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TV audience is growing in complexity as idiot box turns smart
TV viewership in India is declining due to the rise in over-the-top (OTT) aggregation and 5G servic…
The future is connected: 80% of traditional TV viewers want to switch in a year says Finecast Kantar
India is set to become the third largest TV advertising market within the next two years due to a r…
Prime time TV & OTT now have competition from online shopping – Indians shop the most after 8 pm, says Meesho
Online shopping is India’s new pastime during the prime time slot of 8 pm on weekdays. Indians are …
How India is ‘Cutting the Cord’ to drive an OTT revolution
Baskar Subramanian, Co-founder and CEO, Amagi writes about India's OTT revolution
Where the Indian OTT industry is headed in 2022
Industry leaders share their expectations from the year ahead
Hoichoi, aha and Planet Marathi - regional OTTs challenging Netflix, Prime and Hotstar
Kaiser, the homicide detective who tries to deal with double murders and his own demons side by sid…
We are trending well above the median time spent by video viewers in India amongst all apps: Issac John, Discovery
Discovery Plus launched with a proposition of being the only streaming platform to offer non-script…
Over 66% people in India subscribe to more than 1 OTT app: Report
Out of the select audience surveyed, 78% own a Smart TV and 93% of these smart TV users access inte…
OTT: The trends to watch out for in 2021
With the coronavirus still around, many people will continue staying in. So what will this mean f…
OTT players like Pluto TV and Tubi are ramping up ad spend to get ahead of the upcoming onslaught of new streaming TV
"The origins of this campaign stem from our research that indicates customers might not know about …
Lauren Johnson
India's OTT industry to be worth $15 billion by 2030: Report
The next wave of growth for Indian OTT will come from Tier II, III and IV cities and the Indian lan…
How the pandemic has changed the streaming landscape for good
The factors for the growth of the OTT industry and what more we can expect from the segment
What’s Killing Your Good Old Pay TV? Check Out Here
Will that put India on par with global technology practices – in line to experience the so-called r…
We have seen a three-fold increase in our branded content offering since the pandemic; it is now contributing around 25-30% to our overall revenue: Shaun Nanjappa Chendira, Discovery Inc
Shaun Nanjappa Chendira of Discovery talks about the strategies that have worked in the network's f…
'They know the lingo': Ad-tech firms are on a hiring blitz for TV salespeople in the race to own OTT advertising
"The information and connections that they have are extraordinarily valuable but they need to pass …
Lauren Johnson
Amazon's new OTT pitch deck shows the e-commerce giant is selling ads that let consumers shop from Alexa while watching TV
The next slide shows how the voice activation works and breaks down what advertisers get out of the…
Lauren Johnson
Voot onboards 8 sponsors for Bigg Boss OTT as it opens its digital-first exclusive season
Swiggy and CoinDCX joined the reality show as its ‘co-powered by’ sponsors