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OYO Hotels &amp; Homes, the world's leading hospitality chain, today announced that it will continue to ramp up efforts to improve its information security framework as well as roll-out stronger ethical hacking and bug bounty programs to encourage continuous improvement and collaboration with ethical hacking experts. This development is in line with the company's commitment towards ensuring data privacy and building a robust cybersecurity network. According to Jagbir Singh, Engineering Manager - DevOps and InfoSec, OYO Hotels &amp; Homes, "One of our biggest assets is the trust our customers, partners and employees place in us. We understand that trust is hard to earn and easy to lose. One key responsibility in earning this trust is protecting the data our customers and other stakeholders have with us from any unauthorised use. Our team of 1100+ world-class security, network and software engineers and external partners across multiple geographies is at work 24x7 ensuring the protection of this data, so our customers and stakeholders can rest easy." The Bug Bounty program that the company aims to introduce is towards ensuring that there is a credible and continuous flow of positive feedback from independent security groups and individual researchers to mitigate against any bug or shortfall in the company's systems. This is in line with the established practice of recognition and reward for ethical hackers who help responsibly investigate shortfalls within the tech architecture of several tech companies including the likes of Silicon Valley giants like Facebook, Google etc. OYO has accordingly developed an improved responsible disclosure policy to encourage honest and responsible reporting of any potential risks. Additionally, OYO has partnered with a specialized cybersecurity startup, AppSecure/Hackerhive, that connects companies and ethical hackers to help the former discover and fix security vulnerabilities and is in the process of developing a full-fledged bug bounty program. Security a priority Security is an integral part of any process at OYO; beginning from the collection of data, during transfer and processing to storage at rest. We follow a comprehensive information security framework based on NIST (National Institute of Standards and Technology, USA), ISO 27001 and other stringent industry standards. Our commitment also extends to employee training and sensitization at every step. All new joiners at OYO go through information security training as part of the New Employee Orientation. The company's software developers and other Information Security personnel also attend a mandatory quarterly refresher since the technology in this space is dynamic and evolving very quickly. There is also an annual mandatory refresher training for all existing employees. Commenting on this announcement, Anil Goel, Group Chief Technology and Product Officer, said, "We have a robust and world-class security team comprising of in-house and external experts employing best in class security techniques including virtual private networks/cloud, firewalls, intrusion prevention and detection devices (IPS and IDS), security trainings for all engineers, static and dynamic code analysis, regular vulnerability assessments and network penetration tests. In today's digital world, a cyberattack is a real concern. Hence, in line with our efforts to continually improve, we are investing in ethical hacking programs as well." OYO also joined hands with other technology companies to address the issue of increasing online frauds and save guests from cybercrimes. Along with other companies, OYO met the Reserve Bank of India (RBI) representatives and made a joint representation on the issue that also addressed the plan on how to curb these online frauds followed by a meeting with other stakeholders in the telecom industry. The company has a long way to go and as it continues to amplify investments in this ever-evolving space, it aims to continually improve. About OYO Hotels and Homes Opening its doors in 2013, OYO Hotels &amp; Homes, a young hotel startup, today is the world's leading chain of hotels and homes. The portfolio combines fully operated real estate comprising more than 43,000 hotels with over 1 million rooms. Through its vacation homes business, the company offers travellers and city dwellers access to over 130,000 homes around the world under OYO Home, Belvilla, Danland, Dancenter and Germany-based Traum-Ferienwohnungen brands. OYO today operates in over 800 cities in 80 countries, including the U.S., Europe, U.K., India, Middle East, Southeast Asia, and Japan.

OYO to roll out comprehensive ethical hacking and bug bounty programs

<ul><li>Oyo launches a SOS button for its consumers. </li><li>The unicorn startup also has a trained Oyo Safety Response Team. </li><li>With a pilot project in Gurugram currently, the service will soon be available across 25 cities in India.</li></ul>Indian unicorn hospitality startup <keyword id="2550719" type="PERSON" weightage="20" keywordseo="OYO-Rooms">Oyo Rooms</keyword> has <a href="https://www.dnaindia.com/technology/report-oyo-launches-industry-first-in-app-sos-button-here-is-how-the-feature-works-2728644">launched </a>a SOS button for its users. The in-app SOS button will help users staying in Oyo hotels or partnership hotels to alert authorities during an emergency situation. The hospitality chain has also trained a 24x7 OYO Safety Response Team (SRT) which will be able to help consumers. The app will also initiate a call with local law enforcement authorities if the situation arises. A pilot of the SOS button has already been launched with Gurugram and will soon be made available in 25 cities. With increasing number of women and solo travellers in the country, the feature has been long due. “We believe that this will enable guests especially women and solo travellers to feel secure further encouraging travellers to travel to and within India," <a href="https://www.dnaindia.com/technology/report-oyo-launches-industry-first-in-app-sos-button-here-is-how-the-feature-works-2728644">said</a> Aditya Ghosh, CEO - India and South Asia, OYO Hotels and Homes. Oyo, which is the largest hotel chain in South Asia, aims to be the world’s biggest hotel chain. “We will have one million rooms inventory into our fold in the near distant future. I think, it should happen in a year and a half,” Ghosh had told the news agency PTI on January 15. The company had recently raised $100 million from China’s ride-hailing <a href="https://inc42.com/buzz/chinas-didi-chuxing-invests-in-oyo-brings-billion-dollar-funding-round-to-a-close/">company</a> Didi Chuxing, in continuation with the $1 billion fund Oyo was raising. Oyo’s valuation stays at $5 billion. See Also: <a href="https://www.businessinsider.in/former-indigo-chief-is-aiming-to-make-the-6-year-old-oyo-the-worlds-largest-hotel-chain/articleshow/67536612.cms">A 6-Year-Old Indian Startup Wants To Be World’s Biggest Hotel Chain</a> <a href="https://www.businessinsider.in/oyo-rooms-eyeing-acquisition-of-freshmenu/articleshow/68112104.cms">Oyo wants a bite of foodtech, may acquire Freshmenu: Report</a> <a href="https://www.businessinsider.in/solo-travel-in-india-rises/articleshow/67936872.cms">More Indians are travelling solo than ever before</a>

Oyo's new SOS button promises to make Indian hotels safer

Softbank-backed <keyword id="19901637" type="General" weightage="20" keywordseo="OYO" source="keywords">OYO</keyword> is set to refile its much-awaited <keyword id="19898327" type="General" weightage="20" keywordseo="IPO" source="keywords">IPO</keyword> as the global travel tech player is close to finalising its refinancing plans to raise up to USD 450 million via sale of dollar bonds, sources said. JP Morgan is the likely lead banker for the refinancing through the sale of dollar bonds at an estimated interest rate of 9 to 10 per cent per annum, a source said. In preparation for the refinancing, OYO has already moved its application with markets regulator <keyword id="19901201" type="General" weightage="20" keywordseo="SEBI" source="keywords" meta.keywordsubtype="org" meta.entityname="SEBI" meta.hostid="153" meta.entityid="SEBI">SEBI</keyword> to withdraw its current draft red herring prospectus (<keyword id="19914966" type="General" weightage="20" keywordseo="DRHP" source="keywords">DRHP</keyword>). The company intends to refile an updated version of the DRHP, after the bond issuance. Oravel Stays Ltd, OYO's parent company, had in November prepaid a significant chunk of its debt amounting to Rs 1,620 crore through a buyback process. The buyback involved repurchasing 30 per cent of its outstanding Term Loan B of USD 660 million. The move brought down its outstanding loan amount to around USD 450 million. A source closely involved in the company's IPO plans told PTI, "The refinancing will result in material changes to OYO's financial statements. Hence as per existing regulations, it will need to revise its filings with the regulator". "Since the decision for refinancing is at an advanced stage, it doesn't make sense to continue pursuing IPO approval with the current financials. So it's prudent to withdraw the current application," he added. The refinancing will extend the repayment timeline to five years -- versus the repayment of the remaining TLB due in 2026 -- the source said. The bond issuance would significantly lower the current effective interest rate of 14 per cent on its existing USD 450 million Term Loan B (TLB) facility. "The refinancing is expected to result in annual interest savings of USD 8-10 million (Rs 66.4-83 crore) in the first year, after accounting for the costs associated with the bond issuance. The company anticipates annual savings of USD 15-17 million (Rs 124.5 -141.1 crore) thereafter, almost all of which would get added to its net profits. Post the debt refinancing, the company is open to contemplating an equity round, to reaffirm investor confidence before a public listing to fortify its financial strength," the source said. In September 2021, OYO had filed preliminary documents with the Securities and Exchange Board of India (Sebi) for a Rs 8,430 crore IPO. The launching of the IPO was delayed due to the then volatile market conditions making the company prepare to settle for a lower valuation at around USD 4-6 billion instead of the USD 11 billion it was targeting initially. SEE ALSO:<a href="https://www.businessinsider.in/tech/mobile/webstories/motorola-edge-50-fusion-vs-oneplus-nord-ce-4-price-specs-and-features-compared/slidelist/110197390.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/mobile/webstories/motorola-edge-50-fusion-vs-oneplus-nord-ce-4-price-specs-and-features-compared/slidelist/110197390.cms" target="_blank">Motorola Edge 50 Fusion vs OnePlus Nord CE 4 – price, specs and features compared</a><a href="https://www.businessinsider.in/tech/mobile/webstories/iqoo-z9x-5g-with-120hz-display-6000mah-launched-starting-at-12999/slidelist/110176453.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/mobile/webstories/iqoo-z9x-5g-with-120hz-display-6000mah-launched-starting-at-12999/slidelist/110176453.cms" target="_blank">iQOO Z9x 5G with 120Hz display, 6000mAh launched starting at ₹12,999</a><a href="https://www.businessinsider.in/india/news/woman-loses-54-lakh-in-work-from-home-scam-heres-what-it-is-and-how-to-protect-yourself/articleshow/110166963.cms" target="_blank"></a> <a href="https://www.businessinsider.in/india/news/woman-loses-54-lakh-in-work-from-home-scam-heres-what-it-is-and-how-to-protect-yourself/articleshow/110166963.cms" target="_blank">Woman loses ₹54 lakh in work-from-home scam! Here's what it is and how to protect yourself</a>

OYO withdraws DRHP, to refile IPO post refinancing: Sources

New Delhi, May 29 (IANS) As businesses around the globe adapt to the new normal, Google Cloud is helping a diverse set of organisations, from the National Payments Corporation of India (NPCI) to Artificial Intelligence (AI)-based company Fluid AI efficiently manage their workloads across remote locations, Karan Bajwa, Managing Director, Google Cloud India, said on Friday. Bajwa, a senior industry veteran with over three decades of leadership experience who joined Google Cloud in March this year, said that most businesses and users in the country depend on Google Cloud to stay connected and get work done. "As Covid-19 runs its course, we at Google Cloud are working hard to deliver technology and business solutions to help millions of people stay connected. We believe today more than ever, we need to collaborate and innovate and build new features to make our tools helpful, secure and safe," he said in a blog post. Bajwa said that today, employees of NPCI have been able to efficiently manage work across remote locations where employees can securely work and collaborate with colleagues, clients and stakeholders. "Kochi-based conglomerate Muthoot Group, one of the largest financial services providers in the country has been using G Suite's collaboration tools to stay connected and carry business as usual during the lockdown period," he informed. Popxo, India's largest community of women online was able to accomplish a smooth transition to Google Cloud and optimise performance with the help of highly efficient tools and the support and collaboration from teams. According to Bajwa, real estate company Rustomjee can access every business application via Google Cloud Platform. "Fluid AI has leveraged our collaboration to spin up custom virtual machines on demand in the cloud for employees and stream it to them in a secure, cost effective way that is monitored and restricts data transfer," he added. Google Cloud has a rich list of customers in India, including Dr Reddy's Laboratories, Indiamart, Hero Motocorp, ICICI Prudential, L&amp;T Finance, LIC HFL, Manipal Hospitals, OYO Hotels and Homes, Truecaller, Wipro and others. In March, the company announced plans to expand its presence in India by launching a cloud region in Delhi, adding to its Mumbai region that was opened in 2017. Google Cloud this month appointed former Microsoft executive Anil Bhansali as Vice President of Engineering. In his new role, Bhansali will coordinate all software development support efforts for Google Cloud in India. Bhansali joins Google Cloud from Microsoft where he was Corporate Vice President of their Azure cloud division and site leader for their R&amp;D team in India. --IANS na/

From NPCI to Fluid AI, Google Cloud preparing Indian firms for new normal

<ul><li>With one Gold, two silver and four bronze, India recorded its best-ever medal haul at the Tokyo Olympics this year, which ended on Sunday.</li><li>As the Tokyo Olympics came to an end, we talk to experts to find out who will land the most <keyword id="6359405" type="UNKNOWN" weightage="20" keywordseo="brand">brand</keyword> endorsement deals, and whether the new players will become as attractive to brands as someone like <keyword id="501707" type="ORGANIZATION" weightage="20" keywordseo="PV-Sindhu">PV Sindhu</keyword>.</li></ul>This year at the Tokyo Olympics, Mirabai Chanu, Neeraj Chopra, Ravi Kumar Dahiya, PV Sindhu, Lovlina Borgohain, Bajrang Punia brought joy to a billion hearts by bringing home one gold, two silver and three bronze medals. India’s hockey team also clinched a bronze after 41 years. This was the first time that India has managed to secure seven medals across varied sporting events. India also had the largest contingent ever of 127 athletes travelling to Tokyo who participated in 69 cumulative events across, the highest ever for the country. With this historic win, underrepresented athletes and sports are back in the limelight in the endorsement world. Indian brands also made sure that they leave no stone unturned in celebrating our athletes and their glorious win. The first athlete to bring back a medal for India this year was 26-year-old weightlifter, Mirabai Chanu. Shortly after her win, she was also offered free pizza for life by <a href="https://twitter.com/dominos_india/status/1418934590950027269">Domino's </a>and the brand garnered a lot of attention from the press and the internet for this gesture. Hospitality brand <a href="https://twitter.com/rohitisb/status/1424620158929162243">OYO </a>also offered women’s hockey team a chance to stay at any of their hotels in India. Apart from that, small start-ups to masters like Amul, brands made the most of our gold-winning moment at the global stage to congratulate Neeraj Chopra, who became independent India’s first Olympian to win a medal in athletics/track and field. According to Facebook, Neeraj Chopra was the second most mentioned athlete on its platform across the globe, whereas on Instagram, he was the most mentioned athlete globally. Over the years, we have seen brands spend the most on players from popular sports like cricket. While athletes get some screentime in ads closer to tournaments like Olympics, very few brands have long-term deals with most of these athletes, unless it is someone like a PV Sindhu, who has been around for a while now and has won many accolades and tournaments for the country. So with the curtains falling on Tokyo Olympics and the next Olympics games still being three years away, will brands bring the newer winners or even players who came really close to bringing medals home? This year, however, many of the athletes have received a lot of attention from brands. It was not just Sindhu or Neeraj Chopra, who aren’t new to the endorsement world; other new medalists Mirabai Chanu, Ravi Kumar Dahiya, Lovlina Borgohain and Bajrang Punia have also received an overwhelming response. Slowly and steadily, brands in India are branching out from cricket and looking to associate with budding sports stars to connect with the youth. We spoke to experts to find out who will land the most brand endorsement deals among the six medalists and hockey team. Aviral Jain- Managing Director, Duff &amp; Phelps - A Kroll Business said, “We think it will be a combination of both, though PV Sindhu now carries the tag of “She did it again,” which is unique and privileged. Other non-cricketing sports celebrities such as Hima Das, T. Gopi, Manika Batra, and Deepika Kumari have recently done well in terms of brand endorsements, driven by their splendid individual achievements on the field. Major brands like PepsiCo (PV Sindhu, Neeraj Chopra and Hima Das), Tanishq (Manika Batra and Deepika Kumari), and ASICS (Bajrang Punia, Sakshi Malik, etc.) have successfully associated with various non-cricketing celebrities, and with these non-cricketing wins at the Tokyo Olympics, we can surely expect a greater share of athletes in the advertisement campaigns going ahead.” Anjan Ghosh - Executive Vice President- Hansa Research also echoes these views. He said, “In all probability, more brands will sign up PV Sindhu; her brand standing has gone up substantially, having won medals in multiple Olympics. Brands that want to stand for consistency, fidelity, and grit will find Sindhu a compelling endorser. Also, those who wish to appeal to the young, aspiring women eager to achieve will try to harness Sindhu’s determination and intent and infuse these into their brand personality. The best part is that her success is not a flash in the pan; longevity is something that many brands aspire.” Sahil Chopra, Founder &amp; CEO- iCubesWire said that apart from Sindhu, India’s national sport might also gain more attention this year. “I guess it will be a mix of both known faces and new faces, but yes, the likes of PV Sindhu who have refreshed the memories, will have an edge over the new ones. Only exception to this could be hockey, being the national sport and the way it has captured people’s hearts in the past.” According to media reports, Sindhu currently has 10 deals with Bank of Baroda, Bridgestone Tyres, Visa India, Google, real estate firm Pooja Developers, Chinese sports brand Li Ning, Stayfree, PNB Metlife, Sharechat and Vizag Steel. Experts said that her brand value is likely to double after her incredible performance. But Sindhu is just getting started. The 26-year-old shuttler still has a long career ahead of her, and we expect to witness more iconic wins from her. TRA Research’s CEO, N. Chandramouli said, “PV Sindhu’s winning medals twice in succession is a phenomenal performance at the Olympics. Her value seems to have gone along with her second-time win, and would nearly double. She is young yet, and still has at least one more Olympic Games to look forward to, and so more years of sporting success ahead of her.” On whether Sindhu and Chopra will attract the most brand roles or will newer medalists also get a chance, he added, “All Olympic medal winners from India will gain, some a little more than others. The newer medalists are just starting off, so it's only natural that they will have to prove themselves consistently to see their brand value increase.” Jain also said that Sindhu’s fees and her popularity is likely to double. “Today, she is the undisputed queen of the Indian brand endorsement market (women sportspersons) with more than 10 endorsements and more than 7 million followers on social media. And we expect both the number of brand endorsements and the endorsement fee to increase significantly post her phenomenal success at the Tokyo Olympics, resulting in a significant increase in her brand value.” New-age brands are more likely to onboard the new medalists as their fees is substantially lesser than a seasoned athlete. Mirabai Chanu and Lovlina Borgohain, who recently won Silver and Bronze medals, respectively, in the Tokyo Olympics seem to have caught the attention of many brands. While Mirabai Chanu is currently associated with brands like Adidas and Mobil, her endorsement portfolio is expected to rise post her success at the Olympics. “Not all brands will look for Lovlina and Mirabai given the lesser fan-following for these sports (as compared to say badminton or hockey) – however, those brands that want to epitomize empowerment for women, a burning desire to break into the mainstream from the fringes, or stand up against many adversities may try to build a narrative around personalities like Lovelina / Mirabai. Categories that are looking for evolution through innovation / competing against the conventional might want to weave a story around such personalities – say, solar panels, unconventional energy, electric bikes etc,” said Ghosh. Is the sports ecosystem really changing? With cricket matches being limited this year, brands are banking on Olympic stars to gain consumer attention and stay relevant. However, cricket still gets the bigger piece of the pie. Sahil Chopra is eager to see a sporting ecosystem where all sports get their due, equal recognition. He said, “I would personally love to see the change and this will be good for the ecosystem as well as the audience. The current ecosystem is so cricket-centric at times it isn’t good for the brand recall when you end up seeing the same faces all the time.” Ghosh said that while there is certainly going to be a change in the fortunes of other Indian athletes/sports stars, especially with the surge in enthusiasm over sports other than cricket, and many will see better brand endorsement contracts coming their way – however, a significant difference might take more time. He said, “Not sure whether the sports marketing ecosystem has changed in a radical way – the support / patronage is still lukewarm; the efforts are still guarded. Other sports stars are enjoying higher popularity and getting better visibility but the gap with cricket is still painfully wide.” Jain told us how a marketer evaluates new endorsement opportunities looking at the extent of media coverage given to the sport, the tournament’s share in the national media broadcast, and finally, the degree of relevance a player has for the audience. So, it is important for new medalists to stay in the news. He said, “While the Indian arena has a wide range of sports being followed by the masses, cricket continues to dominate and maintain a strong hold on the endorsement front. Lately, with the advent of professional leagues (on the lines of the IPL) for other sports like kabaddi, football, badminton, etc., brands and advertisers are favorably looking at these non-cricketing opportunities. However, brand endorsements by non-cricketing sporting stars in India are largely driven by individual visibility; this is in comparison to endorsements for cricketing stars that could be “across the board.” Brands typically feature athletes for their grit, patience and determination, and this helps in targeting millennials and Gen Z who are seeking new aspirational figures. With multiple Olympic achievements this year across non-cricketing sports (badminton, hockey, boxing, wrestling and weightlifting), these sports stars will definitely get more attention going ahead.” After a historic performance at the Olympics this year, experts are hopeful that non-cricketing sports stars will also bag more brand deals. <div type="Article" hostid="261" msid="85102342" title="As PV Sindhu takes 20 brands to court for using her name and image without permission, here's how agencies and brands can be careful with moment-marketing in the future" mstype="2" mssubtype="0"></div>

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OYO to roll out comprehensive ethical hacking and bug bounty programs

PTI

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OYO withdraws DRHP, to refile IPO post refinancing: Sources

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IANS

Will the brandverse give equal attention to all medalists of Tokyo Olympics or will PV Sindhu be the biggest gainer?

Karuna Sharma

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