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<ul><li>There is an increased demand for Korean noodles and more sellers are joining the platform.</li><li>India’s South Korean ramen imports rose from ₹10.44 crore in 2020 to ₹30.63 crore in 2021.</li><li>The surging demand is mainly from Tier 1&amp;2 cities. </li></ul>There is something new on the plate for <keyword id="2884394" type="General" weightage="20" keywordseo="instant-noodle" source="Orion">instant noodle</keyword> lovers in India – ramen from Korea. Long used to the comfort of Maggi and Yippee, Indian consumers are warming up to the spicier noodle options offered by Korean brands like Nongshim, Samyang, <keyword id="14761789" type="General" weightage="80" keywordseo="paldo" source="Orion">Paldo</keyword> and more as the Korean wave sweeps the nation. Korean ramen is also the latest viral food on Instagram. Influencers are posting reels on social media, reviewing them and jumping on the hallyu which means the Korean wave. GenZs and Millennials cannot get enough of these K-noodles, just like their love for K-dramas and K-pop. “Korean noodles have grown more than the instant noodles category. Most of the demand is coming from the Tier-1 and Tier-2 cities,” said Seshu Kumar Tirumala, national head-buying and merchandising at Bigbasket. However, it is to be noted that Korean instant noodles have a very low base in India, with Nestle’s Maggi and ITC’s Yippee dominating the Indian instant noodles market. <div type="image" title="Korean Noodles" msid="93663312" hostid="261" sizebytes="171884"></div> However, imports of noodles are growing slowly but steadily. India’s South Korean ramen imports rose from ₹10.44 crore in 2020 to ₹30.63 crore in 2021, according to an Economic Times <a href="https://economictimes.indiatimes.com/prime/consumer/riding-the-hallyu-wave-how-korean-packaged-food-is-making-its-way-into-indian-homes/primearticleshow/86045707.cms">report</a>. “Korean noodles have seen a growth of 140% over the last year in the Indian market and ramen noodles are contributing to 90% of the overall category on Bigbasket,” said Tirumala. Most of the demand for these niche products seems to be coming from quick commerce players or grocery delivery services as opposed to the traditional kiranas. Apart from quick commerce, specialised K-stores like Seelamart in Delhi, and Korean online retailer korikart.com cater to the buyers in the segment. “Nongshim, Paldo and Samyang are the top Korean ramen sellers in the Indian market,” said Akhil Jetly, assistant manager at Seelamart. A <keyword id="12724311" type="General" weightage="80" keywordseo="blinkit" source="Orion">Blinkit</keyword> spokesperson says that there has been an increased demand for global cuisine in general and Korean noodles in particular. “Just a year ago, there was hardly any interest in this category but now, the business has been growing about 20% month-on-month. More sellers are joining the platform, and since the market has turned competitive, prices are low,” said Blinkit’s spokesperson. Korean noodles however are pricier than their Indian counterparts – in some cases by as much as 10 times. The cheapest Korean noodles pack costs around ₹50, and goes as high as ₹200. Most of them are in the ₹100-150 range, according to data from wholesalers and retailers. Yet, that hasn’t prevented those who have acquired the taste of K-noodles from digging in and expanding their palate. SEE ALSO : <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/tiktoks-in-app-browser-on-ios-includes-code-that-can-monitor-your-keystrokes-and-taps/articleshow/93662878.cms">TikTok’s in-app browser on iOS includes code that can monitor your keystrokes and taps</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/there-is-a-yawning-gap-between-the-confidence-of-consumers-and-businesses/articleshow/93662752.cms">There is a yawning gap between the confidence of consumers and businesses</a>

Beyond the squid game: Indian taste seekers are warming up to K-noodles

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<a title_source="Sony Pictures" title_caption="The addition of Spider-Man to Disney's lineup makes for a big 2017." class="zoomin" href="https://static-ssl.businessinsider.com/image/54da5370eab8eaf81d75774a-960/sony-the-amazing-spider-man-1.png"></a><a href="https://www.youtube.com/watch?v=nbp3Ra3Yp74">Sony Pictures</a>
The addition of Spider-Man to Disney's lineup makes for a big 2017.
</div>

</div></div>Disney's 2017 lineup just became even bigger.&#xa0;
Monday evening, Marvel and Sony Pictures <a href="http://www.businessinsider.com/sony-is-bringing-marvel-into-the-world-of-spider-man-2015-2">announced a huge partnership</a> that will allow Spider-Man to appear in upcoming Marvel movies. The deal included a <a href="http://www.businessinsider.com/new-spider-man-movies-2015-2">new Spider-Man movie that will hit theaters July 28, 2017</a>.
Now that Spider-Man has been added to the lineup, Disney's 2017 has the possibility of becoming one the studio's biggest years - if not the best - at the box office.
That's saying something because this year alone is expected to be a huge year for Disney. The studio will release two of this year's most-anticipated films: "The Avengers" sequel, "The Avengers: Age of Ultron," and "Star Wars: Episode VII."
The first "Avengers" film grossed over $1.5 billion worldwide. "Star Wars" on its own has the potential of becoming the highest-grossing movie of all time. Analysts have predicted the sequel <a href="http://www.thewrap.com/star-wars-episode-vii-hit-2-billion-box-office-analysts-say/">could hit $2 billion at theaters worldwide</a>. The Guardian made a case for "Episode VII" <a href="http://www.theguardian.com/film/filmblog/2014/may/02/star-wars-epidode-vii-box-office-film">being the first $3 billion film</a>. (For reference, 2009's "<a href="http://boxofficemojo.com/movies/?id=avatar.htm">Avatar</a>" made $2.7 billion worldwide.)
So how is 2017 shaping up?
The addition of Spider-Man will give Walt Disney Studios a total of three Marvel movies in theaters that year. Generally, the Mouse House puts out two per year.
Disney, which owns Lucasfilm, Pixar, and Marvel studios under its umbrella of movie-making vehicles will also put out "Star Wars: Episode VIII" and a long-awaited <a href="http://www.businessinsider.com/toy-story-4-june-2017-2014-11">"Toy Story" sequel</a>.
A fifth Pirates of the Caribbean film with Johnny Depp is also expected.&#xa0;
Here's a look at Disney's big movies for 2017 so far:
<table border="0" cellspacing="10" cellpadding="10"><tbody>
<tr>
<td>Release date</td>
<td>Movie</td>
<td>Disney property</td>
</tr>
<tr>
<td>May 5, 2017</td>
<td>"Guardians of the Galaxy 2"</td>
<td>Marvel</td>
</tr>
<tr>
<td>June 16, 2017</td>
<td>"Toy Story 4"</td>
<td>Pixar</td>
</tr>
<tr>
<td>July 7, 2017</td>
<td>"Pirates of the Caribbean: Dead Men Tell No Tales"
</td>
<td>Disney</td>
</tr>
<tr>
<td>July 28, 2015</td>
<td>untitled Spider-Man movie</td>
<td>Marvel / Sony Pictures</td>
</tr>
<tr>
<td>Nov. 3, 2015</td>
<td>"Thor: Ragnarok"</td>
<td>Marvel</td>
</tr>
<tr>
<td>Dec. 2017</td>
<td>"Star Wars: Episode VIII"</td>
<td>Lucasfilm</td>
</tr>
</tbody></table>
 There's also another untitled Pixar movie that may or may not be released in Nov.
The Street's&#xa0;<a href="http://seekingalpha.com/article/2902276-disney-and-sony-spider-man-partnership-sets-up-blockbuster-2017?auth_param=4ng1h:1adk5bf:db5dcd2ef8d958538e615a130e45affb&amp;uprof=53">Chris Katje</a> predicts three of those, "Toy Story 4," "Spider-Man," and "Star Wars," will be at least $1 billion movies.
"<a href="http://boxofficemojo.com/movies/?id=toystory3.htm">Toy Story 3</a>" grossed over $1 billion at theaters in 2010.&#xa0;Another "Pirates" film has a good chance of cracking $1 billion also. The fourth film made <a href="http://boxofficemojo.com/movies/?id=piratesofthecaribbean3.htm">$963.4 million</a>.
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<a title_source="Disney/ABC" title_caption="Disney recently aired a new " toy="" story="" short="" on="" abc.="" class="zoomin" href="https://static-ssl.businessinsider.com/image/54da549d6bb3f79b6feef89c-960/toy-story-that-time-forgot-1.jpg"></a>Disney/ABC
Disney recently aired a new "Toy Story" short on ABC.
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</div></div>
 
The "Spider-Man" estimate may be a bit high considering the last two films failed to crack $800 million a piece at the box office. (The highest-grossing "Spider-Man" movie is 2007's critically-panned "<a href="http://boxofficemojo.com/movies/?id=spiderman3.htm">Spider-Man 3</a>" with $890 million.)
After a total of <a href="http://boxofficemojo.com/franchises/chart/?id=spiderman.htm">five Spider-Man movies</a> between 2002 and 2014, it's not certain how receptive&#xa0;people will be for a third Spider-Man reboot in such a small time frame. 
However, fans are pretty excited for Spidey's triumphant return to Marvel. After the announcement was made, Marvel became a trending topic on Twitter with the hashtag #WelcomeHomeSpiderman becoming a favorite on the social media site.

<div><div>
 <blockquote class="twitter-tweet" lang="en">
 
 You're safe now, Spidey. We'll never let you go again. <a href="https://twitter.com/hashtag/Marvel?src=hash">#Marvel</a> <a href="https://twitter.com/hashtag/WelcomeHomeSpiderMan?src=hash">#WelcomeHomeSpiderMan</a> <a href="http://t.co/uChRyG9kca">pic.twitter.com/uChRyG9kca</a> - Pat Aldo (@paldo624) <a href="https://twitter.com/mims/statuses/565173594683346944">February 10, 2015</a>
 </blockquote>
 
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 <blockquote class="twitter-tweet" lang="en">
 
 Wow. I honestly didn't think <a href="https://twitter.com/hashtag/SpiderMan?src=hash">#SpiderMan</a> would join the <a href="https://twitter.com/hashtag/Marvel?src=hash">#Marvel</a> universe any time soon. Cool! <a href="http://t.co/2POJ2GZhzd">pic.twitter.com/2POJ2GZhzd</a> - James Garcia (@thereeljames) <a href="https://twitter.com/mims/statuses/565027690487357441">February 10, 2015</a>
 </blockquote>
 
</div></div>
If anyone's able to bring the webslinger back to the big screen, it's Disney's well-oiled Marvel Cinematic Universe. And if&#xa0;all that pans out, there's a possibility of Disney having four billion dollar movies in 2017.

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Beyond the squid game: Indian taste seekers are warming up to K-noodles

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