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Business Insider Latest Story Image
1 min read

Apple unlikely to enter smart ring market as focus stays on Apple Watch, says Oura CEO

Apple is not expected to launch a smart ring. The tech giant is focusing on its Apple Watch. Apple …

Business Insider Latest Story Image
2 mins read

Oura, beloved by techies and athletes alike, is launching a new smart ring this month: Bloomberg

Oura's CEO told Bloomberg that he expects sales to double this year, to about $500 million.

Lian Kit Wee   


Business Insider Latest Story Image
2 mins read

Oura CEO calls Apple Watch sales ban a 'David and Goliath story,' says he'll keep an eye on Samsung's rival smart ring

Oura's CEO said he will closely monitor Samsung's new "Galaxy Ring" to see if there are any concern…

Camilo Fonseca   


Business Insider Latest Story Image
3 mins read

Why a small-business owner is waging an expensive battle for its name against Oura, the $2.5 billion health-tech company

Usually, small-business owners don't fight back against trademarked names, but Keane Veran isn't ba…

Jennifer Ortakales Dawkins   


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2 mins read

Walmart is reshuffling leaders in its healthcare business

These are Insider's biggest healthcare stories for September 14.

Lydia Ramsey Pflanzer   


Business Insider Latest Story Image
1 min read

Oura has partnered with Gucci for a $950 smart ring that’s also a fitness tracker

Renowned luxury fashion giant Gucci and health electronics manufacturer Oura have collaborated to d…

Business Insider Latest Story Image
1 min read

How smart-ring company Oura expanded its reach beyond Silicon Valley insiders

These are Insider's biggest healthcare stories for August 18.

Lydia Ramsey Pflanzer   


Business Insider Latest Story Image
1 min read

PRESENTING: 7 prominent investors and execs who use sleep-tracking ring Oura share how they've altered their routines

From cooling down their bedrooms to using weighted blankets, here's how some leaders are hacking th…

Business Insider   


Business Insider Latest Story Image
5 mins read

Lisa Eadicicco   


Business Insider Latest Story Image
6 mins read

Peloton, Oura, and Whoop: High-performance apps become a lifestyle and status symbol in quarantine

The work-from-home economy has people obsessed with tracking heart rate, temperature, sleep, and ac…

Bartie Scott,Hillary Hoffower   


Business Insider Latest Story Image
5 mins read

Silicon Valley's favorite sleep tracker is being used to help detect COVID-19 symptoms early and tackle big questions about the coronavirus' aftermath

Researchers are working with Oura to see if its smart rings can detect COVID-19 symptoms early. So …

Lisa Eadicicco   


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1 min read

Fitbit just launched a new smartwatch that can tell how stressed you are, beating Apple to the punch

It's also a sign that wearable device makers like Fitbit are diving more deeply into mental health …

Lisa Eadicicco   


Business Insider Latest Story Image
3 mins read

How to sleep like a millionaire: a 5-part guide

Investor Peter Diamandis says he's fanatical about getting good sleep. Here's how he does it.

Hilary Brueck   


Business Insider Latest Story Image
2 mins read

Apple wants to put AI in your pocket — but Samsung is putting it on your finger

Samsung hopes to convince people that wearing a ring with built-in AI will enhance their health and…

Hasan Chowdhury   


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3 mins read

I tried out Amazon's new AI shopping assistant Rufus. One feature stood out as a game changer.

Amazon's AI chatbot Rufus was announced in February and just became available for all US customers …

Ana Altchek   


Business Insider Latest Story Image
6 mins read

I launched a ketamine startup but now feel obligated to speak out against the industry. Matthew Perry's death should be a wake-up call.

Juan Pablo Capello founded a ketamine therapy startup but left the industry in 2023. He said he hop…

Charissa Cheong   


Business Insider Latest Story Image
3 mins read

The smart ring era is here and tech companies are fighting for your finger. Will you wear one?

Prince Harry wears a smart ring. Mark Zuckerberg swears by his. Now Samsung has launched a smart ri…

Hugh Langley   


Business Insider Latest Story Image
1 min read

Samsung's new Galaxy Ring is mostly a mystery — watch the big reveal

Samsung is being shy about the details of the Galaxy Ring. But don't be surprised if it has AI capa…

Lakshmi Varanasi   


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5 mins read

Welcome back to Wall Street earnings season

Among other things, bankers and investors will be keeping an eye out for updates on Jamie Dimon's r…

Jordan Parker Erb   


Business Insider Latest Story Image
2 mins read

Apple has reportedly discussed ideas including a smart ring and glasses — and putting tiny cameras on AirPods

Apple has also reportedly explored putting tiny, low-resolution cameras onto AirPods, which could u…

Kenneth Niemeyer