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4 mins read
How Parle-G continues to exceed its sales record despite a recession
This 82-year-old brand has grown to become a feeling in our country, it is not just any a cookie yo…
6 mins read
How Parle has stood the test of time
Mayank Shah takes us behind the scenes of one of India's most loved biscuit brands
4 mins read
Small packs are pushing consumers to shop more often, leading to an increase in purchase frequency of FMCG brands: Kantar report
Inflationary pressures have pushed Indian consumers to switch to smaller packs. However, soon enoug…
2 mins read
Parle G clocked record sales in May— it may be because broke and starving migrant labourers could barely afford anything else
This was Parle G’s best monthly sales in eight decades.
4 mins read
Cold drink brands have a merry summer after Covid-19 fizzed out their sales for two consecutive seasons
After going through two consecutive dry summers, 2022 has proved to be promising for beverage and s…
1 min read
Lockdown: Parle to donate 3 crore packs Parle G biscuits through government agencies
"We have decided to work with government, donate through government agency three crore packs of bi…
PTI
2 mins read
India’s biscuit crisis shows slowdown is hurting the poor more — and job losses are making it worse
Every economic slowdown hurts the poorer people the most. It’s no different this time. The cash cru…
2 mins read
Procter & Gamble said it's seen a spike in sales of over-the-counter medicine as cold and flu season makes a comeback
Last year's cold and flu season was uncharacteristically mild, but experts warn that it could rebou…
Avery Hartmans
5 mins read
Parle Agro targets a 50% growth in 2021 over 2019 as India prepares for its hottest summer; sets aside Rs 240 crore for marketing activities
The beverage company has increased its marketing budget every year since 2019
3 mins read
Redmi K20 Pro, iPhone XS, Pixel 3a – Here are the top deals from Flipkart’s annual Big Savings Day sale
The five-day sale is already underway and will go on till June 27. In addition to the discounts,…
4 mins read
Now, tourists from G20 countries will get to use UPI instead of cash in India
RBI announced that inbound travellers to India from G20 countries will be able to use UPI for merch…
4 mins read
Sales of sex toys have boomed during lockdown - and people are getting kinkier than ever, according to Ann Summers data
Purchases of BDSM equipment, high-tech sex toys, and couples sex games have risen in 2020, UK sex t…
Grace Dean
2 mins read
Smartphone sales in China decrease by 24% due to Coronavirus
The top five -- Huawei, OPPO, Vivo, Xiaomi and Apple - accounted for a record 93% of the marke…
2 mins read
Kishore Biyani’s Big Bazaar wants to take Hindustan Unilever and Procter & Gamble to the cleaners, with its own laundry brands
India’s largest retailer, Future Group is planning to scale up its share in the laundry market with…
5 mins read
There is a virtual lockdown in the world’s fourth largest automobile market
A drastic, and sustained, rise in COVID-19 cases across the country have caused localised lockdo…
4 mins read
OnePlus 8 series price, sale date, launch offers and more
OnePlus launched the OnePlus 8 series in India on April 14 and the device will soon be available in…
1 min read
India's V-shaped recovery since June has been led by the agricultural sector, claims government
India has been witnessing a 'V-shaped' recovery since June with the gradual easing of restrictions …
8 mins read
How dance marketing helped The Indian Ethnic Co. grow by 200-300% post-lockdown
The Indian Ethnic Co, a brand that sells saris through dance videos, is close to hitting a Rs 10 cr…