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Brands leveraging custom emojis garner higher receptivity and engagement on campaign hashtags: Rishabh Sharma, Twitter Next
How brands have been leveraging on the use of emojis to build a stronger connect with its audiences
Indian tennis icons Leander Paes and Mahesh Bhupathi to tell their story in a docuseries
Indian tennis legends Leander Paes and Mahesh Bhupathi will be opening up about their partnership a…
AltBalaji plans to capitalise on the next billion 'electrifying' internet users from the 'Hindi heartlands'
Homegrown OTT platform ALTBalaji, known for its Hindi originals, which has sold over 16 lakh subscr…
IPL increases consumption growth of OTT platforms by 13% in India, says new report
The consumption increased from 181 billion minutes in January 2020 to 204 billion minutes in Jan…
India will be among the top five markets for Lionsgate within the next five years: Rohit Jain, Lionsgate
Rohit Jain, MD, South Asia and Networks - Emerging Markets Asia, Lionsgate shares his growth strate…
Saul 'Canelo' Alvarez said one of boxing's biggest matches is now 'possible' after years of downplaying it
'Canelo' Alvarez, the world's No.1 boxer, said the Gennadiy Golovkin mega-fight could even happen i…
Alan Dawson
We want to be known as the biggest home-grown tech brand that specializes in gaming: Varun Ganjoo, Baazi Games
Varun Ganjoo, Co-Founder & Marketing Director at Baazi Games on the company's future
PFL MMA hopes to continue its mission of reimagining the world of combat sports when its new season begins in April 2021
The MMA league signed a gold medal-winning American, is renowned for its tech innovations, and will…
Alan Dawson
Saul 'Canelo' Alvarez is taking a short-notice fight in America just days after becoming boxing's biggest free agent
Canelo Alvarez, the best boxer on the planet, could be making a sensational return to the ring, in …
Alan Dawson
Binge watching streaming platforms is no longer a millennial phenomenon. Kantar’s report shows adoption growth among the 45 and above age group
Not only has there been a surge in the number of people watching videos but there has also been an …
Inside the coronavirus-enforced postponement of the 2020 PFL season, and how the company intends to return stronger than ever
The PFL launched PFL Studios, a PFL app, and is active in the free agent market, saying Paige van Z…
Alan Dawson
This is not a time for ‘Buy me’ but a period for ‘I’m there for you’: Prathyusha Agarwal
How organizations are navigating the new normal
RANKED: The 10 most-streamed sports events on DAZN in 2019
Described as one of the UK's few tech unicorns by the Evening Standard in 2018, the firm's subscrib…
Alan Dawson
As Sony Pictures Networks India completes 25 years, NP Singh writes a letter celebrating its journey so far
Sony entered the Indian market on October 8, 1995 and launched a Hindi entertainment channel, Sony …
Uday Shankar to step down as President, Walt Disney Company (APAC), Star & Disney India
He will remain with Disney’s Direct-to-Consumer & International Segment through end of 2020 to help…
This gaming startup’s in-game brand placements is helping them win over both gamers and advertisers
EWar Games' brand placements in games have led to way more brand impressions when compared to conve…
Indian OTT platforms ALTBalaji and Zee5 team up to take on Hotstar, Netflix and Amazon Prime
ALTBalaji and Zee5 are backed by large media companies – ALTBalaji is the web initiative of soap…
Hotstar wants to take the idea of Watch ‘N Play beyond IPL and sports
Uday Shankar, President The Walt Disney Company APAC and Chairman of Star and Disney India believes…
This year was supposed to be a banner year for sports TV. Now advertisers are scrambling to figure out where to put their money as live events get scrapped or postponed.
That's left billions of ad dollars hanging and agencies racing to put together contingency plans as…
Lauren Johnson
ESPN has a huge opportunity to dominate the future of sports, but it has to fundamentally change its business model
"What this means is that in theory, consumers should be able to get sports through ESPN+ even if Di…