You Searched For "out of home advertising" and got 18 results
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4 mins read
Madison OOH extends its OTS Measurement Updates for COVID-19 Unlock times
The extension of Traffic Count Tool utilizes the Google mobility reports.
5 mins read
Laqshya Media Group is eyeing a 4X increase in revenue, to Rs 2,000 crore in the next 5 years
Atul Shrivastava, Group CEO and Executive Director, Laqshya Media Group tells us about the organiza…
4 mins read
Google is bringing DoubleClick to billboard ads for the first time - which could be huge for outdoor advertising
There are no plans to roll the capability out beyond this initial test yet. But if the project prov…
Lara O'Reilly
5 mins read
OOH: What 2021 has in store for the outdoor industry
Experts walk us through the key trends we can look forward to in the OOH sector in 2021
3 mins read
The Real Reason Advertisers Will Love Facebook 'Home' Phones: Permanent Logins
For some time, Facebook has essentially been solving, almost by default, one of the trickiest probl…
Jim Edwards
4 mins read
India will be the fastest-growing advertising market over the next three years, with FMCG adspend expanding by 14% a year: Zenith Report
Rising audiences and investment in e-commerce to drive 7% annual growth in FMCG digital ad spend
3 mins read
'The process is really antiquated': Reddit cofounder Alexis Ohanian is backing a billboard company that's trying to take on Facebook and Google for ad dollars
AdQuick's platform lets advertisers zero in on out-of-home placements sold by 800 to 1,000 companie…
Lauren Johnson
3 mins read
An ad tech startup that turns ride-sharing vehicles into digital billboards just raised $21.5 million
Firefly promises advertisers guaranteed impressions to a target audience of their choice, based on …
Tanya Dua
2 mins read
Why Advertisers Could Pay Your Entire Phone Bill By The End Of Next Year
But while the content devices we've used in the past - like television and radio - have all require…
Aaron Taube
4 mins read
A Roku exec reveals the 2 biggest questions he's getting from advertisers and the steps the company is taking to address them
Advertisers can now add custom overlays to promote home delivery, curbside pickup, mobile ordering,…
Ashley Rodriguez
1 min read
Companies like TikTok and Home Depot are racing to hire talent to build advertising businesses
Retailers and platforms like Instacart, Kroger, and TikTok are building ad businesses of their own.
Lauren Johnson
2 mins read
Google's Waze wants more outdoor advertising dollars. Here are pitch decks it is using to sell itself as a complement to out-of-home ads.
Business Insider obtained slides from pitch decks that Waze has recently used to sell the platform …
Tanya Dua
4 mins read
Snap's new leadership, Complex Media's unusual media playbook, and Amazon's advertising business
Consulting firms are encroaching on the advertising business. Here's why Burger King's top marketin…
Lauren Johnson
1 min read
10 Things In Advertising You Need To Know Today
5. Triton Digital rolled out the Triton Advertising Platform, the company's answer to a supply side…
Katie Richards
2 mins read
The coronavirus crisis is propping up the public relations industry
TV is in for a rough time. The pandemic is forcing many advertisers to rethink their media strategi…
Lucia Moses
3 mins read
Digital advertising is growing and ads customised to platforms work best: Kantar
Customised ads perform best on different platforms. The rural market in India is rapidly growing, w…
2 mins read
What you need to know in advertising today
The $300 million company has been hard at work trying to convince consumers that sleep is a pursuit…
Tanya Dua
3 mins read
Private equity firm O3 Industries just paid $18 million for Sizmek's contextual-targeting business, beating out ad-tech firms The Trade Desk and Zefr. Here's how its new leaders think they can fuel privacy-safe advertising.
Charlie Fiordalis, regional managing partner at ad agency Mediacom, said that regulation like GDPR …