How OYO, a hospitality brand, managed to win a million hearts with its campaign promoting travel du…

OYO's marketing officer Mayur Hola shares how the company has changed its marketing strategy during…

New-age brands on how the pandemic impacted their perspectives towards marketing

Here is a Valentine's Day campaign that stood out this year

OYO Hotels Japan, a joint venture established in Japan by OYO Hotels & Homes, a hotel venture f…

"We are entering into co-living segment which is a big growth area. We have launched an exclusi…

However, EIH is not alone. Chalet Hotels, which runs the premier hotels – Marriot, Hyatt and Nov…

Should brands put their advertising on hold to give consumers space during the second wave of COVID…

At a time when the bigger part of the investment community is still cautious, US-based venture capi…

India’s biggest startups have been solving its systemic problems to build businesses. But the syste…

Being spoiled for choice, messaging to this new-age consumer has to feel authentic, tail…

The launch of WhatsApp ads might soon change the game, we find out how.

Ropes in former Times Internet executives Vivek Pandey as COO, and Ram Awasthi as CTO

Beauty and fashion ecommerce platform Nykaa — which wowed the Indian investors with its stellar deb…

In the pre-Covid era, when Shayandril Sen, an advertising professional, needed a quick brainstormin…

The news of the possible acquisition drove Just Dial Ltd’s stocks to ₹943, up by 7.38% at 1.50…

New Delhi, Jan 9 () SB Investment Advisers (UK) Ltd (SBIA) on Thursday named former Google executiv…

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Robert Lewandowski – footballer, investor and UNICEF Goodwill Ambassador has joined the speakers of…

How can brands support new medalists and non-cricketing sports to build an inclusive ecosystem for …