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<ul><li>Purplle has raised ₹257.43 crore ($38 million) in a Series D round.</li><li>The company had closed a $140 million round in November 2021.</li><li>It plans to open its first retail outlet this year and acquire more startups.</li></ul>Cosmetics and personal care products ecommerce platform Purplle, which competes with Falguni Nayar-led <keyword id="6376684" type="General" weightage="20" keywordseo="nykaa" source="Orion">Nykaa</keyword>, has raised ₹257.43 crore ($38 million). The Series D round has been led by Sequoia Capital. Blume Ventures and <keyword id="12971640" type="General" weightage="20" keywordseo="sangeeta-pendruka" source="Orion">Sangeeta Pendruka</keyword>, the chief executive officer (CEO) of <keyword id="3378227" type="General" weightage="20" keywordseo="aditya-birla-fashion-and-retail" source="Orion">Aditya Birla Fashion and Retail</keyword> Limited (<keyword id="3360476" type="General" weightage="20" keywordseo="abfrl" source="Orion">ABFRL</keyword>)-owned Pantaloons, have participated in the Series D round. According to the regulatory filings, Purplle has approved the allotment of 5608 Series D1 preference shares at an issue price of ₹4,59,041 per share. Sequoia has invested nearly ₹238 crore in this round. The development was first <a href="https://entrackr.com/2022/01/exclusive-purplle-raises-fresh-funds-at-over-725-mn-valuation/">reported </a>by Entrackr. The company is now reportedly valued at $728 million. Business Insider has reached out to Purplle seeking confirmation of its valuation. Purplle — Founded by Manish Taneja and Rahul Dash in 2011 — is an ecommerce platform that offers beauty products, appliances and cosmetics. The company had closed a <a href="https://www.business-standard.com/article/companies/beauty-platform-purplle-com-raises-75-mn-from-kedaara-sequoia-and-blume-121102901076_1.html">$140 million</a> in October 2021, <a href="https://www.moneycontrol.com/news/business/startup/exclusive-purplle-eyes-500-million-valuation-amid-nykaa-ipo-7459501.html">reportedly</a> at a valuation of $500 million. It planned to use that capital to enhance its technology stack and incubating as well as acquiring more smaller startups. The company’s founder and CEO Taneja had <a href="https://www.businessinsider.in/business/startups/news/purplle-is-planning-to-set-up-its-own-network-of-retail-stores-as-nykaa/articleshow/87649025.cms">previously told</a> Business Insider that it plans to take a omnichannel approach by setting up retail stores by March this year. “I think offline is a huge market and we will love to be a player in it as well... We would like to have a significantly solid play in the omnichannel or offline model,” Taneja added. He believes that the offline stores would help the company get more brand recognition, increase customer’s experience as well as trust. Nykaa — which was listed on the stock exchange last November — also relies on an omnichannel approach to gather more customer interest and further boost its reputation. SEE ALSO <a class="tout-title-link" href="https://www.businessinsider.in/business/auto/news/tesla-india-prospects-get-a-boost-as-states-compete-with-each-other-to-invite-elon-musk-to-their-backyard/articleshow/88890951.cms">Tesla India prospects get a boost as states compete with each other to invite Elon Musk to their backyard</a> <a href="https://www.businessinsider.in/stock-market/news/hcl-technologies-shares-down-7-as-employees-are-leaving-the-firm-at-a-faster-rate-than-ever-before/articleshow/88944681.cms">The street is dumping HCL Tech shares because its employees are leaving at a faster rate than ever before</a> <a href="https://www.businessinsider.in/budget/news/even-after-the-lic-ipo-indian-government-may-be-well-short-of-its-divestment-target/articleshow/88938799.cms">Even after the LIC IPO, Indian government may be well short of its divestment target ⁠— for a third year in a row</a>

Nykaa's rival Purplle raises $38 million from Pantaloon’s CEO, Sequoia

<ul><li>The development comes a week after <keyword id="58448" type="COMPANY" weightage="20" keywordseo="Reliance-Retail">Reliance Retail</keyword> acquired Just Dial. </li><li>Magicpin was founded in 2015 by Anshoo Sharma and Brij Bhushan. </li><li>It claims to be making $1 billion in annual sales for its clientele of 15 lakh merchants.</li></ul>Gurugram-based hyperlocal discovery platform Magicpin has appointed Zomato’s chief executive officer (CEO) and cofounder Deepinder Goyal as an independent director. Goyal will be joining the hyperlocal discovery platform’s existing board of directors and advisors Lightspeed Venture’s Bejul Somaia, BoAt Lifestyle’s Vivek Gambhir and Waterbridge’s Manish Kheterpal. Commenting on the same, Zomato’s Goyal said, “I am delighted to join the magicpin board. They are a high-quality team, and I am excited about how they are being a driver of growth for local merchants across categories. I am looking forward to contributing to the company's success.” Founded in 2015 by Anshoo Sharma and Brij Bhushan, Magicpin provides a discovery platform that allows merchants and consumers to interact and transact. The company helps drive businesses of local retailers across several categories, including restaurants, fashion, beauty, grocery and others. Magicpin has also launched a OrderHere platform that enables local merchants to set up their online stores and serve customers. The company simplifies catalog creation and management for local businesses. It also offers integrated payments and logistics from top logistics providers such as Shadofax, Dunzo, Rapidoa and Loadshare. It has over 1.5 lakh merchants on the platform, serving more than 50 lakh consumers across 50 cities. The company claims to be driving over $1 billion in annual revenue for its existing partners. It’s clientele includes <keyword id="11672142" type="UNKNOWN" weightage="20" keywordseo="pantaloons-lifestyle-westside">Pantaloons, Lifestyle, Westside</keyword>, <keyword id="131257" type="COMPANY" weightage="20" keywordseo="Taco-Bell">Taco Bell</keyword>, Amazon, <keyword id="10591" type="CITY" weightage="20" keywordseo="Samsung">Samsung</keyword>, KFC, CCD and others. Magicpin has raised close to $41.9 million to date from marquee investors like Google Launchpad Accelerator, <keyword id="11672141" type="UNKNOWN" weightage="20" keywordseo="samsung-venture-investments">Samsung Venture Investments</keyword> and others. The company competes with Just Dial, which was <a href="https://www.businessinsider.in/stock-market/news/mukesh-ambanis-reliance-retail-to-buy-majority-stake-in-justdial-vss-mani-to-continue-as-md-and-ceo/articleshow/84477000.cms">acquired by Reliance Retail</a> only last week. Just Dial has over 30.4 million listings, catering to consumer traffic of 129.1 million quarterly unique users (as on March 31, 2021). Goyal can be a value add to Magicpin’s board, given his experience of building and scaling Zomato. The food aggregator business’s issue was<a href="https://www.businessinsider.in/business/news/zomato-ipo-subscription-status/articleshow/84409991.cms"> oversubscribed by 38 times</a>, as it attracted bids for 2,751 crore compared to the issue size of 71.9 crore shares. SEE ALSO <a href="https://www.businessinsider.in/business/startups/news/used-car-platform-spinny-raises-108-million-to-fund-growth/articleshow/84545148.cms">Used car platform Spinny raises $108 million to fund growth and expand its presence across India</a> <a href="https://www.businessinsider.in/business/startups/news/from-zomatos-ipo-to-delhiverys-fundraise-to-paytms-drhp-these-were-the-biggest-developments-this-week/slidelist/84496707.cms">From Zomato’s IPO to Delhivery’s fundraise to Paytm’s DRHP — These were the biggest developments this week </a><a href="https://www.businessinsider.in/business/startups/news/100-million-investment-in-delhivery-will-help-fedex-gain-prominence-in-india/articleshow/84471579.cms">FedEx makes its first strategic investment in India, puts $100 million in Delhivery’s kitty</a>

Zomato co-founder Deepinder Goyal has joined Magicpin as an independent director

<div type="image" title="Rahul Bhalla" msid="96004490" hostid="261" sizebytes="92878" caption="&amp;lt;p&amp;gt;Co-founder and CEO Latin Quarters, Rahul Bhalla&amp;lt;/p&amp;gt;"></div> <ul><li>Lifestyle brand <keyword id="16040" type="General" weightage="100" keywordseo="latin-quarters" source="Orion">Latin Quarters</keyword>’ CEO <keyword id="1162134" type="General" weightage="50" keywordseo="rahul-bhalla" source="Orion">Rahul Bhalla</keyword> breaks down the “science behind dress shopping” in India. </li><li>Dresses contribute to about 57-58% of total business for Latin Quarters. </li><li><keyword id="13627" type="General" weightage="80" keywordseo="bhalla" source="Orion">Bhalla</keyword> believes Tier-2 and Tier-3 cities will drive future growth for not just Latin Quarters, but also for most players in this category. </li></ul> Latin Quarters, an Indian-origin lifestyle brand known for its dresses in addition to other apparel, bags and jewellery — competes with Western brands. With over 16 years of insights into Indian body types, it claims to have cracked the code for providing Western styles tailored to ‘fit’ the women of the sub-continent. According to Latin Quarters co-founder and CEO Rahul Bhalla, unlike many international brands where the “Indian customer has to fit in,” Latin Quarters curates and designs clothes keeping the Indian woman in mind. “Styles like bling, sequin, shimmer A-line party dresses sell more than counterparts. Colours like black, maroon, dark shades of blues, you know, any earthy tone colours do very well in India, and what reflects well on the Indian skin tone, does well,” shared Bhalla in a conversation with Business Insider India, breaking down what he calls the “science behind dress shopping” in India. <cmsannotation type="cmsannotation" annotationid="Size does matter" comment="subhead2" text="Size does matter">Size does matter</cmsannotation> It’s not just the colour, but also the cut and cloth of Indianised Western styles that matter for shoppers. Moreso, the preferences and other elements differ across regions and states in the wide Indian subcontinent. Latin Quarters, which is present in nearly 80 cities in India, streamlines its production and distribution based on scientific elements that cater to varying demands of the varied Indian consumers across India. It has collections that suit every specified need. “In the northeast, the average height of a lady would generally be shorter - so, we have a separate petite collection for them, which is exclusively sold to these areas where the length is an issue. In the South, smaller sizes sell more and in the North and West, larger sizes sell a lot more,” said Bhalla. However, choices that marry the Indian sensibility with sartorial aspirations are common across locations - and that’s what allows dresses, specifically longer dresses, to become Latin Quarters’ most popular offering. “Dresses contribute to about 57-58% of our total business. And in those dresses, I would say out of the 57%, close to about 35 (%) would be the longer dresses,” added Bhalla. <cmsannotation type="cmsannotation" annotationid="The rising demand in Tier-2 and Tier-3 cities" comment="subhead2" text="The rising demand in Tier-2 and Tier-3 cities">The rising demand in Tier-2 and Tier-3 cities</cmsannotation> According to Bhalla, the Covid-19 pandemic brought a major shift in the clothing choices, with comfort wear replacing occasion wear – Latin Quarters’ predominant category, by Bhalla’s own admission – and even workwear. However, with the world going back to normal, Latin Quarters is seeing a lot of action, with sales above pre-Covid levels. As Bhalla puts it, “This year, we should be up by about 20% on pre-Covid numbers, in terms of total revenue as well as profitability and the point of sales across everything.” However, Latin Quarters continues to ‘struggle’ in Mumbai and Delhi, witnessing ‘disappointing’ sales due to greater competition and steep real estate prices, according to Bhalla. At the same time, he added that <keyword id="6354925" type="General" weightage="50" keywordseo="kolkata" source="Orion">Kolkata</keyword> remained one of their biggest markets, along with Hyderabad, <keyword id="2094" type="General" weightage="50" keywordseo="pune" source="Orion">Pune</keyword>, and Bangalore. In terms of growth, Tier-2 and Tier-3 cities have shown the most favourable results, which Bhalla believes will drive future growth for most players in this category, including Latin Quarters - because of better real estate prices and aspirational customers who are more willing to experiment. “We're getting a lot of traction from smaller cities. We have six more of our EBOs (exclusive brand outlets) opening up. There's (only) one opening in Bangalore - rest of them are in Indore, Amritsar… just where the real estate is better,” said Bhalla. Tier-2 and Tier-3 cities have been ripe for urbanisation and growth, being pegged as growth drivers, especially for retail and real estate, by both NBFC <a href="https://www.business-standard.com/article/companies/tier-ii-and-iii-cities-to-be-growth-drivers-over-the-next-2-yrs-sundaram-122021900154_1.html">Sundaram Home Finance </a>and management consulting firm, <a href="https://timesofindia.indiatimes.com/blogs/voices/tier-ii-and-tier-iii-cities-to-drive-the-growth-of-malls-in-india/">Kearney Research</a>, among others. Bhalla also shared that after comparing their own sales with other brands in the category, and observing overall trends, he has seen ethnic wear being restricted to special occasions like Diwali and Karwa Chauth - especially for the working woman. Similarly, according to him, more and more millennials and Gen-Zs are adopting Western wear because they see it as a “differentiating factor from their mothers and grandmothers.” <cmsannotation type="cmsannotation" annotationid="Online: no longer for outdated merchandise alone" comment="subhead2" text="Online: no longer for outdated merchandise alone">Online: no longer for outdated merchandise alone</cmsannotation> Bhalla believes that prior to the pandemic, they were ‘lazy’ in their approach to online channels, using it only as a way to liquidate outdated merchandise and styles. But with the pandemic, Bhalla states there has been a ‘change in mindset’, with Latin Quarters investing money, time and energy in building online sales channels, because the “future is going to be about convenience” i.e. how quickly a product is shipped and/or can be exchanged. This perfectly aligns with the recent <a href="https://economictimes.indiatimes.com/industry/services/retail/online-shoppers-drive-e-commerce-in-post-pandemic-india/articleshow/95721588.cms?from=mdr">report by The Economic Times</a>, that stated how “online purchase of shirts, jackets, dresses, tops, jeans, sneakers and boots accounted for 26-50% for some of the largest fashion brands in the country, busting the myth that touch and feel are critical factors in the fashion purchase decision.” Bhalla also believes one of the greatest advantages of online sales channels over offline stores is the wide variety of sizes. As he puts it, “it's very difficult for every (offline) store to have every size of every single listing with us. With online, we can solve that 99% of the time.” Currently, Latin Quarters exists on all major online portals and has 19 EBOs, with plans to add 6 more stores by March 2023, Bhalla said. It is also present across 290 large format department stores - primarily Pantaloons, Shoppers Stop and Lifestyle Stores, along with presence in Lulu Hypermarket and Reliance’s Centro (formerly, Future Group’s Central). While Latin Quarters has surpassed pre-pandemic numbers in terms of revenue, the Indian festive season had limited impact on Latin Quarters’ sales, because of its <a href="https://www.businessinsider.in/business/ecommerce/news/one-in-every-five-online-orders-had-a-kurti-or-saree-in-their-cart-redseer/articleshow/95598263.cms">complete lack of ethnic wear</a>. Bhalla is looking to the upcoming winter and Christmas sales season to offset this dip. “So Durga puja was very good - we did about 26% higher than our 2019-20 (sales). Diwali, to be very honest, has never been a very strong Western wear category. Winter wear and Christmas is basically our Diwali,” shared Bhalla. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/kolkata-hyderabad-and-pune-remain-indias-most-affordable-residential-cities-jll/articleshow/96001910.cms">Kolkata, Hyderabad and Pune remain India’s most affordable residential cities: JLL</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/women-unemployed-rural-poor-lag-due-to-digital-divide-says-oxfam-india-report/articleshow/96000462.cms">Women, unemployed, rural poor lag due to digital divide, says Oxfam India Report</a>

The science behind selling a dress to an Indian woman, according to the CEO of Latin Quarters

<ul><li>Aditya Birla Group is now mulling over bringing new styles every month in Madura Fashion. </li><li>It has been <keyword id="6377147" type="PERSON" weightage="20" keywordseo="zara">Zara</keyword>'s strategy for years, which turned it into a $90 billion global empire. But, in India, Zara is considered too expensive. </li><li>Separately, Pantaloons is also attempting to execute the same strategy. </li></ul>Aditya Birla Group will now look at the option of bringing in new styles <a href="https://www.dnaindia.com/business/report-aditya-birla-fashion-mulls-12-season-cycle-for-madura-fashion-and-lifestyle-business-2779602">every month</a>, at its fashion retail unit <keyword id="7961025" type="UNKNOWN" weightage="20" keywordseo="madhura-fashion">Madhura Fashion</keyword>. This is to please their new-age customers who are well aware of new styles rolling in, and want them at stores quickly. If the Kumar Mangalam Birla-led fashion company would indeed get on-board the strategy, they would be the second Indian fashion retailer to follow the path cleared by an international brand, Zara. The Amancio Ortega-led fashion brand <a href="https://www.bloomberg.com/news/articles/2019-06-23/zara-s-indian-partner-is-building-its-own-cheaper-fashion-chain">is known for its ultra quick</a> execution where it brings popular runaway styles into stores, within weeks. The Tata Group-owned Trent is also streamlining its processes to bring popular Instagram styles into stores in 12 days. <a href="https://www.bloomberg.com/news/articles/2019-06-23/zara-s-indian-partner-is-building-its-own-cheaper-fashion-chain">Trent has 40 stores of its flagship chain Westside</a>, which was also a former partner of Zara. Fashion changes every second This strategy bodes well with millennial heavy Indian consumers, who have re-defined the way old and new is perceived. Madhura Fashion says that its consumers expect new styles every month. This trend has seeped into smaller towns as aspirations spread along with telecom connectivity. And, retailers are willing to do the extra legwork to reach out to them. "It is to move towards a monthly model, which means 12 seasons in a year," Vishak Kumar, CEO - Madura Fashion and Lifestyle Business <a href="https://www.dnaindia.com/business/report-aditya-birla-fashion-mulls-12-season-cycle-for-madura-fashion-and-lifestyle-business-2779602">told DNA</a>. Yet another retail venture of Aditya Birla — <a href="https://www.dnaindia.com/business/report-aditya-birla-fashion-mulls-12-season-cycle-for-madura-fashion-and-lifestyle-business-2779602">Pantaloons too is attempting</a> to execute the same strategy, said Ashish Dikshit, managing director, <keyword id="2834772" type="PERSON" weightage="20" keywordseo="Aditya-Birla-Fashion">Aditya Birla Fashion</keyword> and Retail (ABFR). Between Madhura, ABFR and Pantaloons, the group has over 4,700 stores across the country. The Spanish fashion retailer Zara itself has completed a decade in India and is present across <a href="https://fashionunited.in/news/business/zara-s-india-profit-drops-as-it-faces-competition-from-other-brands/2019072622117">10 cities.</a> Though Zara is considered a medium-priced brand internationally, it occupies a premium position in India. And, Indian retailers who have taken up Zara’s instant fashion strategy, offer something that it cannot---which is price advantage. Trent will be providing quick fashion at half the prices of Zara. If Madhura too follows Trent’s lead in pricing, then Zara might have more challengers on its turf, who are copying its strategy. Madura Fashion &amp; Lifestyle is popularly known for — Louis Philippe, Van Heusen, <keyword id="197443" type="PERSON" weightage="20" keywordseo="Allen-Solly">Allen Solly</keyword>, Peter England, and People. See also: <a href="https://www.businessinsider.in/tata-is-planning-to-open-extreme-fast-fashion-stores-just-like-zara/articleshow/69938341.cms">Cheaper by the dozen: Tata wants to bring Instagram styles to stores, instantly</a>

The Tatas and Birlas of India copy Zara’s strategy of fast fashion

<keyword id="3378227" type="General" weightage="20" keywordseo="aditya-birla-fashion-and-retail" source="Orion">Aditya Birla Fashion and Retail</keyword> Limited (ABFRL), India's leading fashion company, today announced a partnership with Christian Louboutin, one of the world's most famous <keyword id="19734234" type="General" weightage="20" keywordseo="shoe-designers" source="Orion">shoe designers</keyword> known for his high-end <keyword id="23820" type="General" weightage="20" keywordseo="footwear" source="Orion">footwear</keyword> and iconic soles. This joint venture envisages the transfer of the current Indian business into a newly incorporated subsidiary of ABFRL where the partners will hold equal stake. Founded in 1991 in the heart of Paris, Christian Louboutin is one of the leading names in global luxury, world famous for its signature red sole shoes. Christian Louboutin has successfully diversified its business into men's footwear, <keyword id="939668" type="General" weightage="20" keywordseo="leather-goods" source="Orion">leather goods</keyword> &amp; <keyword id="23964" type="General" weightage="20" keywordseo="accessories" source="Orion">accessories</keyword>, beauty and kids. Christian Louboutin has established its retail presence in over 30 countries. "We are excited to partner with ABFRL's team and look forward to working with them to manage and develop the business in India which is an extremely important market for us," commented Alexis Mourot, Christian Louboutin's Group CEO. Ashish Dikshit, Managing Director, Aditya Birla Fashion and Retail Limited commented, "We are thrilled to announce our strategic alliance with Christian Louboutin, a true icon in luxury footwear. This partnership reflects our commitment to offering our discerning customers the very best in elegance and style. It also exemplifies our ambition to develop and shape the future of the luxury market in India." "We are excited to welcome Christian Louboutin into the ABFRL family and building a strong platform for the brand in India. The brand's distinctive style and craftsmanship appeals to a discerning Indian audience that is growing rapidly," Sathyajit Radhakrishnan, CEO of International Business, Aditya Birla Fashion and Retail Limited. Christian Louboutin established his business in the heart of Paris in 1991, first with a collection for Women followed by a Men's collection a few years later, both recognizable by the signature red lacquered sole. 2014 welcomed Christian Louboutin Beaute, while in, 2022 the House launched new categories dedicated to Kids and Pets. With a prolific collection of shoes, leather goods and accessories, Christian Louboutin now counts more than 150 points of sales around the world. ABFRL is part of a leading Indian conglomerate, The Aditya Birla Group. With revenue of Rs. 12,418 Cr. spanning retail space of 10.8 million sq. ft. (as on March 31, 2023), it is India's first billion dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats. The Company has a network of 3,977 stores across approximately 33,535 multi-brand outlets with 6,723 point of sales in department stores across India (as on 31st March 2023). It has a repertoire of India's largest brands in Louis Philippe, Van Heusen, Allen Solly and Peter England, established over 25 years. Pantaloons is one of India's leading fashion retailer. The Company's international Brands portfolio includes - The Collective, Amongst India's largest multi-brand retailers of international brands and has long term exclusive partnerships with select brands such as Ralph Lauren, Hackett London, Ted Baker, Fred Perry, Forever 21, American Eagle, Reebok and Galeries Lafayette. Van Heusen Innerwear, Athleisure and Active wear is establishing itself as India's most innovative and fashionable brand. The Company's foray into branded ethnic wear business includes brands such as Jaypore, Tasva &amp; Marigold Lane. The company has strategic partnerships with Designers 'Shantnu &amp; Nikhil', 'Tarun Tahiliani', 'Sabyasachi' and 'House of Masaba'. In addition, to cater to the needs of digitally native consumers, ABFRL is building a portfolio of Digital-first brands under its technology led 'House of D2C Brands' venture TMRW. TMRW is on a path to building a portfolio of Digital First brands in partnership with founders of emerging brands in the E-Commerce market. With a focus on Fashion &amp; Lifestyle categories, TMRW is building a portfolio of the most loved consumer brands that tap into the significant growth potential in India and globally.

Christian Louboutin Announces a Joint Venture Partnership in India with Aditya Birla Fashion and Retail Limited

Aditya Birla Fashion and Retail Ltd (<keyword id="3360476" type="General" weightage="80" keywordseo="abfrl" source="Orion">ABFRL</keyword>) on Thursday announced a strategic partnership with leading French department store player <keyword id="757210" type="General" weightage="100" keywordseo="galeries-lafayette" source="Orion">Galeries Lafayette</keyword>, to open luxury department stores and a dedicated e-commerce platform in <keyword id="3658" type="General" weightage="80" keywordseo="india" source="Orion">India</keyword>. Their flagship stores in Mumbai and Delhi will have more than 200 luxury and designer brands under one roof said a joint statement. The 90,000 square feet flagship store in Mumbai is expected to be operational by 2024. While 65,000 square feet of a store in Delhi is expected to be operational in 2025, it added. "India is now home to a generation of young and affluent consumers with global exposure, who are willing to spend on the finer things in life. This is visible in the boom and dynamism of the luxury market. "The partnership with Galeries Lafayette is a ringing endorsement of India's significance as a global luxury market and a future engine of growth for luxury brands," ABFRL Managing Director Ashish Dikshit said. Galeries Lafayette, which has been in fashion and experienced marketing for 125 years, has a network of 65 stores in France and abroad. The Galeries Lafayette brand covers a range of segments taking in fashion and accessories, decoration, food and catering. "We are proud to expand our international footprint in such a prestigious and refined market as India, where we believe our brand can benefit from a strong potential. It is also a new illustration of our ambition to reach 20 stores abroad, with a primary focus on China, Asia and the Middle East by 2025," Nicolas Houze, CEO of Galeries Lafayette and BHV Marais said. ABFRL, part of the USD 60 billion global conglomerates, Aditya Birla Group is India's largest multi-brand retailer of International global brands such as Ralph Lauren, Hackett, <keyword id="712894" type="General" weightage="50" keywordseo="ted-baker" source="Orion">Ted Baker</keyword>, Fred Perry, Forever 21, American Eagle and Reebok. ABFRL's portfolio also includes India's largest fashion brands - Louis Philippe, <keyword id="126601" type="General" weightage="50" keywordseo="van-heusen" source="Orion">Van Heusen</keyword>, Allen Solly and Peter England and India's leading fashion retailer - Pantaloons. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/auto/news/mumbai-based-ev-startup-launched-a-two-seater-electric-car-with-no-front-passenger-seat/slidelist/95572118.cms">Mumbai-based EV startup launched a two-seater electric car with no front passenger seat</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/corporates/news/tata-motors-bags-order-for-1000-buses-from-haryana-govt/articleshow/95576423.cms">Tata Motors bags order for 1,000 buses from Haryana govt</a>

Aditya Birla Fashion and Retail to open Galeries Lafayette stores in India

<ul><li><keyword id="6359480" type="General" weightage="20" keywordseo="aditya-birla" source="Orion">Aditya Birla</keyword> Group is India's largest multi-brand retailer of international global brands. </li><li>Their flagship stores in Mumbai and Delhi will have more than 200 luxury and designer brands under one roof.</li></ul> Aditya Birla <keyword id="6" type="General" weightage="20" keywordseo="fashion" source="Orion">Fashion</keyword> and <keyword id="6354851" type="General" weightage="20" keywordseo="retail" source="Orion">Retail</keyword> Ltd (ABFRL) on Thursday announced a strategic partnership with leading French department store player Galeries Lafayette, to open luxury department stores and a dedicated e-commerce platform in India. Their flagship stores in Mumbai and Delhi will have more than 200 luxury and designer brands under one roof, said a joint statement. The 90,000 square feet flagship store in Mumbai is expected to be operational by 2024. While 65,000 square feet of store in Delhi is expected to be operational in 2025, it added. "India is now home to a generation of young and affluent consumers with global exposure, who are willing to spend on the finer things in life. This is visible in the boom and dynamism of the luxury market. "The partnership with Galeries Lafayette is a ringing endorsement of India's significance as a global luxury market and a future engine of growth for luxury brands," ABFRL Managing Director Ashish Dikshit said. Galeries Lafayette, which has been in fashion and experienced marketing for 125 years, has a network of 65 stores in France and abroad. The Galeries Lafayette brand covers a range of segments taking in fashion and accessories, decoration, food and catering. "We are proud to expand our international footprint in such a prestigious and refined market as India, where we believe our brand can benefit from a strong potential. It is also a new illustration of our ambition to reach 20 stores abroad, with a primary focus on China, Asia and the Middle East by 2025," Nicolas Houze, CEO, Galeries Lafayette and BHV Marais said. ABFRL, part of USD 60 billion global conglomerate, Aditya Birla Group is India's largest multi-brand retailer of International global brands such as Ralph Lauren, Hackett, Ted Baker, Fred Perry, Forever 21, American Eagle and Reebok. ABFRL's portfolio also includes India's largest fashion brands - Louis Philippe, Van Heusen, Allen Solly and Peter England and India's leading fashion retailer - Pantaloons. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/meta-appoints-sandhya-devanathan-as-head-for-india-biz/articleshow/95577069.cms">Meta appoints Sandhya Devanathan as head for India biz</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/science/health/news/health-ministry-rejects-claim-covaxin-was-rushed-due-to-political-pressure/articleshow/95576897.cms">Health Ministry rejects claim 'Covaxin was rushed due to political pressure'</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/agri-fintech-startup-poshn-clocks-in-rs-300-crore-in-trade-becomes-the-top-trader-of-sugar-and-oil-in-delhi-ncr/articleshow/95576754.cms">Agri-Fintech Startup Poshn Clocks in Rs 300 Crore in Trade; Becomes the Top Trader of Sugar and Oil in Delhi NCR</a>

<ul><li><keyword id="1830414" type="General" weightage="20" keywordseo="purplle" source="Orion">Purplle</keyword> is now valued at over a billion dollars after its $33 million fundraise.</li><li>The unicorn round saw participation from Paramark Ventures, Premji Invest and others.</li><li>The company plans to use this capital for acquisition and fund its inorganic growth plans.</li></ul>Cosmetics ecommerce company Purplle — which competes with Falguni Nayar’s <keyword id="6376684" type="General" weightage="20" keywordseo="nykaa" source="Orion">Nykaa</keyword> — is now valued at over a billion dollars after its $33 million fundraise. With this, Purplle has become the 102nd unicorn in India. The unicorn round saw participation from Paramark Ventures, along with existing investors like Premji Invest, Blume Ventures and Kedaara Capital. It was valued at $1.1 billion. The company plans to use this capital for acquisition and fund its inorganic growth plans. “The infusion is an opportunity to further our mission of building the beauty industry in India with technological investments, scaling of our private brands, and industry-first innovations,” Manish Taneja, co-founder and CEO of Purplle, said. Its competitor Nykaa currently had a market cap of ₹68,377 crore ($8.7 million), as pn June 9. Purplle — Founded by Manish Taneja and Rahul Dash in 2011 — is an ecommerce platform that offers beauty products, appliances and cosmetics. The company had closed a <a href="https://www.business-standard.com/article/companies/beauty-platform-purplle-com-raises-75-mn-from-kedaara-sequoia-and-blume-121102901076_1.html">$140 million</a> in October 2021, <a href="https://www.moneycontrol.com/news/business/startup/exclusive-purplle-eyes-500-million-valuation-amid-nykaa-ipo-7459501.html">reportedly</a> at a valuation of $500 million. It planned to use that capital to enhance its technology stack and incubating as well as acquiring more smaller startups. In January, the company also raised<a href="https://www.businessinsider.in/business/startups/news/nykaas-rival-purplle-raises-38-million-from-pantaloons-ceo-sequoia/articleshow/88953104.cms"> $38 million </a>led by Sequoia Capital. Blume Ventures and Sangeeta Pendruka, the chief executive officer (CEO) of Aditya Birla Fashion and Retail Limited (ABFRL)-owned Pantaloons, have participated in the Series D round. Purplle’s latest funding round was announced only two days after <a href="https://www.businessinsider.in/business/startups/news/physicswallah-is-indias-first-profitable-edtech-startup-up-here/articleshow/92056796.cms">PhysicsWallah became the first profitable edtech</a> to enter the unicorn club. The company has raised $100 million in a Series A round from Westbridge and GSV Ventures, at a valuation of $1.1 billion. SEE ALSO <a href="https://www.businessinsider.in/business/startups/news/pepper-content-raises-14-million-to-enter-the-us-market/articleshow/92084581.cms">INTERVIEW: Pepper Content skip the traditional Middle East route, heads directly for the US market</a> <a href="https://www.businessinsider.in/business/ecommerce/news/flipkart-has-lived-up-to-expectations-so-far-says-walmart-ceo-confirms-ipo-plans/articleshow/92096890.cms">Flipkart has ‘lived up to expectations so far’, says Walmart CEO, confirms IPO plans</a> <a href="https://www.businessinsider.in/business/ecommerce/news/meesho-recorded-5-35-million-orders-during-the-one-day-sale/articleshow/92100754.cms">India's youngest ecommerce giant received more than 60 orders every second during its one-day sale</a>

Nykaa competitor Purplle is the latest unicorn after a $33 million fundraise

<ul><li>Indian e-commerce giant <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> has bought a 7.8% stake in Aditya Birla Fashion for ₹1,500 crore.</li><li>With the partnership, ABRL fashion brands will find their way onto the e-commerce platforms Flipkart and Myntra.</li><li>The group has raised ₹2,500 crore since April, 2020. </li></ul>Indian e-commerce giant Flipkart has bought a 7.8% stake in Aditya Birla Fashion for ₹1,500 crore. After the transaction, <keyword id="9387669" type="UNKNOWN" weightage="20" keywordseo="Aditya-Birla-Fashion-Retail">Aditya Birla Fashion Retail</keyword> Limited will have a 55.13% stake in the company. ABRL runs the Pantaloon chain of retail stores across the country. The shares of ABRL jumped by almost 5% with the news of the fundraise. The group has raised ₹2,500 crore overall since April 2020. <div type="image" title="ABRL." msid="78822832" hostid="261"></div> According to <a href="https://economictimes.indiatimes.com/tech/technology/flipkart-amazon-race-to-bag-stake-in-aditya-birla-fashion-and-retail/articleshow/78799621.cms">reports</a>, <keyword id="18635" type="CITY" weightage="20" keywordseo="Amazon">Amazon</keyword> was also in the race to buy a stake in ABRL. Announcing the partnership, Kumar Mangalam Birla, Chairman Aditya Birla Group said, “This partnership is an emphatic endorsement of the growth potential of India. It also reflects our strong conviction in the future of the apparel industry in India, which is poised to touch $100bn in the next 5 years. Fashion retail inIndia is set for robust long-term growth due to strong fundamentals of a large and growing middle class, favorable demographics, rising disposable incomes and aspiration for brands. Rapid growth of technology infrastructure will further accelerate this process.” The need to transition to e-commerce ABRL which runs the Pantaloon chain of retail stores across the country and owns brands like Allen Solly, Peter England has borne the brunt of the coronavirus pandemic. In the first quarter of the current financial year, the company had posted a loss of ₹410.36 crore as opposed to a profit of ₹21.56 crore in the same quarter the previous year. With the stores shut for a majority of the first quarter and the falling footfalls at retail outlets, analysts at Spark Capital expect the company’s annual numbers to take a hit and for profit to return only in FY22. Long road to recovery <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Year </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Revenue in ₹ mn </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">PAT in ₹ mn </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">FY20 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">87,879 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">-1,007 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">FY21 Estimate </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">61,877 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">-2,966 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">FY22 Estimate </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">99,065 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">353 </td></tr></tbody></table>Spark Capital report from August, 2020. And so, ABRL has been looking at ways to expand its online offerings. “E-commerce, as a route to market, is being scaled aggressively and the company is also looking to introduce new omni-channel offerings,” the company had said in May. Now, with the Flipkart partnership, ABRL fashion brands will find their way onto the e-commerce platforms Flipkart and Myntra and leverage the e-commerce giant’s reach. It also plans to expand its offerings in categories such as innerwear, athleisure, casualwear and ethnic wear which have been identified as ‘high-growth’ categories by the company. “Through this transaction with ABFRL, we will work towards making available a wide range of products for fashion-conscious consumers across different retail formats across the country. We look forward to working with ABFRL and its well established and comprehensive fashion and retail infrastructure as we address the promising opportunity of the apparel industry in India,” said Kalyan Krishnamurthy, CEO of Flipkart Group. Earlier this year, Flipkart had also bought a minority stake in the publicly listed Arvind Fashions for ₹260 crore. Arvind Fashions has 1,290 stores across India as well as a 10,000 multi-brand outlet presence. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/cipla-zydus-cadila-jubilant-life-and-dr-reddys-shares-gain-after-fda-approves-remdesivir-for-treating-covid-19-patients/articleshow/78823033.cms">Cipla, Zydus Cadila, Jubilant Life and Dr Reddy’s shares gain after FDA approves Remdesivir for treating COVID-19 patients</a>

Flipkart beats Amazon to buy a 7.8% stake in Aditya Birla Fashion and Retail

<ul><li>Aditya Birla Fashion &amp; Retail (ABFRL) recently bought Reebok’s India operations and brands like the House of Masaba.</li><li>Now, the company says that it will set up a new subsidiary that will directly sell to the consumer (D2C) the way Thrasio, Mensa and 10Club do.</li><li>Shares of ABFRL have surged 76% in the last one year.</li><li>The story has been corrected to reflect that the new D2C unit will not be a marketplace like Ajio or Tata Cliq, as mentioned earlier.</li></ul>After a series of partnerships with some of India’s top designers of ethnic fashion like Shantanu &amp; Nikhil, Tarun Tahiliani, <keyword id="667" type="General" weightage="20" keywordseo="ritu-kumar" source="Orion">Ritu Kumar</keyword> and <keyword id="8264" type="General" weightage="20" keywordseo="sabyasachi" source="Orion">Sabyasachi</keyword>, <keyword id="3378227" type="General" weightage="20" keywordseo="aditya-birla-fashion-and-retail" source="Orion">Aditya Birla Fashion and Retail</keyword> (ABFRL) is preparing to go directly to the consumer. The company has said that the new entity will build “a portfolio of distinct, new-age, digital brands across categories in fashion, beauty and other allied lifestyle segments” Kumar Mangalam Birla, one of India’s top billionaires with a <a href="https://www.forbes.com/sites/aayushipratap/2022/02/03/indian-billionaire-gautam-adani-becomes-asias-richest-person/?sh=7e7df8744d92">net worth of $90 billion</a>, is ready to take the next big stride into online retail. The board of ABFRL has approved the setting up of a new D2C subsidiary. The retailer has had a bunch of brands for a while but in the last two years, it’s been busy stacking up outfits from some of the top designers of wedding attire. Birla’s recent pacts with designers of ethnic wear <table style="border-width: initial; border-style: none;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Acquisition year </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Company </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">% stake in acquired firm </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">June 2019 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Jaypore &amp; TG Apparel &amp; Décor </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">100% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">July 2019 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Shantanu &amp; Nikhil (S&amp;N) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">51% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">July 2019 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Finesse Designs </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">51% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">January 2021 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Sabyasachi </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">51% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">February 2021 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Tarun Tahiliani </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">33.5% </td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table> <keyword id="13104055" type="General" weightage="20" keywordseo="what-is-d2c" source="Orion">What is D2C</keyword>? Direct to consumer is when a brand sells their products directly to consumers without selling through any third party retailers, wholesalers etc. Some of the popular D2C brands in the market are MyGlamm, Mamaearth, Wow Skin Science, BoAT, and Go Noise and the number of these brands in India has more than doubled in the last two years, according to consulting firm Bain and Company. Platforms selling D2C brands include Meesho, Tata Cliq, Myntra, Nykaa and Ajio. However, ABFRL’s business model will be similar to the New York-based e-commerce player Thrasio, which acquires small merchants and brands listed on Amazon marketplace. Thrasio has acquired more than 100 third party sellers or fulfilled by Amazon (FBA) businesses and is valued at $6 billion. Indian players like 10Club, Mensa Brands (founded by Myntra's former CEO Ananth Narayanan) and GlobalBees (founded by FirstCry founder Supam Maheshwari and Edelweiss' former executive Nitin Agarwal) have garnered the interest of investors. Notably, Mensa Brands is the <a href="https://www.businessinsider.in/business/startups/news/former-myntra-ceo-started-mensa-brand-in-may-and-its-already-worth-a-billion-dollars-with/amp_articleshow/87735832.cms">youngest Indian startup</a> to be valued over a billion dollars and 10Club raised the <a href="https://www.businessinsider.in/business/startups/news/bhavna-suresh-has-closed-indias-largest-seed-round-for-her-nine-month-old-startup-10club/amp_articleshow/83978841.cms">largest seed round</a> in Asia, last year. Even Thrasio is not willing to let go off this opportunity. The company will be looking to invest <a href="https://www.businessinsider.in/business/ecommerce/news/amazon-aggregator-thrasio-will-invest-half-a-billion-dollars-in-buying-indian-brands/amp_articleshow/88894791.cms">half a billion dollars</a> in the Indian market over the next few years. The combined revenue of all D2C retailers in India was $3 billion in 2020, and is likely to be $35 billion by 2025, according to a recent report by O3 Capital. However, ABFRL’s statement pegged the D2C opportunity at a whopping $100 billion by 2025. <div type="image" title="aditya birla fashion stocks" height="900" width="1200" msid="89347682" hostid="261"></div>Now, ABFRL has been selling fashion brands like Louis Philippe, Van Heusen, Allen Solly, Peter England and many others through over 3,000 stores, for a while now. More recently ⁠— aside from the a series of pacts with makers of top dollar designer outfits ⁠— the company has also bought a <a href="https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/aditya-birla-fashion-to-buy-51-stake-in-masaba/articleshow/88892651.cms">51% stake in House of Masaba</a> (a clothing and cosmetics brand), and sportswear brand Reebok’s India operations. <table style="border-width: initial; border-style: none;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Categories </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Brands sold by Aditya Birla Fashions </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Luxury </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">The Collective, Ralph Lauren, Shantanu &amp; Nikhil, Sabyasachi, Tarun Tahiliani </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Super Premium </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Simon Carter, Hackett, Ted Baker, Jaypore, Polo </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Premium </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Louis Philippe, Allen Solly, VanHeusen, American Eagle </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Sub-premium </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Peter England, Forever 21 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Value </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Pantaloons, People </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Mass </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Style Up </td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table>With this business proposition, Aditya Birla is looking to mint money out of the extensive ecommerce offerings created by Jeff Bezos through Amazon, Walmart through Flipkart, Mukesh Ambani and the Tata Group. Birla will use brands like these to sell the D2C brands it acquires to sell online. Ambani’s Reliance Retail has also been making big investments in e-tail including Ajio, a six-year old online marketplace that makes a bulk of its revenue from sale of fashion clothing. Tata’s product is called Tata Cliq, which sells products from Westside, Shoppersstop and other brands. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/textile-cigarette-metal-and-electric-batteries-sectors-stocks-up-budget-day/articleshow/89346157.cms">Textile, cigarette makers and others sector stocks that rallied since budget speech</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/gautam-adani-and-mukesh-ambani-are-now-richer-than-facebooks-mark-zuckerberg/slidelist/89338118.cms">Forbes shows Adani and Ambani are now richer than Facebook’s Mark Zuckerberg</a>

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