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6 mins read

Brands leveraging custom emojis garner higher receptivity and engagement on campaign hashtags: Rishabh Sharma, Twitter Next

How brands have been leveraging on the use of emojis to build a stronger connect with its audiences

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2 mins read

Indian tennis icons Leander Paes and Mahesh Bhupathi to tell their story in a docuseries

Indian tennis legends Leander Paes and Mahesh Bhupathi will be opening up about their partnership a…

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6 mins read

AltBalaji plans to capitalise on the next billion 'electrifying' internet users from the 'Hindi heartlands'

Homegrown OTT platform ALTBalaji, known for its Hindi originals, which has sold over 16 lakh subscr…

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1 min read

IPL increases consumption growth of OTT platforms by 13% in India, says new report

The consumption increased from 181 billion minutes in January 2020 to 204 billion minutes in Jan…

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3 mins read

India will be among the top five markets for Lionsgate within the next five years: Rohit Jain, Lionsgate

Rohit Jain, MD, South Asia and Networks - Emerging Markets Asia, Lionsgate shares his growth strate…

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2 mins read

Saul 'Canelo' Alvarez said one of boxing's biggest matches is now 'possible' after years of downplaying it

'Canelo' Alvarez, the world's No.1 boxer, said the Gennadiy Golovkin mega-fight could even happen i…

Alan Dawson   


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8 mins read

We want to be known as the biggest home-grown tech brand that specializes in gaming: Varun Ganjoo, Baazi Games

Varun Ganjoo, Co-Founder & Marketing Director at Baazi Games on the company's future

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6 mins read

PFL MMA hopes to continue its mission of reimagining the world of combat sports when its new season begins in April 2021

The MMA league signed a gold medal-winning American, is renowned for its tech innovations, and will…

Alan Dawson   


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4 mins read

Saul 'Canelo' Alvarez is taking a short-notice fight in America just days after becoming boxing's biggest free agent

Canelo Alvarez, the best boxer on the planet, could be making a sensational return to the ring, in …

Alan Dawson   


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2 mins read

Binge watching streaming platforms is no longer a millennial phenomenon. Kantar’s report shows adoption growth among the 45 and above age group

Not only has there been a surge in the number of people watching videos but there has also been an …

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6 mins read

Inside the coronavirus-enforced postponement of the 2020 PFL season, and how the company intends to return stronger than ever

The PFL launched PFL Studios, a PFL app, and is active in the free agent market, saying Paige van Z…

Alan Dawson   


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1 min read

RANKED: The 10 most-streamed sports events on DAZN in 2019

Described as one of the UK's few tech unicorns by the Evening Standard in 2018, the firm's subscrib…

Alan Dawson   


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5 mins read

As Sony Pictures Networks India completes 25 years, NP Singh writes a letter celebrating its journey so far

Sony entered the Indian market on October 8, 1995 and launched a Hindi entertainment channel, Sony …

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3 mins read

Uday Shankar to step down as President, Walt Disney Company (APAC), Star & Disney India

He will remain with Disney’s Direct-to-Consumer & International Segment through end of 2020 to help…

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4 mins read

This gaming startup’s in-game brand placements is helping them win over both gamers and advertisers

EWar Games' brand placements in games have led to way more brand impressions when compared to conve…

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3 mins read

Indian OTT platforms ALTBalaji and Zee5 team up to take on Hotstar, Netflix and Amazon Prime

ALTBalaji and Zee5 are backed by large media companies – ALTBalaji is the web initiative of soap…

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2 mins read

Hotstar wants to take the idea of Watch ‘N Play beyond IPL and sports

Uday Shankar, President The Walt Disney Company APAC and Chairman of Star and Disney India believes…

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4 mins read

Lauren Johnson   


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3 mins read

ESPN has a huge opportunity to dominate the future of sports, but it has to fundamentally change its business model

"What this means is that in theory, consumers should be able to get sports through ESPN+ even if Di…

Nathan McAlone