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Caught between devil and deep sea, FMCG majors are losing both mass and premium consumers
It’s been a fairly bland fiscal year for top-listed FMCG majors like – HUL, Marico, Britannia and m…
Serum Institute tops India’s unlisted majors but sheds valuation; Byju’s, Swiggy see worrisome fall
The cumulative value of India's 500 most valuable companies declined by 6.4% to ₹212 lakh crore in …
Airlines misguiding people, forcing passengers to pay more, says Parl Panel
A Parliamentary Standing Committee has taken note of the high air fares charged by some airline ope…
Many of Mumbai's Income Tax defaulters are from dingy chawls, says SEBI
In a curious revelation, the Securities and Exchange Board of India (SEBI) has found that several '…
Small packs are pushing consumers to shop more often, leading to an increase in purchase frequency of FMCG brands: Kantar report
Inflationary pressures have pushed Indian consumers to switch to smaller packs. However, soon enoug…
Parle, Amul and Britannia are the most chosen FMCG brands of India in 2021: Kantar report
Parle, Amul and Britannia are the most chosen FMCG brands of India in 2021: Kantar report
Soniya Tiwari
Cold drink brands have a merry summer after Covid-19 fizzed out their sales for two consecutive seasons
After going through two consecutive dry summers, 2022 has proved to be promising for beverage and s…
How Parle has stood the test of time
Mayank Shah takes us behind the scenes of one of India's most loved biscuit brands
Parle Products launches a series of ads for Hide & Seek to establish the brand's identity as an enabler of first-time conversations
The campaign features three ad-films that demonstrate how Hide & Seek plays a catalyst in expressin…
Parle Agro targets a 50% growth in 2021 over 2019 as India prepares for its hottest summer; sets aside Rs 240 crore for marketing activities
The beverage company has increased its marketing budget every year since 2019
Britannia is unable to improve its profit despite a price increase — what’s next
However, this too may not be working as effectively as the segment may have imagined. The simple…
As Limca celebrates its 50th year, here’s a look at how its brand positioning has evolved
The 30th edition of Limca Book of Records coincides with the brand commemorating 50 years since its…
How Parle-G continues to exceed its sales record despite a recession
This 82-year-old brand has grown to become a feeling in our country, it is not just any a cookie yo…
Parle, Amul and Britannia were India's top most chosen brands in 2020: Kantar
Parle Products held the top spot for a record 9th year in a row
Lockdown: Parle to donate 3 crore packs Parle G biscuits through government agencies
"We have decided to work with government, donate through government agency three crore packs of bi…
PTI
Britannia re-launches Milk Bikis in a new avatar and ropes in Pankaj Tripathi for its campaign
Britannia Milk Bikis gets relaunched as Milk Bikis 100% Atta biscuit
Parle is the most chosen brand in India: Report
Brand Footprint 2020 report from Worldpanel Division of Kantar launches its top brands list.
Parle G clocked record sales in May— it may be because broke and starving migrant labourers could barely afford anything else
This was Parle G’s best monthly sales in eight decades.
Urgent need to increase share of budget of WCD Ministry: Parl panel
"It is noted by the Committee that only 24 districts have functional DLCWs so far. Of the most bac…
PTI
Parle Agro is confident of making B-Fizz a ₹1000-crore-brand in a few years
Parle Agro is also aiming to become the number one Beverage Company in India