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You Searched For "ott vs traditional tv" and got 17 results


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4 mins read

TV audience is growing in complexity as idiot box turns smart

TV viewership in India is declining due to the rise in over-the-top (OTT) aggregation and 5G servic…

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3 mins read

The future is connected: 80% of traditional TV viewers want to switch in a year says Finecast Kantar

India is set to become the third largest TV advertising market within the next two years due to a r…

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4 mins read

Prime time TV & OTT now have competition from online shopping – Indians shop the most after 8 pm, says Meesho

Online shopping is India’s new pastime during the prime time slot of 8 pm on weekdays. Indians are …

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7 mins read

How India is ‘Cutting the Cord’ to drive an OTT revolution

Baskar Subramanian, Co-founder and CEO, Amagi writes about India's OTT revolution

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9 mins read

Where the Indian OTT industry is headed in 2022

Industry leaders share their expectations from the year ahead

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5 mins read

Hoichoi, aha and Planet Marathi - regional OTTs challenging Netflix, Prime and Hotstar

Kaiser, the homicide detective who tries to deal with double murders and his own demons side by sid…

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6 mins read

We are trending well above the median time spent by video viewers in India amongst all apps: Issac John, Discovery

Discovery Plus launched with a proposition of being the only streaming platform to offer non-script…

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3 mins read

Over 66% people in India subscribe to more than 1 OTT app: Report

Out of the select audience surveyed, 78% own a Smart TV and 93% of these smart TV users access inte…

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6 mins read

OTT: The trends to watch out for in 2021

​​With the coronavirus still around, many people will continue staying in. So what will this mean f…

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4 mins read

OTT players like Pluto TV and Tubi are ramping up ad spend to get ahead of the upcoming onslaught of new streaming TV

"The origins of this campaign stem from our research that indicates customers might not know about …

Lauren Johnson   


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3 mins read

India's OTT industry to be worth $15 billion by 2030: Report

The next wave of growth for Indian OTT will come from Tier II, III and IV cities and the Indian lan…

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4 mins read

How the pandemic has changed the streaming landscape for good

The factors for the growth of the OTT industry and what more we can expect from the segment

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7 mins read

What’s Killing Your Good Old Pay TV? Check Out Here

Will that put India on par with global technology practices – in line to experience the so-called r…

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4 mins read

'They know the lingo': Ad-tech firms are on a hiring blitz for TV salespeople in the race to own OTT advertising

"The information and connections that they have are extraordinarily valuable but they need to pass …

Lauren Johnson   


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3 mins read

Amazon's new OTT pitch deck shows the e-commerce giant is selling ads that let consumers shop from Alexa while watching TV

The next slide shows how the voice activation works and breaks down what advertisers get out of the…

Lauren Johnson   


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3 mins read

Voot onboards 8 sponsors for Bigg Boss OTT as it opens its digital-first exclusive season

Swiggy and CoinDCX joined the reality show as its ‘co-powered by’ sponsors