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4 mins read
Cold drink brands have a merry summer after Covid-19 fizzed out their sales for two consecutive seasons
After going through two consecutive dry summers, 2022 has proved to be promising for beverage and s…
2 mins read
Airlines misguiding people, forcing passengers to pay more, says Parl Panel
A Parliamentary Standing Committee has taken note of the high air fares charged by some airline ope…
4 mins read
How Parle-G continues to exceed its sales record despite a recession
This 82-year-old brand has grown to become a feeling in our country, it is not just any a cookie yo…
2 mins read
Parle G clocked record sales in May— it may be because broke and starving migrant labourers could barely afford anything else
This was Parle G’s best monthly sales in eight decades.
2 mins read
India’s biscuit crisis shows slowdown is hurting the poor more — and job losses are making it worse
Every economic slowdown hurts the poorer people the most. It’s no different this time. The cash cru…
6 mins read
How Parle has stood the test of time
Mayank Shah takes us behind the scenes of one of India's most loved biscuit brands
5 mins read
Parle Agro targets a 50% growth in 2021 over 2019 as India prepares for its hottest summer; sets aside Rs 240 crore for marketing activities
The beverage company has increased its marketing budget every year since 2019
5 mins read
Britannia is unable to improve its profit despite a price increase — what’s next
However, this too may not be working as effectively as the segment may have imagined. The simple…
3 mins read
Here’s how Britannia is eating into ParleG’s market share for five years now— and now wants more of it
The Wadia Group-owned Britannia Industries has outwit ParleG on its strongest turf, rural India, ac…
2 mins read
Parl panel seeks more clarity on occupational safety Code provisions for workers' welfare
Further, the report suggested that there should be prudent and unambiguous demarcation of responsi…
PTI
2 mins read
Kishore Biyani’s Big Bazaar wants to take Hindustan Unilever and Procter & Gamble to the cleaners, with its own laundry brands
India’s largest retailer, Future Group is planning to scale up its share in the laundry market with…
1 min read
Parle Products ranked No.1 food company in India
The company, which was established in 1929 and owns Parle G, had a 29% share in the biscuits cate…
3 mins read
In these companies, it’s the young leading from the front!
Let’s know who all are elevated to the top level and how things have changed dramatically for the p…
3 mins read
Maggi’s soup turns sour and bitter! Nestle’s baby food formula Nan found with live larvae
Hitting an all time low in Sensex and Nifty for consecutive two days, Nestle’s sale has tanked furt…
1 min read
Pulse catches the pulse of Indian market, hits Rs 300 cr sales in 2 years
Pulse finds its main competitors in Parle's Mango Bite and Perfetti’s Alpenliebe, both of which hav…
3 mins read
PepsiCo's new India head D Shivakumar sends out morale-boosting letter to employees
PepsiCo's new India head D Shivakumar told employees that the company "cannot afford to lose a day"…
Economic Times
3 mins read
Coldplay India 2025 concert: BookMyShow might cancel tickets sold through unauthorised channels, files FIR
BookMyShow lodged a formal FIR against unknown scalpers for black marketing tickets for Coldplay's …
5 mins read
Campa has to go beyond invitation price to build the brand & distribution network
The launch of Campa-Cola is right not just from the season point of view but also because the heat …
3 mins read
Plastic ban will create demand for green alternatives and bring down prices
So, to reduce India’s plastic usage, the government announced a ban on single-use plastic last…
6 mins read
How can brands achieve moksha?
Shashwat Das, Founder, Almond Branding shares how preachings of the Bhagavad Gita are applicable to…