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2 mins read
Airlines misguiding people, forcing passengers to pay more, says Parl Panel
A Parliamentary Standing Committee has taken note of the high air fares charged by some airline ope…
4 mins read
Small packs are pushing consumers to shop more often, leading to an increase in purchase frequency of FMCG brands: Kantar report
Inflationary pressures have pushed Indian consumers to switch to smaller packs. However, soon enoug…
1 min read
Parle, Amul and Britannia are the most chosen FMCG brands of India in 2021: Kantar report
Parle, Amul and Britannia are the most chosen FMCG brands of India in 2021: Kantar report
Soniya Tiwari
4 mins read
Cold drink brands have a merry summer after Covid-19 fizzed out their sales for two consecutive seasons
After going through two consecutive dry summers, 2022 has proved to be promising for beverage and s…
6 mins read
How Parle has stood the test of time
Mayank Shah takes us behind the scenes of one of India's most loved biscuit brands
3 mins read
Parle Products launches a series of ads for Hide & Seek to establish the brand's identity as an enabler of first-time conversations
The campaign features three ad-films that demonstrate how Hide & Seek plays a catalyst in expressin…
5 mins read
Parle Agro targets a 50% growth in 2021 over 2019 as India prepares for its hottest summer; sets aside Rs 240 crore for marketing activities
The beverage company has increased its marketing budget every year since 2019
4 mins read
How Parle-G continues to exceed its sales record despite a recession
This 82-year-old brand has grown to become a feeling in our country, it is not just any a cookie yo…
6 mins read
As Limca celebrates its 50th year, here’s a look at how its brand positioning has evolved
The 30th edition of Limca Book of Records coincides with the brand commemorating 50 years since its…
1 min read
Lockdown: Parle to donate 3 crore packs Parle G biscuits through government agencies
"We have decided to work with government, donate through government agency three crore packs of bi…
PTI
2 mins read
Parle, Amul and Britannia were India's top most chosen brands in 2020: Kantar
Parle Products held the top spot for a record 9th year in a row
4 mins read
Parle is the most chosen brand in India: Report
Brand Footprint 2020 report from Worldpanel Division of Kantar launches its top brands list.
2 mins read
Parle G clocked record sales in May— it may be because broke and starving migrant labourers could barely afford anything else
This was Parle G’s best monthly sales in eight decades.
3 mins read
Britannia re-launches Milk Bikis in a new avatar and ropes in Pankaj Tripathi for its campaign
Britannia Milk Bikis gets relaunched as Milk Bikis 100% Atta biscuit
7 mins read
Parle Agro is confident of making B-Fizz a ₹1000-crore-brand in a few years
Parle Agro is also aiming to become the number one Beverage Company in India