India has millions of job seekers entering the workforce every year across hundreds of search engines. <keyword id="438463" type="ORGANIZATION" weightage="20" keywordseo="Corporate-Communications">Corporate communications</keyword> and media engagement play an important role in shaping a brand. Every week, Business Insider collates some interesting vacancies in marquee companies. This week we bring interesting job openings in corporate communications division. Here a few of those opportunities: <keyword id="128682" type="COMPANY" weightage="20" keywordseo="Netflix">Netflix</keyword> Position: Written Communications Manager - Film &amp; Series Publicity Location: Mumbai Experience: Minimum 7 years Eligibility: Writing skills or previous experience in Journalism American media giant Netflix is hiring for its communications team for Film &amp; Series Publicity division. The job will require formulating strategies for Netflix’s films and series — writing newsletters, press releases, film synopsis and media statements. The role will require working with translators and transcreators. To apply for the job, the candidate should have writing skills relevant to the entertainment industry and experience in communicating with executives, filmmakers and talent representatives. Interested candidates can apply <a href="https://www.linkedin.com/jobs/view/1595496762/?eBP=NotAvailableFromVoyagerAPI&amp;recommendedFlavor=IN_NETWORK&amp;refId=de7f13ed-e198-4221-8ad6-11ed5c37ef88&amp;trk=d_flagship3_search_srp_jobs">here</a>. <keyword id="6354616" type="UNKNOWN" weightage="20" keywordseo="Twitter">Twitter</keyword> Position: Communications Senior Associate Location: Delhi Experience: 8-10 years Eligibility: Experience in writing and editing Social media giant Twitter is inviting applications for the role of Communications associate on a contractual basis. The candidate will be responsible for managing media enquiries, developing and writing communications plans, blog posts and tweets.The job responsibilities include planning and managing media relationship campaigns . The candidate should be skilled in writing and editing along with good understanding of consumer technology trends in India. Interested candidates can apply <a href="https://www.linkedin.com/jobs/view/1595487852/">here</a>. Michael Page Group Position: Brand Communications Manager Location: Delhi Experience: Minimum 3 years Eligibility: Skilled in Digital Marketing and social media Recruitment group Michael Page is hiring communications manager for <keyword id="1954289" type="PERSON" weightage="20" keywordseo="brand-awareness">brand awareness</keyword>. The applicant will be responsible for creating and implementing communication strategies and communicate with stakeholders for marketing purposes. He will be responsible for managing media relations and maintaining commercial calender plan. The candidate must have public relation skills and good communication. Interested candidates can apply <a href="https://www.linkedin.com/jobs/view/1632345377/">here</a>. KPMG Position: Manager - Creative Projects Location: Delhi Experience: Minimum 6 years Eligibility: Bachelor’s degree in digital design, graphic design, graphic communications Audit firm KPMG is looking for a manager — creative projects. The role includes managing digital network — designs and social media campaigns, creating online marketing strategies. The responsibilities include developing creatives and infographics. The selected candidate will have to create web logos, email campaigns and manage social media for the company. He should have working knowledge of Adobe Creative Suite-Photoshop, Illustrator and InDesign. Interested candidates can apply <a href="https://www.linkedin.com/jobs/view/1623362508/">here</a>. The following is also openings in the communications domain but not from a multinational company. Oyo Rooms Position: Assistant Manager Corporate Communications Location: Gurgaon Experience: Not Specified Eligibility: <keyword id="2209559" type="ORGANIZATION" weightage="20" keywordseo="corporate-communication">Corporate communication</keyword> and analytical skills Indian hotel aggregator Oyo is hiring for corporate communications. The applicants will be responsible for editing content across social media, articles, videos and media platforms. They will also look after corporate communications and branding of the company. This includes coordinating with PR agencies to execute campaigns. The candidate should possess interpersonal skills and good communication. Interested candidates can apply<a href="https://www.linkedin.com/jobs/view/1624765555/"> here</a>.

Netflix, Twitter and other MNCs that are hiring for corporate communication jobs

<ul><li>The COVID-19 lockdown led to a spurt of small, intimate Zoom weddings; but the $50 billion Indian <keyword id="562840" type="PERSON" weightage="20" keywordseo="wedding-industry">wedding industry</keyword> is sure that a recovery is on the cards.</li><li>With the government extending social gatherings to upto 100 people, matchmakers and businesses believe that the worst is over.</li><li>The stage is set for a busy winter with weddings lined up over auspicious dates during November and December.</li><li>With the smaller size of weddings, people are also opting for destination weddings at offbeat locations. </li></ul>One can say that ‘marriages are made in heaven’, but the grandeur and extravaganza of weddings are definitely made in India. The coronavirus pandemic has weighed heavily on the wedding industry across the world, and India was not immune to it either. While COVID-19 achieved the unimaginable in India, with intimate and small weddings on Zoom becoming the go-to option. While many deferred the ‘big fat Indian wedding’ plan, as we approach the end of the year, the weddings have shrunk in size but they are back in business — for the $50 billion Indian wedding industry — a recovery is on the cards. The stars are aligning for the year-end wedding season Netflix’s reality series, Indian Matchmaking stars the quintessential matchmaker - Sima Aunty - who believes that ultimately her efforts would be meaningless if the “stars are not aligned”. And in India, that largely holds true. The first step for planning a traditional Hindu <keyword id="3989394" type="PERSON" weightage="20" keywordseo="wedding-in-india">wedding in India</keyword> is meeting the astrologer. So if you want to know whether the ‘band, baaja, baarat’ should be set in motion, ask your astrologer. “After a forced lull due to the pandemic, now there is a sudden spurt to get married by year end looking by the number of queries in recent weeks which is about 3 to four times more than normal. The relaxation in norms has also given optimism to people looking to get married,” said RK Sharma, a Delhi-based astrologer. As things get busy for Sharma, he also pens down the upcoming ‘auspicious’ days for us. “There are quite a few dates in November – 2nd, 3rd, 9th and 12th – common for all based on moon signs of bride and groom except for Cancer and Scorpio. In December though there are only 5 auspicious days – 1, 7, 8, 9 and 11. So we can expect a lot of marriages on these days,” he said. <div type="image" title="A pandit at a wedding" msid="78163684" hostid="261" caption="&amp;lt;p&amp;gt;A pandit at a wedding&amp;lt;/p&amp;gt;"></div> With the auspicious dates and the government extending social gatherings to upto 100 people, matchmakers are confident that the worst is over. Popular online wedding platform <keyword id="260777" type="COMPANY" weightage="20" keywordseo="shaadi-com">Shaadi.com</keyword> said that the online matchmaking industry saw a 20-30% surge during the lockdown, which is going to result in a reasonable uptick in the number of weddings. <div type="image" title="A groom on a horse" msid="78163644" hostid="261" caption="&amp;lt;p&amp;gt;A groom on a horse&amp;lt;/p&amp;gt;"></div> Adhish Zaveri, Director of Marketing, Shaadi.com however believes that despite the relaxations, intimate weddings will still be seen across the country. “The scale and size of the weddings remain in question and would be a larger contributor to the contraction of the industry, than the number of weddings itself. We have couples who have met on Shaadi.com during the lockdown and are certain to marry this year. They are equally certain to have an intimate wedding and we expect people to avoid the excesses we usually see at <keyword id="68773" type="PERSON" weightage="20" keywordseo="Indian-weddings">Indian weddings</keyword>,” said Zaveri. Intimate weddings take over For many next-gen brides and grooms across the country, there’s also a sense of urgency to get married now so they can avoid inviting the entire brigade of extended relatives for the wedding. This could be their only shot at getting a simple wedding done, sans the crowd. And of course, it cuts through the budget too. In the budget wedding space, OYO’s Weddingz.in said in August that it had seen 40% demand of pre-COVID levels coming back. The company said it had rescheduled over 3,000 events and locked approximately 1,500 unique bookings for October, November, and December 2020. For the luxury hotel group Taj, there’s been an uptick in wedding enquiries and not just for their already popular hotels but also their drive-to hotels at serene locations. “From weddings at our grand palaces in Jaipur, Jodhpur, Udaipur and Hyderabad, and beach weddings in Goa to intimate gatherings at our landmark city hotels in Mumbai, Delhi and Gurugram, Agra, Lucknow, Kolkata, Bengaluru and Hyderabad are popular choices off late,” said Renu Basu, Senior Vice President, Global sales and marketing at Indian Hotels Company Limited. <div type="image" title="indian wedding" msid="78163562" hostid="261" caption="&amp;lt;p&amp;gt;A destination wedding - Representative image&amp;lt;/p&amp;gt;"></div> But with the smaller size of weddings, people are also opting for offbeat ideas, and that’s opening up opportunities for hotels with a smaller inventory of rooms. “For instance, Taj Usha Kiran Palace, Gwalior; can now host weddings due to the reduced size of the events. It is time to showcase these unique and amazing destinations in India as they will now be preferred over international destinations for small weddings,” she shared. All that glitters With the fall in gold prices over the past few weeks, jewellery shops have seen a buying rush. And even with the fall in prices, the market is flooded with <a href="https://www.livemint.com/market/commodities/gold-continues-to-sold-at-a-discount-in-india-despite-sharp-price-fall-11599977832448.html">discounts</a> to lure in more customers. With weddings and the festive season around the corner, gold jewellery brands like Tanishq are hoping for a quick and swift revival. <div type="image" title="gold" msid="78163551" hostid="261" caption="&amp;lt;p&amp;gt;People buying gold jewellery in India&amp;lt;/p&amp;gt;"></div> “We are very optimistic about the upcoming wedding season as many weddings have been deferred to the second half of the year. Now with larger gatherings of up to 100 being permitted, it is likely that we will see many more weddings taking place,” said Arun Narayan, AVP, Retail &amp; Marketing, Tanishq, <keyword id="6359357" type="COMPANY" weightage="20" keywordseo="titan">Titan</keyword> Company. On a shopping spree While one can cut corners on the guest list and budget, brides still want that perfect dream lehenga. But the safety concerns have left them skeptical of actually visiting crowded bazaars and shopping areas. And so, even ‘lehengas’ have gone online. Bridal Asia is now hosting a virtual exhibition where brides and grooms can meet designers, jewellers, online, and book video consultations as well. “Inquiries have increased for makeup artists, photographers, and other service providers, however, given government regulations and safety concerns, they are for smaller weddings. However, wedding shopping and festival shopping is on the rise. Even our July sales were equivalent to our pre-COVID sales in February, but this is perhaps because we focus on more affordable ethnic wear and jewelry though. Designer brands will take longer to see a resurgence,” said Sanna Vohra, founder of The Wedding Brigade. The big fat Indian wedding may have shrunk in size but definitely, not lost its sheen. SEE ALSO: <a href="https://www.businessinsider.in/business/corporates/news/muthoot-finance-says-this-years-growth-is-likely-to-exceed-guidance/articleshow/78159469.cms">EXCLUSIVE: Muthoot Finance says this year's growth is likely to exceed guidance</a> <a href="https://www.businessinsider.in/india/news/india-may-have-a-covid-19-vaccine-by-the-start-of-next-year-says-union-health-minister-harsh-vardhan/articleshow/78162908.cms">India may have a COVID-19 vaccine by the "start of next year", says Union Health Minister Harsh Vardhan</a>

India’s $50 billion wedding industry is gearing up for a busy winter — business may have shrunk in size but it has not lost its sheen

<keyword id="3502552" type="UNKNOWN" weightage="20" keywordseo="Awfis">Awfis</keyword> Space Solutions Pvt. Ltd which is now South Asia’s largest network of collaborative co-working spaces, has received an investment of USD 20 million from <keyword id="563136" type="UNKNOWN" weightage="20" keywordseo="Sequoia-India">Sequoia India</keyword>, recently. The funds will be used to grow its network of centers, launch new and innovative products/services and further enhance the existing technology platform. It’s international competitor WeWork launches in the Indian market shortly, starting with <keyword id="6354321" type="CITY" weightage="20" keywordseo="Bengaluru">Bengaluru</keyword> and then expanding to Mumbai. Working towards achieving its target of having an Awfis centre within a 10 minutes driving radius in each of the key metros, the company plans to establish 100+ centres with 35,000+ seats across Mumbai, NCR, Bengaluru, Chennai, Hyderabad, Kolkata, and Pune in the next 24 months. 

 <div type="embedgroup"> <div type="Article" hostid="261" msid="58530868" title="Exclusive: AdvantEdge Partner, Kunal Khattar on why Failure should be Celebrated in an Entrepreneur’s Risky Life" rank="1.0" kind="RELATED" publishDate="May 05, 2017, 6:00 PM" mstype="2" mssubtype="0"></div></div>


Amit Ramani – Founder &amp; CEO, Awfis told Business Insider, “To expand at a rapid pace,we have embraced a joint venture model where 75% of our centers are managed by us but owned by others.We have 500 companies with us, currently ranging from India’s leading startups/MSMEs to Fortune 500 companies, forming the largest co-working community in India.” The co-working has a lot of features like: • A network of over 7,500+ seats across 21 centers in 8 cities across India • Strong demand from an eclectic community of entrepreneurs, SMEs, freelancers and business corporates who have helped create a thriving community of over 5,000+ Awfis members • An average 90%+ occupancy across its established centers • A unique, ‘Just-in-Time’ booking facility through its customized mobile app and website 

 <div type="embedgroup"> <div type="Article" hostid="261" msid="58531903" title="The International MetLife Foundation Inclusion Plus Competition has awarded this startup $100,000" rank="1.0" kind="RELATED" publishDate="May 05, 2017, 3:07 PM" mstype="2" mssubtype="0"></div></div>


Apart from its own proprietary centers, Awfis also has a unique, asset light ‘managed aggregation’ model - partnering with space owners who have unused commercial space and transforming them into suitable places to work for the Awfis community. The company has a successful shared economy business model that not just provides a network of ready to use work spaces across India, but also offers value driven services that can be booked ‘just-in-time’ through its website and mobile app. The Awfis Rewards program provides its members access to exclusive offers from 100+ renowned partners (including Amazon Web Services, Oyo Rooms, Hard Rock Café, SRL Diagnostics, etc) just by registering a seat. 

 <div type="embedgroup"> <div type="Article" hostid="261" msid="58532304" title="Flipkart announces the Big 10 Sale, which starts just after Amazon’s sale" rank="1.0" kind="RELATED" publishDate="May 05, 2017, 3:21 PM" mstype="2" mssubtype="0"></div></div> Their newest innovation is truly set to revolutionize mobility as they are even allowing their partner companies to work while travelling by remodeling car models like <keyword id="560486" type="UNKNOWN" weightage="20" keywordseo="Tata-Innova">Tata Innova</keyword> to allow people to work inside their cars, enabled by facilities like desk, printers and even a coffee machine. That’s innovation at its Indian best!

Awfis Remodeled Cars with Printers, Coffee Machines is the Kind of Workplace We Need

<ul><li>The agency that started out with a simple idea of branding tea cups, CupShup is now all set to clock ₹12 crore this financial year</li><li>50% of its revenue will come from activation services, 35% from cup branding and the rest 15% from creative and digital services</li><li><keyword id="4986606" type="PERSON" weightage="20" keywordseo="Sanil-Jain">Sanil Jain</keyword>, Co-founder of CupShup, tells us the potential a cup of tea hold, struggles of starting up a disruptive brand with low investments, and the plan ahead</li></ul>Around 100 billion cups get consumed in India every year and Chai break in an intrinsic part of our culture. People talk, discuss, debate, and analyse things over a cup of tea. Cups also cater to different social strata and have the advantage of being comfortably placed in the customer's hand for a good five to seven minutes. Hence, CupShup saw every non-branded cup as a wasted opportunity for consumer engagement. ‘It’s hard not to observe our chai cups -- because a chai is an emotion that we all love and bond over,’ says Sanil Jain, Co-founder, CupShup. And it was at a Chai Tapri that Jain and <keyword id="380793" type="PERSON" weightage="20" keywordseo="Sidharth-Singh">Sidharth Singh</keyword>, the two Co-founders of CupShup, decided to convert ‘A Cup’ into ‘The Cup’. They were struggling to come up with an idea for their college project and that’s when they had their eureka moment. “The idea dawned on Sidharth. He asked me, 'What if we brand these plain paper cups and convert the tea breaks into discussion joints for brands?' Post that, we had a chat about movies and politics for about 15 minutes. It came to our mind that we just spent 15 minutes of our quality time which was relaxed, clutter-free, and the environment was fun-filled. This was a perfect place or medium where a brand would want to promote itself,” recalls Jain. The startup aims to convert these 10-15 minutes of tea breaks into an opportunity for brands to get attention from their target audience and be part of their daily, relaxed conversations. While Jain immediately realized the potential behind this idea, the next toughest step was testing it out with minimum investment. “Since it was very difficult to get a small number of cups custom-printed, Sidharth bought around 100 cups, added stickers of a nearby restaurant on them with an offer and distributed it to the nearby chai tapris. He later interviewed around 50 odd people at the tapris and found himself surprised by the result of the product validation survey -- it was fantastic. Almost all of the people he spoke to were able to recall the brand and the offer on the cup, when aided. Thus, we established our idea has the potential and brands will be attracted towards this unique method of promotion,” shares Jain. CupShup bootstrapped itself and used a sum of ₹1 lakh, each founder contributed a half, into hiring a team, building the infrastructure, launching an application, and establishing a distribution system. It was after its first campaign with Ola that CupShup turned into a profitable company and that opportunity spearheaded its growth ahead. Since then, CupShup has been able to grow organically to a team of 50 people -- based in Mumbai, Gurgaon, Bangalore, Pune and Hyderabad. Services Offered CupShup offers Cup Branding, Activations, Corporate Branding, Creative Services and Digital Marketing, among others. For the current financial year, Jain says, 50% of its revenues will come from activation services, 35% from Cup branding and the rest 15% from Creative and Digital services. So far, CupShup has seen more than 150 clients including Amazon, Uber, Ola, Unilever, SBI, Kotak, ICICI, Swiggy, Dunzo, HotStar, Marico, Coke, Zomato, OYO Rooms, Grofers, Pocket Aces, Viacom, TVF, ZEE. The agency recently concluded a campaign with Hotstar for their web-series, ‘<keyword id="94523" type="ENTERTAINMENT" weightage="20" keywordseo="The-Office">The Office</keyword>’, for which it distributed 25 lakhs paper cups with nine humorously designed creatives, each with a witty designation aimed to strike light conversations inside offices. 
 
 
 <div type="image" title="Hotstar_For BI" msid="71534936" hostid="261"></div>







 While the team has worked with brands across sectors, start-ups remain their favourite. “Be it FMCG, BFSI, Entertainment, we have worked with them all. However, clients who are most receptive and open to experimenting are start-ups. While established clients make our offerings part of their 360 degree campaigns, new age brands and start-ups not just use our medium but also use our services in media planning, buying and creatives. Other than Cup Branding, they are also eager to explore our other offerings like Digital Screens and corporate activations,” said Jain. Challenges of Starting Up CupShup only had a lakh to set the ball rolling. While finding good talent was a task with limited infrastructure, convincing corporates was not a cakewalk either. “Initially, offices in corporate parks were reluctant to give us entry into their buildings as they were skeptical about the quality of paper being used by us. However, with time they are aware of the fact that we only use water based ink on our biodegradable and recyclable paper cups. This helped us understand their concerns and in accessing the office cubicles with ease,” said Jain. To spread the word around and get more attention from their client, CupShup reached out to various start-up specific news portals and networking events. Jain also sent a monthly newsletter to their client base to update them about CupShup’s work progress. Slowly, as CupSup started working with bigger brands, its communication strategy broadened to entire marketing and advertising community. Expanding its Call-to-Action Clients only look out for end results and measurable outcomes. So what kind of ROI does CupShup offer? “While most of the established brands use our medium as part of their 360-degree campaigns focused on grabbing eyeballs and building brand recalls, many new age brands and start-ups use our services to acquire new users and drive App downloads, and transactions as well. Since a tea break allows a brand exposure time of 5-7 minutes, we also use call-to action methods like QR codes, Missed Call to SMS and so on, for lead generation. But yes, this method of branding grabs attention, drives a positive ROI and triggers a conversation,” answers Jain. Plan Ahead After a smooth run in FY 2018-19 with ₹4.5 crore in Revenues, CupShup is now projected to clock ₹12 crore this financial year on the back of its strong clientele. CupShup is now scaling its network, activation services, and ramping up the creative services portfolio. It is also working on a digital product, which is slated to go live early next year. While Jain did not share the name or idea behind it, he said their product will ‘aim at revolutionising the way digital marketing is done in India.’

CupShup aims to treble its revenue to ₹12 crore by end of FY19 - 20

2016 was much of euphoria for tourism industry. The<a href="http://www.businessinsider.in/heres-how-budget-2017-will-be-a-game-changer-intourism-industry/articleshow/56628238.cms"> tourism ministry</a> got 70 % hike in the budget with an allocation of Rs 1,590 crore, to focus on infrastructure development and promotion and publicity initiatives. But in a knee jerk reaction to <keyword id="6354642" type="PERSON" weightage="20" keywordseo="modi">Modi</keyword>'s demonetization move in November last year, the industry has been left with no choice but to make losses. In the last few years, the tourism in India has witnessed a major boom. In comparison to inbound travel, India has seen a major growth in the outbound sector, thanks to the disposable income of the <a href="http://www.businessinsider.in/heres-how-budget-2017-will-be-a-game-changer-intourism-industry/articleshow/56628238.cms">millenials</a>. Here are a few reasons, why India’s tourism hasn’t achieved much in comparison to <a href="http://www.businessinsider.in/heres-how-budget-2017-will-be-a-game-changer-intourism-industry/articleshow/56628238.cms">China</a>. Infrastructure While domestic<a href="http://www.businessinsider.in/heres-how-budget-2017-will-be-a-game-changer-intourism-industry/articleshow/56628238.cms"> travellers</a> have quadrupled, Indian tourism didn’t see much development in its infrastructure. While roads may have become better, and a lot of online travel portals have born, what went missing is a massive blue print of infrastructure to take India’s tourism to a new high. In India there has hardly been any addition to new hotels. Compare this to China and you would be surprised to find <keyword id="1333" type="LOCATION" weightage="20" keywordseo="beijing">Beijing</keyword> has as many star-category hotel rooms as all of India. India till 2015 has just a little over 100,000 star rated hotel rooms, compared to Beijing’s 130,000 alone. Also lack of supply of hotel rooms has aggravated the demand thereby making the travel in India far expensive in India. The rooms that cost $400 a night in Delhi or Mumbai would cost hardly $100 dollars in most part of China. 
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 Market size Another primary reason for China’s growth in tourism market is its size. China is far larger than our country, packed with tonnes of tourist attractions. Also many foreign visitors coming to India prefer cultural and natural destinations and tend to stay away from the cities. However in China, cities are also major draws. Expenses Tax disparity in independent travel purchase is a major flaw in Indian travel ecosystem. There are just too many taxes, which makes travel expensive. Communication The quality of transportation infrastructure in China is light-years ahead of India, there's simply no comparison, according to a <keyword id="274437" type="UNKNOWN" weightage="20" keywordseo="Quora">Quora</keyword> post. It is far easier and more comfortable for tourists to get around China than it is for them to get around India. China's air, rail, and road networks are all faster, safer, and more modern than India's. 
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 Safety and security India has witnessed countless instances of pickpockets, burglary, sexual assaults and scams against foreign tourists. There are tourist traps as well that make the country unsafe for travellers. Visits to India by female tourists dropped 35 percent in 2015 compared with the same period a year ago, according to the <a href="http://www.businessinsider.in/heres-how-budget-2017-will-be-a-game-changer-intourism-industry/articleshow/56628238.cms">Associated Chambers of Commerce and Industry of India</a>. There is very little for travellers to worry about in China. Violent crime and rape are almost unheard of. You can walk down dark city streets at night in China and have nothing to worry about. Here are the suggestions of industry experts to make tourism in India at par with China: Sharat Dhall, COO (B2C), Yatra.com, an online travel agency and a travel search engine: “The Indian tourism industry is growing at a rapid pace, fuelled by a growing domestic middle class with increasing disposable incomes. In addition, the inbound market is growing at a steady pace as well. However, in comparison to other comparable countries, India still has a long way to go in terms of fulfilling its potential as a tourism destination. The Government has rightly identified Tourism as a pillar of growth in the economy and with improved road infrastructure, regional air connectivity and better budget accommodation, we expect that we will unlock this sector and improve our share of the global tourism market. The Chinese tourism industry &amp; OTAs have benefited from country’s economic development and we believe that India’s tourism sector and online travel market is poised for continued growth and value creation as the economy grows, following the well-established path seen in the US and China.” <keyword id="2049459" type="PERSON" weightage="20" keywordseo="amitabh-misra">Amitabh Misra</keyword>, Founder of GoFro.com, an online travel marketplace for leisure travel: If we compare the global travel scenario, almost 30-40% population in <a href="http://www.businessinsider.in/heres-how-budget-2017-will-be-a-game-changer-intourism-industry/articleshow/56628238.cms">US and Europe</a> go for leisure travel every year, where as in China the number is around 8% and in India it’s still less than 1% of the total population, making it a market with huge growth potential. Having said that one of the major concern is increase in tax disparity in independent travel purchase viz-a-viz holiday packages; for example, the consumer has to pay the tax on flight tickets, now if its combined with a holiday package, they will also have to pay tax on the overall package as well, thus travel is getting costlier for the consumer. We are expecting the 2017 budget to adopt a lenient tax structure which further promote the tourism industry. With government working towards improving country’s infrastructure and enabling tech support at various section will also lead to faster growth of inbound tourism. Ritesh Agarwal, Founder &amp; CEO, OYO Rooms : Infrastructure development is a pre-requisite to provide the much-needed impetus for the industry’s growth. Additional incentives should be provided for infrastructure investments in the travel and tourism sector to accelerate growth. A lower tax rate for hospitality business and the lower rate of interest for real-estate development will ensure opening up of more supply for the nascent branded budget hospitality sector. This will be in line with supporting small owner-friendly policies, such as the exemption of service tax in the sub-Rs. 1000 hotel room category.”

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Netflix, Twitter and other MNCs that are hiring for corporate communication jobs

Prerna Sindwani

India’s $50 billion wedding industry is gearing up for a busy winter — business may have shrunk in size but it has not lost its sheen

Sanchita Dash

Awfis Remodeled Cars with Printers, Coffee Machines is the Kind of Workplace We Need

Tanya Dubey

CupShup aims to treble its revenue to ₹12 crore by end of FY19 - 20

Karuna Sharma

China’s tourism is much ahead of India. Here’s why

Suchayan Mandal