to earn reward points for accepting payments from Paytm Wallet, Rupay Cards, and all UPI based payment apps.</p>"The collected points can be redeemed for a voucher instantly or for purchasing exciting merchandise from the Paytm for Business app, such as sound-box, EDC, etc. There is no limit on the reward points that can be earned by a merchant and will directly depend upon the total number of transactions done through the Paytm all-in-One QR," the statement said.  PRS  BALBAL

Paytm launches Rs 100 cr loyalty scheme for kirana stores to cover merchant charges

New Delhi, May 5 () Digital payment firm Paytm on Tuesday announced a Rs 100 crore loyalty programme for grocery stores to cover up losses faced by merchants from transaction charges.<p>Businesses are now required to pay 1 per cent merchant discount rate for transferring payment received on Paytm wallet to their bank account.</p><p>Paytm said it has set aside Rs 100 crores, which would be invested in giving access to financial services and various marketing tools to encourage kirana stores to accelerate the growth of digital payments through Paytm all-in-one QR during coronavirus pandemic.</p><p>"The banks charge us a fee to load the wallet and we will be returning this 1 per cent MDR by doubling the benefits for their business which includes various financial and business services that they use on our platform," Paytm senior vice president Saurabh Sharma said.</p><p>Paytm said that as part of the new loyalty programme, all merchant partners will be eligible to earn reward points for accepting payments from Paytm Wallet, Rupay Cards, and all UPI based payment apps.</p>"The collected points can be redeemed for a voucher instantly or for purchasing exciting merchandise from the Paytm for Business app, such as sound-box, EDC, etc. There is no limit on the reward points that can be earned by a merchant and will directly depend upon the total number of transactions done through the Paytm all-in-One QR," the statement said.  PRS  BALBAL

Paytm's launches Rs 100 cr loyalty scheme for kirana stores to cover up merchant charges

<ul><li><keyword id="6357120" type="General" weightage="100" keywordseo="paytm" source="Orion">Paytm</keyword> has planned a major push for the company and its partners.</li><li>It aims to focus on the states of Gujarat, Maharashtra, Andhra Pradesh, Telangana and Karnataka.</li></ul>Paytm has announced that the company and its partners will allocate ₹100 crore for marketing activities during the <keyword id="36208" type="General" weightage="20" keywordseo="festive-season" source="Orion">festive season</keyword>. These campaigns will be aligned to promote digital payments in India and educate users about Paytm UPI for money transfers, <keyword id="3032681" type="General" weightage="20" keywordseo="paytm-wallet" source="Orion">Paytm Wallet</keyword> and Paytm Postpaid (Buy Now, Pay Later) for spends, to drive financial inclusion across the country.<br /><br />The company has also announced “Paytm Cashback Dhamaka”, a cashback festival starting from October 14, where users can win cashback for money transfers, online, offline payments or recharges done through the app. The idea is to bring exciting offers and drive the adoption of Paytm’s digital payment instruments to more and more users across the country. The program will be rolled out across all districts in India — from merchant partners’ stores to large retail outlets, as well as online platforms. There will be a special focus on the states of Gujarat, Maharashtra, Andhra Pradesh, Telangana and Karnataka.<br /><br />During the peak festive season (October 14-November 14), everyday 10 lucky winners will win ₹1 lakh each, 10,000 winners will get ₹100 cashback, while another 10,000 users will win ₹50 cashback. Closer to Diwali (November 1-3) users can win upto ₹10 lakh daily. Users also stand a chance to win an iPhone 13, tickets for the T20 World Cup, shopping vouchers from top brands like Levi’s, Leaf headphones, among many others, and many more exciting rewards.<br /><br />Users can win cashback by using Paytm for their mobile, broadband DTH recharges, utility bill payments, money transfer, booking travel (flight/bus/train) tickets, paying credit card bills, booking movie tickets, FASTag payments, transactions at online and offline kirana stores and so much more.<br /><br />The offer is applicable for payments made through all the major payment options offered by the company — Paytm Wallet, Paytm UPI, Paytm Postpaid (Buy Now, Pay Later), credit cards/debit cards among others.<br /><br />Paytm spokesperson said, “Our aim is to drive financial inclusion in India by empowering more and more users with digital payments. Today, users come to Paytm for payments of their utility bills, recharges, money transfers among other services and enjoy a wide variety of payment instruments from Paytm Wallet, Paytm UPI, netbanking and Paytm Postpaid. The Paytm Cashback Dhamaka has been launched to celebrate the festive season with our users and offer them exciting cashback and rewards.”

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From vegetables to kirana stores, Paytm has become the go-to payment option for many

Insider Studios

PM Modi shares image of tailor on the street using Paytm, calls it a common sight across India

Insider Studios

Paytm launches Rs 100 cr loyalty scheme for kirana stores to cover merchant charges

PTI

Paytm's launches Rs 100 cr loyalty scheme for kirana stores to cover up merchant charges

PTI

Paytm sets aside ₹100 crore for marketing campaigns during festive season to promote UPI, postpaid and wallet businesses

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