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4 mins read
How Parle-G continues to exceed its sales record despite a recession
This 82-year-old brand has grown to become a feeling in our country, it is not just any a cookie yo…
2 mins read
Parle G clocked record sales in May— it may be because broke and starving migrant labourers could barely afford anything else
This was Parle G’s best monthly sales in eight decades.
6 mins read
How Parle has stood the test of time
Mayank Shah takes us behind the scenes of one of India's most loved biscuit brands
2 mins read
India’s biscuit crisis shows slowdown is hurting the poor more — and job losses are making it worse
Every economic slowdown hurts the poorer people the most. It’s no different this time. The cash cru…
2 mins read
Kishore Biyani’s Big Bazaar wants to take Hindustan Unilever and Procter & Gamble to the cleaners, with its own laundry brands
India’s largest retailer, Future Group is planning to scale up its share in the laundry market with…
1 min read
Parle Products ranked No.1 food company in India
The company, which was established in 1929 and owns Parle G, had a 29% share in the biscuits cate…
6 mins read
How can brands achieve moksha?
Shashwat Das, Founder, Almond Branding shares how preachings of the Bhagavad Gita are applicable to…
5 mins read
Top Independence Day ads from the last five years
Here’s to the past that made us and the future in the making
2 mins read
Delhi will have 5.5 lakh coronavirus cases by July end, says Deputy CM Manish Sisodia but insists there's no community transmission
"Till June 15, there will be 44,000 COVID-19 cases and we would need 6,600 beds. We would hit on…
3 mins read
INOX has 8 movies lined up for release — and it has enough cash to go 6 months without revenue
After being shut for more than 60 days, people might finally be able to go to theatres in the next …
2 mins read
TeamLease, one of India’s top recruiting firms, swings to a loss as it moves to a new tax regime
Without that, the profit for the quarter would have been ₹20.2 crore. While the revenue has dipp…
201 mins read
Maharashtra identified 14 districts as red zones— here’s the complete list of containment zones in Mumbai and Pune
Maharashtra, which accounts for the most number of infections in India, identified 14 districts as …
4 mins read
The owner of Oberoi and Trident defers results triggering a sell-off in India's hotel stocks
However, EIH is not alone. Chalet Hotels, which runs the premier hotels – Marriot, Hyatt and Nov…
6 mins read
How COVID-19 has pushed brands to alter their product packaging and put their environmental concerns on hold for now
As importance for one-time-use packaging grows stronger, concern for sustainability seems to be get…
16 mins read
Have social media ‘trending’ formats normalised idea duplication?
Experts tell us what are the perils of working on similar ideas in today’s world.