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4 mins read

OYO is now targeting families through its communications to ring in its next phase of growth

How OYO, a hospitality brand, managed to win a million hearts with its campaign promoting travel du…

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11 mins read

Don't moment-market this crisis; there's a special place in communication and marketing hell reserved for that: Mayur Hola of OYO

OYO's marketing officer Mayur Hola shares how the company has changed its marketing strategy during…

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6 mins read

Marketing: Trends to watch out for in 2021

New-age brands on how the pandemic impacted their perspectives towards marketing

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2 mins read

NewsCorp owned Housing.com partners with Oyo and Zolo

"We are entering into co-living segment which is a big growth area. We have launched an exclusi…

PTI   


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4 mins read

The owner of Oberoi and Trident defers results triggering a sell-off in India's hotel stocks

However, EIH is not alone. Chalet Hotels, which runs the premier hotels – Marriot, Hyatt and Nov…

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8 mins read

Experts share the ideal ways in which brands can advertise during the second Covid-19 wave in India

Should brands put their advertising on hold to give consumers space during the second wave of COVID…

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6 mins read

The partner at a VC firm backing OYO, ShareChat and Epic Games explains why it’s betting big money on crypto ⁠— and he’s not alone

At a time when the bigger part of the investment community is still cautious, US-based venture capi…

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3 mins read

Oyo, Zomato, Amazon, and Flipkart are chasing growth but the very foundation is shaking

India’s biggest startups have been solving its systemic problems to build businesses. But the syste…

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3 mins read

Here’s why Spotify is your best connection to reach the new ‘omnishopper’

Being spoiled for choice, messaging to this new-age consumer has to feel authentic, tail…

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2 mins read

Gaana shuffles leadership; hires Sandeep Lodha as new CEO

Ropes in former Times Internet executives Vivek Pandey as COO, and Ram Awasthi as CTO

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3 mins read

No coffee breaks or water cooler gossip – work from home is hurting office friendship and the team vibe

In the pre-Covid era, when Shayandril Sen, an advertising professional, needed a quick brainstormin…

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1 min read

Vikas Agnihotri named SB Investment Advisers' operating partner in India

New Delhi, Jan 9 () SB Investment Advisers (UK) Ltd (SBIA) on Thursday named former Google executiv…

PTI   


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2 mins read

Tata dials up another acquisition talk – with India’s discovery platform Just Dial, whose stock is up by 7%

The news of the possible acquisition drove Just Dial Ltd’s stocks to ₹943, up by 7.38% at 1.50…

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6 mins read

James Brains   


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2 mins read

Robert Lewandowski, named Europe’s Footballer of the Year 2019-20, will speak at the Business Insider Global Trends Festival

Robert Lewandowski – footballer, investor and UNICEF Goodwill Ambassador has joined the speakers of…

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7 mins read

Will the brandverse give equal attention to all medalists of Tokyo Olympics or will PV Sindhu be the biggest gainer?

How can brands support new medalists and non-cricketing sports to build an inclusive ecosystem for …