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OYO is now targeting families through its communications to ring in its next phase of growth
How OYO, a hospitality brand, managed to win a million hearts with its campaign promoting travel du…
Consumers are taking more shorter trips through the year says OYO
Indian travelers have now switched to more frequent shorter domestic trips instead of planning elab…
OYO’s ‘Hockey’ print campaign is winning the internet; there’s a lot more in store, says its head of global brand Mayur Hola
OYO published a Print ad today in an effort to get people excited about sports other than cricket
OYO aims to create a safe online environment for women with its latest initiative
OYO is addressing all lewd comments on its social media platforms directed towards women tactfully.
OYO’s Valentine’s Day campaign with Neena Gupta and Swanand Kirkire stands out in the clutter of mushy, young love
Here is a Valentine's Day campaign that stood out this year
Don't moment-market this crisis; there's a special place in communication and marketing hell reserved for that: Mayur Hola of OYO
OYO's marketing officer Mayur Hola shares how the company has changed its marketing strategy during…
Over 8.5 million new user bookings were made on the OYO app and website in 2020: Rohit Kapoor
Rohit Kapoor, CEO, OYO Hotels & Homes, India & South Asia tells us about India's favourite tourist …
The holy trinity of communications: A guide to a cohesive internal, external and social media strategy in the next normal
How to drive impactful communication on social media in 2021
This Valentine’s Day, brands encourage consumers to celebrate all kinds of love
Whether it is your love for travel or your friends, brands are making sure that they target all kin…
Marketing: Trends to watch out for in 2021
New-age brands on how the pandemic impacted their perspectives towards marketing
It's a stormy time for two of India's biggest startup brands
Startups which have started to solve existing problems, are now facing their own. Zomato w…
An Indian hospitality unicorn is now home to a 16-year old hit reality show, MTV Roadies
Moreover, the winner of the show will get a one-year free stay at an OYO Home property. Th…
How Indian brands tried to win their consumers’ hearts this Valentine’s Day
Best Valentine's Day ads of 2021
Amazon Prime's Srikant Tiwari from The Family Man goes job hunting; Dunzo, OYO, Xiaomi, Nearbuy roll out job offers
How Amazon Prime is promoting The Family Man’s season two launch with main character Srikant Tiwari…
#Independence Day Special: Manoj Bajpai and Raveena Tandon define what freedom truly means!
“Dogs and Indians are not allowed.” Set in modern Mumbai, this video poignantly shows you what mode…
India’s biggest startups are faced with growing resistance from industry bodies
Indian startups have a growing problem at home – industry bodies from different sectors are now up …