You Searched For "ott viewership" and got 20 results
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1 min read
JioCinema IPL viewership spikes 53% in 2024, amassing 2,600 crore views!
Reliance-owned OTT platform JioCinema, which has live streaming rights for Tata IPL, saw a 53 per c…
PTI
2 mins read
Kalki 2898 AD continues to rule the OTT scene even in week 2; touches 7.1 million views!
Kalki 2898 AD has made an electrifying debut on OTT after its grand theatrical success.
4 mins read
TV audience is growing in complexity as idiot box turns smart
TV viewership in India is declining due to the rise in over-the-top (OTT) aggregation and 5G servic…
5 mins read
Monetising sports for sustained growth: A game every OTT platform can play
Streaming video is fast replacing traditional TV for sports content. Sports events airing at times …
5 mins read
OTT players see an uptick in viewership but are advertisers going where the eyeballs are?
Will the current lockdown could lead to a gain for the digital streaming industry?
7 mins read
This is not a time for ‘Buy me’ but a period for ‘I’m there for you’: Prathyusha Agarwal
How organizations are navigating the new normal
3 mins read
Reliance Jio starts removing Disney+ Hotstar bundled plans ahead of IPL season next year
Mukesh Ambani-led Reliance Jio has changed some of its prepaid plans, removing most of its Disney+ …
4 mins read
Indians stick to TV for prime time and that's keeping them from cutting the 'cord'
Indians stick to TV for prime time and that's keeping them from cutting the 'cord'
6 mins read
Broadcast industry: Trends to watch out for in 2021
After facing unprecedented turbulence in the year 2020, broadcasters are now looking forward to see…
6 mins read
A hyperlocal OTT born in funding winter wants to tell stories in Indian dialects
Shark Tank Season 2 participants and builders of Indore-based hyperlocal OTT platform STAGE, call t…
3 mins read
Be it film or OTT, good content is hard to come by says Kalki Koechlin
"Choosing a script... Well, I think it lies more in the gut than in the mind. Something excites …
2 mins read
Ad volumes on television during the unlock period has surpassed pre-Covid volumes by 12%: BARC & Nielsen report
FMCG continues to be the biggest spender but e-commerce and education is also increasing its ad spe…
7 mins read
Zee Café has played a pivotal role in shaping the ‘glocal’ genre through compelling content: Kartik Mahadev, ZEEL
Zee Cafe has recently completed 20 years
2 mins read
ALTBalaji sees a 60% increase in viewership and 21% growth in MAUs, led by non-metros
It saw a 21% growth in MAU (Monthly Active Users).
9 mins read
Where the Indian OTT industry is headed in 2022
Industry leaders share their expectations from the year ahead
5 mins read
Hoichoi, aha and Planet Marathi - regional OTTs challenging Netflix, Prime and Hotstar
Kaiser, the homicide detective who tries to deal with double murders and his own demons side by sid…
9 mins read
Over the years, we've mastered the art of making content at one-third the price that our peers are spending: Divya Dixit, ALTBalaji
Divya Dixit, SVP - Marketing & Revenue, ALTBalaji talks to us about ALTBalaji’s journey so far
3 mins read
Lockdown has increased viewership of digital content: Rajeev Khandelwal
"I would love watching plays but could never push myself to do one, always saying 'nahi ho payega' …
PTI
3 mins read
Regional content witnesses a surge in OTT: Report
The most popular search terms on GudSho include ‘Mani Ratnam’ and ‘Rajinikanth’ movies
3 mins read
Over 66% people in India subscribe to more than 1 OTT app: Report
Out of the select audience surveyed, 78% own a Smart TV and 93% of these smart TV users access inte…