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6 mins read
TCS retains No 1 spot as India’s top brand but tech sector takes a hit
The combined value of Kantar BrandZ’s top-75 Indian brands shed 4% of their value to $379 billion i…
2 mins read
OYO plans to double premium hotels in 2023 as biz travel surges
OYO’s focus on premium hotels started in October-December 2022, when it added 400 such properties. …
1 min read
OYO rolls out a discount for Mumbai’s stranded commuters as the city stays on orange alert till July 14
Heavy showers in India’s financial capital lead to water-logging at a number of places including…
2 mins read
This is how OYO became profitable at operating level in Q1FY23, reveals Jefferies
As hospitality major OYO firms up plans for its initial public offering (IPO), financial services c…
4 mins read
OYO is now targeting families through its communications to ring in its next phase of growth
How OYO, a hospitality brand, managed to win a million hearts with its campaign promoting travel du…
2 mins read
IPO-bound OYO acquires Denmark's holiday home chain Bornholmske Feriehuse
In line with its commitment to the 'Invest in Denmark' initiative, online hospitality major OYO has…
3 mins read
It's not just Zostel, OYO has 20 other lawsuits to fight
OYO — in its DRHP for the $1.2 billion IPO — had noted that the number of legal disputes, lawsuits …
2 mins read
SBI’s former chairperson Rajnish Kumar joins OYO’s board ahead of IPO
Hotel and hospitality firm OYO — which is expected to go for an initial public offering (IPO) soon …
3 mins read
Ritesh Agarwal has a new task at hand – rebuild OYO’s battered image in the eyes of hurt hoteliers and customers
It’s been a difficult start to the new year for OYO. From layoffs to income tax searches, there has…
4 mins read
OYO’s ‘Hockey’ print campaign is winning the internet; there’s a lot more in store, says its head of global brand Mayur Hola
OYO published a Print ad today in an effort to get people excited about sports other than cricket
6 mins read
India's largest two-wheeler maker, biggest beer brewer and aluminum producer are smaller than startups like Byju's, Paytm, and OYO
Byju’s, Paytm, OYO and Ola are currently valued higher than Ashok Leyland, Indian Hotels and Escort…
11 mins read
Don't moment-market this crisis; there's a special place in communication and marketing hell reserved for that: Mayur Hola of OYO
OYO's marketing officer Mayur Hola shares how the company has changed its marketing strategy during…
3 mins read
OYO is struggling in Japan due to coronavirus, but announces a new brand in the country, along with funds for hoteliers
OYO Hotels Japan, a joint venture established in Japan by OYO Hotels & Homes, a hotel venture f…
5 mins read
Inside OYO’s offices — how a 'high pressure' work environment broke a promising startup brand
When numbers become the defining metric, quality may suffer. “OYO when it enters a market want t…
3 mins read
It's a stormy time for two of India's biggest startup brands
Startups which have started to solve existing problems, are now facing their own. Zomato w…
1 min read
After OYO, Sonu Sood picks Spice Money to be a brand ambassador — he will be advising the board too
Spice Money is a part of the business conglomerate Spice Group
6 mins read
Over 8.5 million new user bookings were made on the OYO app and website in 2020: Rohit Kapoor
Rohit Kapoor, CEO, OYO Hotels & Homes, India & South Asia tells us about India's favourite tourist …
3 mins read
Snack maker Annapurna Swadisht’s SME IPO is subscribed by 190 times
Kolkata-based Annapurna Swadisht which recently closed its IPO on September 19 has been subscribed …
3 mins read
OYO cashes in another cheque from Swedish billionaire Martin HP Söderström for its vacation homes business in Europe
Indian hospitality unicorn OYO has raised an undisclosed amount of funding from Martin HP Söderströ…
4 mins read
The holy trinity of communications: A guide to a cohesive internal, external and social media strategy in the next normal
How to drive impactful communication on social media in 2021