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<ul><li>Science has led to amazing discoveries that have improved the lives of billions of people around the world. </li><li>Globally, around 30% of researchers and only 35% of all students enrolled in STEM (Science, Technology, Engineering, and Mathematics) are female.</li><li>So, on February 11, which is celebrated as <keyword id="10749474" type="UNKNOWN" weightage="20" keywordseo="International-Day-of-Women-and-Girls-in-Science">International Day of Women and Girls in Science</keyword>, <keyword id="562058" type="PERSON" weightage="20" keywordseo="Mahindra-rise">Mahindra Rise</keyword> launched a campaign as an ode to <keyword id="969340" type="PERSON" weightage="20" keywordseo="Women-in-science">women in science</keyword>. </li></ul>On the occasion of ‘International Day of Women and Girls in Science,’ Mahindra Rise celebrated some of the brave, intelligent and revolutionary women who displayed scientific excellence in the face of insurmountable odds. Inspiring a generation of thinkers to accept no limits and drive positive change. The film created by <keyword id="6679708" type="UNKNOWN" weightage="20" keywordseo="22feet-Tribal-Worldwide">22feet Tribal Worldwide</keyword>, depicts a poem narrated by <keyword id="10749898" type="UNKNOWN" weightage="20" keywordseo="pallavi-mahajan">Pallavi Mahajan</keyword>, who herself is a woman in Science. The film captures the ripple effect of these women's "zidd" on generations of women to come. <div type="Youtube" id="8H6uOLLWjq0" title="Nakal Karti Zidd | International Day of Women and Girls in Science | Rise For Good | Mahindra Group" thumbUrl="https://i.ytimg.com/vi/8H6uOLLWjq0/mqdefault.jpg"></div> It is an ode to the challenger spirit of women who shatter the glass ceiling and pave the way for many more to #Rise. Mahindra Rise strives to propagate equality in education &amp; has led various initiatives like Nanhi Kali, founded in 1996, to bridge the gap of education amongst underprivileged girls.

Mahindra Rise salutes the challenger spirit of women in science

<ul><li><keyword id="6354576" type="UNKNOWN" weightage="20" keywordseo="facebook">Facebook</keyword> has launched the second film under its '<keyword id="10874268" type="UNKNOWN" weightage="20" keywordseo="more-together">More Together</keyword>' campaign.</li><li>The ad, conceptualized by <keyword id="2805309" type="PERSON" weightage="20" keywordseo="Taproot-Dentsu">Taproot Dentsu</keyword> is the story of how Facebook helps a <keyword id="2560065" type="PERSON" weightage="20" keywordseo="book-lover">book lover</keyword> who rescues books from being consigned to the bin, find homes for them.</li></ul> Facebook has launched the second film as a part of its ongoing ‘More Together’ campaign. Conceptualized by Taproot Dentsu India and title <keyword id="242406" type="CITY" weightage="20" keywordseo="Dhara">Dhara</keyword>, the ad is sure to delight book lovers. The story follows the life of Dhara, a book lover who rescues books from being consigned to the bin and with the help of Facebook, finds homes for many of her rescued books. Isn't this what most book-lovers would want to do? The film continues to build on the theme of how people can do more together than alone. It showcases the endless possibilities one can achieve through the power of the platform. <div type="Youtube" id="k10Egt2ynIY" title="2021 Facebook | More Together - Dhara" thumbUrl="https://i.ytimg.com/vi/k10Egt2ynIY/mqdefault.jpg"></div> Talking about the inspiration behind the ad, <keyword id="6022283" type="UNKNOWN" weightage="20" keywordseo="Neeraj-Kanitkar">Neeraj Kanitkar</keyword>, Senior Creative Director, Taproot Dentsu said, “This film is a sweet and simple demonstration of Facebook’s inherent power. Which is to supercharge the efforts of one person when the community gets behind it. It is quite rare to be in the advertising business without having some love for the written word. So when Gauri Burma – the most passionate book lover amongst us – came up with the idea, we knew we simply had to make it happen. We hope that it inspires people to consider using Facebook to give a new lease of life to old, forgotten and about-to-be-turned-into-pulp books.” For the record, the first ad in the series is of ‘Rinchen’, a female football coach in Ladakh who shares her players’ videos on Facebook. The film highlights how the power of connections not only creates a fan-following for her team but also propels her and the team’s career forward. Taproot Dentsu Agency Credits Co-Founder, Taproot Dentsu and Creative Chairperson India, dentsu: Agnello Dias Co-Founder and Chief Creative Officer: Santosh Padhi Chief Executive Officer: Umesh Shrikhande Executive Creative Director: Pallavi Chakravarti EVP &amp; Head of Office: Ayesha Ghosh EVP &amp; Head of Strategic Planning: Shashank Lanjekar Senior Creative Director: Neeraj Kanitkar Group Head (Copy): Gauri Burma Group Head (Art): Rutul Mistry Creative Supervisor (Art): Sushant Kadam Visualizer: Sujay Kamble Vice President, Strategic Planning: Pearl Vas Senior Account Planner: Kanupriya Mahajan Senior Account Planner: Nishita Vazarkar Vice President, Account Management: Amit Murthy Account Supervisor: Fiona Maben Account Supervisor: Ana Iman Film Credits Production House: Lens Flare Films Production Director: Sachin Kotre Executive Producer: Naveed Khan

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Mahindra Rise salutes the challenger spirit of women in science

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Facebook's new 'More Together' film will delight the book lover in you

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