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7 mins read

Parle Agro is confident of making B-Fizz a ₹1000-crore-brand in a few years

Parle Agro is also aiming to become the number one Beverage Company in India

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1 min read

Frooti is once again India’s second most popular mango drink

The top spot is still occupied by Coca-Cola's Maaza, which has maintained the top spot with a share…

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2 mins read

Indian consumers might prefer to stay away from packaged food. Here is why

The calls, as mentioned in the report, are by and large about the contaminants being found in the f…

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3 mins read

Brands can no longer ignore Indian women during the country's most popular sporting event

It's just a few more days left until the country starts chanting for the Indian Premier League. Adv…

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1 min read

HUL, Nestle ranked first in nutrition index

ATNI report is published once in every three years and this is the second edition of India Spotlig…

PTI   


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6 mins read

How Parle has stood the test of time

Mayank Shah takes us behind the scenes of one of India's most loved biscuit brands

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4 mins read

How Parle-G continues to exceed its sales record despite a recession

This 82-year-old brand has grown to become a feeling in our country, it is not just any a cookie yo…

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1 min read

Indian companies pumped up ads but that didn't help sales

As digitisation spreads, more brands are now spending aggressively on advertising and promotions. …

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6 mins read

Social media ad spends to reach $177 billion in 2022, overtaking television at $174 billion: Zenith report

Television ad spends will rise from US$171bn to US$178bn over the same period

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1 min read

Parle is now focussing on premium products

With an aim to create a distinctive identity for its premium products, biscuits and confectionery m…

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4 mins read

Flipkart, Patanjali issued show-cause notice for closure of units over registration under Plastic Waste rule

The CPCB further informed the NGT that four firms -- Hindustan Coca-cola Beverages Pvt Ltd, Pepsico…

PTI