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Parle Agro targets a 50% growth in 2021 over 2019 as India prepares for its hottest summer; sets aside Rs 240 crore for marketing activities
The beverage company has increased its marketing budget every year since 2019
Parle Agro is confident of making B-Fizz a ₹1000-crore-brand in a few years
Parle Agro is also aiming to become the number one Beverage Company in India
Frooti is once again India’s second most popular mango drink
The top spot is still occupied by Coca-Cola's Maaza, which has maintained the top spot with a share…
Indian consumers might prefer to stay away from packaged food. Here is why
The calls, as mentioned in the report, are by and large about the contaminants being found in the f…
Brands can no longer ignore Indian women during the country's most popular sporting event
It's just a few more days left until the country starts chanting for the Indian Premier League. Adv…
Disney+ Hotstar onboards 10 sponsors for VIVO IPL 2021; Dream11 to be the co-presenting sponsor
Disney+ Hotstar onboards sponsors for VIVO IPL 2021
HUL, Nestle ranked first in nutrition index
ATNI report is published once in every three years and this is the second edition of India Spotlig…
PTI
How Parle has stood the test of time
Mayank Shah takes us behind the scenes of one of India's most loved biscuit brands
Global ad spend expected to grow 5.8% in 2021 as the industry begins to recoup the 8.8% fall in 2020 brought about by COVID-19: dentsu Report
Ad spend in Asia Pacific expected to grow 5.9% in 2021
Ranveer Singh was the favourite brand endorser this IPL, with 15% share of ad volumes during 29 matches: TAM Sports
MS Dhoni followed Singh with 9% share
How Parle-G continues to exceed its sales record despite a recession
This 82-year-old brand has grown to become a feeling in our country, it is not just any a cookie yo…
Indian companies pumped up ads but that didn't help sales
As digitisation spreads, more brands are now spending aggressively on advertising and promotions. …
Social media ad spends to reach $177 billion in 2022, overtaking television at $174 billion: Zenith report
Television ad spends will rise from US$171bn to US$178bn over the same period
BL Agro to spend Rs 150 crore on marketing and advertising in FY 2021-22
BL Agro is on an ambitious expansion drive
Parle is now focussing on premium products
With an aim to create a distinctive identity for its premium products, biscuits and confectionery m…
Flipkart, Patanjali issued show-cause notice for closure of units over registration under Plastic Waste rule
The CPCB further informed the NGT that four firms -- Hindustan Coca-cola Beverages Pvt Ltd, Pepsico…